MI RICE | PROCESS MANUAL by Bethany Yeap

RICE

G oURMET

I NSTANT

R ICE PROCESS MANUAL

1 INTRODUCTION

1 ABOUT 1 PURPOSE 2 MISSION STATEMENT

CASE STUDIES 3 4 5 6

OVERVIEW BAMBOO SALVINA MOLESTA GECKO TOES

7 LOGO DEVELOPMENT 7 INITIAL SKETCHES 8 DIGITAL ITERATIONS 9 FINAL LOGO

TA BL E OF CONTENTS

RICE

GRAPHIC STA N DA RD 10 11 12 13 13 14

LOGO SPECIFICATIONS LOGO VARIATIONS LOGO USE COLOR PALETTE TYPOGRAPHY BUSINESS SYSTEM

MARKET I NG APPLICATIONS

PACKAGI NG 18 18 20 21

STRATEGY ADVERTISEMENTS WEB APPLICATION MERCHANDISE

22 22 23 24 25 26

INITIAL SKETCHES ITERATIONS LAYOUT LABELING ASSEMBLY FINAL PACKAGING

27 DESIGN ANALYSIS

RICE

INTRODUCTION

A BO UT MI RICE is a gourmet ready-to-eat rice created for life on the go. Enjoy the tantalizing flavors of Japan with each curated flavor crafted with quality ingredients for a satisfying meal to fuel you throughout the day. MI RICE provides a healthy and epicurean alternative to fast food and is the perfect size to throw in a bag for a satisfying meal or quick snack.

This book documents my design and thought process in designing â&#x20AC;&#x153;MI RICEâ&#x20AC;? from initial brainstorming to the final packaging and brand identity.

P U R P OSE

RICE

MI RICE aims to offer a wholesome alternative to fast food by offering curated ready-to-eat rice meals packaged conveniently for life on the go.

RICE

“

MI RICE IS

“

MISSION STATEMENT

MY RICE

CASE

STUDIES

BAMBOO Not only is bamboo culturally relevant to the history of rice in asian cultures as it was used as a cooking and eating vessel, itâ&#x20AC;&#x2122;s structure gives it an excellent carrying capacity, making it an excellent packaging material. Inspired by the structural shape of bamboo, MI RICEâ&#x20AC;&#x2122;s packaging is modeled to fold out into a cylindrical shape.

RICE

SALVINA MOLESTA Since instant rice contains a lot of moisture, a packaging material that is water proof at least for the inside is crucial. Salvina Molesta is a waterproof coating that can be used for packaging. Since it was not an easily accesible product, I substituted it for 100 lb card stock layered with mod podge, a non-toxic, water-resistant top coat to coat the inside of my packaging.

GECKO TOES Gecko Toes are made up of pads with numerous hairs that creates tractition much like velcro. Similarly, I used the same concept of adhesion and emulated the velcro like quality with glue dots to create a resealable packaging for MI RICE and created an opening that could be folded and rolled down and sealed .

BAMBOO WHAT IT IS

Bamboo is a tall woody plant that is part of the grass family with various traditional uses. The structure of bamboo consists of sturdy hollow stems connected together at cross sections. It is the fastest growing plant in the world and can grow over 90cm a day.

PROPERTIES

The fibers of bamboo are found to be a naturally resistant and resilient fiber due to their long, fiber-reinforcing composites. These mesh of fibers create a strong resilient material that resists compressing and bending. Bamboo fibers are naturally tough and have an excellent carrying capacity. When bamboo is harvested, new shoots will continue to grow without a need for additional planting and cultivation making bamboo a renewable resource.

DESIGN APPLICATION

Due to its structure, bamboo is an optimal medium for building structures and packaging materials. Due to its renewability, bamboo is not only an ideal material to use but also a sustainable resource that can be quickly replenished and recycled.

References: â&#x20AC;&#x153;Fiber Gives Toughness: Bamboo and Trees." AskNature. N.p., n.d. Web. 19 Jan. 2016. &lt;http://www.asknature.org/strate gy/12205d4407e29b40ffccfc65ed0426bb&gt;.

RICE

"Interesting Bamboo Facts." Bamboo Botanicals -. N.p., n.d. Web. 19 Jan. 2016. &lt;http://www.bamboobotanicals.ca/htm l/about-bamboo/bamboo-facts.html&gt;.

SALVINA MOLESTA WHAT IT IS

RICE

The Salvina Molesta otherwise known as a floating fern is a weed that clogs up waterways in various parts of the Americas and Australia. It has eggbeater-shaped (whisk) hairs that store air which keeps the weed afloat on a watery surface.

