2 minute read
CO-BRANDING OPPORTUNITIES
Co1
The Y X Nike Youth Sportswear
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Just Do It. Y will always support you. .
Description
Nike is the world's number one sports brand, determined to make athletes perform better. Nike is a brand that children will wear whether it is sports or leisure.
MISSION-FOCUS
The Y X NIKE_YOUTH SPORTSWEAR reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by providing sports and leisure clothing for children and youth.
SIMILARITIES technology company x The North Face
Differentiators
The first of the Y x NIKE cooperation is that the Y is in line with NIKE's corporate image, and NIKE is also actively participating in various sports sponsorship and social welfare activities.
Brand Connections
The Y hopes that children can wear appropriate clothing to protect their bodies when exercising.
the Y X IVY LEAGUE APPLICATION COUNSELING
Knowledge changes destiny.
Description
Students who want to be admitted to a good university must start preparing before high school because the Ivy League is a world-renowned university alliance, and the counseling they provide will certainly help children in their studies.
MISSION-FOCUS
The Y X IVY LEAGUE_APPLICATION
COUNSELING reinforces our mission of strengthening the physical and mental wellbeing of youth and families to create healthier communities by believing kids make a positive impact on their communities and beyond. Having access to a quality education can change a person's social status, and we are committed to reinforcing our mission of providing such opportunities.
Similarities
School application counseling
Differentiators
The Ivy League is a world-renowned university alliance, and the counseling they provide to get into the Ivy League is what every student wants.
Brand Connections
The Y hopes that children will have a better quality of life in the future and give back to the community.
Co3
the Y X USTA SELF DEFENSE CHANNEL
Students learn self-defense along with the video.
Description
The Y and USTA (United States Taekwondo Association) set up a self-defense video. There are different series for different age groups because different heights and weights have different selfdefense skills.
MISSION-FOCUS
The Y X USTA_SELF DEFENSE CHANNEL reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by teaching them the skills to protect themselves.
Similarities
BJJ Girls
DIFFERENTIATORS
The Y and USTA channels do not just teach girls self-defense; they also tutor boys because boys can be in danger too.
Brand Connections
One of Y's goals is the safety of children.
Mission Statement
We strengthen the physical and mental well-being of youth and families to create healthier communities.
Co4
the Y x WHOLE FOOD WEEKLY ORGANIC BOX
A healthy diet is the key to growth.
Description
The Y x Whole Foods cooperates with weekly organic boxes to provide free weekly organic boxes to families with children so that they could have a better diet because vegetables and fruits are more expensive than junk food in the United States, so the Y x Whole Foods weekly organic boxes make children's diets easier.
MISSION-FOCUS
The Y x WHOLE FOOD_WEEKLY ORGANIC BOX reinforces our mission of strengthening the physical and mental well-being of youth and families to create healthier communities by making it easier for children to access healthy foods.
Similarities
Imperfect Foods
DIFFERENTIATORS
The Y x Whole Foods cooperation weekly Free organic boxes are provided to families with children in need.
Brand Connections
One of Y's goals is the healthy growth of children.