Promo Parade Honeydrop Documentary Debuts

Honeydrop Premieres ‘Save the Bees’ Documentary at Film Festival

Honeydrop, a lifestyle health and wellness brand offering consumers the benefits of raw honey-infused premium products, announced that a short documentary produced by their newly formed media group entitled “BEE THE CHANGE” featuring beekeeper Paul Hekimian was accepted to premiere at the 2022 Mammoth Film Festival on the weekend of February 3 in Mammoth Lakes, California.

The documentary kicks off the announcement of Honeydrop’s long term partnership with Honeylove.org, in which Honeydrop will be annually donating a portion of all sales to the foundation’s cause of Saving the Bees.

“I’m thrilled to have partnered with Honeydrop on this documentary which will cast a wider net about the importance of Saving the Bees and how we can all do our part in making a difference locally and globally,” Hekimian said. “As I like to say, HoneyLove.org is the ‘Lorax’ of the Bees as they need a voice to help protect them or we would not ‘Bee’ here literally without them. Yay Bees!”

Launched in 2021, Honeydrop’s Media Group is on a mission to create first class content promoting the brand’s message and image across all verticals of the entertainment industry through original storytelling that truly captivates the viewer. “BEE THE CHANGE” is the first of several projects to debut that Honeydrop’s Media Group has in development. The documentary stars renowned beekeeper Paul Hekimian, the Director of HoneyLove. org, and is narrated by actress Sabina Gadecki and country music star Tyler Rich.

“‘BEE THE CHANGE’ felt like the perfect stepping off point for the Honeydrop Media Group. It’s an entertaining documentary which highlights a cause that our company has supported from the start and a mission that all of us should care about, SAVING THE BEES,” said Lane Cheek, president of Honeydrop’s Media Group. “We wanted to bring important knowledge in a fun and engaging way to make the biggest impact for our environment in partnership with HoneyLove.org. Too often the message of these crucial causes gets lost due to stale content that leaves the audience bored and disengaged. The purpose of this documentary is to leave the viewer positively motivated.”

Phocus to Serve as Presenting Sponsor of the 14th Annual Publix Florida Marathon

The Publix Florida Marathon Weekend has announced a partnership with Phocus naturally-caffeinated sparkling water. Phocus came on board as the presenting sponsor of the 14th annual running event the weekend of February 12 and 13, 2022 in Melbourne, Florida.

The Florida Marathon Weekend is the largest participant sporting event in Melbourne and one of the three biggest endurance running events in all of Central Florida. A Space Coast Signature race, the running weekend features a 5k, 10k, half-marathon and Boston Marathon-Qualifying marathon.

The race annually draws thousands of runners from throughout Florida and the Southeast and has been named by Runner’s World Magazine as “One of America’s Top 10 Bucket List Waterfront Races.”

“We are thrilled to bring Phocus in as presenting partner for this year’s Publix Florida Marathon Weekend,” Race Director and Smooth Running principal Mitch Varnes said. “Their refreshing wellness beverages perfectly match our event, and we think our runners will love them. Their role as our presenting sponsor perfectly complements our longtime title sponsor, Publix Supermarkets.”

Consumers can find some of Phocus’ most in-demand flavors — including Blood Orange and Peach – at one of the more than 750 Publix stores where Phocus naturally caffeinated sparkling water is sold.

“We are enthusiastic about our newest partnership with Publix via the Publix Florida Marathon Weekend Fueled by Phocus,” said Phocus CEO Todd Creek. “We are putting a priority on our Florida consumers, and our involvement in this running event is another step toward our long-term commitment to the region.”

The Publix Florida Marathon Weekend is produced by Smooth Running, LLC, the producer of many of Central Florida’s most iconic distance running events and triathlons.

“From pre-race training to the post-race celebrations, Phocus naturally caffeinated sparkling water is proud to be part of the Publix Florida Marathon Weekend’s winning team,” added Creek.

