SWOT ANALYSIS OF A COMPANY
Free Project by Management Paradise
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Objective
The objective of this activity is to analyze internal & external environment of the company.
To gain the in depth knowledge of the company & Sector
To develop an entire overview about the company like strategies, competitors, challenges, list of products and services, business structure .
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Introduction In
this activity every student will be assigned a company to which he/she has to analyze on different parameters as discussed further
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Contents Company Profile SWOT Analysis Recommendations/ Suggestions References & Sources Working Material
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Company Profile Define
The Business
Promoters
business
Current
: Who started/run the
Top Management
Vision/Mission Current
of the Company
Goals & Objectives If Possible
All
Product lines, Manufacturing Units Capacity, Various types & Medium of Point of Sales For free MBA Projects and More – www.management paradise.com
Strengths 1.Strong financial condition Owner’s Capital No of shareholders Foreign Investment Institutional Investment Profitability of last 4 Quarters 2.Market share and standing in market 3. Patents and Trademarks For free MBA Projects and More – www.management paradise.com
4. Successful New Products launched in last 5 years 5. Successful Advertisement Campaigns 6. Strong Customer Service- any Award won for customer service. 7. Joint ventures, Strategic Alliances, Takeovers and Mergers 8. Managerial Expertise – Experience of CEO, CMO & CFO 9. Distribution System: No. of Dealers, C&F agents and distributors in the country. 10. Comparatively Comparison on Prices for various Product line with Competitor For free MBA Projects and More – www.management paradise.com
Weaknesses 1.
Human Resource
2.
Lack of Working Capital
3.
No Technical Expertise of Company/Division
4.
No Control over Raw Material
5.
No clear Strategic Direction
6.
Competitive Capabilities.
7.
Weak balance sheet; excess debt.
8.
Poor Product Design For free MBA Projects and More – www.management paradise.com
9.
low level of stocks in times of peak sales
10. Falling behind in R&D 11. Higher overall costs than rivals 12. Missing some key skills/competencies 13. Internal operating problems . . . 14. Weak marketing skills
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Read this Full Report on-
http://www.managementparadise.com/AyeshaShaikh83/documents/23663/swot-analysisof-a-compa
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