proudly presents
Art, Jewelry
& Antique s
Media Kit for 2012 Show and Catalog
October 4-7, 2012
bbgardens.org/antiques
A B OU T THE E VE NT en ha n ci n g l i f e w i t h p l a n t s
proudly presents
Art, Jewelry
& Antique s
Alabama’s premiere antique show reinvigorated Sterne Agee Gala in The Gardens
Thursday, October 4, 2012 • 7-10 p.m. • $150 2012 Public Show Hours Friday, October 5 • Saturday, October 6 • Sunday, October 7 General Admission: $10 • Free Parking Red Diamond Lecture Series presents Alex Hitz Friday, October 5 • $30 includes show admission • This year 12 regionally and nationally known architects, interior designers and landscape designers will serve as “Tastemakers.” They will curate themed areas such as “Beach House”, “Library”, “Jewel Box”, “Let There Be Light”, “Mirror Mirror” and “Mountain House” with goods selected from the best of Birmingham and other sources around the country. The show will continue to include antique dealers from across the United States presenting antiques, furniture, porcelain, fine art, silver, garden accessories and jewelry. • Demographic of show attendees and advertising targeted audience: College educated, 45+, male and female, median household income $150,000+ and interested in lifestyle, gardening, traveling, antiques, entertaining and horticulture. Average show attendance of more than 2,000 per year.
October 4-7, 2012
bbgardens.org/antiques
• More than $1.8 million raised to date for Birmingham Botanical Gardens’ educational programs. • Sterne Agee Gala in The Gardens is one Birmingham’s exclusive black-tie fundraising events with more than 400 in attendance. • Sold-out Red Diamond Lecture Series has featured Renny Reynolds, Richard Keith Langham, Miles Redd, Kimberely Kennedy, Dejuan Stroud and Charlotte Moss. The 2012 show will feature Alex Hitz. • Award winning show catalog distribution of 10,000. In addition to advertising and public relations efforts, marketing collateral is distributed to more than 100 local businesses, restaurants, coffee shops, venues and retailers. Distribution of 30,000 pieces.
TASTEMAKERS & DEALERS en ha n ci n g l i f e w i t h p l a n t s
Be one of the first to see what our tastemakers select for their themed areas! This year 12 regionally and nationally known architects, interior designers and landscape designers will serve as “Tastemakers” and will curate themed areas.
Bill Ingram Weekend Getaway Wendy Barze & Marjorie Johnston The Rainbow Room
Don’t miss our premier antique dealers including: John Dennison Fine Art North Myrtle Beach, SC 19th-and Early 20th-century American and European paintings Thomas M. Fortner Antiques Memphis, TN 18th-and 19th-century English and continental furniture and porcelain, Asian ceramics, American cut glass, antique lamps, unusual estate finds Joseph M. Hayes Columbus, OH Fine 18th-and 19th-century English and continental furnishings and accessories McDonough Fine Art Atlanta, GA Fine selection of antique maps and prints specializing in natural history, architectural and American Indian lithographs Edwin C. Skinner Antiques Fairhope, AL 18th-and early 19th-century furniture, art and silver Whitehall Antiques Chapel Hill, NC Period 18th-and early 19th-century formal English and country French furniture with appropriate period art and accessories
bbgardens.org/antiques
Tammy Connor Let There Be Light Liz Woods Beach House
NEW FOR 2012!
Mary Evelyn McKee Pied a Terre
Cameron Crowe Jewel Box Karen Luce & Cathy Harvey The Gallery Troy Rhone Secret Garden Kitty White The Art of Paint Lesley McRae The Library Alison Gorrie & D.A. Tynes Mirror Mirror on the Wall Ware Porter Home in the Hamptons
FA C T S H E E T en ha n ci n g l i f e w i t h p l a n t s
Art, Jewelry and Antiques WHERE
Birmingham Botanical Gardens 2612 Lane Park Road Birmingham, AL 35223
WHEN
2012 Public Show Hours Friday, October 5 • 10-5 p.m. Saturday, October 6 • 10-5 p.m. Sunday, October 7 • 1-5 p.m. General Admission: $10 Free Parking
TASTEMAKERS
FEATURED LECTURER Red Diamond Lecture Series presents
Alex Hitz Author, Chef & Creator of The Beverly Hills Kitchen
Friday, October 5 $30*
CHAIRMEN
This year 12 regionally and nationally known architects, interior designers and landscape designers will serve as “Tastemakers” and will curate themed areas.
