Before
After
Colour Variations
Colour Variations
Clear Space
v
<
<
e
e/2
v
Grey Scale Black and white
Colour Variations
Abstract
Colour Palette
C M Y K
50% 0% 100% 0%
C M Y K
5% 5% 95% 0%
C M Y K
0% 0% 0% 100%
R G B
141 198 63
R G B
247 225 31
R G B
0 0 0
Typefaces Used Logo: Cursive Standard Bold Cursive Standard Bold Headings and stationery: Gotham Gotham
Concept Note Enroute: during the course of a journey; on the way. Enroute is an event organized by NIFT Bengaluru. It is a seminar which talks about start ups and entrepreneurship. Keeping the meaning in mind, the logo has been designed by manipulating an existing font ‘Cursive Standard Bold.’
giving up. It says that no matter how tough the journey is, one should always hold onto their dreams and beliefs.
The inverted ‘e’ in the end says about ‘going back.’ The earth is a circle and we should always come The alphabets ‘N’ and ‘R’ are com- back to the point from where bined, keeping the little element of we start, i.e, to stay grounded. previous logo. The formation of ‘R’ here represents a man- a stick fig- The colors yellow and black are inure. The man is holding onto the rope spired by Mumbai Taxis which are one which is denoted by the extended of the most ancient and loved means of shoulder of small letter ‘n’. The rope transport. The colors are recognizable holding symbolises the idea of never and takes you to the city of dreams.