ABOUT SALA HOME TEAM
Peggy Sala is a full time Agent, licensed since 1996, always in the top 1-3% of market sales, well respected, known for Unique and Luxury Homes. As an SRES (Senior Real Estate Specialist), Peggy works with many Families and Estates, helping downsize or retire to a community that best fits them. Peggy currently represents 7 local retirement communities, and is a go to reference for her clients. As a Certified Staging Consultant, she is able to help her clients present the home in its best form, to obtain the highest possible price. Married to Tom Sala for 45+ years, Mother of 3 and Grandmother to 2. “My business is over 80% referrals from past clients, who call me for themselves, or refer me to their family and friends. I have worked the best of markets and the worst. I enjoy my work and help to provide a smooth transition on the closings of their home.”
Ryan Sala is a graduate of the University of Iowa, with a degree in Economics. Ryan follows all market financials, projections, and business trends. He looks for Investment Properties with an analysis on the Phoenix rental market. Ryan helps on all phases of our Team, and has a strong handle on Remodels, as well as cost effective Improvements or Renovations to any home. Working with landscapers and contractors, Ryan has a great resource of qualified workers and wholesale companies. Eilíse Sala grew up in the business of Real Estate and has worked full time for Berkshire Hathaway HomeServices since 2018. Eilíse has many repeat clients, as well as great referrals from past clients. As a member of the Berkshire Luxury Group, Pinnacle Peak and Paradise Valley Luxury groups, she tours a wide range of homes and watches market values on a daily basis. Eilíse has a passion for Design and Architecture, and a strong knowledge in Marketing offering many creative tools for her clients.
NO TWO PROPERTIES ARE ALIKE
TOGETHER
WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.
I wish to thank you for placing your trust in me to help you through the process of selling your home.
There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
HOMESERVICES OF AMERICA®
LOCAL REAL ESTATE WORLDWIDE
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.
A NETWORK LIKE NO OTHER
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
77,000+ agents | 1,500+ offices | 50 states Offices in N. America, Europe, Asia, Mexico & growing
2,700+ Agents & Counting | 25 Offices In 3 States
$7.2 Billion Sales Volume In 2022
10,854 Total Transactions In 2022
PROVEN RESULTS
BERKSHIRE HATHAWAY HOMESERVICES
ARIZONA, CALIFORNIA AND NEVADA PROPERTIES
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
BERKSHIRE ELITE
Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.
REAL TRENDS 500
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.
HARRIS POLL
Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
A PEDIGREE LIKE NO OTHER
INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2021 most admired companies.
A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
— WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
A NAME RESPECTED
2023 WORLD’S MOST ADMIRED COMPANIES BY FORTUNE MAGAZINE
WORLDWIDE
APPLE AMAZON MICROSOFT BERKSHIRE HATHAWAY JP MORGAN CHASE WALT DISNEY COSTCO PFIZER ALPHABET AMERICAN EXPRESS 1 2 3 4 5 6 7 8 9 10
#1 IN RESIDENTIAL REAL ESTATE
BASED ON TRANSACTION SIDES
“
A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”
— WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
HOMESERVICES IS THE #1 BROKERAGE IN U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.
HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.
Source:
Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-homebrokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-inthe-us-real-trends/
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
LOCAL PRINT ADVERTISING
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
