SPRING SUMMER 12
trendFLORALS print&pattern
FEMME GRAPIQUE "future proof digital prints" my-wardrobe.com
Mixing elegance with exaggerated volumes and photo prints, this graphic collection speaks artistic impression with haute couture, painted in striking colours of magenta, cinnamon and teal, against strong monochromatic tones.
The creative Art School approach The mix of print and pattern Vibrant and contrasting colour palettes The acceptance of opposites Mix and Match, pick and mix.
Mary// Katrantzou
The whole SS12 collection is based around print, with swirling florals, oranate jewels and fanciful fauna, all underpinned by a nod to Oriental decoration. Silhouettes are vase-like and playfully shaped, with print-on-print looks providing a visual roller coaster ride.
Mary Katrantzou @ topshop “My idea behind the collaboration was to design for the Topshop girl a range that is as close to the aesthetic of my mainline as possible, with great control over the quality of design and production,” Katrantzou says of her latest, third range for Topshop. “I can’t wait to see the Topshop girls in the bowl dresses and for the most daring to see them try the print on print layering!” (www.oystermag.com)
Style reflected at highstreet stores including H&M
club tropicana "magical paradise"
A modern take on traditional style A fresh approach on typically identifiable Colour, print, power. Specifically seasonal Tropical imagery Holiday hues
“The tropical imagery is a standout theme in the Hawaiian-inspired collection, and manages to impart a totally chic and effortless spin on the traditional Hawaiian attire as we know it� (http://aurelieandangelo.com/)
HAWAIIAN HIGHSTREET 1. Tara Starlet 2. Givency 3. River Island
I love the Hawaiian shirt and how humble it is in regards to the detailing and I love how loud it is in regards to the print. It’s so wrong! We have such weird associations with the Hawaiian shirt that makes it so much fun to work with. For me, the Hawaiian print symbolizes my wish to escape boring daily routines which is the perfect symbol for what fashion means to me; escapism!
Maarten VanDerHorst for topshop “My dream has always been to make clothes that people can afford, that I can turn my weird ideas into something universal and understandable which is incredibly difficult if you’re a crazy head. Topshop enabled that and it was such a good ride.” interview @ insideout. topshop.com/
flower garden "feminine floral"
Tea party chic Monet colour palette Crisp and clean Virginal vanity Romantic houswife grace, elegance empowerment
erdem ss12
Erdem’s pieces were paragons of absolute femininity and masterful construction. Delicate prints, echoing willow china, were empowered by high necklines and longer sleeved dresses, whilst powder-blue japanese cherry blossoms covered belted trench coats. Throughout the collection a medley of textures brought a modern energy to classic fiftiesinspired shapes. Matte sequins gave a subtle sparkle to floral prints, broderie anglaise pencil skirts juxtaposed sheer buttoned up shirts and plisse pleated skirts of yellow flowers in bloom translated to show new answers to traditional ideas. http://www.fashion156.com/
trendHUES "colour craze"
day dreamer Pastel promise Shy colour popping Feminine masculinity Miami vice Beach bleaching Jay Gatsby reminiscence Hipster hues
POP//ART The risk taker Dare to wear Pop Art palette Creative camp Complimentary contrasts
FLORALFRENZY Florals in SS 2012. Representations in media Origins
“An explosion of floral prints hit the catwalks for spring 2012 with everything from ditzy designs at Acne, bold botanics at D&G and future proof digital prints at Preen” mywardrobe.com “From large, tropical blooms to ditzy pastel buds, every type of flower and plant has made it’s way onto your wardrobe this season” company magazine
URBAN OUTFITTERS - FLORAL
ORIGINS
The origin of floral,flower,etc is Latin,it derives from the name Flora,ancient’s Rome goddess for plants. The floral print originates from the east and Asia; throughout history, traders brought fabrics with ornate floral designs to Europe where they sold for very high prices. 70S/60S FLOWER POWER Flower power was a slogan used by the American counterculture movement during the late 1960s and early 1970s as a symbol of passive resistance and non-violence ideology. It is rooted in the opposition movement to the Vietnam War. The expression was coined by the American Beat poet Allen Ginsberg in 1965 as a means to transform war protests into peaceful affirmative spectacles. Hippies embraced the symbolism by dressing in clothing with embroidered flowers and vibrant colors, wearing flowers in their hair, and distributing flowers to the public, becoming known as flower children.
“Don’t discard your floral fantasies just yet, this season the trend continues with a high-octane dose of flower power, plus an equally ampedup version of color blocking, or shall we say lessons in geometry” Fashion Trends 2012 Harper’s BAZAAR
FLORALS IN MENSWEAR “Cast a sleek silhouette in Ted Baker’s Spring Summer 2012 Phormal collection.