6 minute read
New Products Pepsi, Nutpods & Aura Bora
THC Drinks
Boulder-based functional wellness brand Weller has announced the launch of its new lineup of THC-infused sparkling waters. The lineup will offer three fl avors: Tropical Peach, Blackberry Hibiscus and Starfruit Lime. The new SKUs will come in 12 oz. cans, each containing a 1:1 ratio of 5 mg of THC and 5 mg of CBD. For more information, call (303) 495-6989.
Jones Soda has entered the cannabis-infused beverage category with the launch of its new brand, Mary Jones. The portfolio includes cannabis-infused sodas offered in four of the most popular Jones Soda fl avors: Root Beer, Berry Lemonade, Green Apple and Orange Cream. The new offerings include a 10 mg cannabis-infused soda, which will be sold in single-dose 12 oz. bottles with a 4-pack carrier and a 100 mg cannabis-infused soda packaged in a 16 oz., 10-serving can. For more information, visit gomaryjones.com.
CSDs
MTN DEW has released Championship Citrus Cherry as the newest fl avor in its caffeinated Game Fuel line, marking the return of a fanfavorite fl avor with a “revamped taste,” according to the company. The limited-edition fl avor was developed in partnership with YouTuber Dr. Disrespect and will be available in 16 oz. cans featuring his likeness and logo. For more information, contact PEPConsumerRelations@pepsico.com.
On the heels of Starlight, the fi rst fl avor release from the Coca-Cola Creations line, The CocaCola Company has introduced Coca-Cola Byte, a new LTO “Pixel-fl avored” version of its classic formula. The soda, available in full fl avor and Zero Sugar varieties, is targeted toward gamers and is backed by an online experiential marketing campaign. For more information, call (800) 438-2653.
Pepsi partnered with IHOP for the launch of its latest fl avor, Pepsi Maple Syrup Cola, a limited-edition offering reminiscent of Sunday morning breakfast. The new SKU combines the “indulgent fl avor profi le of maple syrup” with “crisp, refreshing caramel notes” of Pepsi, according to a press release. Maple Syrup Cola comes on the heels of several other Pepsi fl avor innovations, including PEPSI x PEEPS, Pepsi Apple Pie, and Pepsi x Cracker Jack. For more information, call (800) 433-2652.
FUNCTIONAL
Nuun has re-launched its functional hydration tablet portfolio with the introduction of Nuun Daily Hydration. The new offering was “specially formulated for the no-sweat occasion” and contains fi ve essential electrolytes and zero sugars, according to a press release. Nuun Daily is available in Lemon Splash, Orange Sunrise, Raspberry Lemonade and Wild Strawberry both online and in-store at Whole Foods Market and Target. For more information, call (855) 426-6886.
ALT DAIRY
Nutpods, a producer of plant-based creamers, is branching out from the creamer case with the launch of its zero-sugar Barista Oat Milk line, specially crafted for at-home espresso drinks. The dairy-free milk will be offered in Original and Cinnamon Dolce fl avors and is designed to foam and froth easily “to create barista-quality lattes and cappuccinos at home, without the high levels of sugar often found in oat milks.’’ For more information, call (800) 977-6094.
Pressed is releasing three new plant-based milk fl avors at its stores nationwide. The additions include Morir Soñando, a Dominican-style fl avor similar to an orange creamsicle made with orange, coconut cream, cashews, carrot, cinnamon and sea salt; Horchata Azul, a Mexican classic made with coconut cream and spirulina; and Saffron Badam, an Indian style beverage made with a blend of almond and walnuts and spiced with curry powder, turmeric, ginger, black pepper, cardamom and saffron extract. For more information, call (888) 445-8423.