Our agents have the global connections you need to Sel your property and Buy your dream home. COLLECTION OF ARIZONA REAL ESTATE ARIZONA PROPERTIES LUXUR Y 8460 N Sendero Tres M Custom designed home in a gated community with fabulous mountain views. Private staircase to master GREAT value! 6 Bedrooms 5.5 Baths • 6,261 SqFt MLS#5294348 Please contact Mary-Lynn Allen 602-463-5551 Mary-Lynn.Allen@bhhsaz.com $1,550,000 PARADISE VALLEY 25031 N Paso Trail Fantastic Price on this beautiful Southwestern Custom in 8.5 acr lot, very private setting, mountain views. 5 Bedrooms 4.5 Baths • 3,974 SqFt MLS#5243364 Please contact Mary-Lynn Allen 602-463-5551 Mary-Lynn.Allen@bhhsaz.com $850,000 SCOTTSDALE 10066 E South Bend Dr Best Deal in Wingate! Gorgeous upgrades inside & out, entertainers backyard stacked stoned pool, grill & Decking area. 3 Bedrooms 2.5 Baths • 3,549 SqFt MLS#5283904 Please contact Megan Calamia 623-810-9090 Megan.Calamia@bhhsaz.com $817,000 SCOTTSDALE 15119 E Vermillion Dr Gorgeous gated golf course community, custom features, outdoor fireplace, heated spa. 3 Bedrooms 3.0 Baths 2,799 SqFt MLS#5062024 Please contact Eileen Mitchel 602-502-2419 Eileen.Mitchell@bhhsaz.com $525,000 FOUNTAIN HILLS 2372 E Elmwood Pl Remarkable custom home, enter with 10’ double doors into the grand foyer adorned with stunning columns, private workout room. 5 Bedrooms 3.5 Baths 4,900 SqFt MLS#5261222 Please contact Mary Jo Santistevan 480-703-4085 MaryJo.Santistevan@bhhsaz.com $999,000 CHANDLER 10028 E Reflecting Mountain Way Magnificent Soft Contemporary with stunning views, high on the mountain on 3.8 acres, open floor plan. 5 Bedrooms 6.5 Baths • 8,178 SqFt MLS#5237558 Please contact Shaye Chandler 480-252-0700 Shaye.Chandler@bhhsaz.com $4,899,000 SCOTTSDALE 6347 E Ironwood Dr Very Motivated Seller perfect for entertaining, private backyard on oversized lot ,over $100K in recent improvements. 4 Bedrooms 3.5 Baths • 4,469 SqFt MLS#5245308 Please contact Scott Covel 480-703-6959 Scott@ScottCovell.com $919,000 SCOTTSDALE 16625 E Last Trail Dr Ultimate in Luxury and Leisure, upgrades throughout, 11 car custom garage, outside oasis with views, game/media room, lots of privacy! 5 Bedrooms 4.5 Baths 5,500 SqFt MLS#5233836 Please contact Scott Covel 480-703-6959 Scott@ScottCovell.com $1,795,000 FOUNTAIN HILLS 8151 E Windwood Ln Located in Grayhawk ‘Los Vientos’, premium lot, backing to greenbelt, very private, chef’s kitchen, separate guest casita. 4 Bedrooms 3.5 Baths • 3,405 SqFt MLS#5251422 Please contact Micky Parker 480-201- 2702 Micky.Parker@bhhsaz.com $939,000 SCOTTSDALE 11350 E Troon Vista Dr Reduced $100,000, Fabulous Old World Tuscan Home, wine cellar media room, pool & spa, beautiful views! 4 Bedrooms 3.5 Baths • 5,300 SqFt MLS#5177458 Please contact Joe Monnig 480-201-2626 joe.monnig@bhhsaz.com $1,995,000 SCOTTSDALE 11428 E Whispering Wind Dr Serene, Luxurious home in master-planned Golf Community, Spa & Pool with waterfall, casita with private patio, Stunning Views! 4 Bedrooms 4.0 Baths • 4,274 SqFt MLS#5260634 Please contact Lynn Mack 480-313-6656 Lynn.Mack@bhhsaz.com $1,255,555 SCOTTSDALE 700 Shangri La Dr Tucked away on sunny Plateau w/views of red Rock, open floor plan, Stone fireplace, priced to sell 3 Bedrooms 2.5 Baths 2,811 SqFt MLS#5261107 Please contact Bendy Sobol 480-233-8211 bendy.sobol@bhhsaz.com $559,000 SEDONA 371 N Cloverfield Circle Elegance & Luxury Abound! Soundproof Theatre, lighting & security controlled by phone, raised negative edge pool! 4 Bedrooms 3.5 Baths • 4,925 SqFt MLS#5274805 Please contact Claudia Brown 623-330-1611 claudia.brown@bhhsaz.com $1,100,000 LITCHFIELD PARK 3742 N 160th Ave Sonata Model, extended patio with golf and mountain views, pool, private split master suite for guests, plus den. 2 Bedrooms 2.5 Baths • 2,562 SqFt MLS#5281978 Please contact Michele Klein 480-734-4109 michele.klein@bhhsaz.com $620,000 GOODYEAR 36600 S Rincon Rd This 19.7 Acre Estate Provides Privacy, Custom craftsmanship, Covered RV hook up, Flagstone patio w/Koi pond. 3 Bedrooms 3.0 Baths • 2,900 SqFt MLS#5174227 Please contact Stacey Simmons 480-322-1189 Stacey.Simmons@bhhsaz.com $895,000 WICKENBURG 25333 W Manana Rd This 27 acre Estate abuts to State Land, rst class equine facility/arena w/30,000 upgrades, Custom furnished home, pebble tec heated pool, lots of extras! 4 Bedrooms 3 Baths 3,001SqFt MLS#5230255 Please contact Stacey Simmons 480-322-1189 Stacey.Simmons@bhhsaz.com $1,300,000 MORRISTOWN 1343 W Key Largo Ct GILBERT 10914 E Gelding Dr SCOTTSDALE 26510 N Paso Trail SCOTTSDALE 7302 E Vista Dr SCOTTSDALE SOLD!
YOUR HOME MAY BE IN ARIZONA. YOUR BUYER MAY NOT.
OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer.
When working with a Berkshire Hathaway HomeServices Arizona Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.
