Top five tips for bulk wine sales

Page 1


Top Five Tips for Bulk Wine Sales


About the Bulk Wine Sales

From sample prepping and customer service to picking the right trade partners, successfully selling bulk wine on the spot market is a comprehensive business. Specializing your services, marketing your product and building a long standing stales network are all part of your overall business plan, but how can you ensure you getting the best deal?


BTN interviews Steve Fredricks, CEO of Turrentine Brokerage, and has identified some best practices for getting the most out of your bulk wine for sale


Think Customer Service • Even in the bulk market, the party exchanging cash for product is a customer. • When you are just getting rid of excess inventory, buyers still need to feel they are working with a company that is professional and easy to deal with.


Don’t Neglect It; Improve It. • Offer the best wine you possibly can. Don’t just grab a sample from the tank. • Work with it, adjust the acid, enhance the color, clean it up, make it taste better, make it look better. Try to make lab blends that taste better than the components. Consider sacrificing a little of your better wines in order to upgrade bulk lots.


Get the Wine Ready First. • There are early buyers most years and it is good to get your wines ready quickly for these buyers. Even more importantly, never send out a sample of a wine you would not be willing to purchase yourself. • While sellers diminish defects in their own minds, buyers magnify them. Remember that the winemaker on the other end is justifiably suspicious. Continue reading at IBWSS Blog


When

From: Wednesday, July 26, 2017 at 11:00 am.

Where

South San Francisco Conference Center

To: Thursday, July 27, 2017 at 6:00 pm (PDT).

255 South Airport Boulevard, South San Francisco, CA 94080, United States - View Map


Event Producer / Organizer

Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also organizes a line-up of B2B trade shows around the world like USA Trade Tasting and Australia Trade Tasting.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.