Patricia Holbrook, 2012 Chair Mr. Leo Kayser, Jr., Honorary Chair
ANTIQUE DEALERS
Proceeds from Antiques at The Gardens support educational programs at Birmingham Botanical Gardens. Since 2006, the event has raised more than $1.8 million for The Gardens.
The show will continue to include antique dealers from across the United States presenting antiques, furniture, porcelain, fine art, silver, garden accessories and jewelry.
BENEFITING
*includes show admission
GALA IN THE GARDENS sponsored by Sterne Agee Black-tie Preview Party Thursday, October 4, 2012 7-10 p.m. • $150* per person
Alabama’s premiere antique show reinvigorated bbgardens.org/antiques
en ha n ci n g l i f e w i t h p l a n t s
Antiques at The Gardens 2012 Show Catalog CI RCULATION & AUDIEN CE Winner of the 2011 Platinum Hermes Creative Award from the Association of Marketing & Communication Professionals.
Geographic Coverage T THE ANTIQUES A
R TO D BY ARK
CIRCULATION & AUDIENCE
GARDENS
IN OMS O L R HEI HEIRLOO MS IN BL OOM
OctoberANTI 7-9, 201QUES 1
AT THE
M BLOO
A Birmingham metro-area launch focusing on the following “Over the Mountain” communities: Mountain Brook, Redmont, Cahaba Heights, Crestwood, Homewood, Vestavia Hills, Hoover, Trussville
GARDENS
bbgardens.o
2006
rg/antiques
IN BLOOM HEIRLOOMS 2006
Sterne Ag
First Look
Science
ee
Party
JapaCenlebesratees Culture
Educat at The Ga ion rdens
Benefits
from proc
eeds
Red Diam
presents
Interior De
ond
presen
ted by
Demographic
College educated men and women ages 45 and up who are members, trustees, volunteers, visitors and board members of Birmingham Botanical Gardens
signe
Charlottr e Moss Redefinr Gardens ing Beautifu l - Our New Master You
Plan
Household Income
Homeowners with a median household income of $150,000+
Interests
Lifestyle, gardening, traveling, entertaining, horticulture, antiques and art
Potential Advertisers
Retailers looking to attract upscale, educated consumers interested in products and services related to lifestyle, gardening, traveling, entertaining and horticulture
Circulation
More than 10,000 copies mailed directly to households and distributed to attendees with an estimated 15-20,000 total readership
bbgardens.org/antiques
C A TA L O G R A TE C AR D en ha n ci n g l i f e w i t h p l a n t s
Antiques at The Gardens 2012 Show Catalog RATE CARD & AD SI ZES Publication Trim Size: 8.375 x 10.875
Two Page Spread Four-color Process Size: 15.75 x 10.375 Rate: $2,000*
Important things to remember:
Full Page Four-color Process Size: 7.875 x 10.375
• Submit all ads at 300 dpi • Use Rich Black C:60 M:40 Y:40 K:100 • Submit artwork in CMYK • If using a border in your ad make sure it is within the safe area.
Rate: $1,200*
All artwork must be sent press ready in one of the following formats: PDF, TIFF, JPEG or EPS.
Half Page Vertical Four-color Process Size: 3.938 x 10.375
Fourth Page Four-color Process
Rate: $800
Size:3.6875 X 4.9375 Rate: $400
Half Page Horizontal Four-color Process Size: 7.875 x 5.188 Rate: $800
Safety: By keeping important objects within the safe area, you ensure that no important text is trimmed off during the final cutting process. The safe area is 1/8” (.125”) on all all sides.
