Bhavika Makwana
PORTFOLIO
2018
BHAVIKA MAKWANA
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PRODUCT DESIGN FURNITURE PACKAGING BRANDING ILLUSTRATION PHOTOGRAPHY
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Bhavika Makwana
Hello! I am Bhavika Makwana. A keen learner skilled in Rhino, Keyshot, Adobe Illustrator, Adobe Photoshop, Sketching, Graphic & Product design. Strong art and design professional with a Bachelor of Design focused in Industrial and Product Design from Symbiosis Institute of Design.
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Bhavika Makwana
Curriculum Vitae Bhavika Makwana Industrial Designer Portfolio: E-mail: Phone: D.O.B: Location: Languages:
bhavika.makwana.1010@gmail.com +91 8928242772 10.10.1994 Pune English, Hindi, Gujarati, Marathi
Education • Symbiosis Institute of Design, Pune (2012-2016) Bachelor of Industrial Design ( CGPA: 3.295 ) • S M Choksey Jr. College, Pune (2012) Class 12 ( Computer Science ) • S M Choksey School, Pune (2010) Class 10
Achievements 2017 - Semifinalist - Innovator in Masterpiece 2017, Dubai
Experience • Marketing Guruz, Pune (August 2018 - Current) 3
Graphic Design projects (Logos, Branding, Invitations, Social Media Posts etc.)
• Spacecrafts, Pune (June 2018 - August 2018)
Worked on various furniture and home decor products, graphic design projects.
• Design Entrepreneur (2016 - Current)
Worked on a number of different projects including Graphic Design projects (Logo, Stationery, Branding, Invitations etc.), Handmade products, Customised products, Wall painting, etc.
• The Renaissance, Pune (November 2016 - December 2016) Teaching Assistant. Preparing students for Design and Architecture entrance exams.
• 3F Design Studio, Pune (December 2015 - March 2016)
Digital Skills Rhinoceros Illustrator
Keyshot Indesign
Photoshop Vray (Rhino)
Activities 2018 - SMEF’s BRICK Summer School
Workshop, 2018 (Product Craftsmenship & Furniture design)
2017 - Volunteer at Project Retrofit, Pune 2016 - Preparing students for Design and
Architecture entrance exams at The Renaissance, Pune. - Volunteer at SGKS, Pune.
My project was to redesign a dining table for SEC A1A2 to enhance the dining experience. Degree Project Internship included entire product design process, from research to final prototype.
2015 - Member of Installation team for
• Samuchit Enviro. Tech. Pvt. Ltd., Pune. (May 2015 - July 2015)
2014 - Member of the organizing
Studied and analyzed the products of the company, CAD models of the products, designing user manuals and instructional videos for the products.
• DRDO (Robotics Department), Pune (May 2013 - June 2013) My responsibilities as a team member included research, studying and analyzing the product, redesigning the control trolley for robot, studying materials and ergonomics for the control trolley.
• Virtual Marketing Intern - Ambi Pur (P&G)
DZMA 15’,Symbiosis Design & Media fest.
committee for LAKSHYA, SID. - Volunteered to design furniture for TARA Mobile Creche (NGO) office. - Participated in d.Tour design workshop at IDC,IIT Bombay.
2013 - Organiser and teacher at Art Cubs Summer camp.
Interests Travel Food DIY
Photography Karaoke TV Series
Doodling Swimming Wall painting
Bhavika Makwana
WHAT’S INSIDE
1. Jacket Sprayer 2. Smart Dining Table 3. Aquagro 4. Spice Up 5. Urban Planters 6. Root Coffeee Table 7. Marketing Guruz 8. Official Gabbar 9. Sketches 10. Doodle on Photos 11. Photography 12. Handpainted Products
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Bhavika Makwana
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Jacket Sprayer
BRIEF Design a compact and easy to wear pesticide sprayer with simple spraying system. 
