I WAS ASKED TO CONDUCT RESEARCH AND DEVELOP A DESIGN PROPOSAL TO ADDRESS A MARKETING NEED STATE. I HAD TO CHOOSE BETWEEN SEVERAL BRANDS. THEN I HAD TO DEVELOP AN INNOVATIVE DESIGN STRATEGY FOR MY BRAND TO ADDRESS THE NEED STATE. SO THIS MANIFESTO WILL SHOW YOU MY JOURNEY FOR BEGA'S NEW SUB-BRAND PM.
Bettina Alexandra Gjellan Student 00080963T MAY 2013 Billy Blue College of Design AD305 Independent Design Practise
CLIENT NEED SPACE WHITE SPACE IDEA DEVELOPING SURVEY AND RESEARCH FINDINGS BRIEF STRATEGY CONCEPT TARGET AUDIENCE CUSTOMERS JOURNEY LOGO DEVELOPING LOGO AND LOGO USAGE TYPEFACE COLOURS TEXTURE SYMBOLS CORPORATE IDENTITY PACKAGING PRINT CAMPAIGN SIGNAGE ENVIRONMENT LOOK UNIFORM MENU SURVEY CARD PAPER BAG AND MATERIAL DELIVERY CARD WEB DESIGN CONCLUSION REFLECTION CD
02 04 04 05 06 10 11 12 14 16 17 18 19 20 21 22 24 26 30 31 32 34 34 36 38 40 42 43 45
TEXT BEGA, BETTINA A.GJELLAN PHOTO WWW.TINE.NO
On this page I will tell you a bit of my client’s history
BACKGROUND Dairying started in the Bega Valley in the 1850s. In
In the meantime, Bega Cheese’s mission is to make
an effort to improve their individual production and
the best dairy products in Australia, in the most
marketing activities, local farmers banded together
hygienic manner using state-of-the-art equipment
to establish The Bega Co-operative Creamery
and techniques, while still retaining the traditional
Company on July 15 1899.
properties and craft of our heritage.
Bega Cheese operates 5 sites, 2 in Bega NSW and
The combined revenue of the Bega Cheese group
3 in Victoria at Coburg, Strathmerton and Tatura.
at the end of the 2010-2011 financial year was
Bega Cheese Limited merged with Tatura Milk
$931.7 million.
Industries at the end of 2012 and has a 15% interest in Warrnambool Cheese & Butter in Victoria.
BEGA CHEESE OWNS THE FOLLOWING BRANDS Bega, Chef’s Choice, Melbourne (export only),
Strengthened by product diversity and expansion in
Kameruka (export only) and Tatura (butter produced
expertise, Bega Cheese is set to achieve its vision of
by Tatura Milk Industries)
exporting an expanded product range to the world.
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BAGA IS THE LARGEST CHEESE PRODUCER IN AUSTRALIA. POPULAR IN 33 COUNTRIES. WINNER OF MORE THAN 100 INTERNATIONAL FOOD AND CHEESE AWARDS. TRADITIONALE ∙ LOYAL ∙ INTERNATIONAL
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TEXT BETTINA A.GJELLAN PHOTO BEGA CHEESE
NEED STATE AND WHITE SPACE This page will tell about how and why I started the journey
After researching the Bega brand, I identified the
As a exchange student from Norway, I didn’t know
They have the cooking cheese, everyday cheese and
following needstate:
anything about Bega cheese. Since I study here in
kids and snacks cheese. But they don’t have cream
Australia, I wanted to make something Australian.
cheese, evening cheese or cheeses with flavours.
I also love cheese, so I figure out really fast that I
As Australia’s biggest cheese company’s and the
wanted to work with Bega even thought I didn’t
world’s oldest cheese production, they should have
know what they had on the market.
offers like this.
TASTE ARE BECOMING MORE SOPHISTICATED IN CHEESES. There are several flavoured cheeses available, but none from Bega.