* includes 10 general admission tickets to be used for promotional purposes.
bbgardens.org/antiques
E RTION OR D E R 2 0 10 C A T A L OIGN AS DVERTISING AGREEMEN T
en ha n ci n g l i f e w i t h p l a n t s
AD DEADLINE:
Size FULL PAGE
Color FULL
J u n e 25, 2010
Shape
MAIL DATE:
SEPTEMBER 1, 2010
APrice ntiques at The Gardens 2012 Show Catalog Remarks
$1,200.00 INSERTION AGREEMEN T
7.865” X 10.375”
CONTACT INFORMATION: TOTAL PAYMENT $ _______________________________________________________ company name PAYMENT INFORMATION: BILLING INSTRUCTIONS: SEND TO SPONSOR SEND TO AGENCY (ALL ACCOUNTS MUST BE PAID IN FULL BY JULY 1, 2010) _______________________________________________________ CHECKS MADE PAYABLE TO: FRIENDS OF BIRMINGHAM BOTANICAL GARDENS contact name CREDIT CARD: VISA MASTERCARD DISCOVER _______________________________________________________ NAME ON CARD: ___________________________________________________ address CREDIT CARD #: ___________________________________________________ ________________________ ___________ ________________ EXPIRATION DATE: ______________city SIGNATURE: ___________________________ state zip
ARTWORK REQUIREMENTS:
CAMERA-READY ARTWORK IS REQUIRED & SHOULD BE SUBMITTED BY THE AD_______________________________________________________ DEADLINE TO: ANDREW KREBBS | BIRMINGHAM BOTANICAL GARDENS 2612 LANE PARK ROAD | BIRMINGHAM, AL 35223 email
artwork must be sent press ready to: ALLAll ADS WILL BE NON-BLEED WITH RULE BORDER ADDED. BLACK AND WHITE AND COLOR ADS CAN BE ACCEPTED. A SURCHARGE OF $100 WILL BE ADDED TO ADVERTISERS WHO Andrew Krebbs, director of marketing _______________________________________________________ THESE ADS WILL BE FORMATTED IN A SIMILAR STYLE FOR EACH ADVERTISER. ARTWORK CAN BE ACCEPTED IN THE FOLLOWING FORMATS: OPTIMAL RESULTS, YOUR IMAGE MUST BE AT LEAST 300 DPI (DOTS PER INCH), ALSO KNOWN AS PIXELS PER INCH (PPI) AT THE FINAL OUTPDF, JPEG, TIFF AND EPS. FOR akrebbs@bbgardens.org • 205.414.3959 phone PUT SIZE. PLEASE DO NOT ATTEMPT TO CHANGE A LOW RESOLUTION IMAGE TO A HIGHER ONE BY CHANGING THE DPI IN YOUR IMAGING SOFTWARE. DOING SO WILL RESULT IN A BLURRED OUTPUT. PLEASE INCLUDE ALL RELATED FILES NECESSARY FOR OUTPUT INCLUDING FONTS AND PLACED IMAGES. DO NOT SEND ORIGINAL ARTWORK OR YOUR ONLY DISC COPY. DO NOT HAVE CAMERA-READY ARTWORK.
AD INFORMATION:
NFORMATION: COMPANY Ad ISize: qDouble Full qFull qHalf Horizontal qHalf Vertical qQuarter COMPANY NAME: __________________________________________________ PHONE: __________________________________
ADDRESS:Ad Cost: ____________________ Comments: ____________________________________________________________ ________________________________________________________ FAX: _____________________________________ PAYMENT INFORMATION: CITY, STATE, Z IP: __________________________________________________
EMAIL: ____________________________________
ACCOUNT CONTACT : ________________________________________________ ITLE: ____________________________________ qBill me (accounts must be paid in full by October 1, 2012) qMake checksTpayable to Friends of BBG.
AGENCY :qVISA qPleaseINFORMATION charge my:
qMasterCard qDiscover AGENCY NAME: __________________________________________________ _______________________________________________________ ________________________________________________________ ADDRESS:credit card number
PHONE: __________________________________ _____________________ Fexp. AX: _____________________________________ date
CITY, STATE, ZIP: __________________________________________________ _______________________________________________________ ACCOUNTname on card CONTACT : ________________________________________________
Reservation Deadline: July 31, 2012 EMAIL: ____________________________________ Artwork Deadline: August 6, 2012 TITLE: ____________________________________
All payments are due by October 1, 2012 . All contracts not fulfilled are subject to short rate which is payable upon receipt of invoice. No agency commission is offered since this is a charitable sponsorship opportunity. If sponsor’s account is delinquent and placed with a collection agency or attorney, sponsor agrees to pay fees charged in connection with the account’s collection and/or reasonable attorney’s fees. Friends of Birmingham Botanical Gardens (FBBG) reserves the right to reject any ad and to terminate this contract immediately by notice at any time (without charging the short rate). FBBG is not bound by any agreement expressed on this contract. Neither FBBG nor any of its members, agents or employees will be responsible for any losses, liability or damages sustained due to errors in ad content, content of ad or for any other claims, but will be liable for the actual cost of space required to correct an error. Preferred position is available for an up-charge, other positions cannot be guaranteed. Rates subject to change with the publication of a new rate card. I have read and I agree to the terms and conditions on this contract and I release Friends of Birmingham Botanical Gardens, its members, agents and employees from any liability. My company agrees to pay for the above advertising in the 2012 Antiques Catalog.