Bhavika Makwana
Observations After studying 15 knapsack sprayer users these were the observations: • Overall weight of the knapsack sprayer is a problem. • It leads to lower back aches. • User complained about the lever pulling mechanism. • Users wanted the vendors/ suppliers to provide the safety equipment and measuring equipment along with the sprayer. • The existing straps are inconvenient. • Knapsack sprayer is mostly used by economically weak farmers/ users and by those who have small farms. • Knapsack sprayers are convenient to use in farms which have rows of crops and person needs to walk to spray medicine there. • Poor battery life was most common problem with battery operated sprayers. • Nozzles were partially blocked after use.
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Bhavika Makwana
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Ideation
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Bhavika Makwana
Concept The basic idea behind this concept was eliminating the cliched box like structure of a pesticide sprayer and make a new ergonomic and easy to use pesticide sprayer.
About the sprayer: • The existing sprayer was comfortable for certain body types which would affect the performance of the user so I have designed it in a jacket form which can be comfortable for any body type. • Males and females can use this comfortably. • In this jacket sprayer, the liquid is distributed uniformly around the upper body which does not cause strain in the back. • A positive point about the sprayer is that is is collapsible - can be easily folded and stored. • It uses a simple spraying mechanism - reciprocating brass hand pump. • Reusable • Affordable • Capacity - 10-12 litres(based on user’s capacity to carry) • Material - 0.3mm PVC sheet • Color - Green
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Concept sketches
Mock model of the jacket sprayer
Bhavika Makwana
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Smart Dining Table
BRIEF
Redesign a dining table for SEC A1A2 to enhance the dining experience. SEC- Socio Economic Classification Upper most segment of the consuming class-A1,A2.
DEGREE PROJECT 9
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Bhavika Makwana
USER STUDY
OBSERVATIONS:
USERS USED THE DINING TABLE FOR:
Meals (from preparing to eating) (45)
Study
Work (16)
Crafts & DIY activities (15)
Play games (9)
Temporary Storage (21)
Cooling baked items (5)
Leisure time (12)
Cut cakes (Celebrations) (23)
Sit & chat (28)
1. The mother multitasks - helping her kids with studies or other activities while cooking and usually wants the kids nearby so that she can dedicate some time for the studies. 2. Kids spend a lot of time doing homework or playing at the table. 3. Users - ready to spend for better experience 4. Users used it as a work table too.
Tea or kitty parties (28)
5. Users used it as storage too. A lot of daily products were always on the table.
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Bhavika Makwana
NEED
USABILITY
determines what user requires
determines user is going to use the product
SOLUTION
CONCEPT how to combine these 2 factors to come up with a solution
OBJECTIVES TO BE ACHIEVED: 1. Integrate technology to enhance the dining experience and perform various activities. 2. To enable the user to use the dining table for some non conventional uses. 3. Integration of technology in a way that it is made user friendly. (Sense & Simplicity) 4. Maintenance & safety are to be considered. Mood Board
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Ideation
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Bhavika Makwana
FINAL CONCEPT Features: The table has smart features like, - Wireless Charger - Wireless Touch Speaker - Smart Switches (Home Automation)(IoT) - Induction Cooktop(for warming) - Touch Projection system - Touch Control This table fits in any modern home. Also it uses the latest booming technologies and the concept of IoT - Internet of things; through which all the devices of your house can be connected and operated through your smart phone.
1:2 Scaled Mock Model
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Featurs of the Smart Dining Table
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Bhavika Makwana
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Aquagro
BRIEF
Design an indoor planting system for a hotelier to grow fresh vegetables using aquaponic technique in her small restaurant. 14
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Bhavika Makwana
The idea of urban agriculture which means growing crops and food in the cities, houses, etc. is developing and we see in the near future this would really be helpful. Currently, the food/ crops are grown by the farmers, processed and supplied and transported. So instead of this people can grow their own food, right in their homes. Urban farming challenges
Few advantages of in-home agriculture: • You get your own fresh vegetables right at your home. • Completely organic vegetable and fruits good for your health. • Less amount of water required • No soil needed- as soil these days might contain toxic elements like lead, arsenic ,etc.
Fishes are fed food and produce ammonia rich waste
• Grow better crops, nurture crops as well as fish(in case of aquaponics)
Bacteria in the water breaks down ammonia into nitrates
Clean water for the fishes
Plants absorb nitrates as nutrients for growth and water is filtered by plants
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Evolution of farming
What is Aquaponics?