PROPERTIES

In addition to having dense egg-beater shaped hairs, the tips of these hairs are sticky and hydrophobic. The ferns float on top of the water surface in large clumps. The Salvina Molesta is very sustainable since it is actually a problematic hazard in pipes and other waterways.

DESIGN APPLICATION

Together, the salvina molestaâ&#x20AC;&#x2122;s ability to trap air and affinity towards water keep the weed afloat. The unique egg-beater shaped hairs can be used to create a new waterproof material that can be used industrially and commercially. The waterproof coating could be especially useful in creating packaging for foods that are sensitive to moisture.

References: Akst, Jeff. "Plant Inspired Waterproofing." The Scientist. N.p., n.d. Web. &lt;http://www.the-scientist.com/?articles.view/articleNo/31385/title/Plant-Inspired-Waterproofing-/&gt;. "Plant with Eggbeater-Shaped Hairs Inspires New Waterproof Coating." TreeHugger. N.p., n.d. Web. 19 Jan. 2016. &lt;http://www.treehugger.com/clean-technology/plant-eggbeater-shaped-hairs-inspires-new-waterproof-coating.html&gt;.

GECKO TOES WHAT IT IS

Gecko toes have pads covered with layers called lamellae. Lamellae are covered with tiny hairs otherwise known as setae. Each of these hairs splits into numerous branches with spatula shaped tips.

PROPERTIES

The large number of branches creates a vast amount of surface area which creates a very strong adhesive force. The tiny hairs are made of b-Keratin which is a natural and versatile substance that not only can stick onto any surface but also detach without leaving a trace

DESIGN APPLICATION

This sticky residue from gecko toes could be used as a sustainable adhesive in product packaging. This adhesive can be re-used without the need to an opposing side like Velcro. It would be extremely useful in storing bags of food that need to be resealed.

References: "Gecko Toes." Biomimicry Curricula. N.p., n.d. Web. 19 Jan. 2016. &lt;http://www.biomimicry.info/geckotoes&gt;.

RICE

LOGO

DEVELOPMENT

I N ITIAL LOGO

RICE

In the beginning, I was very inspired by the deep Asian cultural tradition and history behind a bowl of rice. I wanted to create a logo that is clean and modern but grounded in its cultural heritage. I was particularly inspired by ancient Chinese ink stamps and modeled my logo to emulate the look and feel of a traditional stamp. To emulate the stamp I added a “stamp” texture to soften the sterile quality of the vector shapes in the logo. ¬

RICE

MI RICE’s name originates from the Chinese character for rice which is pronounced “mi” (like me). Since MI RICE is directed to a diverse audience I wanted to keep the name versatile and not too culturally specific, hence the addition of the word “rice”. Additionally “MI” when pronounced aloud can be used and understood interchangeably as “me” implicating the customizable aspect of MI RICE and it’s convenience to consumers.

RICE

After coming up with a central concept for MI RICE as a brand I explored various aspects of the stamp concept. It was a challenge to incorporate both a very modern type and a artistic rendering of a traditional Chinese character into one cohesive and harmonious logo.

RICE

DIGITAL ITERATIONS

MI RICE

FI NAL LOGO

RICE

Since the final logo has many different components, it does not size down well. For any logo use smaller than the height of 1.5 inches a typographic logo will be used. Although the typographic logo does not include a stamped texture, the stamp-like quality is achieved through a thin white border which is another notable characteristic of stamps.

MII M

RIICE R

Although I created many iterations of the initial logo, the original logo was the one I chose to use as my final. In comparison to the intermediate logos, the final logo is simpler with a minimal use of other designs to make the name “MI RICE” and the Chinese character stand out. The final logo features an artistic rendering of the Chinese character for rice “mi” with the brand name on the right side in a standard 2-column format seen in many traditional Chinese seals. A dark teal was chosen in place of the traditional red to streamline the logo and keep it versatile and modern.

RICE

GRAPHIC

STANDARD

LOGO SPECIFICATIONS

RICE

E CE IC RIC R

MII M

GRAPHIC ELEMENTS

This inkstamp texture can be used as a supplementary graphic element for branding purposes. It can be used in a dark blue (specified on pg 13) on top of white backgrounds and in a white overlayed onto any of the col-

LOGO FOR ANY HEIGHT LARGER THAN 1.5 INCHES. LOGO FOR HEIGHT SMALLER THAN 1.5 INCHES.

