SATURDAY, AUGUST 25, 2018
Fundraising Toolkit HOTEL BLACKHAWK, DOWNTOWN DAVENPORT, IA Benefitting one-to-one youth mentoring:
Presented by:
Hosted by:
Fundraiser Toolkit—Index 2
What is Over The Edge?.......... 3
Fundraising made easy………...11 Donor Pledge Form……………….18
Why are people doing this?.... 4
Best Practices……………………….12 Fundraising Worksheet………...19
Where and When?.................. 5
Edger Inspiration & Ideas……..14 OTE Calendar………………………..20
3 Different ways to register…...6
Fearless Leader Ideas…………...15 Spokesperson Andy Yohe……..21
Steps to Register………………….. 7
Fundraising Samples……………..16
Thank you for joining the OVER THE EDGE FOR KIDS’ SAKE team! You are about to embark on one of the most creative, fun, and challenging ways to raise money for the great cause of helping children who are facing adversity. If you ever have a question, please feel free to contact Big Brothers Big Sisters at 563-323-8006 and we will help you out!
2 2
What is Over The Edge? 3
Over The Edge is a special events company that provides signature events for non-profit organizations in North America and now expanding globally. Business leaders, individuals, and community members are invited to raise donations in exchange for the experience of going Over The Edge of a local building. Over The Edge has raised over $70 million for non-profits around the world. Big Brothers Big Sisters of the Mississippi Valley is working with their host, sponsors and media partners to bring Over The Edge to the Quad Cities in August, 2018.
a “Fearless Leader” company and raise a minimum of $2,500. If you don’t want to rappel, but want to raise money for BBBSMV you can register as a “Grand Stander” and raise a minimum of $500.
email and tools provided to raise money from friends, relatives, co-workers and other people you believe will support you in this effort.
People register in one of three ways to There are approximately 100 rappelling help raise money for BBBSMV. You can After you register and pay the registration spots available on Saturday, August. 25. register as an individual “Edger” and raise fee, you will set up a fundraising page 3 a minimum of $1,000. You can register as hosted by BBBS and use social media, 3
Why are people doing this?
4
Right now more than 250 children in the Quad Cities area are waiting to be matched to an adult mentor. Currently BBBSMV serves about 700 children each year. The Over The Edge campaign will provide needed resources to build the program to impact 1,000 children over the next three years.
87% of the children enrolled in the BBBSMV program come from low income households.
Many of these children are facing adversity each day. It could be coping with poverty, the loss of a loved one or having to adjust to a recent move to a new school or neighborhood.
Children who are mentored show a 61% improvement in their self-confidence each year. 54% improvement in their self-motivation. 55% improvement in having a positive sense of their future.
29% improvement in school attendance.
53% improvement in their school attitude.
89% showed improvement or maintained their overall academic 4 performance. 4
Where and when?
200 E. 3rd Street, Davenport, IA
Saturday August 25, 2018
5
Two ropes set up on the north side of the hotel.
8:00 a.m. to 5 p.m. (Each Edger will receive their reserved time in advance.)
www.overtheedgeqc.org
5 5
Three different ways to register
6
Registration fees for each level indicated on registration page. INDIVIDUAL EDGER: This is what you register as if you are an individual “representing” yourself as a fundraiser. Use a photo of yourself or an image that “depicts you”. Your minimum goal is $1,000. You are an Edger! If you want a photo with a helmet on, come down to BBBS! FEARLESS LEADER: This is what you register if you are a company or organization and the fundraising effort is happening on behalf of your workplace. Use your logo or an image depicting your company or organization. Your minimum goal is $2,500. You are a Fearless Leader! INDIVIDUAL GRAND STANDER: Register at this level if you are an individual who DOES NOT want to rappel, but still wants to join in and raise money for BBBS! Grand Standers who achieve their minimum goal of $500 will be treated very special on event day. You are a Grand Stander!
www.overtheedgeqc.org
6 6
How to register and set up your page. CLAIM YOUR PAGE EMAIL: After you have gone to www.overtheedgeqc.org, registered either as an 1.) Edger 2.) Fearless Leader company or organization or 3.) Grand Stander, and paid your corresponding fee (which is applied to your overall fundraising goal) you will receive two emails. 1. A confirmation and receipt email 2. A Claim Your Page email.