Bhavika Makwana
The idea of urban agriculture which means growing crops and food in the cities, houses, etc. is developing and we see in the near future this would really be helpful. Currently, the food/ crops are grown by the farmers, processed and supplied and transported. So instead of this people can grow their own food, right in their homes. FEATURES: The app controls the device via wifi. - On/Off - Set timer for rotation - Reminders - Plant and fish guide - General information - Tips Aquagro is a smart aquaponic system for a small hotel. It grows fresh leafy vegetables, lettuce and many more vegetables and also fruits like strawberries. It also help the fishes to grow. It gives really good quality of fishes as well as vegetables.
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Aquagro is a smart aquaponic system for a small hotel controlled via an app
Benefits of Aquagro
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Bhavika Makwana
Aquagro fits perfectly in any hotel kitchen
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Fresh veggies and good yield of fishes
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Bhavika Makwana
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Spice Up
BRIEF
To design packaging for a brand with three variants and a multipack for the same. 18
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BRANDING
Brand: SNAPIN Category: Herbs & Spices SNAPIN is a young brand in the herbs and spices section. SNAPIN always comes up with new varients. The brand has large variety of Herbs, Spices and Seasonings.
Brand Name: Brands names are usually catchy and give a feel of what the product is or does. My brand is into making range of authentic Italian herbs and spices. Spice Up Layout: Problems: 1.The existing packaging is too flat and plain. It has a single background color and has a boxy and rigid font. 2.The visual image of the content isn’t appealing. 3.It has a complete cling wrapped label. One cannot see the content inside the bottle as it doesn’t have a window.
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The idea behind the graphics for the layout was using small elements realted to Italian cooking and restaurants. Usually there is a blackboard placed outside restaurants where that days’ special menu is written. So that was my first thought of using the blackboard as my background. Next element to add was related to cooking. Normally spoons are used to sprinkle spices and herbs when the quantity is more. So spoon was my next element. I have used the spoon as a window where we can see the contents inside the bottle. This gives a feel of the spoon holding the spices or herbs in real.
Bhavika Makwana
Logo brainstorming
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Logo
Final product graphics
Product graphics testing
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Bhavika Makwana
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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Product photographs
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Bhavika Makwana
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Urban Planters
BRIEF
To design planters for an urban lliving room. 22
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Bhavika Makwana
Urban planters is a modular system of growing plants indoor. It consists of an elegant structure of metal. In each structure planter porcelain pots with the look of marble and patterned pocelain are placed with plants, reproducing in the home the environment of a small vertical garden or using them as decoration or room dividers. The planter pots can be of concrete or porcelain. The look and feel of marble can be given by glazing or marbling techique.
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Simple and clean forms for the planters. ......................
Urban planters in stone, marble, and printed look. ......
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Bhavika Makwana
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Root Coffee Table
BRIEF
To design a coffee table 24
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Root Coffee Table Made of metal base and marble table top goes pretty well with the urban interiors.
Roots of the trees have been the inspiration for the abstract root like pattern for the base of the Root Coffee Table.
Makes a great home decor piece. ....................................
The metal frame give elegance to the design. The combination of metal and marble looks simple and clean. The color and finish for the base can be gold, copper, silver, hammered copper/brass.
Use it as a coffee table, center table, or side table, it adds to the overall look of the space.
Looks pretty in gold as well as copper. .............................
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Root coffee table in gold. ...............................................
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Marketing Guruz
BRIEF
Branding and Identity design for Marketing Guruz. 26
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Bhavika Makwana
BRANDING
Marketing Guruz Logo, Branding and Stationery Design
Marketing Guruz is an Advertising, Strategic Marketing & Design Agency based out of Pune.
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Stationery kit designed for Marketing Guruz
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Bhavika Makwana
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Official Gabbar Logo
BRIEF 28
To come up with a new usecase of an existing product and redesign it’s interface.
Bhavika Makwana
Personal merchandise designed for Official Gabbar
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Sketches
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Doodle on Photos
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Photography
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Bhavika Makwana
Thank You
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bhavika.makwana.1010@gmail.com
+918928242772