NIL Fund With The

Cavinder Twins

Seoul Juice, a healthy all-natural Korean Pear beverage that is available in Bristol Farms and Costco nationwide and is the first of its kind in the United States inspired by the Korean Pear juices that are readily available overseas, has brought on-board mega social media stars Hanna and Haley Cavinder aka The Cavinder Twins.

The Twins — who became top NIL earners while playing basketball at the University of Miami — have joined the beverage company as “Head of Partnerships” and have joined as equity partners in the business. They will be responsible for running the newly formed Female NIL Fund created by Seoul

Juice

Seoul Juice’s founder Luis Manta tells BevNET exclusively, “Less than 30% of total NIL funding goes to female college athletes and NIL deals have only been around for 2 years. We were extremely disappointed when we heard that statistic and wanted to do something to help change it. We will be the first brand to start a Female NIL focused campaign where we help partner with and support female collegiate athletics. The Cavinder Twins were trailblazer’s for NIL partnerships and were the perfect partner to help spread awareness. They will be leading the charge in helping us bring more female college athletes onboard to help spread the word about Seoul Juice and clean hydration. Female athletes are our main customer demographic so it means a lot to us to help support their athletic and collegiate goals.”

Along with the Cavinder Twins, Seoul Juice recently announced a partnership with Sam Howell of the Washington Commanders and Jordan Morris of the Seattle Sounders. Other investors/partners/advisors for the growing beverage include John Cerasani of Glencrest Global Venture Capital, Jacob Jaber, the founder of Philz Coffee, Zack Teperman, the founder of ZTPR, Jeffrey Chernick, Bob Sirmans and other angel investors.

Pickle Juice Looks to Prevent People from Buying… Pickles?

As word spreads about the benefits of pickle juice, The Pickle Juice Company has crafted a tongue-in-cheek campaign to educate consumers and athletes alike on the difference between Pickle Juice and pickle brine. The former is a supplement beverage scientifically proven to prevent muscle cramps and dehydration that does not actually contain any pickles, whereas pickle brine is a result of pickling cucumbers, and is the high sodium mixture of food and juices remaining in the jar. Seeking to clear up any confusion between the two, the #SavethePickles campaign is Pickle Juice’s latest attempt to spread the word and assist cramp-prone individuals about the benefits of Pickle Juice vs. pickle brine.

Pickle Juice EVP Filip Keuppens elaborates, “We have seen a good deal of misinformation over the years confusing pickle brine with Pickle Juice.” He continues, “To double down on the difference and continue to help consumers stay cramp-free, a new offensive was needed. We look forward to creating a movement with Save the Pickles and seeing how far we can take it.”

Leaked information has revealed plans for mobs of “angry” protesters to arrive in full force at upcoming summer festivals, trade shows and cookouts. The Pickle Protesters may even see appearances from appointed leaders and mascots Peter and Piper.

Peter and Piper have made it their mission to advocate for Pickles worldwide – to stop having their jars needlessly drained of brine causing them to dry out. Every day millions of pickles are drying out due to consumer confusion about Pickle Juice. People have been drinking the brine from jars for years thinking that this will stop their muscle cramps, when in reality, this just drains the life slowly away from the pickles left behind.

Keuppens adds, “From our inception, Pickle Juice has always been involved in supporting non-profits and a variety of causes. But now there’s one cause we’re especially passionate about.” He explains, “Every year, millions of cucumbers are sacrificed to make pickles, and with your help, we can put an end to this.”

Pickle Juice is a proprietary, certified organic formula combining dual filtered water, organic vinegar, salt, organic dill oil, potassium, zinc, vitamin C and vitamin E that is scientifically proven to stop muscle cramps. A cramp happens because it is the neurological response to a physiological problem. Whether caused by an unbalanced diet, exhaustion from exercise or poor circulation, the grain and vinegar mixture in Pickle Juice blocks the nerve signal being sent from brain to muscle.

No pickles were harmed in this campaign.