CREATE YOUR PASSWORD AND SIGN UP Next—create an 8 character (min.) password that includes (1) letter, (1) number, (1) special character. Then click on SIGN UP. Click Here
Click Here Your email appears here
7
ADD YOUR PHOTO Find a fun photo of you! Add it here! If you are a Fearless Leader Company, add your company or organization logo here. Best to have it ready in advance. Click Here
www.overtheedgeqc.org
7 7
How to register and set up your page.
8
CUSTOMIZE YOUR PAGE
TELL YOUR STORY!
● Add
The fundraising page will come up with “default” content. It’s best to COMPOSE your own story. Talk about why you have challenged yourself to do this. Why helping children who are facing adversity is important to you. Make your own ask for support from friends, family and co-workers.
your photo or your logo, then begin to customize your fundraising page. ● Create
a headline for your
page. ● Set
your goal (minimum amount or higher)
Your name here
Individual Edger—$1,000 Fearless Leader— $2,500 Grand Stander— $ 500 ● Create
a vanity URL (if you like). You can use this to embed in emails or in social media to bring people right to your page. Write it down.
Click SAVE ALLISONGOINGOVER
● Fundraiser
notifications— decide if you want comments on your page, etc. Click Here
www.overtheedgeqc.org
8 8
How to register and set up your page.
9
ADD A VIDEO!
DONATIONS TAB:
As opposed (or in addition to) writing a story on your fundraising page consider switching it up and add a video!
Don’t worry about setting up the donations area of your page. When someone decides to donate, they click on DONATE and go to a pre-set page like below.
You can shoot a video from your smart phone or at your desktop, load it up to YouTube and then add the link to your fundraising page!
YOUR NAME
Be passionate! Be emphatic! Be funny! Be serious! Be you! You can insert the link right into your personalized story page.
TIP: Copy your YouTube link and place on your page using the link icon at the bottom.
Click Here
www.overtheedgeqc.org
9 9
How to register and set up your page.
10
CREATE YOUR EMAILS:
YOUR FINISHED PAGE:
The email area allows you (at your convenience) to create customized email content to copy and paste into your personal email account and distribute to your contact list. All donors will receive an email from BBBS thanking them for their donation and this email will contain “thank you offers” from supporting Fearless Leader companies or sponsors.
When you are done customizing your fundraising page (and saving along the way), when you’re done, well…you’re done. The way you can check your completed page is to click on VIEW which is “hidden” in the darkened part of the page...right here…or you can go to your search engine, plug in your “vanity URL” and go to the page. Or go back to the claim your page email and be ready with your password. Your page will look something like this.
Use social media links to post on FB and Twitter or to copy your page link.
Your Name here
Copy message
Your Name
Your Name here
www.overtheedgeqc.org
10 10
Fundraising made easy!
1
CREATE YOUR FUNDRAISING PAGE: (see the previous pages) Make sure 11 you customize your page with your photo or logo, set your goal, and tell your story. You can even spice it up with a video!
2
ASK!: The number one reason that people give is because they are asked. Don’t be shy about telling everyone you know that you are participating in Over The Edge for Big Brothers Big Sisters! Don’t forget to go to places where you spend money like your hair salon, barber, dentist or gym.
3
BY THE NUMBERS: If you want to reach your minimum then plan to reach more than your minimum! Break it down by numbers! Your registration fee kicked off your fundraising! Ask 8 friends to each give $25. Ask 8 co-workers to support you for $25 each. Get 4 businesses to support you for $100 each! Ask your boss to support you for $100! Ask 4 family members to support you for $50 each! Add it up! You are there!
4
FOLLOW UP: Always follow up. Many people will need more than one request to donate and most will appreciate the reminder. Include fun facts and an update on how close you are to reaching your goal. Send thank you notes and emails to your donors. Ask them to share your effort too!
5
KEEP GOING: So, you reached your goal? Keep going! The BBBSMV Over the Edge for Kids’ Sake committee is thinking of great incentives to motivate you and there will be special recognition and keepsakes for the top ten fundraisers!
6
HAVE FUN: You’ve worked extremely hard to surpass your goal. Get a group of friends together to celebrate and watch you go Over The Edge on August 25th! Take time to take in the view! Remember to post photos and/or video afterward and thank everyone! 11 7
Fundraising best practices
12
START EARLY!
