Air Care Market in Western Europe
Summary As economies slowly recover in the leading markets, after years of decline, air care is undergoing a premiumisation phase, supported by consumers’ enthusiasm for home dÊcor. This has triggered purchases of candle air fresheners, with this category recording the strongest performance. As competition intensifies between brands and private label, potential for value growth is restricted due to extensive promotions, and brands must work hard to differentiate themselves.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report: Identify factors driving change now and in the future Understand motivation Forward-looking outlook Briefings and presentation should provoke lively discussion at senior level Take a step back from micro trends Get up to date estimates and comment
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