3 book 3: sou th
001
一
book 3: sou th
002
二
1 2 3 4
Table of Contents
book 3: sou th
print items 050
030 restaurant details
interior views 014
004 restaurant layout
目 錄
003
三
004
四
RESTAURANT LAYOUT
1 1 r estau r a n t l ayou t
飯 館 佈 局
005
五
Cantonese variety
T he c u isi ne of G u a n g z hou m a kes up t he Sout her n reg ion of c u i si ne. A lso k now n a s C antonese c u isi ne, t he food s f rom t h i s a rea d r aw s upon a g reat d iver sit y of i n g red ient s a s G u a n g don g h a s lon g been a t r ad i n g por t, br i n g i n g it m a ny i mpor ted food s a nd i n g red ient s. For more i n for m at ion a bout t he Sout her n t r ad it ion s, see
Backg round. T he m a i n color of
t he Sout her n res t au r a nt s i s a fa m i ly of blues. Sout her n C h i nese c u isi ne i s k now n for it s v a r ied i n g red ient s, cook i n g tec h n iq ues, a nd f l avor s. Perh aps due to t he hu ge r a n ge of food opt ion s, t he sm a l l pl ates s t yle of eat i n g i s prom i nent i n t h is a rea. Dim sum h a i ls f rom G u a n g z hou. To h i g h l i g ht t h i s s t yle of eat i n g, t he Sout her n reg ion res t au r a nt s a re ba sed on n i g ht m a rket a nd c a nt i n a s t yle d i n i n g.
006
ĺ…
n
background 1 r estau r a n t l ayou t
sh a ndong
a nhu i
ji a ngsu
zheji a ng
f u ji a n
sichua n
hu na n
gua ngzhou
007
north r egion
e a st r egion
sou th r egion
w est r egion 七
148 Blue.L ight
148 Blue.Mediu m
148 Blue.Da rk
Pa ntone: S 238-3 C: 80
M: 5
R : 0
G : 134 B: 159
C: 90
M: 5
R : 0
G : 129 B: 152
Y: 20
K : 30
Pa ntone: S 242-1 R : 0
ĺ…Ť
K : 30
Pa ntone: S 238-2
C: 100 M: 0
008
Y: 15
Y: 20
G : 117 B: 140
K : 40
i Me nu D e tai l
1 r estau r a n t l ayou t
菜 單 詳 細
009
九
background
Restaurant Layout Brand Logo T he l ayout of t he res t au r a nt i s ba sed on t he
logo m a rk . T he d i n i n g
a rea is ci rc u l a r, wh i le t he k itc hen , res t room s, a nd of f ices a re i n t he per ipher a l a rea s a rou nd t he ci rc u l a r sec t ion. T he f loor desi g n of t he res t au r a nt u ses a n a bs t r ac t of t he logo m a rk , r at her t h a n t he l iter a l m a rk it sel f. T here a re t h ree si zes of t a bles, ba sed on t he
concept. T he sm a l les t
t a ble seat s 1– 3 people; t he ne x t si ze up seat s 4– 7 people; t he l a r ges t t a ble seat s 8 –10 people. B ec au se t heSout her n
res t au r a nt s a re ba sed on sm a l l pl ate a nd c a n-
t i n a s t yle d i n i n g, t here i s a mple cou nter seat i n g a rou nd t he res t au r a nt. n
010
十
layout Bar
nter
案子 = counter
ar
= cou
=b
Cooking Station 案子
酒吧
酒吧 =ba
案子
r = cou
酒吧
=ba
r
nter
酒吧 = ba
nter
案子 = counter 凳 =c hai r
Fro n t E n t ra n c e 凳=
1 r estau r a n t l ayou t
案子
= cou
nter
r
案子 = cou
1– 3 Pe r s o n Ta b l e
chair
= chair
Fro n t D e s k
凳 =c hai r
4– 7 Pe r s o n Ta b l e
凳 =c hair
凳 =c hai r 凳 =c hai r
Wa i t i n g A re a Fu r n i t u re c hai 凳=
凳=
c hair
r
凳=c hair
8–10 Pe r s o n Ta b l e
凳=c hai r
凳=c hai r 凳= chai r
凳= chai r
凳子= chair
凳子= chair
凳子= chair
凳子= chair
凳子= chair
凳子= chair
凳=c hai r
Counter Seating
Light Signs 011
十 一
O f f i c e A re a
4– 7 Pe r s o n Ta b l e (4 f t.) 8–10 Pe r s o n Ta b l e Ki t c h e n A re a
1– 3 Pe r s o n Ta b l e (3 f t.)