After I did some research on Bega and their portfolio
They are now focusing on targeting families with
They really need to develop the brand, and get a
I found a gap. A big gap as I would say. Bega says
kids, and not much more than that. Everyone in
higher place in the market. I feel that they don’t
that they are making cheese to the whole family,
Australia knows Bega, and they have a huge amount
offer what they should, and that several brands are
but what kind of cheese? And for what kind of
of consumers. But I want to do something to reach
doing a better job even though Bega is the worlds
families? The cheeses they’re offering now is
out to more and new consumers. People with and
oldest and Australia’s biggest cheese production.
good, but boring. They need to develop more,
without families, and make the target audience
offer something new and different.
much more wider.
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TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
SURVEY AND RESEARCH FINDINGS On the next pages you will see my survey results
The next step of development was to collect data about people and cheese. A survey was made where 47 people within the target group of 20-55 years were asked. The target group had a majority of are looking for and whats important when they buy cheese. So in the next pages, is some of the responses I needed to know in this development.
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WHAT IS IMPORTANT WHEN YOU BUY CHEESE?
women (86%). In the survey, I asked what people
50% OF THE AUDIENCE SAID
THE BRAND THE PRICE THE DESIGN 35% OF THE AUDIENCE SAID
15% OF THE AUDIENCE SAID
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WHAT DO YOU FEEL ABOUT CHEESE WITH FLAVOURS?
TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
SURVEY AND RESEARCH FINDINGS Results from my survey research
I also did some research on the essential nutrients in milk and that is A and B12 vitamin, riboflavin, calcium, potassium, magnesium, zinc, phosphorus, carbohydrates and protein. The dairy Australian recommend 3 serves a day of dairy food. On average, each Aussie consumers drinks 103 litres of milk each year. 100 litres of cheese is made out of 100 litres of milk. With all this nutrients and vitamins, 1 can make a healthier cheese.
02 21
NOT THAT INTERESTED IN CHEESE 12 21
SOUNDS REALLY EXCITING 08 21
DEPENDS ON THE FLAVORS SAY IT WITH CHEESE ∙11
TEXT BETTINA A.GJELLAN PHOTO ALEXANDRA PATRICK
REASON FOR BRIEF AND STRATEGY
PM IS OFFERING A NEW WAY TO EXPLORE CHEESE IN A WHOLE NEW LEVE
This page will tell you what I and why I do it
Bega cheese is a traditional cheese company, built
Since it’s already is a lot of cheese companies selling
break in the stressful life, and a good excuse to
by several farmers who sold their dairy to the
evening cheeses, Bega has to do it in another way,
eat something good in daily life and not only in
World’s biggest cheese production company. Their
by developing a cheese boutique. A unique space
the weekends. You can also order cheese online
vision is to be an Australian dairy industry
to sell cheese and home deliver. So I came up with
and have it delivered on your door.
icon; valuing the heritage, people, customers
a new sub-brand, PM. With this brand, Bega can
and community. Embracing challenge. Driving
build up their brand to a new level and it’s going
PM is not offering a daily everyday cheese or a
change and building for the future.
to be in another range from what Bega has now.
regualr cooking cheese. They are offering a unique
It’s will be a more sophisticated cheese.
fresh cheese, made with love. Therfor, I chose the
That means that they need some changes now and
tagline:
Say it with cheese
then, and I feel that they need a big and different
You wont be able to find these cheese at the local
change. They need to surprise their consumers with
supermarket, only at PM’s unique cheese boutique.
something unexpected. As Australia’s biggest cheese
It will be a place where you can enjoy some nice
LOOK AND FEEL FOR THE BRAND
companies, I don’t feel that they have that much
cheese, experience the process with tasting, buy
I want the consumer to feel a sense of tradition
to offer, compared to how big they actually are,
cheese or order online. The cheese will be carefully
and social interaction when they visit PM. It will
so they need to do something new and exciting.
crafted and contain natural flavours, in this way
be overtly Australian in feel and approach.
the cheese will be more healthier as well. It’s a lot of different cheese companies on the market and the competition is high, so you have
I will do this in a modern style.
to stand out from the other brands. To do that, it
BRAND NAME
SINGLE MINDED PROPOSITION
is important to offer the costumers something the
The brand name is called PM. This is because this is
PM is offering a new way to explore cheese in a
other brands don’t have.
a evening cheese youre going to have past midnight.
whole new level. You wont find PM at the grocery store, you can order online or you have to come
That’s what Bega is going to do with their new
WHAT THE BRAND IS AND IS NOT
Sub-brand, PM. Bega have the cooking cheese and
PM is a cheese boutique/café, who’s offering a new
choose what you want and how much you want
they have the everyday cheese, but they are missing
way to explore cheese. It will be a sophisticated
and take home, or you can stay and eat it there,
a huge and important part in the cheese industry, a
and relaxing place to come and enjoy your cheese
in a Australian environment. Bega will be the only
sophisticated and exclusive evening cheese.
with friends or family. A good way to have a
one who has a offer like this.
