Global market review of diet trends and weight management
Global market review of diet trends and weight management – forecasts to 2012 PLUS Global market review of healthy convenience food - forecasts to 2012 This exclusive report from just-food provides insight into the developing, and often controversial, industry of dieting and weight management. The rate of new product development in this sector is increasing quickly, consumer awareness of nutrition has grown, and value and volume sales of diet foods have risen over the past five years. However, there are still currently more than 1bn overweight adults worldwide and we find ourselves in the midst of an obesity "blame game" - with the food industry bearing the brunt of this criticism.(http://www.bharatbook.com/detail.asp?id=46411&rt=Global-marketreview-of-diet-trends-and-weight-management-%E2%80%93-forecasts-to-2012-PLUS-Global-marketreview-of-healthy-convenience-food-forecasts-to-2012.html) It is now imperative for the food industry to demonstrate a proactive rather than a reactive role in the health trend, in order to answer its critics and tackle obesity long-term. If this approach is successful, just-food predicts the diet-related food and drink market to grow by 3.1% in Europe and 3.6% in the US between 2006 and 2012. With dieting already an integral part of our eating habits, this report analyses growth strategies to optimise future opportunities and delves into new product development in key markets such as the UK, Europe, the US and Asia-Pacific. The study considers the main drivers and trends in the major food categories in order to better understand the future direction of the weight management market and its current role in the global health megatrend. Market forecasts are provided to 2012 and brand case-studies are included throughout the report, as are comments from relevant industry executives at companies such as Weight Watchers, NestlÊ and Kraft Foods. At almost 30,000 words, this new report is roughly twice the size of just-food's previous global market reviews. Chapter coverage is as follows: Chapter 1 provides an executive summary. Chapter 2 offers an introduction into the world of dieting and weight management, including the global obesity epidemic, the role of diet foods within the health megatrend and the increasing importance of exercise. Chapter 3 considers a number of branding and marketing issues relating to this market, including portion control, the promotion of exercise, joint ventures with healthy lifestyle brands, targeting children and the rise and fall of Atkins. The chapter concludes by summarising strategies that can help build and maintain consumer trust and confidence. A case study of cereal manufacturer Kellogg is also included Chapter 4 analyses NPD trends in the diet food market, focusing on certain categories that are profiting from growing consumer interest in diet and weight management foods - namely dairy and bakery and cereals. We also look at the ease of following a diet regime, convenience and meal replacements and file:///C|/Documents and Settings/user29/Desktop/Global mar... review of healthy convenience food - forecasts to 2012.htm (1 of 3)7/22/2010 12:15:47 PM
Global market review of diet trends and weight management
future NPD opportunities. Chapter 5 explores the ten top diets we believe will make an impact on NPD and marketing within the food and drink industry to 2012. Each diet has it's own SWOT analysis and we forecast the popularity of these diets in 2006 versus 2012 Chapter 6 offers future forecasts and marketing strategies to 2012. This includes market value forecasts for appetite suppressants, diet-related food and drink and low fat foods. The report concludes with the results of just-food's online dieting survey. Global market review of healthy convenience food - forecasts to 2012 (Published June 2006) The food industry can no longer ignore the convenient and healthy food market. It has fantastic growth and profit potential for those manufacturers, retailers and suppliers prepared to invest in providing a superior taste profile, top quality promotional and point-of-sale materials, and guaranteed availability in convenience stores and major multiples. In fact, just-food expects the on-the-go health food market to reach a value of US$74.9bn in the US and US$68bn in Europe by 2012. This exclusive report is a valuable guide to the emerging convenient and healthy food industry. While the two megatrends - convenience and health - have dominated innovation and marketing for years, the relationship between the two has more recently developed in line with consumer demands for healthier options to slot into their time-poor lifestyles. As awareness of the link between health and nutrition escalates, the industry is frantically reformulating existing products, and launching new, healthy variants to capture this interest ahead of the competition. First-to-market status is all-important, particularly in saturated categories such as bakery and cereals, which have an inherently healthy proposition, and are led by major, established and successful players. This report assesses what constitutes a healthy and convenient product, how the two megatrends can work together, and puts forward key marketing and NPD opportunities to help the industry to optimise this potential. A proprietary consumer segmentation model offers insight into the various target audiences for convenient and healthy food and drink. The study also considers successful new convenient and healthy product launches, the leading players in the market and best-practice NPD and marketing strategies from around the world. Report coverage: Following an executive summary and introduction, Chapter 2 asks: What constitutes a convenient or healthy product? The idea of 'marrying' these two megatrends is considered, along with the increasingly popular trend of 'health on-the-go'. In this chapter we also ask; 'are consumers becoming more, or less, confused about what constitutes a healthy diet?' and the best-practice marketing strategies for Flora proactive, Danone's Actimel and Birds Eye Steamfresh are provided. Chapter 3 concentrates on the next-generation innovation for the health and convenience market offering new product snapshots and NPD trends - including adult snacking, premiumisation, whole and natural and male verses female products. Also discussed is the importance of packaging and merchandising for file:///C|/Documents and Settings/user29/Desktop/Global mar... review of healthy convenience food - forecasts to 2012.htm (2 of 3)7/22/2010 12:15:47 PM
Global market review of diet trends and weight management
new healthy, convenient products. Chapter 4 focuses on health and convenience consumers and their eating habits. We look at both ends of the age scale - both child-friendly food and targeting senior consumers. This chapter also provides consumer segmentation and results of our consumer insight survey. Chapter 5 profiles the major health and convenient food companies. This includes both the 10 leading global food and drink manufacturers - including Coca-Cola, McDonald's and Heinz - and the top 10 upand-coming healthy and convenient food brands, including Health Valley Foods, Meridian Foods and Dean Foods. Chapter 6 addresses opportunities and trends by category - nutritionally balanced ready meals, healthy snacks and meal replacement products - and by eating occasion, classified as breakfast, lunch and dinner. Also provided in this chapter are health on-the-go market forecasts to 2012. Chapter 7 offers a conclusion of the report's findings. For more information kindly visit http://www.bharatbook.com/detail.asp?id=46411&rt=Global-market-review-of-diet-trends-and-weightmanagement-%E2%80%93-forecasts-to-2012-PLUS-Global-market-review-of-healthy-conveniencefood-forecasts-to-2012.html OR Contact us at 207, Hermes Atrium, Sector 11, CBD Belapur, Navi Mumbai - 400 614, India. Phone : +91 22 2757 8668 / 2757 9438 Fax : +91 22 2757 9131 E-mail : info@bharatbook.com Website : www.bharatbook.com Follow us on twitter: http://twitter.com/3bbharatbook Please visit our blog at http://bharatbookseo.blogsome.com
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