BETI HAPSARIE
PORT FOLIO CONTENT CREATOR, WRITER, & COPYWRITER
HELLO! Welcome to my Content Creating, Writing, and Copywriting portfolio. My name is Beti Hapsarie, I just turned 27 last July, and after much hard work and fun in between, finally graduated from the Communication Science Postgraduate Programme of the University of Indonesia, with a 3.68 GPA. Being creative, exploring new experiences, and learning new things are among the things I enjoyed. Furthermore, please see the page on the right to learn a little bit about my educational background and past professional experience. Best regards, Beti Hapsarie
Beti Hapsarie CONTENT CREATOR, WRITER & COPYWRITER
Work History CONTENT CREATOR & COPYWRITER Tinkerlust. February 2018 November 2019
platforms, including YouTube, Instagram, and Company's blog, working closely with Marketing and Creative Team Copywriter: Responsible for creating engaging and relevant copies for various Merchandising & Marketing activations, such as sale events, offline events, and seasonal collections Social Media Manager: Planning and executing social media campaigns to
Profile Hello! I'm a fashion & beauty enthusiast who's passionate about social media marketing, content creating, and writing. I strive to grow your brand through a well-thought and well-planned marketing strategy.
Reach Me! Phone: (+62) 8588 1355 310 E-mail: hapsarie.beti@gmail.com LinkedIn: linkedin.com/in/betihapsarie Portofolio: @betihapsarie__porto (Instagram) Address: East Jakarta, DKI Jakarta, Indonesia
Skills & Strengths C2 Proficient (82/100) on EF Standart English Test (EF SET) Excellent Ms. Office Skills Public Speaking Creative, highly passionate, flexible, & fast-learner
Marketing Intern (February-October 2018): working with the Marketing Team to create overall strategic marketing and social media activation plans, assisting Merchandising Team in photoshoots & stylings Content Creator: Responsible for creating content for all company's
make sure alignments with marketing objectives. Handling all social media accounts with over 150+ k followers
JOURNALIST INTERN TVRI Bali July - August 2015
Learning and performed news making from scratch, from covering events directly from the field with cameramen, writing the news, to editing news video with video editors Performed direct interviews with credible and appropriate news sources
Academic History UNIVERSITY OF INDONESIA Masters of Communication Science | Sept 2019 - 2021
BRAWIJAYA UNIVERSITY Bachelor of Communication | Sept 2012 - June 2017
Graduating with a 3.68 GPA. Published thesis titled "Consumer's Perceptions of Sustainable Fashion Consumption's Information and Practices: A Qualitative Study on the Niche Market Consumer Group"
Mass Communication minor with a 3.50 GPA. Actively participated in student's organizations such as faculty-student body (BEM FISIP) and University Choir (PSM-UB)
CONTENT CREATOR SOCIAL MEDIA FEED PLANNING & MANAGEMENT, VISUAL & AUDIOVISUAL CONTENT + SCRIPT WRITING
SOCIAL MEDIA FEED PLANNING & MANAGEMENT
Combining Marketing & Merchandising activations with other fun content, such as quotes and design inspirations to trigger engagement. Incorporating a few product pictures in between, complete with product knowledge as the caption. All that with keeping the feed looking aesthetic and clean. Feed is designed according to the company's signature color scheme and image. Can also be modified based on the company's major campaigns such as example below
Original content showing products with model. Besides giving visual variations on the feed, also giving customers image when products are worn
Company's event documentary for branding & PR purposes
Relatable or motivational quotes are great to trigger engagement (likes, comments, mentions, reposts)
Original content displaying company's product for product knowledge
VISUAL & AUDIOVISUAL CONTENT
Link: https://www.youtube.com/watch?v=2EZVA6rruoI
Link: https://www.youtube.com/watch?v=VwVWo1WXHtE
Link: https://www.youtube.com/watch?v=Nl6GA2F7Sco
Link: https://www.youtube.com/watch?v=FAbMfwGfTrY
WRITER BLOG ARTICLE, PROFILE/FEATURE, PRESS RELEASE
BLOG ARTICLE Dahulunya, gaya androgini memiliki kaitan yang erat dengan komunitas feminis dan LGBTQA. Namun di dunia fashion modern, gaya androgini kini menjadi gaya khas tersendiri. Beberapa nama di dunia fashion yang terkenal dengan gaya androgininya antara lain Ruby Rose, Katie Holmes dan Alexa Chung. Namun ternyata di Indonesia juga ada loh! Jovi Adhiguna merupakan salah satunya. Seorang beauty blogger kelahiran Jakarta ini selain dikenal karena video makeup tutorialnya di Youtube, juga dikenal dengan gaya berpakaiannya yang mencampurkan kesan maskulin dan feminine. Apakah kamu salah satu yang mengikuti gaya androgini a la Jovi Adhiguna? Gunakan beberapa item ini untuk tampil dengan gaya androgini a la Jovi Adhiguna.