ALWAYS KNOW WHO’S LOOKING AT YOUR PROPERTY
COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area
• How many times your property was presented on search results to prospective buyers
The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:
• Included in search results
• Viewed in the one property-per-page view
• Saved in a prospective buyer’s online portfolio
REAL-T ME MARKET REPORT FOR 3236 E MARYWOOD DR ORANGE CA 92867 POTENTIAL BUYERS ACTIVELY SEARCHING BETWEEN $746,000 AND $1,520,000 IN THE LAST 90 DAYS. HERE ARE A FEW OF THEIR PROFILES: 30 Buyer D: 4897430 $500 000 - $1 000 000 3 Beds 2 0 Ba hs P d d by C P p Buyer D: 4897438 $500 000 - $1 000 000 3 Beds 2 0 Ba hs P d d C P Buyer ID 4897439 $500 000 - $1 000 000 3 Beds 2 0 Ba hs P d b C P p Buyer D: 4897444 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs y Ca o n a P oper es Buyer D: 4897445 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs Ca o n a Pro Buyer ID 4897451 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs Ca o n a P ope e Buyer D: 4897547 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs P ded by Ca o n a P oper es Buyer D: 4897595 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs P o ded Ca o n a Pro Buyer ID 4897596 $500 000 - $1 000 000 3+ Beds 2 0+ Ba hs P ov ed b Ca o n a P ope e Shar ee Dunn Sa es Assoc a e 22800 Sav Ranch Pkwy Su e 100 Y b L d CA 92887 Ph 714 396-1617 s ha eedunn ea or@gm a com REAL-T ME MARKET REPORT FOR 2284 S PEBBLE BEACH DR PALM SPRINGS CA 92264 Real-Time Valuations Using Pub ic Da a $548,295 Range: $520 880 o $575 710 Ze ma e F om $694,000 Range: $562 140 o $825 860 Powe ed by $598,167 Range: $520 405 o $675 929 Powe ed by Maria Hi REALTOR® 22601 O d Cana Road Yorba L nda CA 92887 Phone (714) 476-2569 m a a h @bhhscaprope y com
95%
OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME.
#1 IN RESIDENTIAL REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICES ARIZONA PROPERTIES
SYNDICATES TO OVER 1,000+ WEBSITES
ONLINE HOME SEARCH
BHHSAZ.COM & MOBILE APP
BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.
Our website is mobile friendly. Buyers and Sellers can enter BHHSAZ.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Arizona Properties agent or the latest property information!
CREATING BUZZ AROUND YOUR HOME
WE PUT SOCIAL MEDIA TO WORK FOR YOU
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
OUR DIGITAL ADVERTISING PROGRAM
Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.
Consistent Retargeting Digital Marketing
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
POWERED BY
THE PERFECT INTERNATIONAL PARTNER
WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE
WE SELL YOUR HOME TO THE WORLD
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
DID YOU KNOW?
• Foreign buyers purchased $153.0 billion of U.S. residential property from 2016-2017
• Foreign buyers typically purchase more expensive properties
• China remained as the top origin of foreign buyers, followed by Canada, and UK
Source: The National Association of REALTORS ® 2017 Profile of International Activity in U.S. Residential Real Estate
THE #1 CHINESE INTERNATIONAL PROPERTY PORTAL, WITH 90 MILLION CHINESE SEARCH FOR PROPERTY EACH MONTH Juwai.com DID YOU KNOW? 73% have an ipad are online every day 91% 61% have an iphone REAL ESTATE VIDEOS SOCIAL NETWORKING MOBILE MESSAGING MICROBLOG realestate.com Sources: Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014" High-net-worth Chinese say internet is their preferred source of information. China has more internet users than any other country. 90 million Chinese search for property each month. JUWAI.COM
CHINESE EXPOSURE: ANJUKE & WECHAT
CHINESE MOBILE APP: ANJUKE
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.
In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
CHINESE SOCIAL MEDIA PLATFORM: WECHAT
Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
HOME SERVICES THAT MOVE YOU
When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in.
The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.
Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.
RENOVATION PROJECTS
• New flooring
• New countertops
• Kitchen improvements
COSMETIC UPDATES
• New flooring
• New countertops
• Kitchen improvements
ELITE SERVICES
• Painting
• Professional staging
• Decluttering
AND MUCH MORE!
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
KEY MARKET FACTORS
HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
We Can’t
• Price
• Condition of your home
• Terms offered
• Location
• Competition
• Market
There are 4 major factors in selling your home: Price
Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
| Marketing | Terms | Effective Transaction Management
We Can Control:
Control:
92% -10% 80% -5% 60% Fair Market Value Timing Your Home Sale Weeks 1 2 3 4 5 6 7 Activity 30% +5% 2% +10% Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property
Conditions
WHERE BUYERS COME FROM
TOUCHING HEARTS IMPROVING LIVES
THE CHARITABLE FOUNDATION
AGENT COMMUNITY OUTREACH
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
©2023 BHH A liates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway a liate, and a franchisee of BHH A liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway a liate. Equal Housing Opportunity. Peggy Sala | REALTOR® Luxury & Relocation Certified Senior Real Estate & Downsizing Specialist 480.450.7229 Peggy@SalaHomeTeam.com