RICE

COLOR VARIATIONS (C, M, Y, K+__ )

LOGO VARIATIONS

ORIGINAL

K+20

MI RICE will be offering 4 different flavors of ready-to-eat rice: original, menatiko, furikake, and green tea ( as shown below). The logo may be used for each flavorâ&#x20AC;&#x2122;s respecting color as indicated below. Since the original colors for each flavor is very bright, the colors used for the logo variations are shades of the colors show in the color palette for better visibility. O R IG I N A L

M E N T A I K O

F U R I K A K E

PANTONE 175-17C

#325154

ORIGINAL

PANTONE 38-16C

K+30

#B25242

ORIGINAL

PANTONE 38-16C

K+30

#B25242

G R E E N T E A

ORIGINAL

PANTONE 171-9C

K+40

#807869

The original colors in the color pallete will not apply to the logo. Instead use the darker version of the colors as specified above.

RICE

APPROPRIATE LOGO USE

RICE

E CE IC RIC R

MII M

INAPPROPRIATE LOGO USE

SKEW PROPORTIONS

REMOVE TEXTURE

Both the large scale and soft scale logos can be printed and used in black and white if color is not available. Colored versions of the logo should be accompanied with respective flavor variations as show on the logo variations page.

CHANGE OPACITY

CHANGE COLORS

MII M

RRICE IC CEE

RRICE IC IC CEE

MII M

ROTATE

WARP IMAGERY

USE IF HEIGHT < 1.5 INCHES

RICE

TYPOGRAPHY

COLOR PALETTE PANTONE 175-16C RGB (38,62,68)) #263e44 C 83 M 61 Y 56 K 46

RICE 13

C 76 M 47 Y 51 K 22

PANTONE 129-9C RGB (209,218,220) #d1dadc

PANTONE 52-6C RGB ( 238,111,91) #ee6f5b

C 17 M8 Y 10 K0

C1 M 70 Y 64 K0

There are two main colors used for MI RICE shown in the first column. The first color ( dark blue) will be used primarily for the logo. The second column of colors reveals the palette for the four different flavors MI RICE offers.

PANTONE 126-16C RGB ( 66,100,104) #426468

Other colors not included should not be used in conjunction or in place of the colors shown here unless other specified in the graphic standard.

PANTONE 165-5C RGB ( 155,163,87 ) #9ba357 C 16 M0 Y 67 K 34 PANTONE 23-4C RGB ( 155,163,87 ) #9ba357 C 16 M0 Y 67 K 34

The two fonts used are “Roboto Condensed Light” and “Caviar Dreams”. Only the capital letters are used in “Caviar Dreams”. All numbers and lower-case should be in “Roboto Condensed”. Typically, displays and titles will be all-caps “Caviar Dreams Bold”.

ROBOTO CONDENSED LIGHT

CAVIAR DREAMS

ABCDEFGHIJKLM NOPQRSTUVWXYZ

ABCDEFGHI JKLMNOPQ RSTUVWXYZ

abcdefghijklmnop qrstuvwxyz 0123456789

ABCDEFGHI JKLMNOPQ RSTUVWXYZ

LETTE R HEAD

BUSINESS CARDS

.35”

.97” .76”

2.1”

Dear Proffesor Okumura,

2.4”

ICE RIC R

.1”

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui ofﬁcia deserunt mollit anim id est laborum .Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi. Sincerely,

.26””

M MI I

Bethany Yeap

.5” MI RICE.COM |

Dimensions: 3.5 x 2 inches

| 1 Shields Avenue Davis, CA 95616

The design of the letter focuses on simplicity, only focusing on the key branding elements such as the logo and stamped graphic. The back of the letter is always CMYK (88,62,62,63) with a full bleed overlay of the stamp graphic. The top left features the logo and the contact information is located as a footer on the bottom of the page. Dimensions: 8.5 x 11 inches

RICE

The business card shows half of the “mi” character on the front with all the contact information. The back features the curved brush strokes and typographic logo. The stamped texture is found on both sides

858-945-8765

ENVELOPE MI

R CE

Standard No. 10 envelopes are used. A MI RICE sticker with the typographic logo as a sticker on the back to seal the envelope and a stamp on the front. On the flap of the envelope, the stamp graphic is overlayed ontop of various colors from the color palette.

9.5 â&#x20AC;&#x153;

RICE

1 Shields Avenue Davis, CA 95616

Gale Okumura 1213 Shields Avenue Davis, CA 95616

4.12â&#x20AC;?

