two50 Systems Manual

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contents Business System Letterhead Business Card Envelope Logo Acceptable Use Unacceptable Use Typography Specifications Colors Specifications Advertisement Acceptable Uses


our history 250 was started in Kansas City by Hannah Heim, a 21 year old stylist who graduated from Mitsu Sato Hair Academy. She had a dream to eventually work as a hair stylist in New York Fashion Week. After graduation she got a chair at a salon that took on individual stylists to work in a community salon. After building up her clientel and making connections she eventually got her own space and started her own salon, bringing in some other stylists to work under her. They specialize in edgy, modern cuts and colors. They also sell various products for hair and cosmetics. Eventually they plan to open another branch of the store in New York City itself.



t

he business system


2.5 picas from left edge 3.75 picas from top edge

Paper Stock: White 80 lb

two50

paper size: 8.5 x 11 portrait

8723 NW Prairie View Rd, KS City, MO • phone: 816-785-1213 • www.two50.com

1.5 picas from right edge 3 picas from bottom edge


Card Size: 2� x 3.5� 2.5 picas from left edge 3.75 picas from top edge

two50 two50 hair salon 816-785-1132

2 picas from bottom edge 6 picas from left edge

hannah heim : owner hannah@two50.com two50.com 8723 NW Prairie View Road Kansas City, MO

Card Stock: White 130 lb

2.5 picas from right edge 1.5 picas from top edge


Card Size: 2� x 3.5� 2.5 picas from left edge 3.75 picas from top edge

two50 two50 hair salon 816-785-1132

2 picas from bottom edge 6 picas from left edge

hannah heim : owner hannah@two50.com two50.com 8723 NW Prairie View Road Kansas City, MO

Card Stock: White 130 lb

2.5 picas from right edge 1.5 picas from top edge


2.5 picas from left edge 3.75 picas from top edge

two50

two50 Hair Salon 8723 NW Prairie View Rd Kansas City, MO

Policy Envelope #14 11.5 x 5


2.5 picas from left edge 3.75 picas from top edge

two50

Policy Envelope #14 11.5 x 5


our mission Here at two50 we believe in expression. We believe in dreams. Impossibly big dreams. Everyone deserves the chance to experience what the world calls beauty, or to even make their own. It’s your dream, we help make it happen.



logo


Jellyka le grand staut Either white or red (See Color Sect)

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two50 two50 two50 two50 two50 two50 acceptable uses:

unacceptable uses:

Adobe Garamond Pro Either white or red (See color Sect)


hair fact A natural blonde usually has more strands than dark or red hair. Towheads generally have 120,000 strands; brown/black-haired people 100,00 strands, and red heads average about 80,000 strands.



typography


Jellyka - le Grand Staut A a B b G g H h M m N n S s T t X x Y y

C c D d E e F f I i J j K k L l O o P p Q q R r U u V v W w Z z

Adobe Garamond Pro - Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Helvetica Neue - UltraLight A a F f K k P p U u

B b G g L l Q q V v

C c D d H h I i M m N n R r S s W w X x

Ee Jj Oo Tt Y y Z z

Helvetica Light Std - Roman Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


hair fact Hair is made up mostly of Keratin, which our outer layer of skin and fingernails are made of. In animals, horns, hooves, claws, feathers, beaks, quills (porqupines), and boleen (whales), are also made of Keratin.



colors


C: 30.48% M: 100% Y: 98.24% K: 40.9% ----------R: 120 G: 18 B: 21 ----------Hex # 791215

C: 58.5% M: 60.05% Y: 58.52% K: 36.08% ----------R: 88 G: 77 B: 75 ----------Hex # 594e4c

C: 40.67% M: 42.23% Y: 38.17% K: 2.48% ----------R: 156 G: 140 B: 141 ----------Hex # 9d8d90

C: 0% M: 0% Y: 0% K: 0% ----------R: 0 G: 0 B: 0 ---------Hex # ffffff


hair fact At any random time, 90% of the hair on a head is in a growing phase, while the other 10% is in a resting phase.



advertising








contact

Hannah Hiem 816-785-1132 hannah@two50.com address: 8723 NW Prairie View Road Kansas City, MO For logo vector art and brand fonts go to: www.two50.com/resources Log in using employee username and password


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