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to the cheese boutique.There you can pick and
THE CONCEPT OF PM CHEESES How they will expand and why
So PM’s concept will be that they will expand their cheese offer as well, so they not only offering cow’s milk cheese anymore. PM will offer cheese from cow’s milk, goat’s milk and sheep’s milk. Where you can get a lot of different and tasty flavours. This will make PM the only one to let the customers to create their own flavoured cheese through a wide choice of types and flavours. They want all to enjoy the cheese like they like it, and I feel this is a good way to make this more personal and come closer to the consumers.
REACH OUT TO MORE PEOPLE AND GAIN NEW CUSTOMERS THEY WILL SHOW THEMSELVES FROM A NEW EXCITING SIDE GIVE THEIR OLD CUSTOMERS A WHOLE NEW OFFER
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T E X T B E T T I N A A . G J E L L A N P H O T O S W W W. S X C . H U
PM TARGETING NEW TASTERS Since we are expanding, we need to expand the target market
PRIMARY TARGET AUDIENCE GEN-X Approx 17% of populations Male and female age 30-50. They have an average economics, is educated and has a average/ good job. Responds to themselves reflected in images or messages, style and luxury good and mass-market. Some of them has a family, where they are living in the same routine every day. Wake up early in the morning, making breakfast to the children, driving them of to school, goes to work, picking up the children, home and make dinner and then the children has any hobbies/ activities or just go out to play with their mates. By that time the evening has come, they are completely exhausted and don’t think about other stuff to do with your partner or friends, than just sit down in the couch, read a book, watch television or turn on the computer. And it’s almost the same with the people without children.They don’t feel that they’re going to indulge something good and social on the weekdays, but that’s wrong, and that is Bega’s new concept. . THEY ARE
GOING TO G E T T H E FA M I L I E S A N D F R I E N D S T O G E T H E R A N D EXPERIENCE AND ENJOY CHEESE AND GET MORE SOCIAL.
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SECONDARY TARGET AUDIENCE GEN-Y Approx 28% of population Female age 23-30. Has a good economics, good work and some of them are even students. Responds to new idea’s, messages that acknowledge that they are smart, fun and sense of community. Boy’s often has their boys-night’s with beer and football, and girl’s like to get the girl’s together, make a good dinner and have some wine. But the gen-y generation is busy like gen-x. They’re waking up early in the morning, study all day and some have to work after that. When you study, you’re often working with a group or team’s, and sometimes it’s important to take a break, and socialize on different things. A lot of students eat candy, chips and fast food while they’re a working with school, therefore, Bega want’s to introduce a new and healthier option. A place where you can come by whenever and enjoy a tasteful and healthy meal.
TERTIARY TARGET AUDIENCE BABY BOOMERS
Approx 30% of population Male and female age 50-70. Highly educated and has a good economics. Some work’s and some don’t. Responds to the things that are earned, traditional and comfort.
LIVING THE GOOD LIFE AND LOVE TO ENJOY IT WITH FRIEND’S AND FAMILY.
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TEXT BETTINA A.GJELLAN ILLUSTRATIONS BETTINA A. GJELLAN
CUSTOMERS JOURNEY This is how the customers journey is going to be
Bega has a good and trustful reputation
WWW
Recommendation from
From Bega’s web-
others from social media
page to PM’s
$$
Have a break from a stressful week and be social
Recommendation Lunch or dinner with friends
WWW
or family
Free internet
from Bega Walk by the botique/cafe
?
Posters around city/bus shelter
?
Walk by and get tempted to see what kind of place this is
Comparison prices with other brands Opening hours
?
AWARENESS
EVENT
PRE SHOP
How they know the brand?
What prompts them to buy?
Customers research?
