F
E E R BOGO Free Media Advertising Kit 2012
On The Inside Contact__________________________________ 1 About Us_________________________________ 2 Coupon Usage & Demographics______________ 3 Our Platforms_____________________________ 4 Print, Direct Mail___________________________ 5 Advertising & Specialty Placements____________ 8 Digital___________________________________ 12
Contact
Arash Kamiar 904.803.1221 arash@BogoFreeMedia.com
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About Us We have one basic premise: to create the best local platforms for advertisers to connect with their prospective clients. We do this through “Buy one, Get one� coupon promotions featuring discounts of 50% or more. Our high incentive standards, combined with the power of the Bogo Free brand, make us the premier print and digital platform for consumers looking for savings.
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Coupon Usage & Growth
• Over 80% of consumers plan their shopping lists around coupons. • 78% of consumers use coupons on a regular basis – a 14.7% increase over pre-recession years. • 74% of coupons require the purchase of one item to receive a discount. • While digital coupon usage has increased by 37%, the majority of households still get their coupons through print media. • 2010 was the largest year for coupon distribution in the history of the United States. • 1/3 of consumers said they used more coupons in 2010 than in 2009.
Statistics: NCH Marketing. (2011). NCH Annual Coupon Facts. Retrieved July 30, 2011.
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Three Available Platforms Direct Mail Magazine
• 375,000+ magazines printed. • Delivery to every home in Jacksonville. • Coupons organized by category.
Website Platform* BogoFreeMedia.com
• Advertiser sets number of coupons. • Available only to print advertisers.
Smartphone App • Weekly promotions. • Open to all advertisers.
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* Logos are for demonstration purposes only.
A Distinctive Magazine • High incentive standards: All coupons must be Bogo, half-off or greater, to be included in the magazine. • Longevity: Due to the large number of significant discounts, consumers will be encouraged to keep Bogo Free magazine throughout the month. • Cost-effective: Bogo Free Media is one of the lowest-priced advertising opportunities avialble. • Easy to use: No clutter. No confusion. Bogo Free magazine is a simpleto-use tool in which businesses are grouped by category. Large page numbers for easy navigation. • National Brands: Bogo Free seeks to become a primary venue for major grocery, manufacturer and retail brands.
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Covers The City
Delivered to over 375,000 households in the greater Jacksonville area. 6
Circulation
Median Age
Median Income
32204
3,886
36
32205
13,696
35
$41,483
32207
15,820
37
$45,725
32208
12,863
37
$38,750
32209
15,097
35
$26,487
32210
25,489
34
$44,152
32211
13,450
31
$40,504
32212
225
22
$33,080
32216
16,382
36
$47,318
32217
9,101
38
$51,381
32218
21,622
34
$45,084
32219
4,598
37
$44,008
32220
5,009
35
$45,392
32221
10,148
35
$48,581
32222
4,003
33
$47,674
32223
10,152
38
$72,128
32224
15,726
31
$62,047
32225
21,782
33
$61,047
32226
7,156
39
$58,462
32233
10,781
33
$42,535
32244
23,668
32
$45,916
32246
20,010
32
$47,944
32250
13,468
39
$60,541
32254
5,255
32
$30,794
32256
21,063
31
$62,192
32257
16,672
35
$58,782
32258
10,907
35
$73,333
32266
3,334
39
$65,991
32277
11,771
33
$52,538
32065
11,206
34
$54,217
32073
16,172
36
$62,117
32082
13,219
42
$92,425
$27,591
Where It Goes
Zip Codes
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The Costs 1/6 Page 1/4 Page 1/3 Page 1/2 Page Full Page
Six Issue $1,800 $2,600 $3,000 $4,500 $8,000
CPM $4.80 $6.93 $8.00 $12.00 $21.30
Twelve Issues $1,300 $2,100 $2,500 $4,000 $7,500
Full Page
1/2 Page
1/4 Page
1/6 Page
• Magazine size is 8-3/8” x 10-7/8” • 45# glossy paper • Design included at no additional charge.
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CPM $3.46 $5.60 $6.60 $10.67 $20.00
Dimensions 4.2” x 4.2” 4.3” x 6.0” 8.0 x 4.2” 7.6” x 6.0” 8.375 X 10.875”
1/3 Page
Specialty Placement Front Cover Spot Back Cover Index Category Heading Inside Front Cover Inside Back Cover Opposite Inside Back
A
A A A B C C C
Six Issues $6,000 $10,000 $7,000 $10,000 $9,000 $9,000 $9,000
B
Twelve Issues $5,500 $9,500 $6,500 $9,500 $8,500 $8,500 $8,500
Dimensions 7.5” x 1.0” 8.375” x 10.875” 7.5” x 1.0” 9.8”x 8.375” 8.375” x 10.875” 8.375” x 10.875” 8.375” x 10.875”
C
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Regional Magazines
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Regional Costs Map
A B C D E
F G H
Region
Arlington Beaches Core Intercoastal Mandarin Northside S.Jax/ Orange Park Westside
1/6 Page 1/4 Page 1/3 Page 1/2 Page Full Page
Circulation 47, 003
Zip Codes 32211, 32277, 32225
47, 958
32226, 32233, 32250, 32266, 32082
61, 659
32202, 32204, 32205, 32206, 32207, 32216
56,799
32224, 32246, 32256
46, 832
32217, 32223, 32257, 32258
54, 180
32208, 32209, 32218, 32219
51, 271
32212, 32244, 32065, 32073
49, 904
32210, 32220, 32221, 32222, 32254
Single Issue $540 $780 $1,000 $1,300 $2,500
Multiple Issue, 6+ $440 $680 $900 $1,200 $2,400
Dimensions 4.2” x 4.2” 4.3” x 6.0” 8.0 x 4.2” 7.6” x 6.0” 8.5” x 11.0”
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BOGO Free Media.com
* Above logos are for demonstration purposes only.
Daily Deals and Monthly Promotions: • Exclusive placement available only to print advertisers. • Advertiser decides amount of certificates to make available online.
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BOGO Mobile App • End-user will be able to view, save and print weekly promotioins.
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