RICE

FRONT BACK

.Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi. Sincerely, Bethany Yeap

MI RICE.COM |

858-945-8765

| 1 Shields Avenue Davis, CA 95616

RICE

R I CE

Dear Proffesor Okumura,

MARKETING

APPLICATION

? E M I T MI

E.COM

AT MIRIC GET SOME

BRANDING DIRECTION For branding applications, MI RICE utilizes strong tag-lines with bold, simple typography for a bold statement. Since branding is targeting a young, modern consumer with a busy lifestyle, the marketing style reflects the target market by being minimal and concise.

ADVERTISEMENTS For billboards and advertisements, a minimalist typographic approach is taken to capture the viewer’s attention. Slogans such as “just me, mi rice, and I” are used in high traffic areas to leave a lasting impression and give more exposure to the brand “MI RICE”.

RICE

JUST ME MI RICE AND I. MI

I E.

WEB APPLICATION

HO ME

ABOU T

SH OP

“

PRODUC TS

MAKE MI RICE

MY RICE AB OUT PR ODUCT S SH OP MI

RICE

MI RICE’s website retains the brand’s minimalist approach and is both simple and user-friendly. Anyone who is interested in learning more about MI RICE’s product and/or the company can visit http://www.mirice.om to learn more. MI RICE will not have an app but there is a mobile adaptation of the desktop website that is very user-friendly and simple to use to make information about MI RICE more accesible.

MERCHANDISE T-Shirts with catchy slogans using the brand’s name “MI RICE” may be sold. T-Shirts can also be given away during promotions and events to gain more exposure and popularity.

MINE. RICE

PACKAGING

SKETCHES

Taking biomimicry literally, initially MI RICE was to be packaged in a real bamboo tube with a label sleeve around it. Since rice was cooked in bamboo in ancient China, bamboo seemed to be the logical biomimicry in which to model the packaging after.

ITERATIONS Moving away from an actual bamboo tube, the new iterations began to emulate the structural shape of bamboo with added functionality of foldable packaging. The packaging evolved into an octogon based paper tube that can be microwaved and a waterproof material inspired by salvina molesta that allows the packaging to be flexible.

RICE

Inspired by the structural qualities of bamboo, initial ideas were to package MI RICE into bamboo tubes as not only to mimic nature but also as a historical reference. Eventually, the packaging was designed into a folded sack that expands into a cylinder to be a more practical solution for an on-the-go product that is marketed as convenient and instant.

INITIAL DESIGN

LAYOUT P

FRONT PANEL

SIDE PANEL

BACK PANEL

1”

SIDE PANEL

2”

CHOP STICK HOLDER

BOTTOM

PACKAGING

CHOP STICK HOLDER

RICE

3”

Structurally, MI RICE’s packaging is minimally designed to fit on one sheet of paper with zero scrap waste during construction. There are four sides to the sack that all have creases down the center creating eight sides and allowing the packaging to “inflate” and become a bowl once opened. The bottom is created by strips folded into one another on the bottom for simple construction with zero waste and structural stability. The chopstick holders are cut from extra strips of paper on the bottom strip of the layout. Dimensions: 8.5 x 11 inches ( not real packaging colors)

1.5”

CONNECTING SIDE ( TUCKS IN)

The final layout is designed on a 8.5 x11 sheet of paper designed to be assembled into a portable fold top sack that is sealed with chopsticks. The chopsticks can be used as a clamp to reseal the package once opened. Moreover, the chopsticks add to the convenience factor of MI RICE by providing a utensil incorporated into the packaging for immedeate consumption. Once heated and opened, the packaging expands into more of a cylindrical shape and acts as a bowl to eat out from.

LABELING DESIGN MENTAIKO 180

Enjoy the flavors of Japan in 90 seconds; frangrant jasmine rice is sprinkled with savory mentaiko (fish roe) flakes and nori strips for a satisfying umami.

F UR I KAKE 180

Enjoy the flavors of Japan in 90 seconds: frangrant jasmine rice sprinkled with furikake, a flavorful blend of bonito (dried fish), seaweed,and sesame seeds.

MICROWAVE MI

MICROWAVE MI 1. Squeeze pouch to separate rice. 2. Open pouch slightly to vent 3. Heat on HIGH for 90 seconds. 4. Open pouch to use as a bowl and enjoy.

