Beverage Manager Global - 11 2014 by Beverage Manager Global

Euro 2.80 ISSUE 11 | NOVEMBER | 2014 • www.beveragemanager.net

MA Silva USA breaks ground on new facility

MA Silva, the leading manufacturer of cork, glass and packaging, broke ground for a new manufacturing facility across from the existing building located in the Westwind Business Park adjacent to the Sonoma County Regional Airport in Santa Rosa. | (p.05)

BEVERAGE

Sugar tax

would shake soft drink industry

USA

COMPANIES Kosme Italy rejuvenated Krones, the manufacturer of beverage filling and packaging lines, has rejuvenated its subsidiary Kosme, which produces machines and lines for the lower output range. Kosme will now be concentrating on its core competences in the fields of filling and labelling technologies. The operations for producing packing and palletising kit have been discontinued. | (p.18)

By Lisa Brown

A-B is buying one of the hottest up-and-comers Anheuser-Busch is adding another craft brewery to its beer portfolio by acquiring 10 Barrel Brewing Co., a fast-growing brewery in the Pacific Northwest. Based in Bend, 10 Barrel Brewing estimates it will sell 40,000 barrels of beer this year, with its Apocalypse IPA accounting for nearly half of its volume. Financial terms of the sale, which is set to close by the end of the year, were not disclosed. St. Louis-based A-B, the North American headquarters for A-B InBev, said the acquisition includes 10 Barrel’s brewery in Bend, and

BEVERAGE

SOFT DRINKS US

Brazilian juice company goes back to its roots

From analysis to concept to fieldforce. combera-group.com

A Brazilian juice producer has launched its 100% orange juice product in the market of São Paulo state, after exporting its products to a number of “demanding markets in Europe”. Coagrosol cooperative, which already exported its orange juice to the Netherlands, Germany, France and Switzerland, is now attempting to meet growing Brazilian demand for natural juice.

Peru-based Arca Continental, the second largest Coca-Cola bottler in Latin America, started construction of a new production plant in Machachi, south of Quito. The plantwill produce carbonated and still beverages under the Coca-Cola Company brands, the company announced on September 25. Arca is investing roughly USD 80 million into Machachi to supply growing demandin the Ecuadorian market.

he latest move in the battle between Sodastream and If Sodastream strikes a deal with Coca-Cola, which launches its rival home carbonation Pepsi, it will bring the world's two system next year, sees Sodastream signing a deal with PepsiCo to test market its beverages in Florida. The trial giants in head-to-head combat. will last for 10 weeks, and will start soon in Orlando and Tampa. Sodastream has already signed deals with Ocean Spray, Cott and Sunny Delight to supply concentrates for its home carbonation systems, and is also offering concentrates to private label customers, while Coca-Cola is not offering to share its Keurig systems, to be launched next year, with any other beverage brands. The effect of the announcement of the trials has been immediate: Sodastream’s shares jumped 15%, according to Forbes, after falling sharply when the company issued a sales and profits warning recently. The resurgence of Sodastream as a brand, and the impending competition from Coca-Cola, is fascinating and comes at a time when the soft drinks majors are fighting falling sales in the developed markets, bans in schools and elsewhere imposed on their highsugar products, and obesity concerns relating to their high-calorie beverages. The new generation of home systems could have the same effect on soft drinks as the launch of Nespresso and Keurig coffee machines have had on the coffee sector. If Sodastream strikes a deal with Pepsi, it will bring the world’s two giants in head-to-head combat. If PepsiCo wants to get into this market, it must do it with a tie-up with Sodastream because it has no hardware of its own with which to compete against Coke. Such a deal also gives Sodastream a powerful addition to its portfolio of offered beverages. That said, the market for these machines is still very small - about one million units, according to Forbes. In Europe, France has embraced the Sodastream concept enthusiastically, but globally, the volumes involved are insignificant to a company like PepsiCo. Still, this would be a low-risk low-cost means for Pepsico to test the market and see if it is worth persisting. (beas)

Sodastream to trial PepsiCo soft drinks

Sales Outsourcing in Europe

brewpubs in Bend and Boise, Idaho. A third brewpub is slated to open in Portland early next year. “10 Barrel, its brewers, and their high-quality beers are an exciting addition to our high-end portfolio,” Andy Goeler, CEO of A-B’s craft division, said in a statement. “The brewery is a major contender in the Northwest, an area with a large number of craft breweries. We see tremendous value in the brewery’s unique offerings and differentiated style, which 10 Barrel fans know and love.” | (p.10)

New Peruvian bottling plant for Coca-Cola drinks

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SUPPLIER

UK Parliament to launch inquiry into EU’s Alcohol Strategy

MA Silva USA breaks ground on new facility

COMPANY

Coca-Cola Femsa to investment $500m in the Philippines

The House of Lords Home Affairs, Health and Education EU Sub-Committee in the UK is seeking contributions to its new inquiry into the EU’s Alcohol Strategy. The new contributions will help the committee to create the next European Union Alcohol Strategy. As part of the inquiry, the Committee is considering several aspects such as the necessity of creating new alcohol strategy and whether the mechanisms created in the last strategy are still appropriate.

CRAFT BREWING

“A-B is buying

The previous strategy had identified five priority themes for action such as protecting young people, including children and the unborn child; reducing injuries and deaths from alcohol-related road accidents.

Anheuser-Busch is adding another craft brewery to its beer portfolio by acquiring 10 Barrel Brewing Co., a fast-growing brewery in the Pacific Northwest. Based in Bend, 10 Barrel Brewing estimates it will sell 40,000 barrels of beer this year, with its Apocalypse IPA accounting for nearly half of its volume.

“We want to investigate how successful the current Strategy has been at achieving its aims and, in light of this, make suggestions about the content of the new Strategy and how it might be more effective. “Therefore, I would encourage anyone with the relevant experience or expertise to contribute to our inquiry,” added Prashar. (bmg)

Vassilios A. Stergiou

vs@beveragemanager.net

one of the hottest up-and-comers”

SOFT DRINKS

Sugar tax would shake soft drink industry

San Francisco and Berkeley residents vote on whether to impose special taxes on sugary beverages—an initiative that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group Inc. have worked hard to defeat in more than two dozen U.S. cities and states since 2009. The American Beverage Association-funded Coalition for an Affordable City says the proposed San Francisco tax would add 40 cents to the cost of a 20-ounce bottle of soda and nearly $3 to a 12pack of 12-ounce cans, two items that drive much of the industry’s sales.

SUPPLIER

Nigeria - the future of the beverage market in Africa

Georgios Diakakis, the Regional Commercial Manager at Sidel, said Nigeria, being the second biggest producer of beer in Africa, has the highest anticipated growth rate. “In 2013, the country produced over 2,048 million litres, or the equivalent of 16.4 percent of total African production. Demand on the beer is expected to keep growing with a forecast compound annual growth rate of seven percent over the period of 2013 to 2018,” he said.

European Commission’s first Alcohol Strategy in October 2006 was designed to help EU Member States to reduce alcohol-related illnesses and diseases amongst their citizens.

The themes also include preventing alcohol-related harm among adults and reducing the negative impact in workplaces; educating people and raising awareness of the impact and dangers of alcohol abuse; and developing and maintaining a record of similar cases across the EU. Committee chairman Baroness Prashar said that plans have now come up to draft a new strategy, as the last strategy has come to an end in 2012 and the new one will be valid from 2016 through 2022.

N A f p I H m

BREWERIES CASE STUDY

Doubled dynamics: the Petrópolis Group builds two new breweries

With these two new brewing facilities, Grupo Petrópolis is causing quite a stir on the Brazilian beer market. The Petrópolis Group, with a market share of around twelve per cent, is Brazil’s second-biggest brewing conglomerate, with an output of around 16 million hectolitres. In mid2013 and early 2014, the privately owned company (proprietor: Walter Faria) put two complete new breweries into operation, each of them including two filling lines, and each with a capacity of six million hectolitres. The first facility is located in Alagoinhas near Salvador de Bahia, and the second one in Itapissuma near Recife.

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I c a t

OnLine & Mobile ImPrint Publication-Subscription: EUROPE | Beverage Manager GmbH | Business Media Publishing | Lise-Meitner-Straße 3-5 | D-86156 Augsburg-Germany Phone: ++49 (0)821 59 77 6 93 | Fax: ++49 (0)821 59 96 2 46 www.beveragemanager.net | net@beveragemanager.net USA: Beverage Manager GmbH | Business Media Publishing | Sales Department 100 Church Street | 8th Floor | New York | NY 10007, USA Phone: +1 646 845 - 7342 | Fax: +1 646 845 - 7301 www.beveragemanager.net | net@beveragemanager.net Managing Director & Editor-In-Chief: Vassilios A. Stergiou, (vs@beveragemanager.net) Advertising Director: Carsten Endrass (cendrass@beveragemanager.net)

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Ad Sales & Account Coordinator: Maggie Thum | (mthum@beveragemanager.net) Editorial - Europe: (editorial@beveragemanager.net) Roland Leblhuber, Roi Chaikou | Editorial - Asia: Vu Trong Khanh Editorial - Russia: Steffan Scholl Editorial - USA: Jennifer Fottrell, Simon Percival Subscription: Europe 65,00 EUR - All other countries 73,00 EUR ISSN: 1860-7772 | Copyright © 2014 by | Beverage Manager GmbH, Augsburg Printed in Germany | Next Issue of BMG: December 10 2014 | Pictures: BMG Archive All rights reserved. The copyright, republication or redistribution of BMG content in this BMG-Issue, is ex- pressly prohibited without the prior written consent of Beverage Manager GmbH – Business Media Publishing, Augsburg, Germany.