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AUSSI AUSSI AUSSI
AY AY AY
Black and wood walls, to get a homely and modern old feeling
Australian product A little cold, so you get tempted
Costumers surveys and mail with special offers
to have a coffee or wine with the
Enjoy alone or with your
cheese
loved ones They give you such a good service
the friendliest and a lot of
Made with love, “Say it
that you want to come back just to
with cheese”
experience that over again
knowlegde from staff
!
Healthier choice then other cheeses,
Allways fresh and
people care more
homemade cheese
!
ARRIVE AT PM
CAPTIVATE
POST-SHOP
Physical experience?
Emotional experience?
Brand loyality?
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TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
LOGO PROCESS This page will tell you a bit about my logo process
Here is some of the logo sketches. I tried out some different ideas, but figured out really early that I wanted to make a circle to illustrate the clock since the name is PM. I WANTED TO MAKE IT MODERN AND CLASSIC,
MAKE SOMETHING TOTALLY DIFFERENT FROM WHAT BEGA HAS NOW . They need a sophisticated look so they can show that this is a whole new concept.
I WANTED TO MAKE IT MODERN AND CLASSIC, MAKE SOMETHING TOTALLY DIFFERENT FROM WHAT BEGA HAS NOW B
EST.
2013
EG
A VALLEY
PAST MIDNIGHT EST. 2013
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T E X T
B E T T I N A
A . G J E L L A N
LOGO AND LOGO USAGES Here can you see the final logo and the logo usage
The logo became clean and modern, but at the same time you will see that this is a traditional and recognisable logo. It is sophisticated,original and recognisable. With this logo, I feel that Bega will easily reach out to the younger and social target market.
LOGO USAGE AND MINIMUM SIZE The logo is only going to be used in black. It will mostly be used on the wood texture or on a white background, but on PM’s support colours on the packaging labels. The minimum size of the logo is 2 x 2,5 cm. You cannot use it in a smaller version. PM’s logo is most effective when I place a bit of air around it, in order to ensure good visibility. The logo should always have at least the letter I in the air around it as shown.
2,5 x 2 cm
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T E X T
B E T T I N A
A . G J E L L A N
PM’S BRANDTYPEFACES This page will show how I use the typography
PM’s main font is Universe, ultra condensed. This
UNIVERSE, ULTRA CONDENSED
is the font PM use in all the headings and sub-
HEADINGS
headings. This is the font you will see on posters,
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
menus ect. STEMPEL SCHNEIDLER STD, ROMAN
I chose to use Stempel schneidler as the body font
BODY TEXT
because this is a nice and simple serif font that is
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
really good to read in body texts. NEVER LET GO, NORMAL
Never let go is the support font. This will only be using in PM’s tagline “Say it with cheese”.
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TAGLINE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S BRANDCOLOURS This page will show how the colour should be used
PM don’t use colours in their profile, but they have support colours that they are using on the cheese labels to illustrate what kind of flavours it is one the cheese is. I put symbols on the flavours so you can see that each colour illustrate each flavours. CMYK 62, 69, 34, 14
CMYK: 41, 70, 05, 00
CMYK: 13, 27, 23, 00
RGB: 106, 85, 116
RGB: 159, 103, 163
RGB: 219, 186, 181
CMYK: 17, 90, 81, 6
CMYK: 16, 76, 62, 02
CMYK: 9, 94, 52, 1
RGB: 195, 61, 60
RGB: 204, 93, 90
RGB: 217, 53, 93
CMYK: 7, 77,90,1
CMYK: 0, 59, 83, 0
CMYK: 4, 17, 86, 0
RGB: 225, 94, 51
RGB: 245, 133, 64
RGB: 246, 205, 64
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S TEXTURE Why PM are using wood as texture in the profile
I wanted to have something typically Australian in PM’s profile, something that could have a history but in the same way look modern. So after some brainstorming I came up with Aboriginal style. They are one of Australia’s most known “symbols” and it’s a lot of Australian history in them as well. They use wood in all their Boomerang’s and didgeridoo’s so I felt that this would be a nice reason to use wood in PM’s style, just in a modern way. I also wanted to bring Bega from the “country” and in to the cities, so I had to bring some nature with me.