OVERSIZED OR MEN'S SHIRT
GAYA ANDROGINI ALA JOVI ADHIGUNA: TERTARIK UNTUK MENCOBA? Pernahkah kamu mendengar nama Andrej Pejic? Model satu ini terkenal dengan penampilan yang mendobrak stereotip gender. Kini telah berganti nama menjadi Andreja Pejic, ia pernah menjadi favorit banyak designer salah satunya Jean Paul Gaultier. Bahkan Andreja Pejic sering menghiasi Men's dan Women's runway di berbagai Fashion Week . Nah penampilan yang mendobrak batasan gender tersebut disebut dengan " Androgynous ". Androgyny atau dalam bahasa Indonesia androgini berasal dari bahasa Yunani yang memiliki arti pencampuran karakteristik antara maskulin dan feminin dalam diri satu orang. Tujuan dari gaya androgini ini memang untuk menghindari stereotip gender, tidak terlihat seperti laki-laki maupun perempuan dan bahkan menggabungkan keduanya.
Item satu ini terbukti menjadi andalan Jovi Adhiguna. Ia terlihat mengenakan oversized dan men's shirt di berbagai kesempatan, baik kegiatan yang formal maupun sehari-hari. Untuk berdandan a la Jovi, pasangkan kemeja kebesaran kamu dengan bawahan yang slim fit seperti skinny jeans atau leather skirt. Selain itu, kamu juga bisa memasangkan kemeja kamu dengan bawahan yang berwarna seru, seperti merah atau bawahan yang berpola garis-garis dan checkered.
BLAZER Blazer identik dengan kesannya yang formal dan rapi, sehingga jarang dipakai untuk kegiatan sehar-hari. Blazer sendiri memiliki berbagai jenis, mulai dari siluet hingga bahan yang digunakan. Untuk tampil androgini a la Jovi, kamu bisa mengenakan blazer yang sedikit oversized untuk kesan kasual dan pasangkan dengan kaos basic serta sepasang boots sebagai kesan edgy. Aksesoris seperti kalung rantai dan slingbag juga cocok banget dipadukan dengan blazer untuk tampilan OOTD kamu loh!
ORIGINALLY WRITTEN FOR TINKERLUST.COM, SEPTEMBER 2018
PROFILE/FEATURE
SAMIRA SHIHAB Tinkerlust.com has been a familiar name amongst the fashionable and fashion-loving group of women in Jakarta. Since its inception in 2015, it has grown rapidly and made high revenues thanks to the two Co-Founders behind it. One of them is Samira Shihab, the acting CEO, who makes her business both a passion and a hobby. “It’s funny that even when I’m at work and the meeting discussing marketing strategies, I’ve never felt that it was a burden,” said the woman who has been in the business for 6 years. Her journey in building Tinkerlust.com wasn’t a piece of cake, she admits to having a lot of fear and anxiety in the first two years of starting up,” I was bootstrapping with Aliya (co-founder of Tinkerlust.com) by using our own capital. In that struggle, we were losing money every month but it brings out the best and worst in you.” They learned about how strong and resilient they can be, but it also pushes them in a very uncomfortable way, “It triggered a lot of emotions, worries, and anxieties. The worst fear was whether the company is going to succeed or not.” As a leader of her own company, she believes in supporting and empowering women. It has been one of her visions of building Tinkerlust.com. Through the company, she wants to make sure that women have the confidence and resources to stand up, “The easiest way to do that is to motivate the ladies that are working in Tinkerlust.com. Giving them responsibilities that other companies might not give them.” She admits to having had many occasions where she interviewed women who don’t believe in themselves, “I give them opportunities because they wouldn't be confident without the experience. They wouldn’t get the experience unless they have the chances.” When she’s not busy building an empire, you can find her enjoying Sunday mornings at the swimming pool with her kids and husband, enjoying brunch with her squad or simply taking long naps at home. Relaxing with her support system on the weekend helps her rejuvenate and enrich herself. Her motto of being a leader? Simple, never stop learning and evolving.