It’s good to share

What do astronauts and beverage producers have in common? HACCP!

No, it’s not a bad joke. Introduced in the 1960s, by the Pillsbury Company in the US, the Hazard Analysis Critical Control Point system (HACCP) was designed to ensure the highest quality food for astronauts in the space programme. Since then it has spread worldwide. Today following its principles is a legal requirement for all food and beverage producers in Europe and North America. In his latest post at blog.KNOWLEDGEshare.com, Knuth Lorenzen (President of the European Hygienic Engineering & Design Group) explains why these principles are so important for today’s modern beverage producer.

Read more at knowledgeshare.com/rpet

KNOWLEDGEshare is an industry forum comprising a digital community of senior industry players and thought leaders, supported by annual KNOWLEDGEshare Live events. The above articles are just a small selection of the many industry-wide topics that are being discussed right now. To learn more about these and other topics, or to share your own knowledge and join in the discussions, please visit blog.knowledgeshare.com.

ISSUE 11 NOVEMBER 2014

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By Wong Pei Ting*

The first craft beer brand of Singapore • Brewer and director of Jungle Beer Aditya

Challa, 34, is sure the time will come when Asians expect more out of the beer they drink. When that happens, his craft beers will be waiting in the wings to claim their place aside industry giants, Tiger and Heineken, Kingfisher and Budweiser.

“We were somewhat naive and overly enthusiastic to start in Singapore. We hadn’t fully thought through the macroeconomics - the profit margin, manpower, suppliers, laws, tax differentials, or the regional market.” Brewer and director of Jungle Beer Aditya Challa

st when his Singapore-brewed beers started to snag bigger awards at Beerfest Asia, the Kurnool-born entrepreneur let loose a major reshuffle under the public radar this April; he shut his S$1.5 million brewing plant, and retreated to Bangalore for a head brew-master position at Prost brew pub. Confounding, but not without reason. Brewing just customary stouts, ales, and wheat beers at the watering hole, Aditya is decidedly on a “creative hiatus”, while he works out the licensing of his 1,000-litre brew house that has been shipped and relocated to India from Singapore. Says an unflinching Aditya, “ Brewing operations are shut, but we are reinventing ourselves.” He is set to team up with a fresh pair of partners. A new Indian-centric brand headquartered in Goa, he reveals, possibly in another five months. “Not many pubs in Singapore sell as much beer as we do here at Prost, but perfecting old-world beer styles doesn’t excite me as much as creating new beers that are relevant to the location, and possibly using ingredients that are a part of the local culture, like chicory, mango, or cardamom in India,” says Aditya. “Even when brewing old-world styles, such as a Pilsner, I prefer to update the styles to suit the local palette. I’m not a purist when it comes to brewing.”

In the first year of brewing in Singapore, Aditya went as outlandish as to concoct a lambic Singaporean Belgian Pale Ale that infused flavours of pineapple, cardamom, sour plum, and ginger, a pungent durian wheat beer to celebrate Singapore’s national day. The spice ale that used the sarsaparilla root from India, and a chicory export stout brewed with five malts, three hops and cane sugar was triplecrowned ‘Best in the World’, ‘Best in Singapore’ and ‘Gold in Stout’ category at last year’s Beerfest Asia. “A lot of companies want to make beer that appeals to everybody, something that does not offend, so they keep taking away character from beer,” he says. “Though craft beers are usually less approachable than flavourless mass-produced lagers, their characters are worth the exploration. You can’t gulp them down like a lager. You have to savour them.” Many Indians drink with the objective of inebriation, he admits, relating to his younger self. But, when his engineering degree led him to work in London, he received what he calls “a beer awakening”, where he was introduced to ales. Ales, he says, retain their flavours even at room temperature and do not go flat as quickly. After his stint in the U.S., where he completed his Masters, he could

no longer return to the lagers of his youth. His hungry search for character in a pint compelled him to return to the U.K. to study brewing in Edinburgh, Scotland, before he settled in Singapore to set up Jungle Beer. “We were somewhat naive and overly enthusiastic to start in Singapore. We hadn’t fully thought through the macroeconomics — the profit margin, manpower, suppliers, laws, tax differentials, or the regional market,” says Aditya, already on a third mug of his own beer in our hour-long interview at Prost. Breaking it down, Aditya explains that a brewery in San Diego will produce beers costing about USD 1 and with shipping that costs less than 20 cents a bottle. “It’s much easier for distribution companies based in Singapore to buy direct from them than consider a local brewery’s USD 2.50 bottles.” Aditya then rode on a brainwave to lease excess capacities from breweries in lower-cost areas like Hong Kong or Australia, where his brand will remotely produce his popular brews. This will free him up to work on his forthcoming Indian brand. “In India, we will probably be the first craft brewery. And we can make premium craft beers and price it significantly less than imported beers. That’s a clear advantage.” (Hindu Media)

pares their cold-ones to fresh produce, Forecasting the future success of mian idea shared by Billy Wagner who crobreweries, Donald Burke predicts compares craft beer to a soup that that “Crew Republic has the lead. More should be served as freshly as possible. and more places are carrying their BKK’s beers forgo filtering, pasteurizarange.” He adds that “they are quick to tion, and stabilizing in order to maxinotice new flavor trends emerging in www.beveragemanager.net mize the freshness as well as the flavor the beer world.” Despite Crew Repubexperience. The brewery offers three lic’s aggressively branded marketing IPAs: the “Amarsi,” a personal favorite of strategy the brewery manages to stay Jan Peter-Wulf ’s which is a caramel bittrue to the ethics of crafting, delivering ISSUE 11 ter yet malty-sweet IPA, The “Laguna,” high quality artisanal brews. Their which is a fruity-pine, caramel-malt Crew Republic – “Join the playful tagline dares you to “Join the NOVEMBER American style IPA, and the “Mandari- Revolution” Revolution! Craft Beer is Not a Crime!” na” whose smoked malt compliments its With so many emerging beers joining 2014 citrus flavor. They also offer one Pale ale. Experts in microbrewing agree that the craft craze, it’s important to keep in After trying the selections you’ll be like- Crew Republic has a very promising fu- mind the true values of craft, ideals ly to agree with Felix vom Endt who tells ture. The Munich based brewery startup which are deeply entrenched in GerMIXOLOGY he’s “sure we will drink a boasts one of the widest varieties among many’s rich beer history. As Billy WagMA Silva, the leading manufacturer of cork, glass and packaging, broke ground a new facility across fromIts theseven variations include ner tells MIXOLOGY, “a beer doesn’t lot of for more beersmanufacturing from BrauKunstKeller its peers. existing building located in the Westwind Business Park adjacent to the Sonoma County Regional Airport in Santa Rosa. The both an IPAnew and double IPA as well as have to be an IPA or a Pale Ale in order BrauKunstKeller – “Life is Too in the next years”. construction is custom designed byShort DES Architects + Engineers and built for M.A. Silva by Alston Construction. Once their completed, original “Foundation 11” German to be craft”. In the end craft beer is not to Drink Bad Beer” the new 70,000-square-foot structure will accommodate storage room for wine bottles, sensory and working laboratories withand refreshing “Mu- only about limited production and lopale ale,along a hoppy a multimedia training room, office Alexander space and aHimburg’s gym for employees. The expansion will bring M.A. Silva to over 100,000-square-feet nich summer” beer, an extremely hoppy cal distribution but above all about the BrauKunstKeller of operational space in Santa Rosa. has experts such as Felix vom Endt and and malty “Roundhouse kick” imperial love and care that goes into the brewstout, a more laid back “Detox” session ing. l (bmg) gastronomy journalist and beverage Manager, 150 x last 246 mm, CC-en46-AZ215 09/14 “This expansion is ultimately the result of theJan-Peter substantial growth the cork andBeverage bottle business over the ale, andyears,” an experimental “X 2.0” Barley consultant Wulf talkingwe’ve aboutseen inDialogstark, explained Neil Foster, President of M.A. Silva. brews. “It willBrauKustKeller allow us to increase storage wine. it’s superior com- our cork production and expand our glass capacity. With our new state-of-the-art laboratories we will be able to offer more services to customers and further our R & D capabilities.”

13 Whether its one of the Pale Ales or a flowery Belgian Saisonal, you can taste the care that goes into the concocting of the beers, which may very well be poured for you by Johannes himself. If you’re feeling cramped or fall in love with the flavor, which is a likely outcome, his creations can be brought home in generously sized growlers.

page

MA Silva USA breaks ground on new facility

The new facility incorporates latest technologies that increase energy efficiencies using an advanced insulation and a night-air cooling system. A solar panel upgrade is planned in a few years. “Being good stewards Keg and of our resources has always been a priority at M.A. Silva,” said Foster. “Whether that means green building standards, recycling and reducing waste in our production area, or giving back to the communities we live and work in.” The construction of the $7.5 million building began in October with completion scheduled for late spring 2015.

