BOYS & GIRLS CLUBS OF AMERICA
WINTER 2020
REACH MORE YOUTH PRIORITY 4
Digital Engagement Infusing digital opportunities into and outside the Club day allows Clubs to extend their reach and meet kids where they are. For example, check out the esports story on page 16. Adopting a continuous quality improvement process to assess, plan and improve your digital experience is a great way to take your Club to the next level and keep it there. Reference the Technology Planning Guide at BGCA.net/technology. MyFuture is our Movement’s digital platform for youth engagement, with more than 1,200 Clubs using MyFuture with over 50,000 members. In late 2019, the platform received a significant update that increased speed by over 20x, brought about full mobile compatibility and enhanced report generation for staff. MyFuture now provides access to 10 programs and over 175 activities. Ready to get started? Visit the MyFuture Staff Guide at MyFuture.net/Staff-Guide.
Boys& Girls& Safe Places& Guidance& Workforce Readiness
INCREASE
Whatever It Takes to Build Great Futures. Our marketing campaign, “Whatever It Takes to Build Great Futures,” brings to life the multitude of experiences and opportunities a young person receives at Clubs and the skills they build along the way. New marketing resources are available to Clubs, including the PSA, signage and new holiday creative assets.
21
Marketing.BGCA.net
