Baby and Child-Specific Products Market in Kenya Forecasts to 2021
Summary In Kenya, population growth and growth of the mid-income segment of the population with increased levels of disposable incomes continued to drive growth in 2016. In addition, heightened marketing activities such as in-store advertisements continued to boost volume growth in this category in 2016. Throughout the year, manufacturers such as Farmasi and PZ Cussons East Africa attached baby wipes as free gifts to their pioneer brands, which subsequently boosted product awareness. The growing popularity of shopping centres in major urban centres provide a conducive environment for supermarkets and shops to open up more outlets with an objective of reaching out to a higher number of consumers across the country.
Baby and Child-specific Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? Get a detailed picture of the Baby and Child-specific Products market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands.
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Full Report Baby and Child-Specific Products Market in Kenya Forecasts to 2021
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