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Diageo to buy Don Julio tequila in assets swap with Jose Cuervo

Keg Management

The take-over of the complete ownership of the premium brand in exchange for The company is in its Irish whiskey label Bushmills, talks with Jose Cuervo to will allow Diageo to bolster its acquire the remaining 50% presence in the tequila market. In January, Diageo purchased stake in Don Julio tequila, tequila brand Peligroso from and in exchange offer its Peligroso Spirits Company, in a Bushmills whiskey assets. move to create a portfolio of variThe company currently owns ant quality tequilas.

50% stake

Local Access to Global Know-How

Diageo planned to buy Jose Cuervo in Don Julio. two years ago, but the talks ended as the companies did not agree on terms. Keg Maintenance There was a distribution deal in place between the companies but that ended in 2013. Don Julio, an upscale portfolio of tequilas, currently records about 25% increase in sales annually, reported The Wall Street Journal. Diageo reported 7% growth in organic net sales of its Irish whiskey brand Bushmills during the fiscal year ended June, while its tequila sales increased by 34%. GNKS is powered

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by: BrauBeviale 2014 Nuremberg, 11 – 13 November Stand 7A-514

P HILIPPINES

The company will use the funds to upgrade its existing facilities and to establish distribution centers in the country. Femsa inaugurated its expanded plant in Canlubang, Laguna on Monday. Around $95m was spent on the expansion. The company had so far invested around $1.2bn after establishing its offices in the country in 2013. Operations in the Philippines began with the acquisition of 51% stake in Coca-Cola Bottlers Philippines in January 2013 for $688m. ➢

Coca-Cola Femsa to investment $500m in the Philippines

www.krones.com

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CRAFT BREWING

GERMANY

Crew Republic – “Join the Revolution” Experts in microbrewing agree that Crew Republic has a very promising future. The Munich based brewery startup boasts one of the widest varieties among its peers. Its seven variations include both an IPA and double IPA as well as their original “Foundation 11” German pale ale, a hoppy and refreshing “Munich summer” beer, an extremely hoppy and malty “Roundhouse kick” imperial stout, a more laid back “Detox” session ale, and an experimental “X 2.0” Barley wine.

Pentair presents latest generation BMF-18 product line

www.beveragemanager.net

Forecasting the future success of microbreweries, Donald Burke predicts that “Crew Republic has the lead. More and more places are carrying their entair,that a global in to filtrarange.” He adds “theysupplier are quick notice new tion flavor in andtrends processemerging technologies the beer world. ” Despite Repubfor the food &Crew beverage induslic’s tries, aggressively branded marketing is presenting the latest generation strategy brewery Filtration manages (BMF) to stay Beerthe Membrane true to the ethics craftBrau ing, Beviale delivering product line of at the 2014 high (November quality artisanal Their 11-13) inbrews. Nuremberg, playful tagline dares you to “Join the Germany. Revolution! Craft Beer is Not a Crime!” WithInsorecent manyyears emerging beers joining Pentair’s BMF the craft craze, it’s important to keep technology has gained significantin mindmarket the true values of craft, ideals share as an alternative to whichdiatomaceous are deeply entrenched in Gerearth (DE). Since the many’s rich beer history. As Billy introduction of Pentair’s BMFWagin 2002, ner tells MIXOLOGY, “a beerhave doesn’t all major brewing groups installed have to be an IPA or a Pale Ale in order BMF technology and there are more to be craft”. In the end craft beer is not than 70 worldwide references. 70 only about limited production and lomillion hectoliters of beer are filtered cal distribution but above all about the by BMF each year. love and care that goes into the brewing. l (bmg) Pentair is continuously working on further improving its advanced BMF

system, which resulted in a BMF-18 product line that sets new standards in efficiency, sustainability and smart design. Pentair’s BMF-18 is now equipped with an increased number of proven Pentair components and technologies. Along with Südmo valves & components and Haffmans quality control equipment, a CPM sterile Filter, type PSF, is now standard equipment in the BMF’s carbon dioxide (CO2) supply line. In addition, Pentair hygienic pumps have been integrated into the BMF-18. This enables Pentair to provide our customers a BMF solution that ensures even higher system security, along with advantages in Total Cost of Ownership. Increased sustainability through caustic reuse. (pa)

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Processes can be continuously controlled and monitored with brewmaxx – from production data acquisition, process control technology and recipe-controlled liquid handling to functions for full production management (MES) across locations, and the integration of ERP, LIMS and maintenance systems.

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ISSUE 11 NOVEMBER 2014

By An Hodgson, Euromonitor Analyst

GEORGIOS DIAKAKIS, THE REGIONAL COMMERCIAL MANAGER AT SIDEL, A GLOBAL PROVIDER OF LIQUID PACKAGING SOLUTIONS, DISCLOSED THIS IN AN EMAIL EXCHANGE WITH LOCAL MAGAZINE GUARDIAN. DIAKAKIS SAID NIGERIA, BEING THE SECOND BIGGEST PRODUCER OF BEER IN AFRICA, HAS THE HIGHEST ANTICIPATED GROWTH RATE. “IN 2013, THE COUNTRY PROISSUE 07-08 / JULY-AUGUST 2014 DUCED OVER 2,048 MILLION LITRES, OR THE EQUIVALENT OF START UP OF TOTAL AFRICAN PRODUCTION. DEMAND 16.4 PERCENT ON THE BEER IS EXPECTED TO KEEP GROWING WITH A 13 Whether its one of the Pale Ales or pares their cold-ones to fresh produce, FORECAST GROWTH RATE a flowery Belgian Saisonal,COMPOUND you can taste ANNUAL an idea shared by Billy Wagner who the care that goes into the concocting of compares craft beer to a soup that SEVEN OVERbeTHE PERIOD the beers, whichOFmay very PERCENT well be should served as freshly as possible. poured for you by Johannes himself. BKK’sHE beers forgo filtering, pasteurizaOF 2013 TOIf2018,” SAID.

Nigeria the

future of the beverage CRAFTmarket BREWING in Africa

you’re feeling cramped or fall in love with the flavor, which is a likely outcome, his creations can be brought home in generously sized growlers.

BrauKunstKeller – “Life is Too Short to Drink Bad Beer” Alexander Himburg’s BrauKunstKeller has experts such as Felix vom Endt and gastronomy journalist and beverage consultant Jan-Peter Wulf talking about it’s superior brews. BrauKustKeller com-

ccording to him, “with this growth in mind, we can only expect that producers will start looking for ways to differentiate themselves through using unique innovations. Beer in PET offers just that. While until now PET the future market success in ofBeer, mi- we are aware that producers and consumers only represents a fractionForecasting of the total packaging crobreweries, Donald Burke predicts are looking for light and sustainable packages at a lower cost. We firmly believe that PET packages are the that “Crew Republic has the weight, lead. More best choice because of its many benefits such as light design flexibility and strength, and we expect to andthe more are carrying their see this trend in Beer within next places few years.” range.” He adds that “they are quick to tion, and stabilizing in order to maxi- Diakakis said Nigeria, in recent years, has proved notice new trends emerging to beflaavor fast-growing market in in the beverage industry. He argued that, with mize the freshness as well as the flavor the beer world.” Despite Crew RepubNigeria’s “quickly industrialising urban centers and booming population growth,” the amount of disposable income held by conexperience. The brewery offers three lic’s aggressively branded marketing sumers has been steadily increasing, allowing the beverage industry to flourish. IPAs: the “Amarsi,” a personal favorite of strategy the brewery manages to stay Jan Peter-Wulf ’s which is a caramel bittrue to the ethics of crafting, delivering “Both multi-nationals and local providers have been looking to capitalize on the favorable economic conditions of the market whose ter yet malty-sweet IPA, The “Laguna,” high quality artisanal brews. Their size was Crew estimated at almost – 32.2 billion liters in 2013, according the Euromonitor which is a fruity-pine, caramel-malt playful taglinetodares you to “Join statistics.” the Republic “Join the American style IPA, and the “Mandari- Revolution” Revolution! Craft Beer is Not a Crime!” The commercial manager at Sidel further stated that bottled the leading drinks category in Nigeria. “The inability to access na” whose smoked malt compliments its With sowater manywas emerging beerssoft joining safe drinking water and the poor provision of electricity in Nigeria, especially given the citrus flavor. They also offer one Pale ale. Experts in microbrewing agree that the craft craze, it’s important to keephot inweather conditions in the country, continued to contribute to the strong performance of bottled water, which accounts for the bulk of soft After trying the selections you’ll be like- Crew Republic has a very promising fu- mind the true values of craft, ideals drinks sales in volume terms. Partly due to favorable government policies forbrewery domestic producers, other of soft drinks saw positive performances in both volume and ly to agree with Felix vom Endt who tells ture. which are categories deeply entrenched in GerThe Munich based startup valueaterms in 2013. MIXOLOGY he’s “sure we will drink boasts one of the widest varieties among many’s rich beer history. As Billy Waglot of more beers from BrauKunstKeller its peers. Its seven variations include ner tells MIXOLOGY, “a beer doesn’t Diakakis said trying create thea Pale perfect in the next years”. to betoan IPA or Alepackage in order for milk, water, beer and other beverage catboth anthat IPASidel and constantly double IPAspends as wellitsasdayshave egories. their original “Foundation 11” German to be craft”. In the end craft beer is not pale ale, a hoppy and refreshing “Mu- only about limited production and lo“We firmly believebeer, suchanpackages arehoppy created by PET, because of itsallmany calusing distribution but above aboutbenefits the such as light weight, design flexibility and nich summer” extremely strength. we create akick” concept bottle, such thecare Sidel PET beer bottle, or our recently introduced RightWeight bottle for love as and that goes into the brewand maltyThen “Roundhouse imperial water, and then with brand owners and about how that design can best be adapted or used for their brands, ing. stout, a more laiddiscuss back “Detox” session l producers (bmg) New Sidel-Bottling line at Nigeria’s ale, and an experimental “X 2.0” Barley which can often be done much quicker than the original concept design.” (gu) major Coca-Cola plant wine.

