Big Data:
Welcome to the future A cut-out-and-keep guide for CIOs
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Big Data explained
Big data is about digital content and the information surrounding its consumption. It’s also about the capture and analysis of this data. Companies that aren’t using big data architecture and analytical tools won’t be able to compete with those that are ready and able to handle large, complex, multistructured data sets.
THE PRODUCTION OF BIG DATA IS EVER INCREASING.
PB GB
A GIGABYTE OF STORED CONTENT CAN GENERATE MORE THAN A PETABYTE OF RELATED DATA.
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Big Data explained
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Big Data explained
Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products
Bill Cook, President, EMC Greenplum
Data is growing faster than Moore’s Law, and we need a different architectural approach since a scale-up approach will be fundamentally inadequate to keep up with exploding datasets.
By 2020, the quantity of electronically stored data will reach 35 trillion gigabytes, a forty-four-fold increase from 2009. That’s enough data to fill a stack of DVDs reaching from the Earth to the moon and back — about 240,000 miles each way. Big data is about putting all that information to work. Scale-out architecture is essential. We need one that scales to mammoth size with ease of capacity expansion without administrative requirements and linear performance and scale requirements as you go forward. We see that big data presents big opportunities, transforming what you do and delivering far more value, results and business impact to the companies that you serve.
Big data allows you to innovate beyond what you can currently comprehend to solve problems and invent products or services that you’ve never thought of before!
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Big Data explained
The companies prepared to build for the future are making big data work for them. This, in turn, helps improve customer relations, reduce costs, accelerate and synchronise delivery, and enhance decision making. Companies that leverage big data for business insights have an advantage over their unprepared rivals. For example, by analysing the big data produced by social networks, blogs and comments, businesses can gain real-time brand perception. Do you want your enterprise to follow the herd, or do you want to define the way business is done in your industry?
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Big Data explained
International publisher John Wiley and Sons deployed a big data strategy in eight global locations to manage big data growth. It reduced the power usage in its data centre by over 60 per cent, while tripling the number of virtual severs it used. Global news agency Associated Press implemented a big data strategy to help deal with the demands of its highdefinition video and production archive workflows. Its solution provides 99 per cent reliability, compared to its old model which failed 10-15 per cent of the time. Jaguar Land Rover adopted a big data plan to help drive its simulation operations. It reduced complexity and costs by consolidating its workflow, simplifying its IT infrastructure while also increasing capacity and performance.
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Big Data explained
If you want to lead your company into the future, you need to incorporate a strategy that accommodates and handles big data’s three dimensions.
V olume:
Data sets are expanding constantly. A strategic approach to big data takes into account ways to store and manage the huge volumes of data that are being generated.
ariety: V
Big data comes in many forms. Analysing multistructured data can yield important insights that can help direct a business strategy.
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elocity:
The speed at which data is analysed is everything, especially when working in a time sensitive business environment.
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Big Data explained
Using big data, CIOs are empowered to lead companies which demand cost-efficient business and IT strategies.
Associated Press is making savings of up to 45 per cent per terabyte of high-definition video content, compared to its old tape based archive system. Creative agency Neoscape significantly reduced its overheads by simplifying its server architecture and reducing the amount of hardware needed. CIOs need to own the future of business information.
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Big Data explained
But there are challenges... CIOs who adopt a big data strategy will have to help cultivate a new generation of data scientists to take advantage of it. Currently there’s a dearth in that field and 63 per cent of data scientists, working on big data projects today, believe the shortage will continue into the foreseeable future. However, CIOs utilising a big data strategy have the opportunity to empower employees across the board. Allowing the people closest to the data to use their own analytical tools, dashboards and other information capturing resources will help change business culture and improve productivity. Extracting value from big data gives CIOs a golden opportunity to drive growth for their companies.
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