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TEXT BETTINA A.GJELLAN ILLUSTRATIONS BETTINA A.GJELLAN
PM’S SYMBOL USAGE This page shows you how I use the symbols in the profile
Here is the symbols that is going to be on the packaging labels to make it easily for the customers to see what kind of flavours they are buying with the cheeses. Like I told on the colours, each illustrate each flavour. I also made symbols to illustrate the different types of cheese. PM offer cheese from cow’s milk, sheep’s milk and goat’s milk.
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T E X T
B E T T I N A
A . G J E L L A N
PM’S CORPORATE IDENTITY This page will show you how the corporate identity be
As a new business and boutique I think they will need a business card and with compliments card. So this is how the corporate identity is going to look like. It will be in the PM style with wood and the logo behind.
WITH COMPLIMENTS
7 Crown St. Surry Hills Sydney NSW 2010 T. 0 2 9 2 7 7 6 1 6 1 pm@begacheese.com WWW.PM.COM.AU
Say iy with cheese
PAST MIDNIGHT SYDNEY 7 Crown St. Surry Hills Sydney NSW 2010 T. 0 2 9 2 7 7 6 1 6 1 pm@begacheese.com WWW.PM.COM.AU
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PM IS GOING TO BE LOCATED IN BIG CITIES LIKE SYDNEY, MELBOURNE, ADELAIDE, BRISBANE TASMANIA AND PERTH. THIS IS BECAUSE IT’S A NEW AND MODERN PLACE TO GO FOR A DELICIOUS CHEESE, NOT JUST A COUNTRY CHEESE. THAT’S WHAT I WANT TO SAY IN MY CAMPAIGN.
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TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
CHEESE PACKAGING LABELS This page shows you the two different packaging variants
I have developed two kind of packaging options
SWEET CHILLI
for PM. The first one is going to be used on the
INGREDIENTS: Milk, cream, salt, vegetable gums (412, 415), starter culture, chilli peppers (5,5%), water, sugar, garlic, preservative (202)
cheeses PM are selling in the boutique and when your are ordering online. The second one will be used when you are buying cheese in the boutique from the fresh food counter.
NUTRITION INFORMATION Serving per package: Serving size: Avg. Quantity Per serving
SWEET CHILLI BRIE
You make your choices on cheese and flavours and the staff will print out stickers that they’re going to fill out based on what you having.
25G
Energy 333KJ Protein 2,5g Fat, total 7,1g -saturated 4,5g Carbohydrate 1,5g -sugars 1,1g Sodium 116mg
%DI Serving
5 25G Quantity Per 100g
4% 5% 10% 19% 0,5% 1% 5%
1330KJ 10,1g 28,5g 18,1g 6,1g 4,2g 485mg
1 234567 890128
SWEET CHILLI BRIE INGREDIENTS: Milk, cream, salt, vegetable gums (412, 415), starter culture, chilli peppers (1,5%), water, sugar, garlic, preservative (202) NUTRITION INFORMATION Serving per package: Serving size:
TYPE OF CHEESE:
TYPE OF FLAVOR:
Avg. Quantity Per serving Energy 333KJ Protein 2,5g Fat, total 7,1g -saturated 4,5g Carbohydrate 1,5g -sugars 1,1g Sodium 116mg
%DI Serving
5 250G Quantity Per 100g
4% 5% 10% 19% 0,5% 1% 5%
1 234567 890128
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1330KJ 10,1g 28,5g 18,1g 6,1g 4,2g 485mg
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
CAMPAIGN POSTER This is style PM will use in their posters and how it will look
In order to raise the awareness of the new brand, I chose to use an advertising campaign. I have developed a series of posters that are designed to attract people. The campaign posters will be placed central in the big cities, especially at busy bus stops where a lot of tired people take the bus home from work. With this the target audience will be extra tempted after a long and exhausted day at work.
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
CAMPAIGN BILLBOARDS This is style PM will use in their billboards and how it will look
I will use billboards on the train stations as well. It’s hundred of hungry and tired people who is going to see this on the way home from work, so this will be the perfect place to catch my target audience. I also develop billboards, because a lot of PM’s target audience are driving almost everyday. So this will be placed along the highway, on the way to those cities where PM is going to be located. Just to remind people that PM is in the city, and tempt they de after a long drive.