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ISSUE 07-08 / JULY-AUGUST 2014

CRAFT BREWING

13 Whether its one of the Pale Ales or a flBy owery Belgian Saisonal, you can taste Lisa Brown the care that goes into the concocting of the beers, which may very well be poured for you by Johannes himself. If you’re feeling cramped or fall in love with the flavor, which is a likely outcome, his creations can be brought home in generously sized growlers.

Forecasting the future success of microbreweries, Donald Burke predicts that “Crew Republic has the lead. More and more places are carrying their is adding an other craft brewery range.” He adds that “they are quickAnheuser-Busch to its beer portfolio by acquiring 10 Barrel Brewnotice new flavor trends emergingtoin the beer world.” Despite Crew Repubing Co., a fast-growing brewery in the Pacific Northwest. lic’s aggressively branded Based marketing in Bend, 10 Barrel Brewing estimates it will sell strategy the brewery manages to barrels stay of beer this year, with its Apocalypse IPA 40,000 true to the ethics of crafting, delivering accounting for nearly half of its volume. high quality artisanal brews. Their playful tagline dares you to “Join the Crew Republic – “Join the inancial terms of the sale, which is setRevolution! to close by the 10Not Barrel Brewing’s co-founders announced the news on a Craft Beer is a Crime!” Revolution” end of the year, were not disclosed. With so many emerging video posted on its website, 10barrel.com. Founded in 2006 beers joining St. Louis-based A-B, theagree North that American headquarters as Wildfire Brewing, A-B said its existing management team the craft craze, it’s important to keep in Experts in microbrewing for A-BRepublic InBev, said acquisition includes 10 Barrel’s brew-values will remain intact: co-founders and brothers Jeremy and the true of craft , ideals Crew hasthe a very promising fu- mind Chris Cox ery inTh Bend, and brewpubs in Bend and Boise, Idaho. third entrenched which are Adeeply in and Ger-partner Garrett Wales. ture. e Munich based brewery startup brewpub is slated to openvarieties in Portland early many’s next year. rich beer history. As Billy Wagboasts one of the widest among did not immediately respond to requests for “a Barrel beer doesn’t its peers. Its seven variations include ner tells MIXOLOGY, 10 to be Ale in order both an IPA and double well as have comment. On Twitter Wednesday, the company posted “10 Barrel, its brewers, andIPA theirashigh-quality beers areananIPA or a Pale be craft ”. In the end craft beer is not their original “Foundation 11” German exciting addition to our high-end portfolio,”toAndy Goeler, the message: “Our focus is staying the same as always ... only “The aboutbrewlimited production pale of ale,A-B’s a hoppy and refreshing CEO craft division, said in a“Mustatement. brewingand coollobeers and distributing them here in the Pacific calarea distribution all about the nich beer, an extremely hoppy an Northwest.” ery is summer” a major contender in the Northwest, with a but above love and value care that and malty “Roundhouse kick” imperial large number of craft breweries. We see tremendous in goes into the brewing. lstyle, stout, a moreunique laid back “Detox” (bmg)which 10 Barrel Brewing, which is distributed in Oregon, Washingthe brewery’s offerings andsession differentiated ale,Barrel and an experimental “X 2.0” Barley 10 fans know and love.” ton and Idaho, has grown rapidly in recent years. In Oregon ➢ wine.

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the Pale Ales or al, you can taste e concocting of very well be nnes himself. If or fall in love is a likely outan be brought d growlers.

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pares their cold-ones to fresh produce, an idea shared by Billy Wagner who compares craft beer to a soup that should be served as freshly as possible. BKK’s beers forgo filtering, pasteurization, and stabilizing in order to maximize the freshness as well as the flavor experience. The brewery offers three IPAs: the “Amarsi,” a personal favorite of alone last year, 10’sBarrel doubled its sales from Jan Peter-Wulf whichnearly is a caramel bit8,647 barrels to 16,100IPA, barrels, ter yet malty-sweet Theaccording “Laguna,”to industry publication Insights, citing dataCrew from Chicago which Beer is aMarketer’s fruity-pine, caramel-malt Republic – “Join the research firmstyle IRI.IPA, and the “Mandari- Revolution” American na” whose smoked malt compliments its citrus flavor. Th ey of also er oneup-and-comers Pale ale. Experts in ofmicrobrewing agree that A-B is “buying one theoffhottest in one Aftepicenters er trying the selections you’ll be likeCrew Republic has a very promising futhe of the craft movement”. A-B has expanded to agree Felix through vom Endtacquisitions who tells in ture. The years, Munich based brewery startup itslycraft beerwith portfolio recent MIXOLOGY he’spurchase “sure weofwill drink Goose a boasts onefor of the widest varieties among including its 2011 Chicago’s Island lot ofmillion, more beers fromled BrauKunstKeller its peers. Its seven variations include $38.8 formerly by Goeler. in the next years”. both an IPA and double IPA as well as their original Earlier this year, A-B acquired Patchogue, N.Y.-based craft“Foundation 11” German pale ale, a brewer Blue Point Brewing, which brewed about 60,000 hoppy and refreshing “Munich summer” beer, an extremely hoppy barrels in 2013. A-B also is a part-owner in Portland, and malty Ore.-based Craft Brew Alliance, a holding company for“Roundhouse kick” imperial stout, a more Redhook Ale Brewery, Widmer Brothers Brewing, Kona laid back “Detox” session ale, and an experimental “X 2.0” Barley Brewing Co. and Omission Beer. (bmg) wine.

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Forecasting the future success of microbreweries, Donald Burke predicts that “Crew Republic has the lead. More and more places are carrying their range.” He adds that “they are quick to notice new flavor trends emerging in the beer world.” Despite Crew Republic’s aggressively branded marketing strategy the brewery manages to stay true to the ethics of crafting, delivering high quality artisanal brews. Their playful tagline dares you to “Join the Revolution! Craft Beer is Not a Crime!” With so many emerging beers joining the craft craze, it’s important to keep in mind the true values of craft, ideals which are deeply entrenched in Germany’s rich beer history. As Billy Wagner tells MIXOLOGY, “a beer doesn’t have to be an IPA or a Pale Ale in order to be craft”. In the end craft beer is not only about limited production and local distribution but above all about the love and care that goes into the brewing. l (bmg)

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ISSUE 11 NOVEMBER 2014

San Francisco and Berkeley residents vote on whether to impose special taxes on sugary beverages-an initiative that Coca-Cola Co., PepsiCo and Dr Pepper Snapple Group Inc. have worked hard to defeat in more than two dozen U.S. cities and states since 2009. By Mike Esterl, wsj

“yes” result in either city would be a first in the U.S., and observers say the measure has a good chance of passing in Berkeley, a politically liberal city whose soda-tax campaign has received a late cash injection from Michael Bloomberg, report WSJ. San Francisco’s proposal to slap a tax of two cents an ounce on nonalcoholic drinks with caloric sweeteners requires two-thirds of votes to pass. Berkeley’s measure would levy a penny an ounce and only requires 50% support. The American Beverage Association-funded Coalition for an Affordable City says the proposed San Francisco tax would add 40 cents to the cost of a 20-ounce bottle of soda and nearly $3 to a 12-pack of 12-ounce cans, two items that drive much of the industry’s sales. Both city councils voted to put the measures on public ballots. The proposals are backed by public-health groups that blame sweetened drinks and soda, in particular, for rising obesity and diabetes rates. A “yes” vote in either city could embolden more cities and even states to enact similar measures, potentially deepening a decadelong decline in U.S. soda consumption. The votes come at a sensitive time for beverage companies. Coke warned in October it would fall short of sales-growth targets for a second straight year and miss its profit goal for the first time in several years. PepsiCo has been fighting off calls to split its fastergrowing snacks business from its struggling drinks business. Dr Pepper derives more of its U.S. revenue from soda than Coke or Pepsi. The American Beverage Association, which represents U.S. drink makers, has spent more than $9 million in San Francisco and more than $2 million in the smaller nearby city of Berkeley, funding “no” campaigns, arguing in television and radio advertisements that residents already are taxed enough and that soda is being unfairly singled out.