AUTHORIZED SIGNATURE: _________________________________________________________ DATE: ________________________ _______________________________________ _______________________________________ _____________________ authorized signature printed name date
bbgardens.org/antiques
S P ON S OR BE N E FI TS en ha n ci n g l i f e w i t h p l a n t s
Antiques at The Gardens PUBLIC RELATIONS BENEFITS: Full color ad in the Antiques catalog mailed to approximately 8,500 households. Recognition in The Gardens’ bi-monthly publication The Garden Dirt distributed to more than 4,000 households Logo inclusion on 30,000 pieces of marketing collateral distributed to more than 100 venues Name on recognition plaque at The Gardens for one year Social media mentions to more than 17,300 Facebook fans and 3,800 Twitter followers Logo inclusion on www.bbgardens.org that receives more than 1.6 million views a year; link to sponsor’s website
Dogwood
Azalea
Camellia
Dahlia
Orchid
$2,500
$5,000
$10,000
$15,000
$25,000
1/4 Page $400 value
1/2 Page $800 value
Full page $1,200 value
Full Page $1,200 value
Priority Placement
•
•
•
•
•
1/8 size of presenting level
1/4 size of presenting level
1/2 size of presenting level
• •
• •
Full Page
$1,200 value
•
•
•
1/32 size of presenting level
1/16 size of presenting level
1/8 size of presenting level
1/4 size of presenting level
1/2 size of presenting level
6 $60 value 4 $600 value
10 $100 value 6 $900 value
20 $200 value 10 $1,500 value
30 $300 value 12 $1,800 value
50 $500 value 16 $2,400 value
2 $90 value
5 $225 value
10 $450 value
12 $540 value
15 $675 value
6 persons
10 persons
16 persons
20 persons
once
once
twice
twice
•
• •
• •
• •
4 persons
6 persons
8 persons
• • •
• • •
• • •
CLIENT BENEFITS: General admission tickets Sterne Agee First Look Party tickets Gift Memberships - Individual Level
EXECUTIVE TEAM BENEFITS: Behind-the-scenes tour of The Gardens Complimentary meeting space for up to 20 people, as available Invitation to one President’s Circle event for four people One customized presentation about The Gardens at your corporate offices Private tour and lunch with The Gardens President of the Board and Executive Director
EMPLOYEE BENEFITS: Volunteer team opportunities in The Gardens Company subscription to bi-monthly publication The Garden Dirt Subscription to bi-weekly e-newsletter, The Dirt E-Lert for employees
• • •
• • •
bbgardens.org/antiques
MEDIA FACTS en ha n ci n g l i f e w i t h p l a n t s
AUBURN SHUFFLES LINEBACKERS SPORTS THURSDAY, AUGUST 26, 2010
IN THE KITCHEN WITH TRISHA YEARWOOD
|
ADVERTISING/PUBLIC RELATIONS
Section C
U.S. picks 3 for Fed Cup; will a Williams be fourth? SPORTS | Section C
FOOD | Section G
www.al.com
Wednesday, April 14, 2010 ♦ Our 123rd year
E M 12 3
Ready, set, grow: Plant sale starts Friday
30¢ home delivery ♦ 75¢ newsstand
JOHN ARCHIBALD
Weird is just our way of life LOCAL | Section B
For prayer objectors, targets abound LOCAL | 1B THE 2010 LEGISLATURE
NEWS STAFF/LINDA STELTER
Gary Bailey moves a flat of hostas Tuesday as Birmingham Botanical Gardens volunteers and employees get ready for this weekend’s Spring Plant Sale.
