The new man at BFFF

The BFFF’s got a new CEO and it’s clear he’s in the business of listening. Suzanna Bain caught up with frozen food stalwart Richard Harrow to get his take on the hot topics affecting the industry and his plans to serve the federation and its members.

Richard Harrow’s impressive 34-year career spans vegetable and pizza categories, including a 22-year tenure at Freiberger UK, where he built the team up from nothing to the substantial operation it is today.

Frozen is more than just a passion for Richard: it’s a way of life.

Even two and a half years of early retirement couldn’t persuade him to hang up his boots and leave the world of frozen behind, so when he was approached to take up the BFFF post, he felt he still had something to offer.

He says: “There’s so much potential here, as well as a truly brilliant and very hardworking team who all feel a natural affinity for what they do. There’s no way I could have said ‘no’.”

Richard’s first few weeks in the role have seen him talking to members in an effort to better understand what BFFF does well and identify potential areas for improvement.

By connecting with members on a personal and professional level, he intends to listen to their feedback and better engage with their needs. Having been a BFFF member himself for many years, through both Tendafrost and Freiberger UK, he’s already in a strong position to take this two-way communication forward.