CREATE AN EMAIL & SOCIAL MEDIA SCHEDULE.
Although it may seem like you have all the time in the world to fundraise, this event will be here sooner than you think! The sooner you start fundraising, the more money you will raise to support children in our community.
It’s easy to be super keen when you start your fundraising journey, but lose steam a couple of weeks in. To make sure you are reaching out to your potential donors consistently, create an email and social media schedule, with specific dates and diverse content (see content samples).
Remember, challenges and incentives will be coming your way, if you are ahead, you stand a better chance to earn some fun “rewards”.
Suggested topics for your digital messaging:
This ensures that you will be switching up your messaging so that your potential donors are not receiving the same messages over and over again. Keep it interesting! 1. Mission related emails from Big Brothers Big Sisters—why you are doing this. 2. Include updates as to where you are in the fundraising process. 3. Include pictures and videos to help make messages more exciting!
www.overtheedgeqc.org
12 12
Fundraising best practices 13
MAKE A VIDEO! GET HELP FROM YOUR SUPPORT SYSTEM!
If your friends and family are not able to donate, that’s OK! There is lots they can do to help you reach your goal!
Ask them to share your personal fundraising page on their social media forums.
Provide them with info cards about the event that include your fundraising page URL and ask that they distribute them to their network (ask your fundraising coach at BBBS for Over The Edge business cards).
Ask your friends, family and co-workers to reach out to the people in their lives that may have a connection to the BBBS mission and that would consider donating to the cause.
As opposed to writing post after post on social media forums, consider switching it up and make a video detailing what you are doing and why you are doing it. (Talk about how you’re training and building up your confidence!)
Most people will watch a video before they will reach a post.
Have fun with it! Be creative!
It’s easier to communicate the mission of the organization when you are speaking about it. Video makes it more personal.
www.overtheedgeqc.org
13 13
Fundraising Inspiration for Edgers and Grand Standers! Ask a business to donate something to your effort (like a dining gift card or bottle of wine) then, create your own contests like whoever donates this week will go into a drawing to win ___________! At the end of the week have someone take a video of you drawing the name and post it on your Facebook page!
14
Cookie campaign at work! Bake up some scrumptious cookies or brownies and have a desk-top bake sale at work! Anyone at work who donates on a particular day will get a treat!
Add a hyperlink taking people to your fundraising page to your email signature.
Create a donation bucket or basket on your desk and keep it visible for people to contribute to. Ask your boss if you can put it in a common work area!
You will be rappelling down 11 stories divide the number of floors into your recommended amount to give! $100 per donation brings you $1,100!
Challenge another Edger to see who can raise the most additional dollars during a certain time frame. A little competition never hurt anyone!
Throw a fundraising party! Think of something that you and your friends or family like to do together and turn it in to a fundraising party!
Create a garage sale event or even sell stuff on line with all proceeds going to support your Over The Edge effort! 14 14
15 Fundraising Inspiration for Fearless Leader Company and Organizations.
Set a goal based on the following: $2,500 for the first rappeller + $1,500 for each additional rappeller at your workplace or within your organization. Want 4 Fearless Leaders? Then your company or organization goal will be $7,000.
Ask vendors (those your company spends money with) to support your company’s Fearless Leader effort. If they see this is important to your company many of them will be excited to contribute and help you achieve your goal.
Ask your company to match what you raise! If you raise $3,500 to send 4 people Over The Edge, then ask your company if they will match that effort.
See if your customers want to participate! Customers love to see your community involvement and many may be willing to help in whatever way they can—even sharing your campaign on their social media!
Organize your company to run an Over The Edge campaign over four months. During the campaign create events like a “chili cook-off”, an ice cream social, a smart phone treasure hunt around work, an outdoor BBQ event. Employees “pay to play” and all proceeds go to support your Over The Edge campaign.
If your company plays in a softball or soccer league challenge all players (even the opposing team) to contribute an amount for each run scored or each point made.
