TABLE OF CONTENTS CONVENTION INFORMATION AGENDA
2
ATTENDEE INFORMATION
5
EXHIBITOR SHOWCASE
7
GENERAL SESSIONS
9
NETWORKING EVENTS
10
PRE-CONVENTION MEETINGS
12
PRE-CONVENTION TRAINING
13
AWARDS & RECOGNITION BERKSHIRE ELITE CIRCLE, TEN-K CLUB, TOP 10 OFFICES & TOP FIVE COMMERCIAL COMPANIES
15
LEGEND WINNERS, TOP 25 AGENTS & TEAMS, SUNSHINE KIDS, TOP 10 CONTRIBUTORS
15
AWARD WINNER PHOTO OPPORTUNITY
15
AWARD WINNER NETWORKING RECEPTION
16
COMMERCIAL AWARD WINNER RECEPTION
16
SPEAKERS KEYNOTE SPEAKERS & ENTERTAINERS
17
UNIVERSITY/COMMERCIAL SESSION SPEAKERS
19
PANELISTS/SPOTLIGHT SPEAKERS
28
UNIVERSITY SESSIONS UNIVERSITY SESSION DESCRIPTIONS
39
COMMERCIAL SESSIONS COMMERCIAL SESSION DESCRIPTIONS
56
EXHIBITOR SHOWCASE LIST OF EXHIBITING COMPANIES
61
EXHIBIT HALL MAP
62
CONVENTION CENTER (KICC) MAP
79
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AGENDA SATURDAY, MARCH 12 START TIME END TIME
FUNCTION
VENUE: LOCATION — LEVEL
COVID Pre-Check / Rapid Testing
Hall C–E, Foyer, Upper Concourse
Registration & Sunshine Kids Reserved Seating Ticket Sales/Pick–Up
Hall C–E, Upper Concourse
10:00 AM – 5:00 PM
Connections Housing Hospitality Desk
Jefferson St. Foyer, Main Concourse
10:00 AM – 5:00 PM
Louisville Tourism Hospitality Desk
Jefferson St. Foyer, Main Concourse
10:00 AM – 5:00 PM 10:00 AM – 5:00 PM
SUNDAY,
MARCH 13
7:00 AM – 4:00 PM
Connections Housing Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 4:00 PM
Louisville Tourism Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 7:00 PM
COVID Pre-Check / Rapid Testing
Hall C–E, Foyer, Upper Concourse
Registration & Sunshine Kids Reserved Seating Ticket Sales/Pick–Up
Hall C–E, Upper Concourse
Berkshire Hathaway HomeServices Certified New Home Specialist™ & Residential Construction Certified™ Designation Courses**
Omni –Commonwealth 6, Level 2
7:00 AM – 7:00 PM 8:00 AM – 12:00 PM
8:30 AM – 10:00 AM Berkshire Elite Circle Broker Group Meeting* (Breakfast at 8:00 AM) 8:30 AM – 12:00 PM
Training Forum for Manager & Agent Coaches*
Omni – Commonwealth 5, Level 2 Omni – Olmstead 4, Level 2
8:30 AM – 3:00 PM Referral–Relocation Leader Meeting* (Boxed Lunch at 12 PM)
Omni – Olmstead 5–7, Level 2
9:00 AM – 12:00 PM Genesis Broker Group Meeting* (Breakfast at 8:30 AM)
Omni – Commonwealth 1–3, Level 2
9:00 AM – 12:00 PM Marketing Forum* (Breakfast at 8:30 AM) (Breakfast at 8:30 AM) (Boxed Lunch at 12 PM)
Omni – Olmstead 1–3, Level 2
10:00 AM – 12:00 PM
Berkshire Elite Circle Broker Group 1 Meeting*
Omni – Commonwealth 8, Level 2
10:00 AM – 12:00 PM
Berkshire Elite Circle Broker Group 2 Meeting*
Omni – Commonwealth 7, Level 2
12:00 PM – 1:30 PM
Broker Group Lunch*
Omni – Commonwealth 4–5, Level 2
1:00 PM – 3:00 PM
Military & Veterans Networking Group *
Omni – 2nd Street Foyer Level 2
Residential Remodeling Specialist™ & Residential Construction Certified™ Designation Courses**
Omni – Commonwealth 6, Level 2
1:00 PM – 4:00 PM
Training Forum for Franchise Trainers *
Omni – Olmstead 4, Level 2
2:00 PM – 4:00 PM
LAUNCH Meet–Up *
Omni – Library Bar, Level 1
Networking Exhibitor Reception Sponsored by Xpressdocs
Hall C–E, Upper Concourse
1:00 PM – 3:00 PM
4:00 PM – 7:00 PM
AGENDA SUNDAY, MARCH 13
- CONTINUED
4:00 PM – 7:00 PM
“Hatitude” by Kentucky Derby Museum **
