Marketing of Mitsubishi Lancer in Europe
The Mitsubishi Lancer is a compact car produced by the Japanese manufacturer Mitsubishi since 1973. It has been known as the Colt Lancer, Dodge/Plymouth Colt, Chrysler Valiant Lancer, Chrysler Lancer, Eagle Summit,Hindustan Lancer, Soueast Lioncel, and Mitsubishi Mirage in various countries at different times, and has been sold as the Mitsubishi Galant Fortis in Japan since 2007. It has also been sold as Mitsubishi Lancer Fortis inTaiwan with a different facelift than the Galant Fortis. In Japan, it was sold at a specific retail chain called Car Plaza.
In Europe, a diesel model has been available also, with the 2.0-liter 103 kW (138 hp) engine sourced from Volkswagen. From September 2010, it is also available with Mitsubishi's own developed 1.8liter 4N1 engine. This engine has an aluminum cylinder block, four valves per cylinder and a common rail injection system with variable geometry turbocharger and variable valve timing. It develops 85 kW (116 PS; 114 bhp) and 300 N·m (221 lb·ft). In Ireland, the specifications are different from those of models sold in the United Kingdom. The Lancer is available in five-door hatchback (Sportback) or four-door sedan body styles. Engines are the 1.5- and 1.8-liter petrols and the 2.0-liter diesel—all available in the United Kingdom until 2012. Trim levels are GS2, GS3, and GS4 for the saloon, and GS2, GS3, and Juro (satellite navigation and rear-view camera) for the Sportback. The Sportsback Juro model marked a temporary end to the line in the UK and was the most generously equipped. A Ralliart version (petrol), a detuned version of the Evolution, was also available. Mitsubishi intend to supply the UK with 400 further Lancers in late 2014.
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