15 13
Fundraising Sample content (for emails, social media and letters). Hello Family and Friends,
Dear _________,
I have signed up to do something that many of you may think is crazy. I have joined Over The Edge in supporting Big Brothers Big Sisters of the Mississippi Valley. Over The Edge is much like it sounds. I will stand on the roof of the Hotel Blackhawk in downtown Davenport, IA and step Over The Edge and rappel 140 feet (11 stories) to the ground! I’m not making this up! Check out the event website at www.overtheedgeqc.org.
I have made the commitment to help children who are facing adversity achieve success in life! I’m fundraising through Big Brothers Big Sisters of the Mississippi Valley and going OVER THE EDGE on Saturday, August 25.
I am not asking you to rappel with me, but I will need your support to get me to my goal so I can go over! I am committed to raising $_____ for BBBS and youth mentoring. The vision of BBBS is that “all children achieve success in life” and with my commitment and your support, we will be able to impact the next generation in a very positive way. HOW CAN YOU HELP? By making a 100% tax deductible donation to my fundraising page which will deposit your contribution directly to BBBS. Just go to (insert your page URL) and make a donation with your credit card. You may also send checks or money orders made out to BBBS and mail them to me at (enter your address).
16
That’s right! I will be rappelling down 11 stories at the Hotel Blackhawk in downtown Davenport, IA. Every dollar I raise will go directly to BBBS so that mentors for children can be recruited, enrolled, trained and professionally supported. You can help support me by contributing to my fundraising campaign. If I reach my goal of $______ I will be going OVER THE EDGE! If you go to (insert your URL here) you can click on donate and contribute by using your credit card. Or, you can send me a check or money order made out to BBBSMV and mailed to my address at ________________. With your support, we can help a child achieve success in life and you can send me on the “ride of my life”! Don’t leave me hangin’! Thank you for your support.
Please help me support the great work that BBBS is doing. I promise to rappel down a building in return. Thank you for supporting children in our community!
16 16
17 Fundraising Sample content (for emails, social media and letters).
I’m on a mission to change the lives of children who are facing adversity in the Quad Cities— but I can’t do it without your help! I’m committed to raising a minimum of $_______ and earning the right to rappel 11 stories down the side of the Hotel Blackhawk in downtown Davenport! Please help me reach my goal! Go to: (put in your “vanity” URL) and donate an amount you feel comfortable with. I appreciate any and all the help I can get!
I’m raising money for Big Brothers Big Sisters by going OVER THE EDGE—rappelling 11 stories down the Hotel Blackhawk! Please support my cause and go to (insert VANITY URL).
YES! I have gone totally nuts! I am going to rappel 11 stories down the side of the Hotel Blackhawk on Saturday, August 25 to raise money for Big Brothers Big Sisters! I NEED YOUR HELP AND SUPPORT! You can help me achieve my fundraising goal by going to my page at http://give.classy.org/__________ and pledging any amount. All donations go directly to BBBS and are 100% tax deductible. BBBS provides professional support to “Matches”, a Big and a Little, so the child grows into a happy, healthy, contributing adult citizen! 87% of the children they serve come from low income homes and need our help. THANKS FOR ANY SUPPORT you can give. 17
13
Donation Form
18
Check back periodically at www.overtheedgeqc.org to see other useful tools and resources to use for your fundraising.
www.overtheedgeqc.org 18 18 18
19
19 19
20
Over The Edge—Planning Calendar
Registration Opens
1/2 WAY
Fundraising Deadline
30 days to OTE
VIP Day
20 20 19
Over The Edge for Kids’ Sake spokesperson
21
Andy Yohe, Gold Medal Paralympian At the age of 16 Andy Yohe from Bettendorf, had a tragic accident in which he lost both of his legs. He had to overcome a great deal of adversity not only with regard to surgeries, physical therapy and getting fitted with prosthetics, but in overcoming the psychological challenges. As a boy he had been involved in hockey and wanted more than anything to get back on the ice. He discovered sled hockey and began to get involved. He trained and played and eventually tried out for and made the U.S. Paralympic Sled Hockey team. Andy participated in three Paralympics winning a bronze and two gold medals for the U.S. Team. Andy says that he can identify with our Littles who face some kind of adversity in their life each day. That is why Andy Yohe is GOING OVER THE EDGE!
www.overtheedgeqc.org
21 21
22
Presented by:
Hosted by:
Presented by:
Supported by:
www.overtheedgeqc.org
22 22