Hall C–E, Upper Concourse
4:00 PM – 7:00 PM
Wishing Wall Benefitting the Sunshine Kids **
Hall C–E, Upper Concourse
4:00 PM – 7:00 PM
Award Winner Photo Opportunity
Hall C–E, Upper Concourse
6:30 PM – 8:00 PM
REthink Council Networking Mixer*
Galt House – The Conservatory Bar
MONDAY,
MARCH 14
7:00 AM – 4:00 PM
Connections Housing Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 4:00 PM
Louisville Tourism Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 5:30 PM
COVID Pre-Check / Rapid Testing
Hall C–E, Foyer, Upper Concourse
7:00 AM – 5:30 PM
Registration & Sunshine Kids Reserved Seating Ticket Sales/Pick–Up
Hall C–E, Upper Concourse
7:45 AM – 8:15 AM
Award Winner Check–In (See registration materials for details)
Hall AB Foyer, Meeting Location 1
Coffee Break
Hall AB Foyer, Upper Concourse
8:00 AM – 9:00 AM
9:00 AM – 11:30 AM General Session featuring Jade Simmons (Doors Open at 8:30 AM) Sponsored by American Home Shield
Hall AB, Upper Concourse
11:30 AM – 1:00 PM
Lunch Available for Purchase
Hall AB, Upper Concourse
11:30 PM – 1:00 PM
Award Winner Photo Opportunity
Hall C–E, Upper Concourse
11:30 AM – 5:30 PM
Exhibitor Showcase
Hall C–E, Upper Concourse
11:30 PM – 5:30 PM
“Hatitude” by Kentucky Derby Museum**
Hall C–E, Upper Concourse
11:30 PM – 5:30 PM
Wishing Wall Benefitting the Sunshine Kids**
Hall C–E, Upper Concourse
12:00 PM – 1:00 PM
Book Signing with Jade Simmons**
Hall C–E, Booth #136, UpperConcourse
1:00 PM – 2:00 PM
University Session #1
Various – See University Grid
1:00 PM – 4:00 PM
Commercial Sessions
Omni – Olmstead 1–3, Level 2
2:30 PM – 3:30 PM
University Session #2
Various – See University Grid
Networking Break Sponsored by BoomTown
Hall C–E, Upper Concourse
4:00 PM – 5:00 PM
University Session #3
Various – See University Grid
5:00 PM – 6:00 PM
Global Franchise Prosecco Networking Reception*
L030, Lower Concourse
7:00 PM – 9:00 PM
Luxury Collection Reception VIP Lounge @ REVEL Louisville*
Champions VIP Lounge, Churchill Downs
REVEL Louisville (Buses Depart from KICC at 6:30 PM) Sponsored in part by Rocket Mortgage & Constellation1
Churchill Downs
3:30 PM – 4:00 PM
7:00 PM – 10:00 PM
AGENDA TUESDAY, MARCH 15 7:00 AM – 4:00 PM
Connections Housing Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 4:00 PM
Louisville Tourism Hospitality Desk
Jefferson St. Foyer, Main Concourse
7:00 AM – 9:00 PM
COVID Pre-Check / Rapid Testing
Hall C–E, Foyer, Upper Concourse
Registration & Sunshine Kids Reserved Seating Ticket Sales/Pick–Up
Hall C–E, Upper Concourse
Award Winner Check–In: (See registration materials for details)
Hall AB Foyer, Meeting Location 1
Coffee Break
Hall AB, Foyer, Upper Concourse
General Session featuring Magie Cook (Doors Open at 8:30 AM)
Hall AB Upper Concourse
11:30 AM – 1:00 PM
Lunch Available for Purchase
Hall C–E, Upper Concourse
11:30 AM – 1:00 PM
Women Who Lead Networking Luncheon*
Hall C–E, Lower Concourse
11:30 AM – 1:00 PM
Award Winner Photo Opportunity
Hall C–E, Upper Concourse
11:30 AM – 4:00 PM
Exhibitor Showcase
Hall C–E, Upper Concourse
11:30 AM – 4:00 PM
Wishing Wall Benefitting the Sunshine Kids**
Hall C–E, Upper Concourse
12:00 PM – 1:00 PM
Book Signing with Magie Cook**
Hall C–E, Booth #136, Upper Concourse
1:00 PM – 2:00 PM
University Session #1