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S BOUTIQUE SIGNAGE this page will show you how the look in the boutique will be
This is how PM's signage will look like outside the boutique. It gives a strong connection with the rest of the design outcomes and will be easy to recognise on the street. On the image, you can see what kind of style the café and boutique will look like. It will be a nice and cozy place, where you can feel like home just more relaxed. PM will use the same wood in the boutique as the one I use in my design elements, and the black texture on some of the walls to make a nice contrast.
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IT WILL BE A NICE AND COZY PLACE WHERE YOU CAN FEEL LIKE HOME JUST MORE RELAXED. SAY IT WITH CHEESE ∙33
T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S UNIFORM DESIGN This is the design of the uniform they are using at PM
The uniforms are going to be in the same style, to make a overall impression of PM as a brand. The first one shows how it will look on the female uniform and the second one is for the males.
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Say it with cheese
TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
MENU AND SURVEY CARD DESIGN This page shows you how the menu and survey card will look
This is PM’s menu. You will get the menu when you arrive, and a pen so you can put a cross on what you want. This will make it easy for the customers and staff to communicate. Also to make it more personal and unique. After you had your meal, you will get a short survey. This because PM is a new concept for Bega, so their consumers opinion counts a lot for them. Now you can help PM to serve you like you expect.
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TEXT BETTINA A.GJELLAN PHOTO BETTINA A.GJELLAN
PAPER BAG AND PAPER CHOICE This page tells you what type of paper PM are using
They will use brown paper because it’s cheap and safe for the environment, and this paper that suit the PM style. It will be used on the cheese packaging and on the paper bag the consumers will get when they buy cheese.
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S DELIVERY CAR This pages shows you how the design on the delivery car will look
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I’ve chose to use a classic old car as a delivery car because PM are still going to keep the Bega’s old traditions. But I also chose this one because it will get a lot of attention in the city. People will recognise it and get curios on what this is.
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. S X C . H U
PM’S DIGITAL OFFERS PM will have a webpage and facebook site
PM are going to have a website where they can explain more about who they are and what they do. You will also have the opportunity to order cheese online. On the first image you can see the homepage where you can navigate to “Our story”, “Our cheese”, “Recipes”, “Cheese Tour” and “Home delivering”.Image number two shows you how “Our cheese” look like. You will see a photo of a cheese, and read about that. After you read about it, you can click on the arrow and then you’ll come to the next one. Image number three shows you how “Home delivering” look like. You choose what kind of cheese and flavour you want. I made it with symbols so it will be easier and fun for the consumers to order cheese online. The next shows you how it looks when you have finished your order and are ready to pay. Here you also have to choose how much you want. On the last one can you see how PM’s Facebook site will look like. I feel it’s important to take PM to the social media since most of PM’s target audience are using it. Here consumers can discuss cheese types, share recipes and read about special offers.
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HAD A TOUGH DAY? DON’T HAVE POWERS TO SERVE YOUR FAMILY DINNER TONIGHT? OR JUST WANT SOMETHING GOOD? PM IS THE PLACE THAT FIXES ALL THESE DAILY PROBLEMS. VISIT OUR BOUTIQUE OR GO ONLINE AND WE WILL COME TO YOU. WE DO IT EASY TO
Say it with cheese.
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T E X T B E T T I N A A . G J E L L A N P H O T O W W W. T I N E . N O
REFLECTION FROM THE PROCESS Here can you read about my reflection from my journey
When I got the list with clients, I market Bega and Tooheys cause I wanted to work with an Australian brand. I love cheese and I love beer. I chose Bega because they’re such a old and big brand, and I felt that I could do a lot more with them. I haven’t heard about Bega before, but I knew it was something with cheese. I had to do a lot of research around Bega, I sent a couple of mail to them as well, to get the information I needed. I had a couple of different ideas in the start on what I wanted to do, and I’m really happy with what I came up with. I’ve enjoyed working with this one, I get’s a lot more fun when you can do what ever you want with it. I have worked a lot with this one and if I had more time, I would like to do even more, but I can do that later for my portfolio. So overall I’m really happy with this subject and I feel that I have learned a lot. I’m thankful with the lecture, I could decide everything by myself and make my own decisions. Got some great tips on my journey and a lot of good and helpful feedback. Thank you!
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Say it with cheese