Cooking Station
Light Signs Bar
Counter Seating
R e s t ro o m A re a
Fro n t D e s k Wa i t i n g A re a Ta b l e s Wa i t i n g A re a C h a i r s
Fro n t E n t ra n c e
子
ir
子
le
=cha
ir
子
ab
凳子
=t
ir
cha
cha
=
=
cha
ir
凳
=
凳
凳子
凳子
=
cha
ir
凳
凳子
凳子
=cha
子
ir
凳子
=cha
ir
凳子
=cha
ir
凳子
=cha
ir
凳子
=cha
ir
凳子 =cha ir
凳子
=cha
ir
凳子 =cha ir
凳=c
凳=c
hair
hair
= counter 案子 = counter
凳子
桌
ir
hair
凳= chair
案
案
子
子
=
=
r
nte
nte
cou
cou
r
凳= chair
凳=c
凳=c
hair
hair
chair
案子 = counter
= counter
凳=c hair
凳=c
凳=c
hair
hair
案
=
子
子
案
r
nte
nte
cou
cou
=
r
凳=
chair
案子
= counter
凳=c
凳=c
hair
hair
= counter
案子
chair
凳= chair
= counter
chair
凳子 =cha ir
凳子 =cha ir
凳= chair 凳= chair
凳=c hair
凳= chair
凳=c
凳=c
hair
凳=c
hair
凳=c
hair
hair
凳= chair
凳= chair
1 r estau r a n t l ayou t
riahc = 凳
凳= chair
凳=
案子
案子
凳
=cha
凳= chair
凳子
凳=c
hair
hair
hair
ir
凳=c
hair
chair
凳=c
凳=c
凳=c
=cha
= counter
凳子
凳= chair
案子
= counter
凳= chair
ir
r
案子
hair
hair
=cha
nte
r
凳=c
凳=c
凳子
凳= chair
cou
nte
r hair
hair
=
cou
凳= chair
凳=c
凳=c
子
=
hair
chair
案
子
案子
chair 凳=
= counter = counter 凳=
案子 hair
酒吧 chair 凳=
凳= chair
凳= chair
chair 凳=
r =ba chair
hair
= counter
案
凳=c
凳=c
凳=c
案子
r
r
=ba
nte
酒吧
cou
r
=
= counter
= counter 凳= chair
案子 hair
hair
子
案子
凳= chair
案
r
=凳
nte
=ba
凳=c
凳=c
= counter
案子
凳=
hair
cou
酒吧
凳=c
=
凳= chair
hair
子
案子 凳=c
案子 hair
hair
案
凳= chair
凳=c
凳=c
凳= chair
凳= chair 凳=
hair
凳=
凳=c
凳= chair
凳=
hair
hair
=ba hc
hair
凳=c
凳=c
ria
凳=c
凳= chair
凳子 =cha ir
凳= chair
凳子 =cha ir
凳子 =cha ir
= counter 凳子
ir
=cha ir
酒吧
凳子 =cha ir 凳子 =cha
凳子 =cha ir
凳子 =cha ir
凳= chair
子
013
十 三
凳=c
凳=c
hair
凳=c
hair
凳=c
hair
hair
凳=c
凳=c
hair
hair
凳子 =cha ir
凳子 =cha
凳子
ir
=cha ir
凳子
=cha
ir
凳子
=cha
ir
凳子
凳子
=cha
=cha
ir
ir
=cha ir
=cha
ir
凳子
=cha
凳子
凳子
ir
layout
014 016
十 0 四 0 九
Restaurant Views
2 2 r estau r a n t v ie w s
飯 館 意 見
015
十 五
restaurant views exterior + interior
T he fol low i n g spread s show d i f ferent sec t ion s a nd element s of t he res t au r a nt e x ter ior a nd i nter ior, i nclud i n g t he f ront door, t he w a it i n g a rea, t he d i f ferent si zes of t a bles, a nd a side v ie w of t he i n side w a l l. Educ at ion is a ke y fac tor i n t he
br a nd. For t h i s rea son , t he i nter ior of
t he res t au r a nt cont a i n s i n for m at ion a bout C h i nese c u i si ne a nd c u lt u re. T he w a it i n g a rea g ives a br ief s y nopsis a bout t he reg ion a l c u i si ne, a s wel l a s h av i n g a m ap det a i l i n g f rom where t he res t au r a nt s’ c u isi ne s tem s. T he w a l l a rou nd t he res t au r a nt i s decor ated w it h l a r ge pos ter s of food s f rom G u a n g z hou, ba sed on t he C hinese Foodnotes book s. T he faded pos ter i m a ges s uppor t t he concept of t he Sout her n res t au r a nt s’ c a nt i n a a nd s t reet food s t yle eat i n g. n
016
十 六
6 f t.
f r on t d o or
017
十 七
2 r estau r a n t v ie w s
exterior
廣東省 =Guangdong
6 f t.