G OURM ET

I NSTANT

RICE

GREEN TEA 180

RICE

1. Heat 2 Tbsp sesame oil in a pan 2. Open packet and pour rice out 3. Stir rice thoroughly until heated evenly 4. Serve immediately and enjoy

MENTAIKO

NET WT 8 O (190g)

I NSTANT

COOK MI

MI INGREDIENTS: WATER, PARBOILED JASMINE RICE, SOY SAUCE,DRIED MENTAIKO FLAKES, NORI, SEA SALT, OLIVE OIL, DEXTROSE, PRESERVATIVES WARNING: CONTAINS SEAFOOD AND MAY CONTAIN TRACES OF NUTS

G OURM ET

USD $2.00 MADE IN USA

WARNING: CONTAINS SEAFOOD AND MAY CONTAIN TRACES OF NUTS ENJOY MI BY 5/28/16

Enjoy the flavors of Japan in 90 seconds; frangrant japanese sticky rice is mixed with aromatic green tea seasoning and sprinkled with hijiki seaweed and toasted sesame seeds.

ORIGINAL 180

GREEN TEA

Enjoy the flavors of Japan in 90 seconds: fragrant sticky rice mixed with sweet soy and dried tofu make for a satisfying meal.

G OURM ET

I NSTANT

RICE

COOK MI 1. Heat 2 Tbsp sesame oil in a pan 2. Open packet and pour rice out 3. Stir rice thoroughly until heated evenly 4. Serve immedeatly and enjoy

1. Squeeze pouch to separate rice. 2. Open pouch slightly to vent 3. Heat on HIGH for 90 seconds. 4. Open pouch to use as a bowl and enjoy.

COOK MI

1. Heat 2 Tbsp sesame oil in a pan 2. Open packet and pour rice out 3. Stir rice thoroughly until heated evenly 4. Serve immedeatly and enjoy

O R I G I N A L USD 2.00 MADE IN USA

INGREDIENTS: ROUND GRAIN WHITE RICE, SOY SAUCE, HIJIKI SEAWEED, GARLIC SALT, SESAME SEEDS, GREEN TEA POWDER WARNING: MAY CONTAIN TRACES OF NUTS

NET WT: 8 OZ (190g)

USD $2.00 MADE IN USA

ENJOY MI BY 5/28/16

A E

RICE

1. Heat 2 Tbsp sesame oil in a pan 2. Open packet and pour rice out 3. Stir rice thoroughly until heated evenly 4. Serve immedeatly and enjoy

MICROWAVE MI

1. Squeeze pouch to separate rice. 2. Tear top 2 inches to vent 3. Heat on HIGH for 90 seconds. 4. Open pouch to use as a bowl and enjoy.

COOK MI

Manfactured at 1 Shields Avenue Davis, CA 95616

NET WT: 8 OZ (190g)

Manfactured at 1 Shields Avenue Davis, CA 95616

1. Squeeze pouch to separate rice. 2. Open pouch slightly to vent 3. Heat on HIGH for 90 seconds. 4. Open pouch to use as a bowl and enjoy.

INGREDIENTS: WATER, PARBOILED JASMINE RICE, SOY SAUCE, FURIKAKE,SUGAR, DEXTROSE, PRESERVATIVES

MICROWAVE MI

I NSTANT

F U R I K A K E

G O URM ET

AKE

MAKE

To make MI RICE stand out among the sea of products, MI RICEâ&#x20AC;&#x2122;s labeling design focuses on creating a label that complements the logo while giving the brand a more fun and modern vibe. The use of colors with their respective illustrations for each flavor not only makes the packaging more eye-catching but also makes it understandable for the consumer to distinguish the flavor. Even though the main color of the logo is replaced, the graphics throughout the packaging are the same and still effectively maintain a cohesive brand identity.

INGREDIENTS: WATER, PARBOILED ROUND-GRAIN RICE, SWEET SOY SAUCE, SESAME OIL, DRIED TOFU STRIPS, SESAME SEEDS PRESERVATIVES WARNING: MAY CONTAIN TRACES OF NUTS

EGAN

ENJOY MI Y 28 1

Manfactured at 1 Shields Avenue Davis, CA 9 1

NET WT: 8 OZ (190g)

USD $2.00 MADE IN USA

V VEGAN

ENJOY MI BY 5/28/16

Manfactured at 1 Shields Avenue Davis, CA 95616

RICE

ASSEMBLY The final packaging was printed on 100lb cardstock in place water-proof packaging made from salvina molesta. The front panels are slightly curved while the side panels are creased to fold in. When opened the front and back panels expand when the side panels are popped out. There are perforation marks on the side to further fold out the packaging for easier access. The resealable material from gecko toes is emulated through the use of glue dots at the mouth of the package.