ORIGINALLY WRITTEN FOR SAMIRA SHIHAB, FEBRUARY 2018
PRESS RELEASE
TINKERLUST.COM HADIRKAN KONSEP UPCYCLING DI PANGGUNG JFW 2020 Jakarta, Indonesia, Oktober 2019 - Tinkerlust.com didirikan pada tahun 2015 untuk melayani kebutuhan wanita Indonesia dalam berjual beli barang-barang preloved fashion dengan kualitas dan originalitas yang terjamin. Selain sebagai marketplace, Tinkerlust juga merupakan komunitas bagi public figure dan influencer yang aktif di dunia fashion, beauty dan lifestyle . Sehingga Tinkerlust.com seringkali berkolaborasi bersama dalam bentuk event maupun tempat bagi komunitas tersebut untuk berjualan preloved fashion mereka.
Kali ini, Tinkerlust.com ikut mendukung jalannya pagelaran Jakarta Fashion Week 2020 sebagai salah satu sponsor. Tidak hanya itu, Tinkerlust.com juga berkolaborasi dengan tiga label lokal yaitu Alex[a]lexa, Jenahara by Jenahara Nasution, serta brand anyar fotografer Hakim Satriyo dan designer Riyam Dayani, Sebe11as (Sebelas Sebelas) untuk mengadakan fashion show bertajuk "A Story of Second Chances". Terinspirasi dari teknik upcycling produk fashion pre-loved, pagelaran ini akan bertujuan untuk memberikan kesempatan kedua pada produk fashion yang tidak terpakai lagi. Tiga label fashion ini dipilih karena memiliki visi dan misi yang sejalan dengan Tinkerlust.com, yaitu mendukung gerakan sustainable fashion. "Tidak dipungkiri bahwa bumi kita sekarang sedang mengalami beberapa masalah lingkungan seperti climate change dan banyaknya sampah, termasuk sampah fashion yang merupakan terbesar kedua setelah industri minyak dan gas. Koleksi ini kemudian terinspirasi dari keinginan kita untuk mengurangi sampah fashion tersebut dengan melakukan upcycling," kata Aliya Amitra, COO dan Co-Founder dari Tinkerlust.com. Jenahara Nasution, designer dari brand Jenahara, berpendapat bahwa menciptakan koleksi dari bahan sisa produksi atau preloved items penting untuk dilakukan sekarang, melihat pasar fashion Indonesia yang berkembang pesat, "Tingginya minat konsumen mendorong desainer dan brand fashion untuk terus mengeluarkan koleksi baru. Namun sayangnya, banyak orang yang lupa akan sampah yang dihasilkan dari produksi fashion pieces tersebut." Selain melakukan upcycling items dari Tinkerlust.com, Jenahara juga akan menggunakan kain sisa dari koleksi-koleksi sebelumnya serta upcycling baju milik influencers seperti Lizzie Parra, Andra Alodita, Ucita Pohan, Anissa Aziza, Kalula, dan Agla Artalidia. Koleksi pagelaran ini akan dirilis pertama kalinya secara eksklusif di panggung runway Jakarta Fashion Week 2020, pada hari Rabu, 23 Oktober 2019, tepatnya di Fashion Tent Senayan City. Fashion show akan ditayangkan secara langsung melalui IG live Instagram Tinkerlust (@tinkerlustid). Setelahnya, koleksi ini juga akan bisa dibeli melalui website Tinkerlust.com dan nantinya sebagian dari hasil penjualan akan disumbangkan melalui yayasan amal, Sekolah Kami.
ORIGINALLY WRITTEN FOR TINKERLUST.COM, SEPTEMBER 2019
COPY WRITER
COPYWRITING
SOCIAL MEDIA CONTENT
ADS/PROMOTION
BLOG ARTICLE & SEO
EVENTS & ACTIVITIES
THANK YOU
