Inspiring Behaviour Change
BetterPoints successfully changes behaviour for better transport, climate and health. Whether you’re de-congesting the high street, tackling obesity, improving environmental reporting or encouraging loyalty to your company values, we change habits.
Engage! Whether you want people to walk to the park, cycle to work, take the bus into town or e-scoot to the shops, BetterPoints campaigns motivate them to do it and make it enjoyable.
Throw down the gauntlet! Set your target audience any number of challenges to meet goals and earn rewards.
Gamify! Games are a great way to keep the momentum up. Whether it’s the thrill of a treasure hunt, the curiosity of a virtual journey, or simply the promise of extra rewards, our games inspire people to keep going to the next level.
Communicate and encourage Regular and timely messages, updates and reminders keep your campaign front and centre.
Highlight progress Show physical activity levels against the NHS’ recommended 150 minutes a week. Encourage competition between individuals, teams, and whole organisations, with progress leaderboards.
Reward with BetterPoints, medals and prizes Reward completed tasks with BetterPoints, and award medals for reaching goals. BetterPoints can be traded for digital vouchers – high-street retailers or local traders – or converted to cash and donated to a favourite charity. Competitions and prize draws keep people involved, particularly if enthusiasm begins to wane. Prizes can be anything you like – the more relevant and attractive they are, the more they will stimulate engagement.
Track! Detect and track activities and transport modes. Define your target audience with eligibility criteria.
Track journeys, automatically
Track single events
Our sophisticated algorithms and checking protocols are highly successful in identifying transport mode, making the inconsistencies of self-reporting a thing of the past.
Track single events and actions, such as arriving at a location or attending a meeting. Detect them automatically or require a QR code to be scanned.
Only track what you want to track Geofence the areas or routes that you want to track. Determine other eligibility criteria, such as place of residence (user’s registered postcode), activity type, activity level and transport mode. If activity is recorded that doesn’t meet the eligibility criteria, it won’t be rewarded and it won’t affect your data reports.
Tell us what you want to achieve and we’ll build you a cutting-edge campaign, using our advanced back-office suite.
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Define activities and eligibility criteria
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Geofence routes, locations and boundaries
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Set rewards and prizes
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Build message plans and surveys
Data! We combine masses of user-generated data (waypoints, transport modes, speed, time, duration, eligibility, rewards), with their registration information (such as age, gender and postcode) and survey responses.
You generate anonymised graphs, charts and heatmaps, for analysis, reporting and modelling.
CO2 Avoided (kg)
100k 75k
50k
E-Vehicle
25k 0
January 2021
March 2021
February 2021
E-Scooter
April 2021
Month
Cycle
Walk
800
600 300k
400 200k
200
100k 0
0 14-24
25-34
35-44
45-54
Age groups
Female
Male
Other
55-64
65+
29 Mar
5 Apr
12 Apr
19 Apr
26 Apr
3 May
10 May
Earned from Activity Rewards BetterPoints Earned from Reward Bonuses Earned Offers from Earned BetterPoints Spent Earned from Prize Draws Spent as Donation Spent as Redemption BetterTickets Earned
BetterPoints changes behaviour for better transport, climate and health. Changing habits takes time and effort. We make that effort attractive, engaging and rewarding. www.betterpoints.ltd info@betterpoints.ltd +44 (0) 20 3879 7879 betterpoints betterpointsltd BetterPoints Limited is a UK registered company. Company registration number 7356214 BetterPoints Ltd, 3, The Mount, Trumpsgreen Road, Virginia Water, Surrey GU25 4EJ.