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The “yes” campaigns—which support the soda tax— have spent much less, but Berkeley’s soda-tax proponents have gotten a boost from Mr. Bloomberg, who tried to introduce portion curbs on sugary drinks in 2012 as mayor of New York. Mr. Bloomberg contributed more than $600,000 to Berkeley’s “yes” campaign in October, including paying for local TV ads aired during baseball’s World Series. In a bid to mollify critics, Coke, PepsiCo and Dr Pepper pledged in September to cut beverage calories by 20% in the American diet by 2025 through heightened marketing of bottled water, low-calorie drinks and smaller portions. They also agreed in 2006 to stop selling soda in schools but remain steadfastly opposed to special taxes, fearing for their bottom line and worrying about setting a precedent. The beverage industry has spent more than $100 million in the past five years to defeat soda-tax proposals across the U.S., ranging from big cities like Philadelphia in 2011 to smaller ones like Richmond and El Monte, Calif., in 2012 and the ski town of Telluride, Colo., last year. Voters in Washington state repealed a soda tax in 2010 after lawmakers had approved one a few months earlier. Soda companies have had less success abroad. Mexico introduced a “fat tax” on sugary drinks in January, sending soda consumption there down about 5% this year, according to some estimates. A soda tax introduced in France in 2012 also hurt sales. San Francisco’s office of the controller estimates a two-cent-per-ounce tax on drinks with caloric sweeteners would raise retail prices on the drinks 23% to 36% and generate $35 million to $54 million in tax revenue annually. The city, which estimates consumption could decline by up to 31%, has earmarked the tax revenue for school nutrition, public education and fitness programs. Such numbers appear to be giving consumers pause in San Francisco, but the bar is lower in Berkeley, where the proposed tax is only half as big. The “Berkeley vs. Big Soda” campaign has also secured endorsements from dozens of groups including the American Heart Association, the American Academy of Pediatrics and the NAACP.

Coke warned in October it would fall short of sales-growth targets for a second straight year and miss its profit goal for the first time in several years.

“Berkeley’s going to be tough, there’s no question,” said Roger Salazar, a spokesman for the beverage industryfunded “no” campaigns in both cities. (wsj)

13 • Products like Talog, Alu-Star or LongCap are classics that are

already indispensable to the beverage industry. However, the “closurelogic” name behind them is totally new. For the first time in 45 years, the closure specialist from Worms, Germany, will be present at the Brau Beviale as an independent company.

Well-established but totally NEW: closurelogic presents their aluminum closure systems “With our portfolio and global distribution network, we are very well positioned.” CEO Javier Muñoz

e new CEO is industry expert Javier Muñoz. As former Vice-President of the European CSI group, he bought the Worms closure plant and founded closurelogic GmbH on 1 January 2014. He is very confident about the new strategy: “We have a skilled and experienced team here in Worms and a product portfolio that has been supporting our customers for a long time. Our loyal customers will now benefit from the fact that, as an SME, we can react much more flexibly and rapidly to their changing needs.” Over the past 45 years, the company has been part of several different groups. Founded in 1958, they were taken over by the Aluminum Company of America (ALCOA) in 1969. Over the next 40 years, the company developed into one of the world’s leading manufacturers of roll-on closure systems. In 2008, the Worms plant changed hands again, becoming part of Closure Systems International (CSI). Today, the company’s 200 employees manufacture more than 3 billion aluminum closures annually.

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PURPLE SNAKE® and PAGUFIX 3000 The best for the brewing industry All over the world master brewers trust in PURPLE SNAKE®. Combined with our swaged fitting system PAGUFIX 3000 the result is a durable and reliable hose line: Homogenous, smooth and plasticizer free Absolutely neutral to taste and odour Hygienic connection between hose and fitting High compression strength and resistance to pull-off forces, even if subjected to a hot cleaning process q 3 year warranty q q q q

Whether glass, PET or aluminum bottles with 28mm, 30mm or 38mm necks, closurelogic’s PVC-free closures provide reliable and taste-neutral sealing for all sorts of packaging types and neck sizes. The company is especially successful in the premium segment, where both restauranteurs and hoteliers are keen to offer their customers distinctive, high-quality products. “A high-class mineral water bottle with an aluminum cap looks fabulous on an elegantly laid table”, Muñoz observes. “In this segment, our Talog® closure is our biggest seller.” It offers convenient and secure handling. Thanks to its plastic tamper band, the consumer can instantly see whether the bottle has already been opened. Other closurelogic products offer impressive handling characteristics and security too: for example, the Alu-Star® closure with its aluminum skirt or the Rondo closure, designed for tamper-evidence by paper sealing. Today, however, it is no longer just bottled water or juice bottles that are capped with aluminum. In recent years, screw caps for wine in particular have recorded impressive growth rates. closurelogic’s LongCap has proved a hit with wineries, bottlers and consumers alike. It makes the capping process easier, provides a very good oxygen barrier and can take high-quality print. There is no risk of cork taste or other off-tastes. In addition, because it is gas-tight up to 5 bar (c. 70 psi), it is ideally suited for sparkling wines.

From the largest german wine region to the world While screw caps for wine are on the rise in Germany, premium products like mineral water with aluminum closures are gaining ground in emerging regions of the world in particular. No wonder, then, that internationality is the focus at closurelogic. The company distributes its products in 46 countries and currently generates over 50 percent of its total turnover outside Germany. CEO Javier Muñoz is confident: “With our portfolio and global distribution network, we are very well positioned. The job now is to invest further in the development of new technologies, so that we can permanently expand our strong position worldwide.”

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ISSUE 11 NOVEMBER 2014 START UP

ISSUE 07-08 / JULY-AUGUST 2014

CRAFT BREWING

•

13 Whether its one of the Pale Ales or pares their cold-ones to fresh produce, Forecasting the future success of miKrones, manufacturer beverage and who packaging lines, has rejuvenated crobreweries, its subsidiary a flowery Belgian the Saisonal, you can taste anofidea shared by filling Billy Wagner DonaldKosme, Burke predicts the care that goes into the concocting of compares craft beer to a soup that that “Crew Republic has the lead. More which produces machines and lines for the lower output range. the beers, which may very well be should be served as freshly as possible. and more places are carrying their poured for you by Johannes himself. If BKK’s beers forgo filtering, pasteurizarange.” He adds that “they are quick to you’re feeling cramped or fall in love tion, and stabilizing in order to maxinotice new flavor trends emerging in with the flavor, which is a likely out- mize the freshness as well as the flavor the beer world.” Despite Crew Repubcome, his creations can be brought experience. The brewery offers three lic’s aggressively branded marketing home in generously sized growlers. IPAs: the “Amarsi,” a personal favorite of strategy the brewery manages to stay Jan Peter-Wulf ’s which is a caramel bittrue to the ethics of crafting, delivering ter yet malty-sweet IPA, The “Laguna,” high quality artisanal brews. Their The new organisation relates solely which is a fruity-pine, caramel-malt Crew Republic – “Join the playful tagline dares you to “Join theto Kosme’s facility in Roverbella, Italy. In order to secure plant’s on a sustainably viable financial basis, the American style IPA, and the “Mandari- Revolution” Revolution! Craftthe Beer is Notfuture a Crime!” product portfolio of Kosme has had to be altered and the capacities corna” whose smoked malt compliments its With so many emerging beersItaly joining citrus flavor. They also offer one Pale ale. Experts in microbrewing agree that the craft craze, it’s important respondingly right sized. to keep in After trying the selections you’ll be like- Crew Republic has a very promising fu- mind the true values of craft, ideals ly to agree with Felix vom Endt who tells ture. The Munich based brewery startup which arewill deeply in GerKosme now entrenched be concentrating on its core competences in the fields of filling MIXOLOGY he’s “sure we will drink a boasts one of the widest varieties among many’s rich beertechnologies. history. As Billy and labelling The Wagoperations for producing packing and palletising lot of more beers from BrauKunstKeller its peers. Its seven variations include ner “a beer doesn’t kittells haveMIXOLOGY, been discontinued. to beItaly, an IPA or a Pale Ale in orderto offer complete lines in addition to the both an IPA and double IPA as well as have BrauKunstKeller – “Life is Too in the next years”. Kosme however, will continue to be craft ”. In the end craft beer is not their original “Foundation 11” German Short to Drink Bad Beer” fillers and labellers that constitute the company’s core business. These lines are The Kosme Barifill, with Krones about limited production and loale, a its hoppy and refreshing “Mu- only VKPVpale valves and minimised supplemented at need by products from appropriately qualified partner comdistribution butwho above all about the nich summer” beer, anand extremely hoppy cal Alexander Himburg’s BrauKunstKeller footprint, is the ideal choice for small panies/suppliers, meet the requirements for optimum quality laid down by and care that goes intoKosme. the brewand malty or “Roundhouse kick” imperial love has experts such as Felix vom Endt and mid-tier breweries beverage bottlers. Krones and its subsidiary (bmg) stout, a more laid back “Detox” session ing. l (bmg) gastronomy journalist and beverage ale, and an experimental “X 2.0” Barley consultant Jan-Peter Wulf talking about wine. it’s superior brews. BrauKustKeller com-

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ISSUE 11 NOVEMBER 2014

Smurfit Kappa, one of the world ’s leading paper based packaging firms, became the winner in two categories at the prestigious 2014 Pulp & Paper International (PPI) Awards in Boston, USA.

Smurfit Karra is recognised for its innovations in Specialty Papers & Luxury Packaging

urfit Kappa took home the prize for best “Advances and Innovations in Specialty Papers” and “Innovation in Luxury Packaging”. Winning in these two categories underlines the company’s position as a leading player in its sector. These awards are recognition of Smurfit Kappa”s ongoing commitment to delivering innovative and sustainable solutions to its customers.

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Smurfit Kappa”s winning entry in the category „Advances and Innovations in Specialty Papers” is the Catcher Board MB12, a unique solution which prevents the migration of mineral oil hydrocarbons from packaging into food products. It is 100% recyclable, FSC” certified board and furthermore it is made of natural components that meet the regulatory requirements of the food industry. Lady BiB won the award in the category „Innovation in Luxury Packaging”. A three liter Bag-in-Box packaging solution for wine proving that elegance goes hand in hand with functionality (quickly erected and easy to carry) while at the same time appealing to its target group in the retail environment. It also possesses the sustainability benefits of having a low carbon footprint and easily separated for recycling streams. These two innovations clearly demonstrate Smurfit Kappa”s global brand initiative: “Open the future”, which highlights the company”s focus on opening opportunities with its customers by utilising its expertise, insights, and industry leading innovation, including the developing of new customer experience centres around the world.