廣 東 省 guangdong Cuisine
018 wa i t i ng a r e a / wa l l 1 十 八
guangdong Cuisine
guangdong Cuisine
interior giving rise to the different st yles of food across the nation. The eight schools, known as the Eight Great Traditions, can be grouped into four geographical regions: Nor th (A nhui and Shandong cuisines); East (Zhejiang, Jiangsu, and Fujian);
2 r estau r a n t v ie w s
Regional and cultural differences var y greatly within China,
South (Guangzhou/Cantonese); West (Sichuan and Hunan).
019 wa i t i ng a r e a / wa l l 2 ĺ? äš?
020 8 –10 t a bl e / t op v i e w 二 十
interior 2 r estau r a n t v ie w s 燈 = light
021 8 –10 p e r s on t a bl e / si de v i e w 二 十 一
燈 = light
022 4 – 7 p e r s on t a bl e / si de + t op v i e w 二 十 二
interior 2 r estau r a n t v ie w s 023 1– 3 p e r s on t a bl e / si de + t op v i e w 二 十 三
6 f t.
024 c o ok i ng s t a t ion / si de v i e w 二 十 四
2 r estau r a n t v ie w s
te r
te r
un
un
= co
= co
子
案子
案
案
子
= co
un
te r
案子 = counter
案子
= co
un
te r
c o ok i ng s t a t ion / t op v i e w
025
二 十 五
案子 = counter
interior
026 c i r c u m f e r e nc e wa l l / si de v i e w 二 十 六
GINGER
MUSTARD SEED
SORGHUM
BLUEBERRIES
6 f t.
027
二 十 七
燈 = light
燈 = light
LEEKS
DRIED MUSHROOMS
TEA
SALT
2 r estau r a n t v ie w s
interior
6 f t.
028 b a r / si de v i e w 二 十 八
interior chair
酒 吧
= ba
r
凳子=
吧 酒 r
凳子
=ch
air
吧
= ba
酒
凳
子
=c
hai
酒
吧
凳 子
= ba
hai
=c
r
r
=ch
air
r 凳子 =ch air
凳子 =ch air 凳子= chair
凳子=
凳子= chair
chair
2 r estau r a n t v ie w s
= ba
凳子
r
029 b a r / t op v i e w 二 十 九
030
三 十
Restaurant details
3 3 r estau r a n t deta ils
飯 館 詳 情
031
三 十 一
032
三 十 二
h In s p ira t io n
靈感
i Ins p ira t io n
3 r estau r a n t deta ils
靈 感
033
三 十 三
inspiration
Restaurant details zooming in
T here a re m a ny decor at ive a nd educ at ion det a i ls i n t he res t au r a nt. Some element s a re obv iou s, wh i le ot her s a re more s u bt le. T he t a ble set t i n g of t he 4– 6 per son t a ble, for e x a mple, m i m ic s t he logo m a rk . W h i le mos t m i g ht not m a ke t h at i m med i ate con nec t ion , t he feat u re s u bcon sciou s ly rei n for ces t he m a rk . T he C h i nese ch a r ac ter element i s brou g ht i n whene ver pos si ble. C h i nese c h a r ac ter s w it h t hei r E n g l ish t r a n sl at ion s a re l a bel led on eat i n g uten si ls, pl ates, bowls, f u r n it u re, etc.
034
三 十 四
n
details 3 r estau r a n t deta ils 035 4 – 6 p e r s on t a bl e se t t i ng / t op v i e w 三 十 五
food carrier baskets serving platters
Non-soup ba sed d ishes a re brou g ht to t he t a bles i n t r ad it ion a l foo c a r r ier ba s ket s. T he ba s ket s a re m ade up of sh a l low ba s ket l ayer s a nd c a n be s t ac ked to f it i nto t he h a nd le. Si n g le l ayer s c a n a lso be brou g ht i nd iv idu a l ly to t he t a ble. T he Sout her n reg ion res t au r a nt u ses pl a i n ba m boo food ba sket s w it h t he educ at ion a l C h i nese c h a r ac ter element i ncor por ated i nto t he l id.
食 籃 036 f o od c a r r i e r b a sk e t 三 十 六
n
details 3 r estau r a n t deta ils
6 f t.
