9 Tips to Write a Profitable Wine List for your Restaurant USA Trade Tasting and Conference 16 & 17 May, 2017. NYC
How to Write a Profitable Wine List for your Restaurant ? The wine list is the ultimate business card for restaurants. To create a functional and profitable one is not a simple task even for an experienced sommelier. Here are some 9 tips to consider when curating a wine list that will increase profits for your restaurant.
Understand your target audience. • • •
Evaluate your target audience according to the proposed menu. The ambience of the restaurant will relate directly to the wine menu. The location of the restaurant also plays a key role.
Meet, know and taste the wine • Taste the wines you would like to include in your
wine list together with the team of your restaurant.
• Try to organize a wine tasting with your restaurant’s distributors, sales agents, and, if possible, the producers themselves.
Seasonality of the menu •
Besides a fixed wine list, you can have a variable wine list that changes with the seasonality of the fare.
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People routinely make a shift towards whites in the summer months and reds in the cooler months so change your selection accordingly.
Don’t forget local wine •
Taste wines from the wineries in your vicinity or a neighboring wine-growing state.
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By supporting wineries in your area, you in turn will build a network in the community .
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Wineries may recommend your restaurant to their customers. Continue Reading at USA Trade Tasting Blog
Event Producer
Beverage Trade Network USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premier sales and marketing event committed to connecting the US beverage industry.
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