Gary McGann, Group Chief Executive Officer

Gary McGann, Group Chief Executive Officer, said: “Smurfit Kappa is very proud to win in this years” PPI awards. These two prizes reflect our efforts in creating value for our shareholders by growing our business through building proactive customer relationships and providing innovative and sustainable packaging solutions. It is from this basis we are also able to create value for our customers while enhancing the social and natural environments where we operate.”

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ISSUE 11 NOVEMBER 2014

• With these two new brewing facilities, Grupo Petrópolis is causing quite a stir on the Brazilian beer market. By Simone Roel-Backes

The Petrópolis Group, with a market share of around twelve per cent, is Brazil’s second-biggest brewing conglomerate, with an output of around 16 million hectolitres.

Doubled dynamics: the Petrpolis ΄ Group builds two new breweries n mid-2013 and early 2014, the privately owned company (proprietor: Walter Faria) put two complete new breweries into operation, each of them including two filling lines, and each with a capacity of six million hectolitres. The first facility is located in Alagoinhas near Salvador de Bahia, and the second one in Itapissuma near Recife.

The Petrópolis Group can look back on continuous growth in the past, and operates in the following segments: beer, alcoholic beverages and soft drinks. The group produces the Crystal, Lokal, Itaipava, Black Princess, Petra and Weltenburger beer brands, the two energy drinks TNT Energy Drink and Magneto, the isotonic beverage Ironage, the Blue Spirit and Nordka vodkas, plus the Petra water brand. It is represented in more than 20 of the country’s states, with at least two distribution centres in each of them, either as an exclusive arrangement or involving third parties. With six facilities (Boituva, Petrópolis, Teresópolis, Rondonópolis, Alagoinhas and Itapissuma), the Petrópolis Group is responsible for more than 22,000 direct employees. In Boituva, there are four bottling lines and two canning lines up and running, in Petrópolis two bottling lines and one canning line, in Teresópolis two bottling and three canning lines, and in Rondonópolis one bottling and one canning line. In the four existing production facilities, the group operates a total of eleven filling lines from Krones. In both Alagoinhas and in Itapissuma, a 62,000-bph bot-

tling line and a 128,000-cph canning line have been installed. These canning lines are the fastest possessed by the Petrópolis Group.

Both of the facilities are identical in construction and dimensioning. Krones supplied and installed the entire equipment involved, starting with the brewhouse, continuing with the cellars and the filtration kit, all the way through to the filling operation, which features a 62,000-bph bottling line for returnable glass and a 128,000-cph canning line. “In order to assure the quality level of our products, it’s vital for the Petrópolis Group firstly to downsize its energy consumption and secondly to keep the consumption of processing and operating materials at a low level”, emphasises proprietor Walter Faria. “We have the biggest filling lines in the world, and in this segment we always endeavour to incorporate the very latest innovations. We invariably opt for machinery and lines with leading-edge technology, and strive to optimise the change-over times on our new lines. We operate with highly disparate types of container,

and presort them upstream of the bottle washer, so as to reduce water consumption.”

Leading-edge technology for the process kit The process sections of the two new facilities in Alagoinhas and Itapissuma were designed to feature Krones’ latest solutions for producing beer. Each of these brewing facilities has been dimensioned for a final capacity of six million hectolitres, which in the process section is achieved in each facility by two identical brewing lines arranged in parallel. Each of these two brewing lines begins with a Variomill wet mill rated at 20 tons per hour. Pre-mashing is performed in a ShakesBeer wort copper with a capacity of 1,100 hectolitres, which improves taste-stability. The Pegasus C lautering system,

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CRAFT BREWING

ISSUE 07-08 / JULY-AUGUST 2014

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with a capacity of 1,900 hectolitres and a diameter of eleven metres, constitutes an intelligent The two brewing lines operate with high gravity 18.5 degrees Plato, and produce 16 brews a day, solution for filtering thethe beer wort a high 13 Whether its one of Pale Alestoor pares their at cold-ones to fresh produce, Forecasting the future success of miastandard flowery Belgian Saisonal, can tastecontent an idea shared by Billy Wagner who crobreweries, Donald Burke predicts of quality with ayou minimised each comprising 1,100 hectolitres of cold wort. the care that intoof the concocting compares craft beer to apossesses soup that that “Crew Republic has the lead. More The brewhouse its own CIP system of solids. Togoes dispose the wet spent of grains the which may well be tanks should be served as freshly possible. and more places are carrying their with two caustic as tanks, one acid tank and one frombeers, the lauter tuns, twovery intermediate poured for you Johannes BKK’sinbeerswater forgotank. filtering, range.” He adds that “they are quick to are provided at by each brewery,himself. 18 cubicIfmetres Each pasteurizaof the lines is rounded off by you’re feeling cramped or fall lovebrewhouse tion, and stabilizing in order to maxinotice new flavor trends emerging in tanks for hot and cold water. size, plus a 300-cubic-metre silo.inThe with the flavor, is a tanks, likely each out- holding mize the freshness as well as the flavor the beer world.” Despite Crew Repubalso features twowhich first-wort come, his creations canproduct be brought experience. The brewery offers three lic’s aggressively branded marketing 666 hectolitres, and two tanks, each home in generously sized growlers. IPAs: the “Amarsi, ” a personal favorite of strategy the brewery manages to stay holding 1,320 hectolitres. Jan Peter-Wulf ’s which is a caramel bittrue to the ethics of crafting, delivering ter yet malty-sweet IPA, The “Laguna,” high quality artisanal brews. Their A plate heat exchanger rated at 3,600 hectolitres which is a fruity-pine, caramel-malt playful tagline dares you to “Join the Crew Republic – “Join the The Petropolis Group has per hour serves to heat up the lautering wort. The American style IPA, and the “Mandari- Revolution” Revolution! Craft Beer is Not a Crime!” wort copper, with a capacity of 1,640 hectolitres, put two complete new na” whose smoked maltsection, compliments its system used features With so many emerging beers joining In the cold the yeast is in each case fitted with the Stromboli internal citrus flavor.aTh ey also off er one Pale ale. the craft craze, it’s important to keep in Experts in microbrewing agree that cylindro-conical yeast propagator holding 214 boiling system, which consumes up to 40 per cent breweries into operation, After tryinghectolitres, the selections you’ll be exchanger like- Crew has a very promising fu- mind the true values of craft, ideals a plate heat forRepublic sterilising less energy. Each process section is supplemented ly to agree with Felix vom tellstanks ture.each TheholdMunich based brewery startup which are deeply entrenched in Gereach of them including two the wort, eightEndt yeastwho storage The Petrópolis Group can look back on conby two hop-supply vessels per wort copper, each MIXOLOGY he’s “sure we will drink a boasts one of the widest varieties among many’s rich beer history. As Billy Waging 376 hectolitres, and a waste yeast tank. The tinuous growth in the past, and operates in the holding. 670 litres. A storage tank for 884 hectofilling lines, and each with lot of more beers from BrauKunstKeller its peers. Its seven variations include ner tells MIXOLOGY, “a beer doesn’t diatomite candle filter In mid-2013 and early following segments: beer, alcoholic beverages litres of high maltose enables approximately ten both an IPA and double IPA as well as have to be an IPA or a Pale Ale in order BrauKunstKeller – “Life is Too in the next years”. a capacity of six million 2014, the privately owned company (proprietor: and soft Theto group produces Crystal, tons of high maltose to be admixed to each brew. be craft ”. In thethe end craft beer is not their original “Foundation 11” drinks. German Short to Drink Bad Beer” Walter Faria) put two complete new breweries Lokal, Itaipava, Black Princess, Petra and WeltenThere is an option, too, for admixing rice and hectolitres. The first facility pale ale, a hoppy and refreshing “Mu- only about limited production and lointo operation, each of them including two filling beerhoppy brands, the two energy drinks TNTall about the maize by means of a rice boiler, but this is not becal distribution but above nich summer” beer, anburger extremely Alexander Himburg’s BrauKunstKeller is located in Alagoinhas lines, and each with a capacity and of sixmalty million hecEnergy and Magneto, beverage ing experts utilised such at theasmoment. Furthermore, love and the careisotonic that goes into the brew“Roundhouse kick”Drink imperial has Felix vom Endt and there is a tolitres. The first facility is located in Alagoinhas Ironage, the Blue Spirit and Nordka vodkas, plus shared whirlpool for removing the hot break, and stout, a more laid back “Detox” session ing. l (bmg) gastronomy journalist and beverage near Salvador de Bahia. near Salvador de Bahia, and theale, second oneexperimental in the“X Petra brand. It is represented in more a wort cooler rated atWulf 1,500talking hectolitres per hour, and an 2.0”water Barley consultant Jan-Peter about Itapissuma near Recife. than 20 of the country’s states, with at least two these two serving of the brewing lines. wine. it’s superior brews.both BrauKustKeller com-

On-site manufacture of the fermentation and storage tanks

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distribution centres in each of them, either as an exclusive arrangement or involving third parties. With six facilities (Boituva, Petrópolis, Teresópolis, Rondonópolis, Alagoinhas and Itapissuma), the Petrópolis Group is responsible for more than 22,000 direct employees. In Boituva, there are four bottling lines and two canning lines up and running, in Petrópolis two bottling lines and one canning line, in Teresópolis two bottling and three canning lines, and in Rondonópolis one bottling and one canning line. In the four existing production facilities, the group operates a total of eleven filling lines from Krones. In both Alagoinhas and in Itapissuma, a 62,000-bph bottling line and a 128,000-cph canning line have been installed. These canning lines are the fastest possessed by the Petrópolis Group.