S
hoppers will look for bargains in bloom this weekend at the Birmingham Botanical Gardens’ 41st Spring Plant Sale. More than 85,000 plants will be on sale with as many as 7,000 shoppers expected. “It’s our largest event every year in terms of manpower and the amount of people who come,” said Andrew Krebbs, marketing director for the botanical gardens. “We’ll have every kind of plant you can think of there.” Some of the plants were grown at the botanical gardens, while some came from area nurseries. Among the plants offered will be azaleas, Japanese maples, ferns, roses, day lilies and camellias.
IF YOU GO y What: Birmingham Botanical Gardens Spring Plant Sale y When: Friday, 9 a.m. to 7 p.m.; Saturday, 9 a.m. to 5 p.m.; Sunday, 11 a.m. to 3 p.m. y Where: Former Bruno’s at Colonial Brookwood Village. y For more information: Contact Shelly McCarty at 414-3965 or at smccarty@ bbgardens.org.
Volunteers stack boxes to prepare for the sale, which raised more than $265,000 last year.
y Web site: bbgardens.org
INSIDE Revised $1 billion roads plan passes House, returns to Senate 1B
Regulations on coal ash still in limbo E-bingo bill to face House vote next week By MARY ORNDORFF
News Washington correspondent
WASHINGTON — Residents around a coal ash-covered landfill in Uniontown are urging the federal government to label the waste a hazard that needs to be regulated more closely and handled more carefully, according to an Alabama man who is lobbying in Washington on their behalf this week. “We matter,” said John Wathen, who works for the Friends of Hurricane Creek and is concerned about the people who live near the Arrowhead Landfill in Perry County. Wathen and others from Oklahoma and Ohio met Monday with White House staff, where a regulatory proposal from the Environmental Protection Agency on coal ash is pending.
See COAL ASH
Page 7A
Committee OKs referendum plan By KIM CHANDLER News staff writer
MONTGOMERY — The House Tourism and Travel Committee on Tuesday approved a bill that would let voters decide whether to allow electronic bingo machines across the state but would leave many of the details — including the number and location of casinos — for legislators to hash out later.
INSIDE
Jimmy Carter and wife, Rosalyn, coming to build Habitat homes LOCAL
Section B
Rep. Marcel Black, who is handling the proposal in the House of Representatives, said he expects the House to vote on the bill next Wednesday. Several legislators said proponents are short of the 63 votes needed to pass the proposed constitutional amendment, but Black, D-Tuscumbia, said he believed he is in striking distance. “This will allow the people to vote yes or no on bingo,” said bill sponsor Sen. Roger Bedford, DRussellville.
See BINGO
Page 7A
COMING Surviving THURSDAY anorexia INDEX Classified
Comics Deaths Editorials Food Local News
1F 4G 3D 8A 1G 1B
WEATHER High
Details / 4B
83
Money 1D Movies 3G Scene & Heard 2A Sports 1C Tech Report 3D Television 3G
Low
58
For home delivery, call 205-325-4444
After Pulitzer, will Hank Williams make it back to Grand Ole Opry? 2A
Printed on 100% recycled paper
Bill adds openness in bond dealings Becomes law for Jeffco if Riley OKs By DAVID WHITE and BARNETT WRIGHT News staff writers
MONTGOMERY — The Alabama Legislature on Tuesday passed a bill designed to increase transparency in Jefferson County’s public financing. The bill, which becomes law unless the governor objects, requires the Jefferson County Commission to disclose the identity of each person to receive payment for services provided on any county bond or bond swap deals, and to conduct a public hearing with at least three of the five commissioners in attendance before borrowing more than $5
NEW BOND RULES The bill requires Jefferson County to:
y Identitfy each person receiving payment for services and how much each would make. y Conduct a public hearing with at least three of the five commissioners before borrowing more than $5 million. y Provide details about the debt to be issued, the reason for borrowing, the interest rate and duration of the debt and how the debt would be repaid.
million by selling bonds or issuing warrants or notes. The Senate voted 27-0 for House Bill 613, which passed the House of Representatives last month. The House then voted 80-0 to go
See BONDS
Some of the 2011 media news articles and advertising included: The Birmingham News, Birmingham magazine, About Town, 280 Living, Over the Mountain Journal, Birmingham Weekly, Clear Channel radio stations, WBHM 90.3 public radio, flower magazine, Culture & Leisure Magazine, Southern Living magazine, b-metro magazine, Birmingham Home & Garden, Village Living, Homewood Star, The Magazine Antiques, Maine Antique Digest, Birds & Blooms, American Horticulture, Public Garden, Weld, Cooking with Paula Deen, Sandra Lee Semi-Homemade, NBC13, ABC 33/40, CBS42, Fox 6, birmingham365.org, Alabama.travel, and many other website calendars. Total distribution/viewers: more than 1.5 million households.
