BRAND OVERVIEW
ABOUT DISCOVER DYSLEXIA CLUB The Discover Dyslexia Club (DDC) campaigns for a dyslexia friendly society. Mission • The Discover Dyslexia Club aims to draw attention to the high creative potential of the many visually-dominant dyslexic minds. • To encourage dyslexic pupils to explore their exceptional ability in the field of visual arts. • Discover Dyslexia Club also provide an advisory service for all those concerned with the dyslexia related questions, most particularly in the field of education. • The club also offers practical help to students and adults in their training and careers. • The club also organises workshops in association with corporate brands for dyslexic children.
ABOUT DISCOVER DYSLEXIA CAMPAIGN Mission • The main aim of DISCOVER DYSLEXIA CAMPAIGN is to educate teachers and parents about the seriousness of being DYSLEXIC & spread awarness about Dyslexia. • To make them realise & experience the aspects that affects someone with DYSLEXIA. • People learn from their experiences, therefore with the help of this campaign, teachers & parents will understand the problems the child is going through & without ignoring the fact, help the child in every best possible way.
STYLE GUIDE
LOGO TYPE • This is a typographic logo which highlights one of many problems Dyslexics face while reading where Dyslexics find text overlapped and blurry. • The words Discover and Dyslexia has been overlapped in such a way that it can be easily readable by the audience. • Discover Dyslexia and Club has been partitioned by a 0.5 point line. • 1 point outline is given to the words Discover and Dyslexia. • 0.5 point outline is given to the word Club. • The outlines will be constant where as size of the logo can vary. FONT Century Gothic: Century Gothic has been used for the entire logo.
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LOGO TYPE COLOURS • The logo type must be grey and yellow, always set against white background.
C0 M30 Y92 K0 R243 G174 B38 C0 M0 Y0 K70 R96 G93 B92 C0 M0 Y0 K80 R77 G73 B72
• The logo type: Monochrome
C0 M30 Y92 K0 R170 G169 B169 C0 M0 Y0 K70 R96 G93 B92 C0 M0 Y0 K80 R77 G73 B72
LOGO TYPE - SIZE RECOMMENDATIONS
20mm
Recommended minimum size on A4
63mm
16mm
Recommended minimum size on A5
50mm
12.5mm 38.8mm
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Absolute minimum size on any medium
LOGO TYPE - CONSTRUCTION GRID • A grid is provided as a measurement and proportional relationship reference for manual reproduction purposes. • Each unit of the grid is X. ‘8X’ is equal to the total height of the logo.
x
LOGO TYPE - CLEARSPACE • To ensure that the Logotype is clearly visible and easily distinguishable, an area of Clearspace is required all around the logo to keep it free from any other visual distraction or interference. • In both the vertical and horizontal presentations, the Clearspace would be equal to the height and width (which is equal)of the two D’s and I of the logo.
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LOGO TYPE - UNACCEPTABLE USAGE
No distortion
No tilting
No outlining
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No recoloring
No intrusion of clearspace
No background colour
COLLATERALS - NAME CARD • The typeface should be Century Gothic • All the details in the name card will be right aligned. • The title should be 10pt Century Gothic Bold and the sub title should be 8pt Century Gothic Regular. • The other details in the name card should be 7pt Century Gothic Regular.
www.ddc.com
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COLLATERALS - LETTERHEAD AND ENVELOPE
www.ddc.com
www.ddc.com
COLLATERALS - MEMBERSHIP CARD
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Initiative by www.ddc.com