Brief introduction of Bethany’s BMP Manifesto in 2 pages
Read my manifesto in two pages! 1.Departmental Vision: ‘ To optimize and create the best branding experience to empower youth’ ‘Best branding experience’ - two phases: Phase 1. Make target stakeholders to connect AIESEC with desired AIESEC attributes Phase 2. To turn our Stakeholders into Net promoters and amplify AIESEC brand
‘Empower Youth’: A Better EwA + enhanced value of ELD -> contribute to the core business of AIESEC-> more creation of changing agent-> to amplify the best branding experience(create a beneficial cycle)
2.SWOT analysis: [Strengths] - High quantity of Branding and Marketing Activities to build relevance - Diversified publications - Massive online-engagement [Weaknesses] - Quality of work - Dis-alignment of walking brand - Lack marketing expertise and knowledge management
[Opportunities] -Split of ER and BMP -Increase of TLP roles -Gatekeeping and up-grading the quality of publications and promotions - More tailor-made strategic marketing plans [Threats] - Increase of competitors with similar marketing position - Increase of competitors using similar on-line engagement
Read my manifesto in two pages! Two Key Focus Areas: Value-creation:
Optimization: Cross-Departmental Synergy Maximization
Leveraging Extensive Marketing Channels
tailor-made, Bottom Up Marketing Strategies
Quality Up-Grading
walking brand evolution
Product development