Week 12 integrated marketing charity

Page 1

INTEGRATED MARKETING PRESENTATION BELINDA GREENWOOD


Serebesque and the World Wildlife Fund-Australia are joining forces during the month of July to raise awareness and funds for Australia’s threatened habitats and species. Conserving Australia’s biological diversiity is an issue as once our environments and ecosystems have been destroyed, it cannot be undone and countless species will be lost forever. Serebesque and WWF aim to raise both awareness for people to act in their everyday lives and funds to drive large-scale changes to protect our natural environment. Throughout the month of July, Serebesque will donate 10% of the profits from all jewellery sales and 30% of the profits from the sale of the limited edition animal range.


ONE ONE Branding


ONE ONE SPECIES HOLDS THE FUTURE OF THIS PLANET IN ITS HANDS. THAT SPECIES IS US. Serebesque, together with the World Wildlife Fund are joining forces to work towards conserving Australia’s threatened species and habitats. Once Australia’s biodiversity are destroyed, it cannot be undone. We aim to raise both awareness for people to act in their everyday lives and funds to drive change to protect our natural environment www.wwf.org.au serebesque.com.au

Info Card (with purchases)


Black & White packaging


• • Competition: Everyday tips to help the environment. Upload photos

Digital


Website

Quiz: ‘ Which animal are you?’ Each one have different characteristics then provide information about them at the end.


Facebook

Competition: Everyday tips to help the environment. Upload photos, and on Instagram.


Instagram


Poster

Display at market stall, in store.


Still in production...Have works in progress.

Products


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