Cocktail Mixer Brand AVEC Releases Co-Branded Line with Williams Sonoma

AVEC – a line of Brooklyn-based better-for-you cocktail mixers co-founded by Denetrias ‘Dee’ Charlemagne and Alex Doman – announced a partnership with Williams Sonoma to launch a co-branded line of its sparkling, low-sugar canned mixers, made with only real juice & natural botanicals – never any preservatives, artifi cial sugars or ‘from concentrate.’

In keeping with 2022’s rising trend of no-and-low alcohol options, the exclusive AVEC x Williams Sonoma collaboration will offer something entirely new to the kitchen and homeware retailer’s cocktail category, sold in 4-packs online and in-store at Williams Sonoma. The mixers are made with 80% to 90% less sugar than common counterparts and are just as tasty with alcohol as they are solo.

At $14.95 / 4-pack, the line features favorites from AVEC’s globally inspired fl avor range, including, Grapefruit Pomelo, Yuzu Lime and Ginger Pineapple.

“We are starting 2022 super excited to kick off our fi rst partnership with a household name like Williams Sonoma. We recognized that AVEC’s customers love hosting and entertaining but want to do it consciously and in a way that can include people who are abstaining from drinking, enjoying full proof spirits, or opt for “fl exi-drinking,” mixing alc and non-alc options into their routine,” said AVEC co-founders Charlemagne and Doman.

year since the opioid epidemic began in the 1990s.

Investments in research in this area are needed however. According to a WHO article from November of 2017, “Another possible therapeutic application which has been investigated is the use of CBD to treat drug addiction. A recent systematic review concluded that there were a limited number of preclinical studies which suggest that CBD may have therapeutic properties on opioid, cocaine, and psychostimulant addiction…”

Shimmerwood Beverages leverages hemp derived CBD that has been emulsifi ed to better disperse in water. This nano emulsifi ed oil stays dispersed so that the fl avor and consistency of the seltzer is shelf stable. A benefi t of edible CBD products is it is easier to monitor a specifi c dose. Shimmerwood Beverages includes 5 milligrams of full spectrum CBD per 11.5 ounce can.

“When we started Shimmerwood Beverages, one of my goals was to expose more people to CBD,” said Shimmerwood president Chuck Mascari. “Doing so in a mixology way where sober curious individuals could fi nd social acceptance and chill out drinking a hemp infused CBD beverage appealed to me. Our drinks are meant for social engagement while spending time with friends and family. People really seem to enjoy them.”

Shimmerwood Beverages Partners with Nonprofit Dignity

Hemp-infused drinks maker Shimmerwood Beverages has partnered with nonprofi t organization Dignity to promote its mission of reforming American drug policy and reducing overdose deaths.

Dignity is a program of Agape Inc., a small nonprofi t nestled in the heart of Portland, Maine. Dignity is an organization composed of teachers, healers, storytellers and listeners and they believe that there are fi ve things that are needed to reduce overdose deaths: Dignity for people using drugs, safe Consumption of all substances, amnesty for people locked in cages because of their substance use, legalization of all substances, and justice for the families and communities devastated by this epidemic.

In partnership with Evergreen Cannabis Company, Dignity is looking to mitigate pain using THC and CBD instead of opioids. In support of this partnership, Shimmerwood Beverages is donating its CBD seltzer to help Dignity address the opioid epidemic in Maine.

Opioid overdose deaths have surged during the pandemic, according to the C.D.C. In 2020, Maine registered 504 deaths from overdose. Deaths from opioids, or drugs sold as opioids laced with fentanyl, a synthetic opioid, have become a national health crisis. As of April 2021, opioid death numbers have surpassed the yearly tolls counted during the height of the opioid epidemic and mark a reversal of progress against addiction in recent years. According to the New York Times, more than 87,000 Americans died of drug overdoses over the 12-month period that ended in September, according to preliminary federal data, eclipsing the toll from any