RTD COCKTAILS
Just in time for summer, Loverboy has debuted the newest addition to its roster of sparkling hard teas, spritzes and canned cocktails– Strawberry Lemonade Sparkling Hard Tea. The lightly-carbonated beverage – which offers a fun twist on a
classic summertime drink with organic brewed green tea, crisp lemonade and sweet, juicy strawberries – contains just 100 calories per 11.5 oz. can. Loverboy’s Strawberry Lemonade Sparkling Hard Tea is available for an SRP of $11.99-$14.99 per 6-pack. For more information, contact orders@drinkloverboy.com.
Luxury vodka brand CÎROC has launched its fi rst ready-to-drink line, CÎROC Vodka Spritz, available in Watermelon Kiwi, Sunset Citrus, Pineapple Passion and Colada fl avors. Made with vodka produced from French grapes, the line is available in 4-packs for $16.99. For more information, call +44 (0) 20 7947 9100.
SVEDKA Vodka is looking to liven up the summer with its latest line extension, SVEDKA Tropics Tea Spritz. The spirits-based hard seltzers are made with the company’s vodka, real tea, sparkling water and natural tropical fruit fl avors. Available in Pineapple Guava, Raspberry Kiwi and Orange Mango fl avors, each can has an ABV of 5% and will be available in single cans for $2.99, single fl avor 4-packs for $12.99 and variety 8-packs for $19.99.
When vacationers make their way down to Massachusetts’ Cape Cod this summer, ready-todrink cocktail brand Cape Cod’r will be there to greet them. The new brand produces a line of 4.5% ABV craft cocktails in 12 oz. cans designed after the classic Cape Codder drink. The drinks come in Classic (vodka, cranberry, mint), Bae Breeze (vodka, cranberry, grapefruit), Perfect Storm (white rum, ginger, lime) and Ocean Breeze (white rum, blueberry, lemon) fl avors. Cape Cod’r will be distributed through Craft Collective in 500 Massachusetts stores by the summer as well as select resorts, hotels and restaurants on the Cape. For more information, visit capecodr.com.
SPARKLING
Aura Bora has launched its newest fl avor, Lime Cardamom. The limited-edition offering was crafted to taste “like a fresh bundle of herbs on a crisp Spring day,” according to a press release. Aura Bora Lime Cardamom contains no added sugar and no citric acid and is available for $30 per case. For more information, contact hello@aurabora.com. Ruby Hibiscus Water has gone bubbly with the debut of its Sparkling Hibiscus line — available in one unsweetened and two juicesweetened (Blood Orange and Concord Grape) varieties. The new line is available online via Amazon. North Carolina-based Earth Fare is also taking on the line, as is convenience chain Foxtrot and grocery delivery platforms Gorillas and Gopuff. The line will be available for $2.99 per 12 oz. can and $35 per 12-pack. For more information, contact hello@ruby.fun.
SPIRITS
Luxury whiskey maker WhistlePig Rye teamed up with baseball Hall of Famer David Ortiz to launch the world’s fi rst toasted baseball bat-fi nished whiskey. The Big Papi Barrel– a limited-edition, single-barrel series– was aged for six years in American Oak barrels and fi nished in barrels containing toasted DO34 maple wood bats, Ortiz’s signature. The whiskey will be available for purchase online for $49.99 per 750 ml bottle. For more information, visit whistlepigwhiskey.com.
Boston-based distillery GrandTen Distilling has launched a new product, South Boston Godfather. The new spirit (35% ABV) consists of a blend of the distillery’s homemade South Boston Irish Whiskey and Amandine Almond Liqueur and features “a rich taste of caramelized bananas and pecans at the fi rst sip.” South Boston Godfather is available in 750ml bottles in the South Boston Distillery, GrandTen Distilling’s bar, and in stores throughout the Bay State. For more information, call (617) 269-0497.
Maverick Spirits is rolling out its newest release, Samuel Maverick Agave Blanco, across Texas at select retailers. The new offering, distilled from 100% blue agave nectar, has a palate that is loaded with agave, green fruit vanilla and honeysuckle. Samuel Maverick Agave Blanco is available online and at the distillery in San Antonio, Texas for $40 per 750 ml bottle. For more information, call (210) 447-7010.