Digital Interactive Presentation
Jodie Park
Client: Jodie Park
Theme
Jodie’s collection draws upon inspiration from historic, derelict buildings, with strong influences towards heritage, and aspects of sustainability and renovation of buildings. The concept combines femininity and utilitarianism.
Client: Jodie Park
Market & Audience
The customer of this collection is a sustainable thinking local old style shopper brought to the modern day. They shop boutiques and vintage, mixed with new and random places. Lives a social and cultural life style. Aged 20-30 Female
Research
Primary & Secondary The main body of inspiration for the shoot has stemmed from the client’s own illustrations and sketchbook work. There is a clear military style aesthetic and this will be reflected in the shoot. I researched into suitable locations which would compliment Jodie’s collection, focusing on historic buildings with striking character and texture.
Research
Primary & Secondary
I researched the influence of ‘heritage’ in contemporary fashion, to get a sense of the forward movement of progression that Jodie’s collection could have, and to understand her market. An article published on The Guardian talks about heritage brands in fashion. “The heritage that comes with an established name – even if the customer is only vaguely aware of it – bolsters these labels, even if that said heritage isn’t in the least plundered.”
Chosen Medium
Lookbook
Digital A4 lookbook. Branded with Jodie Park’s logo. Minimal white pages with images layed out with white border seperation.
Film
Approx 1 minute in length. Grain affect added to coincide with glitches in music. Branded with client logo in credits.
Documentary
Non-dialogue- speech indicated through typeface on card and placed in various relevant locations in fashion studio. Approx 1 minute in length.
All three mediums show solidarity in representing Jodie’s collection, through their minimal aesthetic, music and location choices and the repetition of the client’s branding.
Creative Vision
Theme
Location: The Merchant’s House-Plymouth. The first recorded owner of The Merchant’s house was Elizabethan privateer and merchant, William Parker. He was Mayor of Plymouth from 1601 to 1602 and was certainly living in The Merchant’s House in 1608. The architechtural design of this building reflects Jodie’s collection, with the granite door frames and typical 16th century building characters.
image from daveuptonphotography
Jodie’s inspiration from historic, derelict buildings is essential in the concept creation for the shoot. The location must compliment the collection and aid the narrative of heritage and sustainability.
Creative Vision
Styling
The lookbook and film will feature two out of Jodie’s three outfits. They will not steer away from their orginal stylistic design, but with the use of two models, the two opposing styles will work well against eachother and show Jodie’s different styling capabilities. image sourced from WGSN
Makeup
The makeup will maintain very minimal and draw upon “The Purist” trend sourced from WGSN. This was a decision by Jodie, as she visualises the representation of her collection to be very minimal and classic.
Hair
Likewise to the classical makeup, Jodie and I agreed that the hair must be kept simplistic. The model’s hair will be straight and kept hanging down to compliment the repeated lines and angles in Jodie’s designs.
image sourced from Pinterest
image sourced from Zara 2012 Autumn/Winter lookbook
Plan & Proposal
Month
Plan
March
First meeting with client- filming of documentary
April
Planning of shoot, model casting, shooting lookbook and film.
May
Editing of lookbook and film.
Photography & Film/ Post Production: Bethany O’Leary Collection Designer/ Stylist: Jodie Park Models: Megan Abbott & Ariel Buhlmann