Two identical breweries The privately owned company has built the two new breweries, each with a capacity of six million hectolitres, in conjunction with Krones AG, who won the turnkey orders for the two facilities. The first of them had already gone into operation in mid-2013, with the first brew produced at the end of July in Alagoinhas near Salvador de Bahia, following a construction time of around one year. The second brewery, located 750 kilometres further north, went on line in mid-2014 at Itapissuma near Recife in Pernambuco State, with the first brew celebrated in early April of 2014. Both of the facilities are identical in construction and dimensioning. Krones supplied and installed the entire equipment involved, starting with the brewhouse, continuing with the cellars and the filtration kit, all the way through to the filling operation, which features a 62,000-bph bottling line for returnable glass and a 128,000-cph canning line. “In order to assure the quality level of our products, it’s vital for the Petrópolis Group firstly to downsize its energy consumption and secondly to keep the consumption of processing and operating materials at a low level”, emphasises proprietor Walter Faria. “We have the biggest filling lines in the world, and in this segment we always endeavour to incorporate the very latest innovations. We invariably opt for machinery and lines with leading-edge technology, and strive to optimise the change-over times on our new lines. We operate with highly disparate types of container, and presort them upstream of the bottle washer, so as to reduce water consumption.”

13 Whether its one of the Pale Ales or pares their cold-ones to fresh produce, a flowery Belgian Saisonal, you can taste an idea shared by Billy Wagner who the care that goes into the concocting of compares craft beer to a soup that the beers, which may very well be should be served as freshly as possible. A separate smaller poured for you by Johannes himself. If BKK’s beers forgo filtering, pasteurizayou’re feeling cramped or fall in love tion, and stabilizing in order to Smartpac is maxiresponsible with the flavor, which is a likely out- mize the freshness as well as the flavor packing litres, The experience. Thfor come,which his improves creations taste-stability. can be brought e brewery offers these three foreign home inCgenerously sized growlers. ” a personal favorite of for Pegasus lautering system, with a capacity IPAs: the “Amarsi, bottles in crates of 1,900 hectolitres and a diameter of elevenJan Peter-Wulf ’s which is a caramel bitresale. IPA, The “Laguna,” metres, constitutes an intelligent solution forter yet malty-sweet caramel-malt Crew Republic – “Join the filtering the beer wort to a high standard of which is a fruity-pine, A second Smartpac quality with a minimised content of solids. American style IPA, and the “Mandari- Revolution” na” whose smoked malt compliments its packs the brewery’s own To dispose of the wet spent grains from citrus fl avor. Th ey also off er one Pale ale. Experts in microbrewing agree that the lauter tuns, two intermediate tanks are full bottles in returnable provided at each brewery, 18 cubic metres inAfter trying the selections you’ll be like- Crew Republic has a very promising fuly to agree with Felix vom Endt who tells ture. The Munich based brewery startup size, plus a 300-cubic-metre silo. The brewcrates. MIXOLOGY he’s “sure we will drink a boasts one of the widest varieties among house also features two first-wort tanks, each holding 666 hectolitres, and two product lot of more beers from BrauKunstKeller its peers. Its seven variations include both an IPA and double IPA as well as BrauKunstKeller – hectolitres. “Life is Too in the next years”. tanks, each holding 1,320 their original “Foundation 11” German Short to Drink Bad Beer” pale ale, a hoppy and refreshing “MuA plate heat exchanger rated at 3,600 hectonich summer” beer, an extremely hoppy Alexander Himburg’s BrauKunstKeller litres per hour serves to heat up the lautering and malty “Roundhouse kick” imperial has experts such as Felix vom Endt and wort. The wort copper, with a capacity of stout, a more laid back “Detox” session gastronomy journalist and beverage 1,640 hectolitres, is in each case fitted with ale, and an experimental “X 2.0” Barley consultant Jan-Peter Wulf talking about the Stromboli internal boiling system, which wine. it’s superior brews. BrauKustKeller comconsumes up to 40 per cent less energy. Each process section is supplemented by two hopADVERTISEMENT supply vessels per wort copper, each holding. 670 litres. A storage tank for 884 hectolitres of high maltose enables approximately ten tons of high maltose to be admixed to each and Fitting Service brew. There is an option, Keg too, for admixing rice and maize by means of a rice boiler, but this is not being utilised at the moment. Furthermore, there is a shared whirlpool for removing the hot break, and a wort cooler rated at 1,500 hectolitres per hour, these two serving both of the brewing lines. The two brewing lines operate with high gravity at 18.5 degrees Plato, and produce 16 brews a day, each comprising 1,100 hectolitres of cold wort. The brewhouse possesses its own CIP system with two caustic tanks, one acid Volume tank and one water tank. Each of the lines is reduction rounded off by tanks for hot and cold water.

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On-site manufacture of the fermentation and storage tanks In the cold section, the yeast system used features a cylindro-conical yeast propagator holding 214 hectolitres, a plate heat exchanger for sterilising the wort, eight yeast storage tanks each holding 376 hectolitres, and a waste yeast tank. The diatomite candle filter installed, a Twin Flow System (TFS) rated at 640 hectolitres per hour, provides filtration with long cycles for superlative beer stability. This diatomite filter system is supplemented by a beer cooler, a separator, a PVPP stabiliser Keg Maintenance and a trap filter, plus systems for carbonating and deaerating the product. Evoguard valve technology for hygienic process applications has been installed throughout the cold section. A CIP system with eleven different tanks assures automatic cleaning throughout.

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Krones manufactured on site 18 cylindro-conical combined fermentation and storage tanks, each with a capacity of 9,000 hectolitres and a diameter of 6.8 metres, plus 12 bright-beer tanks, each with a capacity of 4,000 hectolitres and a diameter of 4.8 metres.

Returnable-glass line for 62,000 bottles per hour Each of the breweries features a returnableglass line rated at 62,000 bottles per hour, designed to handle three formats: 1,000 millilitres, 600 millilitres, and 300 millilitres at an agreed minimum efficiency of 90 per

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cent. Highlights here include the latest-generation Lavatec bottle washer, with its low consumption of water and chemicals, --> plus two modularised labellers from the Solomodule range, providing different options for the labelling mode. There is a Checkmat FEM-G container inspector for each labeller. The line also features a Checkmat FM-G container inspector downstream of the filler, an empty-bottle inspector, plus a Checkmat crate inspector. Besides the Mecafill VKP-V filler with its 176 filling valves, and the Lavatec bottle washer, the wet end likewise includes a pack cleaning machine and a SHIELD tunnel pasteuriser. In the dry end, the line features a Modulpal Universal depalletiser. The crates of empties are then unpacked by a Smartpac.

“We have the biggest filling lines in the world, and in this segment we always endeavour to incorporate the very latest innovations”, emphasises proprietor Walter Faria.

Presorting the bottles One of the line’s most distinctive features is that the bottles are presorted by means of two Sekamat 704 D+L sorters, which are installed directly at the conveyor, and identify the passing bottles in non-contact mode against their individually specific criteria. This ensures that all foreign bottles are rejected. A separate smaller Smartpac is responsible for packing these foreign bottles in crates for resale. A second Smartpac packs the brewery’s own full bottles in returnable crates. A Variopac Pro has also been installed, which packs the non-returnable bottles and the premium-beer bottles in wrap-around cartons. At the end of the line, two Modulpal palletisers are responsible for stacking the crates on pallets. One of the two palletisers stacks the returnable crates from normal production runs, while the second is responsible for the non-returnable and premium-beer bottles in wrap-around cartons and for foreign bottles in crates.

128,000 cans per hour: fastest canning lines Each of the two breweries has likewise been equipped with a canning line rated at 128,000 cans per hour, designed to handle four formats: 269 millilitres, 350 millilitres for 211-type cans, 350 millilitres for 201-type cans, and 473 millilitres. The minimum efficiency agreed for the acceptance test was 92 per cent. These are the fastest canning lines Krones has ever built, managing with just a single volumetric filler, a Volumetic VOC, combined with a Ferrum seamer. As in all the other lines, the canning line, too, features a SHIELD tunnel pasteuriser for maximised levels of product quality combined with low water consumption. With the exception of the filler and the pasteuriser, all the other machines in the canning line are installed in pairs, so as to assure the high output of 128,000 cans per hour. This relates to the empty-can inspectors and the Checkmat 731 FEM-G container inspectors. The hygiene seals for the pull-tabs are applied by no fewer than three Taxomatic labellers. For end-of-the-line packaging, two Variopac Pro FS film shrink-wrappers have been installed. In the packing zone, two Robobox layer preparation units for highly flexible, ultra-accurate layer pattern creation have been integrated and coupled with a Modulpal 2A palletiser.