Page 2A
JEFFERSON COUNTY COMMISSION
County to skip bonds, but city may have option Federal stimulus program could raise $67 million By BARNETT WRIGHT News staff writer
The Jefferson County Commission’s finance committee will consider a resolution today giving the city of Birmingham the option to issue $67 million in low interest bonds that can be used for capital projects.
Most Jefferson County commissioners said last month they wouldn’t borrow through the sale of taxable bonds under the American Recovery and Reinvestment Act of 2009 because the county can’t afford to go deeper in debt. The county is already struggling under $3.2 billion in sewer debt, $800 million in school construction debt and about $250 million in general obligation bonds.
See STIMULUS
News release distribution includes local, state, regional and national groups based on target audience (visitors, events, programs).
Page 7A
SOCIAL MEDIA
HEIRLOOMS IN BLOOM October 7-9, 2011
Twitter (bbgardens): More than 4,200 Twitter followers receive regular updates.
bbgardens.org/antiques
Sterne Agee
First Look Party
Celebrates
Japanese Culture Science Education at The Gardens
Facebook: More than 18,200 fans as of April 1, 2012. In 2011, fans received more than 1,000 updates and information about The Gardens’ mission, programs and events. The Gardens page had more than three million post views. Largest fan base of any cultural attraction in Birmingham; one of the largest in state of Alabama.
enhanc i ng li f e wi t h plant s
S pring p lant S ale n early 100,000
plantS
Benefits
from proceeds Red Diamond presents
Interior Designer
Charlotte Moss e n h a n cing l i f e wi th p l a nts
www.b bga rd ens. org
Your Gardens The
Redefining Beautiful
- Our New Master Plan
S eptember /O ctOber 2011
205.414.3950 www. bbgardens. org NE W L OC AT ION: Former Food World at Vestavia Hills Shopping Center
The Gardens Prepares for Back to School
page 9
1052 Montgomery Highway • Vestavia Hills, AL 35216 • Located behind Red Lobster on Hwy 31
Other Social Tools: Social Media toolbar built into the website, photos posted to Flickr and videos uploaded to YouTube. qr tags are also used in marketing materials. The Gardens has begun using Pinterest.
public plant Sale Friday, April 15 | 9 - 7 p.m. Saturday, April 16 | 9 - 5 p.m. Sunday, April 17 | 11 - 3 p.m.
Find Your Own Treasure at Antiques at The Gardens page 2 Go Native and Volunteer
page 4
EVENT COLLATERAL
ONLINE
bbgardens.org – in 2011 more than 200,000 unique visitors and over 880,000 page views with an average visit of 3:32 minutes. The Gardens mobile site (mobile. bbgardens.org) had 7,600 unique visitors and more than 24,000 page views. The Gardens Blog (blog.bbgardens.org) – More than 3,000 unique visitors and over 100 articles since it was redesigned September 2011. Dirt E-lert Electronic Newsletter: More than 8,600 people receive the award-winning semi-monthly (24 issues) Dirt E-lert email newsletter with event and sponsor information; high open rate and click-thru rate.
Award winning event marketing collateral distributed to more than 100 local businesses, restaurants, coffee shops, venues and retailers. Includes posters, banners, rack cards, postcards, fliers and the award winning Antiques at The Gardens catalog. Events include: Antiques at The Gardens, Spring and Fall Plant Sale, Cocktails in The Gardens, Earth Day at The Gardens, Glorious Gardens, Southern Tales and more. Total Distribution: 75,000-100,000 pieces Garden Dirt Newsletter: Member newsletter (6 issues per year) with an estimated readership of 10,000. Winner of the 2010 Platinum Hermes Creative Award from the Association of Marketing & Communication Professionals.
bbgardens.org
enhancing lif e with plants 2612 Lane Park Road Birmingham, Alabama 35223 205.414.3950 bbg ardens.org