FINAL PACKAGING

RICE

The components of the final packaging include, reusable chopsticks, recyclable chopstick holders on both ends of the packaging to hold the chopsticks in place and the recyclable pouch for the product.

RICE

DESIGN

ANALYSIS

INTRODUCTION MI RICE is intended to introduce a simple and common preparation of rice in Asian cultures to a western audience. MI RICE is convenient gourmet instant rice that is perfect for a busy on-the-go lifestyle. It is great alternative to fast food and processed instant food. MI RICE is packaged in recyclable paper packaging. The designer is responsible for creating a strong brand identity and graphic standard for MI RICE while also researching the best packaging style and materials to be utilized.

PROBLEM

METHODOLOGY YEAR ONE : LOCAL GROCERS MI RICE will first be distributing to local grocers on the west coast. MI RICE sale associates will be providing samples and promotional materials such as t-shirts to consumers during the first week of distribution in each grocery market. The MI RICE team will consist of sales associates, chefs, and factory workers. In the infant stage, MI RICE will rely heavily on the power of social media to gain popularity and presence in the industry.

STATEMENT

MI RICE offers a healthy alternative to the plethora of processed, fast food in the market today. MI RICE is a convenient on-the-go meal or a satisfying quick meal at home. With wholesome organic ingredients and two vegan flavors, MI RICE caters to a wide variety of diets and promotes a healthy lifestyle even for those who are always on the go. Instead of resorting to fast foods filled with all sorts of processed ingredients, the goal is to choose MI RICE.

EVALUATION In order to track our progress closely and guarantee that we hit all our objectives, MI RICE will be holding weekly meetings to discuss progress and the next step to take. Each team (sales, marketing, product development, logistics) will each prepare a report and a suggestion for the next step forward at every meeting. To get data from our consumers, surveys will be given out by the sales associates during promotional schedules and posted on MI RICE’s social media sites. The data collected will be evaluated by our logistics and statistics team all of whom have a strong business background and will help MI RICE determine the nest best step to take in order to stay on track.

YEAR TWO : GROCERY CHAINS + ONLINE STORE By the second year, MI RICE will have shelf space on major retailers such as Whole Foods and Sprouts. Mi RICE will fit right into this sector as it offers a wholesome delicious meal ready in minimal time. Due to popular demand, MI RICE will launch their online store and make MI RICE commercially available online. In order to be able to sustain an online store, MI RICE will enlarge their factory facilities and hire a team to manage the online store and online distribution.

YEAR THREE: WIDE DISTRIBUTION + LINE EXPANSION

MI RICE’s first objective will be gaining shelf space on small local groceries in its first year. As the brand builds and the product becomes more popular, MI RICE hopes to be able to distribute to larger chain grocers, aiming especially for the “health-food” and higher end grocers such as Whole Foods by the end of the second year. By the end of the second year we hope to hit most of the west coast’s specialty grocery stores and expand our line by making MI RICE available online. In MI RICE’s third year, new flavors will be released based on two years of consumer feedback and MI RICE will be made available at college campuses to offer a healthful alternative to fast food.

The next goal is to further distribute to college campuses such as UC Davis, where MI RICE could be carried at café’s in the campus as a healthful alternative. MI RICE provides convenient wholesome food that will sustain college students through their hectic schedules. To target campuses, MI RICE will send sale representatives to potential campuses that stress healthy, sustainable eating such as UC Davis. As the company stabilizes and lays a strong foundation, there is enough feedback from the consumers that chefs at MI RICE can create new flavors that cater to consumer tastes.

MI RICE is confident that our gourmet instant rice will be well received especially with a rise of more health-conscious consumers. MI RICE transforms what is commonly thought of as a side dish into the base of a meal by incorporating flavorful unique ingredients. Based on ample research, we are confident that MI RICE will be a successful niche in the market that will stand out against the other instant foods that are highly processed. While we have big dreams for MI RICE, we realize that our approach should be gradual therefore MI RICE will be distributed locally on the west coast before branching out to larger franchises like Whole Foods. This ensures we have enough time to build a stable foundation for the business and a strong company culture to support our growth corporately. Overall MI RICE looks forward to promoting a healthy lifestyle in the midst of a busy schedule by providing a convenient pre-cooked meal of rice and wholesome flavors that will satisfy your taste buds.

RICE

OBJECTIVES

SUMMARY

RICE

AS K MI QUESTIONS MIRICE. COM

BETHANY YEAP

DES116

GALE

123-456-7891

OKUMURA

WINTER

2016