5 ways wineries can use snapchat to grow their business

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5 Ways Wineries Can Use Snapchat to Grow Their Business USA Trade Tasting and Conference 16 & 17 May, 2017. NYC


Why Snapchat? We are now at a stage where we understand the importance of social media in growing our businesses. •

Snapchat is no different, and at this point just 1% of marketers are using this platform, but those that are can be counted among the world’s biggest brands.

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Which makes sense when you consider 100 million people use Snapchat daily and over 400 million snaps are sent each day!


How can wineries use Snapchat to grow their business? Live Events Wineries already hold tastings and events, so using Snapchat to capture this in real-time is an ideal way to engage customers. Whether it is a product launch, tasting, trade show or a one off event. It offers an authentic view of the event .


Private content Snapchat can be used to deliver special content that you aren’t putting on your other platforms. Before debuting collections on the runway, the likes of Michael Kors and Rebecca Minkoff gave their followers a glimpse of what was to come on Snapchat.


Content creators and brands are jumping on board in order to create daily stories that will capture the attention and engage the imaginations of their audiences. Those Snapchat stories get over a billion views every day.


Promotions and Contests Whether you send a promo code or a discount at the end of a Snapchat story, or you opt to invite followers to send snaps holding your products – both of these are excellent ways to engage your customers.

Continue Reading at USA Trade Tasting Blog


Event Producer

Beverage Trade Network USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premier sales and marketing event committed to connecting the US beverage industry.


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