SPOTLIGHT CATEGORY

NON-ALCOHOLIC BEER

Well, here’s a Dry January special for you if there ever was one: the NA Beer category, which is an incredible amalgamation of legacy brands, craft companies, and new entrepreneurs. There’s no doubt that Heineken and Bud are benefiting from increased interest in the category, but it’s also clear that the interest is being driven from below, where companies like Athletic have done the heavy lift ing to energize NA products. New brands from craft companies like Boston Beer, Brooklyn, Brewdog, and Lagunitas are on the rise — will they have the momentum to overcome the big guys’ mass sales advantages when we look at the category next year?

NON-ALCOHOLIC BEER

Topline Category Volume

Aseptic Juice Drinks

Energy Drinks

Canned And Bottled Tea

FLAVORED SELTZER/SPARKLING/MINERAL

SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 01/01/23

Rfg Kombucha

NONFLAVORED CONVENIENCE/BOTTLED STILL WATER

Top Beer Vendors

SOURCE: IRI, a Chicago-based market research firm-@iriworldwide% 52 Weeks through 01/01/23