06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301tut01
Name Beth Yates Date 8/10/2012 Blog. Dissertation Has the increasing use of social media by corporations put the power of Title advertising back in the hands of the consumer? Has the effectiveness of the advertising changed as a result?
Dissertation Lorraine Tutor Rationale (200 words) To continue to develop my image making skills for commercial contexts while also improving on some of my core design skills, mainly publication design and text layout. I also want to continue to integrate digital outcomes into my projects and put to use some of the stuff about social media integration I’ve learnt through my dissertation research. Statement of Intent (SOI) - (400 words) Fridays: Dissertation Brief 1 – Bradford film festival - 3 weeks Brief 2 - Doctor who exhibition - 2 Weeks Brief 3 – space publications - 2 Weeks Brief 4 – Halloween products - 2 weeks – pick up in between other briefs. 15/10/12 – Brief 2 & 4 22/10/12 – Brief 2 & 4 29/10/12 – dissertation, finishing off Brief 2 5/11/12 – Brief 3 & 4 – 4 finished 12/11/12 - Brief 3 & 1 – 3 finished 19/11/12 - Brief 1 26/11/12 – Brief 1 3/12/12 – balls up week/ last minute blogging etc. 10/12/12 – hand in. oh dear.
1
Brief 1 Bradford international film festival. – Designing for digital and social media platforms A digitally led investigation of brand identity with a focus on social media integration and promotion I am going to produce the visual identity for the 2013 Bradford international film festival. This will then be applied to a range of appropriate outcomes across print and digital, but with a focus on the online digital presence and the designs integration into appropriate social media platforms. This will allow me to further develop my visual identity skills but also bring in some of the research from my dissertation and design responses appropriate to my findings. Product: Visual identity Range: digital – ident for between film showings, website, app, digital ticket? A social media integration plan, outlining both design and appropriate use. Print – basic print collateral; invite, catalogue of events etc. MOD: print and digital with a focus on online social media presence. 2. Brief 2 Doctor Who 50th anniversary exhibition. - exhibition branding & Design A content led investigation of visual identity with a focus on exhibition design. I am going to propose the structure, visual identity and promotional print collateral for an exhibition celebrating the 50th anniversary of Doctor Who. This will allow me to develop both my branding and print layout skills across a large-scale project that explores a range of 3D and large scale methods of delivery. Product: Visual Identity for the exhibition Range: Imax tickets, exterior signage/promo, exhibition signage/way finding, exhibition guide/catalogue, promotional publication (commemorative), opening night invites, bags/tickets/price labels for gift shop, digital proposals where appropriate MOD: print, mobile app/digital. 3.
Brief 3 Space Publications – publication & layout A typographic investigation of publication design with a focus on high quality print. I am going to produce a range of typographically focussed publications based on facts and information about the solar system. This will allow me to develop my type and layout skills while gaining more in depth knowledge of print methods and setup. Product: A typographic publication Range: An individual publication for each planet of the solar system. MOD: Print. 4.
Brief 4 Kids paper based party products. – Print production + product. A commercial investigation of image application with a focus on children’s product design. I am going to develop a range of print based kids decorations and giftware themed around Halloween. This will allow me to develop my image making skills within a commercial context + investigate the print approaches associated with this. Product: A range of Halloween characters, surface patterns and themed typography. Range: Table decorations, tableware, party decorations, paper toys/craft projects, banners, mobiles, wrap, gift bag/party bags, poster, piñata, lights. MOD: print, instore (need packaging?) ADDITIONAL BRIEFS
Thierry Sewell – branding. Photography student, live. Currently in discussion.
TUTOR’S Signature STUDENT’S Signature