037 f o od c a r r i e r b a sk e t a t t a bl e 三 十 七
038
三 十 八
uniforms
res t au r a nt s a re bl ac k w it h colored
det a i ls. T he d i f ference bet ween t he u n i for m s l ie i n t he m ater i a ls for m wh ic h t he y a re m ade. ’s Sout her n res t au r a nt u n i for m s a re m ade of bl ac k cot ton w it h accent s of 148.G old a nd v a r iou s 148.Blue color s. T he desi g n of t he u n i for m s i s ba sed on t r ad it ion a l C h inese clot h i n g.
n
3 r estau r a n t deta ils
T he u n i for m s for t he a l l t he
Details
work staff
039 r e s t au r a n t u n i f or ms (o p p o s i t e p a ge) 三 十 九
碗 = bowl
040 t a bl e wa r e 四 十
3 r estau r a n t deta ils
筷子 =ch opsticks
筷 子
t a bl e wa r e
041
四 十 一
details
h Tab l e S e t t in g
042
四 十 二
餐 桌佈置
i Te a S e t
3 r estau r a n t deta ils
茶 具
043
四 十 三
details
燈 = light
044 h a ngi ng l igh t / t a bl e l a m p 四 十 四
details 3 r estau r a n t deta ils 6 f t.
045 di r e c t ion l a m p s / si de + t op v i e w 四 十 五
6 f t.
046 f r on t de sk / t op v i e w + si de v i e w 四 十 六
details 3 r estau r a n t deta ils 047 t a bl e s / t op v i e w + si de v i e w 四 十 七
凳 凳=c hair
048 c h a i r s / t op + si de v i e w s 四 十 八
details 3 r estau r a n t deta ils
凳 子
049 c h a i r s / t op + si de v i e w s 四 十 九
050
五 十
restaurant print items
4 4 r estau r a n t pr in t items
打 印 項 目
051
五 十 一
restaurant menu menu book T he menu s at
res t au r a nt s ser ve t he pu r pose of l i s t i n g d i s hes a s wel l
a s educ at i n g. Desi g ned i n t he s a me s t yle a s t he C h i nese Food notes book s, t he menu s cont a i n i n for m at ion a bout t he c u i si ne a nd i nteres t i n g fac t s a bout t he d i s hes. T he cover of t he menu s a re m ade of t he s a me k i nd of wood a s eac h res t au r a nt s pr i m a r y f u r n it u re, wh ic h a re d i s t i nc t for m one a not her a nd represent at ive of eac h reg ion s loc a l wood produc t s /s uppl ies. W hen pos si ble appl ic a ble, t he d i s hes come i n t he si zes of 1, 4 , or 8, represent i n g sm a l l, med iu m , a nd l a r ge si zes.
052
äş” ĺ? äşŒ
n
4 r estau r a n t pr in t items
i Me nu D e tai l 菜 單 詳 細
053
五 十 三
Print Pieces
h Me nu D e t ai l
054
五 十 四
菜單詳細
4 r estau r a n t pr in t items
i Me nu D e tai l 菜 單 詳 細
055
五 十 五
Print Pieces
056
五 十 六
m e n u sp r e a d s
057
五 十 七
4 r estau r a n t pr in t items
PRINT PIECES
restaurant business cards playful + informative T he
R es t au r a nt bu si nes s c a r d s i ncor por ate t he educ at ion element of
t he C h i nese ch a r ac ter s w it h E n g l i s h t r a n s l at ion s on food item s on t he f ront side of t he c a r d. E ach reg ion a l res t au r a nt h a s at lea s t fou r d i f ferent fold out c a r d s w it h d i f ferent food s /food i m a ges, T he i nter ior cont a i n s tec h n ic a l i n for m at ion (res t au r a nt add res s, phone, fa x , etc.). n
058
äş” ĺ? ĺ…Ť
Zami Vila He a d C h e f 82 Ne w bu r y St r e e t C a m br id g e, m a 02119 t: 617.8 76.2 2 32 f: 617.8 76.2 2 3 3 z v i l a@148R e s t au r a nt s.c om
Print Pieces i n.
4 r estau r a n t pr in t items
3.5
1 48R e s t au r a nt s.c om
4
i n.
059 r e s t au r a n t c a r d / i n si de (a b o v e) 五 十 九
060
六 十 藍莓 = blueber ry
藍 莓 茶杯 = tea cup
白菜 = bok choy
蘑菰 = mushroom
白 菜 香 菰
茶 杯
i R e s taurant C ard s
4 r estau r a n t pr in t items
餐 飲 業 卡
061
六 十 一
Print Pieces
C op y r i g h t © 2010 b y B e t h S h u i-Ya n Won g. R e s t a u r a n t E x p e r ie n c e: S o u t h . A c a de m y of A r t Un i v e r s i t y, S a n F r a n c i s c o, c a , S c h o ol of G r a p hi c D e s i g n , m fa pr o g r a m . No p or t ion of t h i s b o ok m a y b e r e pr o d u c e d w i t h o u t w r i t t e n p e r m i s s ion f r om B e t h S h u i-Ya n Won g. C on t a c t e m a i l : b e t h s w on g @ y a h o o.c om . n 062
六 十 二
065
0 0 九
066
0 0 九