Preliminary construction concept with Krones Factory Planning During the preliminary layouting phase, Krones’ Factory Planning Team had already been

involved in the construction project. Krones’ architect Max Lohlein, who was responsible for factory planning in this project, mapped out the preliminary construction concept together with a project team from Petrópolis. “I’ve very rarely come across such a professional team”, is Max Lohlein’s verdict. “Petrópolis was quite clear about what they wanted. And since the team also included an in-house construction expert, we could manage without interpolating a local architect. Which meant that all substantive discussions were held face to face.” So all that Krones’ Factory Planning Team had to do in this case was “merely” to fine-tune the structural engineering for Krones’ process-technology kit, specifically factoring in the structural preconditions required for erecting the vessels and tanks. For example, process-engineering considerations rendered it necessary to turn the brewhouse (comprising a twin brewing line with just one whirlpool) by 90 degrees as compared to the initial sketch by Petrópolis, and to re-arrange its layout. Much to the architect’s delight, Petrópolis likewise attached major importance to the building’s aesthetic and design elements, as exemplified by the use of a supporting structure for the building, which in the filling zone, especially, boasts the great advantage of needing no columns. In the view of Max Lohlein, an expert in his chosen field, “the spatial layout and the architectural design overall are highly accomplished.” Even though Petrópolis was able to use the layouts of Alagoinhas more or less as a blueprint for the second plant in Itapissuma, there is, however, “no such thing as a one-hundred-per-cent copy”, says Max Lohlein. In order to shorten the construction time, for example, Petrópolis decided to do without in-situ concrete, and use prefabricated components instead. This, however, entailed larger dimensions and different constructional details. All in all, though, the two new buildings were erected “with well-nigh unprecedented speed and quality”, to quote Max Lohlein.

Integrated into the group’s holistic IT system The facilities at Alagoinhas and Itapissuma have been integrated into the overall IT system of Grupo Petrópolis, covering all their breweries. For the filling and packaging operations, the Alagoinhas facility’s IT system contains the following components: network technol-

ogy, the LDS Line Documentation System (data acquisition), the EPT Electronic Planning Table for detailed production planning, the care and maintenance data records of KAM (Krones Asset Management), the Overall Equipment Effectiveness (OEE) tool, plus a reporting function.

a cross-facility basis) on which the product can be handled. Furthermore, parameters for the product change-over matrix and the cleaning matrix are filed here, and the average efficiency in terms of OEE is computed for the most recent production runs.

The Electronic Planning Table (EPT) is an efficient module designed to render the production process transparent and amenable to control within the framework of short-term detailed planning. The aim here is to make optimum use especially of the resources available for production, like lines, staff, or materials needed. In the shape of the Electronic Planning Table from Krones, Petrópolis was given a solution that proposes feasible schedules while also factoring in sector-specific restrictions but that still leaves the person drawing up these schedules in overall charge of the planning work. All resources are depicted in easy-read form, and can be masked out when not needed. If they cannot be automatically taken over from an ERP system, orders are created, and integrated into a schedule, with just a few clicks. At Petrópolis, the EPT Electronic Planning Table within the MES Manufacturing Execution System has been designed only for the filling and packaging operations, not for planning the brewhouse- and process-engineering-related schedules.

Time-stealers and reporting

Master plan from head office Cross-facility planning within the EPTs is handled at the Boituva facility. At the master planner tool, it must be possible to plan for five facilities in the EPT. The schedules created there, plus the plant-specific parts, are distributed to the various facilities. At planning headquarters in Boituva, the schedules for the next month are drawn up two weeks before the end of each month. As part of this process, the master planning team in Boituva contacts the individual plants involved, so as to fine-tune the schedules, with an option provided for the various plants to reschedule details if necessary. The final OK, however, always has to be given by the master planning team in Boituva, thus specifying the data for the monthly plan. The EPT likewise serves to allocate products to lines. Here, specifications can be found on what products can be run on what line, and whether any alternative lines are available (on

The overall equipment effectiveness (OEE) tool provides a central report on what has caused malfunctions, with the requisite proportions of each machine involved in filler standstills. This applies both for the data automatically collected by the LDS and for the causes of standstills allocated in OEE computations. For unscheduled filler stops defined by their length (15, 30, 45, 60 and 240 minutes), certain groups of persons within the Petrópolis Group will be notified by email. If a shift in the OEE has not been acknowledged within eight hours after the end of that shift, a mail alert will be generated. Key performance indicators (KPIs) for the month in question are displayed in the standard reports generated by the corresponding tool, together with any deviations and the actual value highlighted. The display shows key performance indicators for the individual machines, such as availability or the number of malfunctions. There options for different time references, such as day, week, month, year. The data monitor screen contains a complete overview for the facility as a whole. A RAG display coupled to the OEE shows the current line status measured at the filler: red signifying “no production ongoing even though it has been planned”, amber signifying “no production planned” and green signifying “production planned and ongoing”. The overview shows nominal speeds and current speeds at the reference machine (the filler). The data monitor per line contains for the most important machines their current speeds and the accumulated counter readings. The display shows the ongoing operating status for the individual machines, which are concurrently updated. The unit screen can be accessed from the overview and provides detailed information on the machine in question. The detailed display is identically structured for all machines.

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ISSUE 07-08 / JULY-AUGUST 2014

ISSUE 11 NOVEMBER START UP 2014 13 Whether its one of the Pale Ales or

CRAFT BREWING

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pares their cold-ones to fresh produce, Forecasting the future success of mian idea shared by Billy Wagner who crobreweries, Donald Burke predicts compares craft beer to a soup that that “Crew Republic has the lead. More should be served as freshly as possible. and more places are carrying their BKK’s beers forgo filtering, pasteurizarange.” He adds that “they are quick to tion, and stabilizing in order to maxinotice new flavor trends emerging in mize the freshness as well as the flavor the beer world.” Despite Crew Repubexperience. The brewery offers three lic’s aggressively branded marketing IPAs: the “Amarsi,” a personal favorite of strategy the brewery manages to stay Jan Peter-Wulf ’s which is a caramel bittrue to the ethics of crafting, delivering PET Engineering presents ter yet malty-sweet IPA, The “Laguna,” high quality artisanal brews. Their projects proposing PET which is a fruity-pine, caramel-malt Crew Republic – “Join the playful tagline dares you to “Join the as an alternative to glass, American style IPA, and the “Mandari- Revolution” Revolution! Craft Beer is Not a Crime!” na” whose smoked malt compliments its With so many emerging beers joining aluminium and citrus flavor. They also offer one Pale ale. Experts in microbrewing agree that the craft craze, it’s important to keep in HDPE at Brau Beviale 2014. After trying the selections you’ll be like- Crew Republic has a very promising fu- mind the true values of craft, ideals ly to agree with Felix vom Endt who tells ture. The Munich based brewery startup which are deeply entrenched in Ger-Moreno Barel, P.E.T. Engineering’s CEO. In the course of the last year, as well as winning many awards in recog- The packaging proposed was thus born from a desire to ennoble PET MIXOLOGY he’s “sure we will drink a boasts one of the widest varieties among many’s rich beer history. As Billy Wagnition of its low environmental impact packaging creations, by studying accessory as labels and over lot of more beers P.E.T from EnBrauKunstKeller nerpackaging tells MIXOLOGY, “a beer doesn’t its peers. elements Its sevensuch variations include bottlers theAle opportunity gineering has also worked on projects which could help people to see in order to create not single shapes but product systems capable of IPA to be an or a Pale in order to discuss the future of packaging and the both an IPA and double IPA as well as have BrauKunstKeller – “Life is Too in the next years”. challenges which thenot PET industry faces. PET as a valid alternative to glass, aluminium and HDPE both in terms reconfiguring popular perceptions of PET bottles in the minds of to be craft ”. In the end craft beer is their original “Foundation 11” German Short to Drink Bad Beer” Moreno Barel, P.E.T. Engineering’s C.E.O., will also take part in the bottlers and end consumers. Twins, Hero, Diva and Valley will show of mechanical performance and appearance. pale ale, a hoppy and refreshing “Mu- only about limited production and loconference with a presentation on PET’s future in alcoholic drink At Brau Beviale 2014 P.E.T. Engineering will thus introduce four projthat it is possible to make a container of great shelf-appeal together nich summer” beer, an extremely hoppy cal distribution but above all about the Alexander Himburg’s BrauKunstKeller bottling in Stream B, the theme devoted to technical and ectsexperts which have designers and and engineers committed to develop- with excellentand mechanical, unbreakability and,imperial above all,love affordability and care that goes in intoRussia the brewmalty “Roundhouse kick” has such seen as Felix vom Endt ing packagingjournalist with a premium gastronomy and appearance beverage using PET, a material which performance.stout, a more laid back “Detox” session ing. l (bmg) innovation presentations. is usually used for bulk products is also partner to Petnology, the yearly conference P.E.T. Engineering’s projects will find in PETArena a meeting point ale, and an experimental “X 2.0” Barley consultant Jan-Peter Wulf talking with abouta limited aesthetic appeal and P.E.T. Engineering chosen principally for its low weight, unbreakability and affordability which is sub-divided wine. into three themed cycles which take place at the entirely devoted to PET within Brau Beviale, another important shop it’s superior brews. BrauKustKeller comadvantages. same time this year and offers top experts in the supply chain and window. (pet) a flowery Belgian Saisonal, you can taste the care that goes into the concocting of the beers, which may very well be poured for you by Johannes himself. If you’re feeling cramped or fall in love with the flavor, which is a likely outcome, his creations can be brought home in generously sized growlers.

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