BEYOND CURVES 2016 MEDIA KIT
Beyond Curves 2016 BEYONDCURVES CELEBRATES THE FASHION LIFESTYLE OF PROFESSIONAL AND URBAN CONSUMERS ACROSS THE COUNTRY WITH .OUR EDITORIAL CONTENT, PROMOTION,AND BRAND EXTENSIONS COMMUNICATE THE APPEAL OF A FASHION LIFESTYLE WITH A VOICEAND SOPHISTICAT EDDESIGN.EDITORIAL CONTENT HIGHLIGHTS THE BEST IN FASHION,BEAUTY AND ENTERTAINMENT.
Beyond Curves 2016 WHO WIIL YOU REACH? A niche audience with disposable income and a voracious desire or fashion.. A targeted group of arbiters recognized for influencing fashion market trends.. Consumers who are diffucult to reach through conventional mainstream marketing.. Readers with an average household income of $60,000. Research show that these consumers are willing and able to pay premium for fashion, but demand quality..
Beyond Curves 2016 RATES NATIONAL RATES Full Page Ad $500.00 Page 4 $775 Page 5 $600 Page 6 $600 BACK page $725 1/2 page $300.00
Perfect-bound. FILE FORMATS ACCEPTED Digital File Type: PDF-X1A ONLY. All digital files must conform to SWOP Specifications. Digital ad files are archived for six months and then destroyed. PUBLISHER’S DISCOUNT Any national publisher of magazines or books is eligible for a discount of 10% for 1 to 5 pages and 15% for 6 or more pages. Circulation includes the print and digital editions of the Magazine.
WHO SHOULD PARTNER WITH BEYOND CURVES? Beyond Curves 2016 National and International brands that desire unrivaled access to a niche audience. Advertisers who understand that traditional fashion markets are saturated. Advertisers with new products and services. Advertisers with need additional brand awareness. Retailers who need to generate or increase sales, both online and in-store. Brands theat are high competitive and have exclusive or limited-edition products. Marketers who understand the value of target marketing.
Beyond Curves 2016 AUDIENCE PROFILE AUDIENCE COMPOSITION 100,000 100% AGE 18–34 34.7% 18–49 63% 25–49 48.7% 35–54 37.3% Median age: 32 HOUSEHOLD INCOME $50,000 42.6% $60,000 35.7% $75,000 29.2% $100,000 18% EDUCATION Any College 4,414 58.2% EMPLOYMENT Employed 4,434 58.4% Professional/Managerial 1,419 18.7% HOME OWNERSHIP Own Home 3,322 43.8% MARITAL STATUS Single/Wid/Div/Sep 5,507 67.7% Married 2,332 30.7% POWERFUL CIRCULATION Subscriptions: 64% Single Copy Sales: 36% Cover Price: $9.99
Beyond Curves 2016 BRAND BUZZ Here’s some buzzworthy news that’s too good not to share! 2015/2016 FOLIO 2015 LORD & TAYLOR FASHION SHOW Washington.DC New Plus Size Collections 2015 PHILLY FASHION WEEK FEB Philadelphia, Pa. 2015 PINK THE RUNWAY Breast Cancer Awareness Philadelphia, Pa. 2015 CURVES ROCK FASHION WEEKEND Baltimore, Maryland 2016 MACY'S SPRING FASHION SHOW Tysons Corner, Virginia •W/Host Lyn Paolo Costume Designer of SCANDAL & SHAMELESS 2016 PHILLY FASHION WEEK FEB Philadelphia, Pa.
Beyond Curves 2016 BEYONDCURVES.US DEMOGRAPHIC PROFILE 1,261K average monthly unique visitors+ 6.9 minutes average time spent+ AGE 18–24 9% 25–34 39% 18-34 48% 35–44 31% Median age: 35 years HOUSEHOLD INCOME $60,000+ 50% $75,000+ 43% $100,000+ 23% EDUCATION College Grad/Post Grad 45% Any College 88% EMPLOYMENT Employed (Full/Part Time) 67% HOME OWNERSHIP Own Home (Primary) 68% MARITAL STATUS Married 40% Single 29% ENGAGED MOBILE USERS 242K Unique Visitors+
MARKETING OPPORTUNITIES BEYOND CURVES offers a full calendar of multi-platform programs and experiential opportunities that provide a deep consumer connection that can help your brand influence thousands of people in the fashion and beauty world. For more information, please contact Beyond Curves.
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