Various –See University Grid
1:00 PM – 3:15 PM
Commercial Sessions
Omni – Olmstead 1–3, Level 2
2:30 PM – 3:30 PM
University Session #2
Various –See University Grid
3:30 PM – 4:00 PM
Networking Break (Game Prize Drawing at 3:40 PM)
Hall C–E, Upper Concourse
Agent Mastermind Sessions (Chairman’s Circle, President’s Circle & Leading Edge Society Award Winners)
Omni– Commonwealth 1–3, Level 2
6:00 PM – 7:30 PM
Diversity & Inclusion Reception
Omni – Olmstead 4–7, Level 2
6:00 PM – 7:30 PM
Commercial Award Winner Reception*
Omni Olmstead 1–3, Level 2
6:30 PM – 8:00 PM
Award Winner Networking Reception* Sponsored by Adwerx
Frazier History Museum
9:00 PM – 10:30 PM
Sunshine Kids Benefit featuring Lenny Kravitz (Doors Open at 8:30 PM) Sponsored by HomeTeam Inspection Service
Hall AB, Upper Concourse
7:00 AM – 9:00 PM 7:45 AM – 8:15 AM 8:00 AM – 9:00 AM 9:00 AM – 11:30 AM
4:00 PM – 5:00 PM
Agenda subject to change. *By Invitation Only.
**Additional fees may apply.
All events take place at The Kentucky International Convention Center (KICC) unless otherwise noted.
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ATTENDEE INFORMATION ATTIRE
Networking Exhibitor Reception — Business/Business Casual General Sessions & University Sessions — Business/Business Casual REVEL Louisville — Smart Casual (Layers Suggested) The Sunshine Kids Benefit featuring Lenny Kravitz — Smart Casual
BEVERAGE COUPONS/DRINK TICKETS
For hosted evening events, we are providing a total of two (2) beverage coupons with Full and Social Registrations. Each coupon is valid for one (1) alcoholic, or two (2) non-alcoholic beverages served during the following events: Sunday, March 13 Networking Exhibitor Reception Monday, March 14 REVEL Louisville Tuesday, March 15 Sunshine Kids Benefit featuring Lenny Kravitz Lost coupons cannot be replaced, and unused coupons cannot be refunded or redeemed for cash. Both non-alcoholic drinks must be served at the same time.
CONNECTIONS HOUSING HOSPITALITY DESK
Our housing partner will be on-site to assist with any hotel reservation issues Saturday, March 12 Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
10:00 AM – 5:00 PM 7:00 AM – 4:00 PM 7:00 AM – 4:00 PM 7:00 AM – 4:00 PM Jefferson Street Foyer, Main Concourse
COVID PRE-CHECK / RAPID TESTING
All attendees will need to have their vaccination/testing status verified prior to picking up their event credentials at Registration. Once attendees have received their verification and picked up their event badge, they will not need to go through the pre-check/ testing line a second time. All attendees - both full and social - will need to pick up their own credentials. Please remember to bring your ID, as well as your proof of negative test / vaccination status. This may be a photo or pdf file. You do not need to bring your original vaccination card. Please note: If you choose to upload your documents through the automated system, it may take up to 12 hours to receive your verification email from InHouse Physicians. Saturday, March 12 Sunday, March 13 Monday, March 14 Tuesday, March 15
10:00 AM – 5:00 PM 7:00 AM – 7:00 PM 7:00 AM – 5:30 PM 7:00 AM – 9:00 PM
Location: Hall C-E Foyer, Upper Concourse
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EVENT BADGE TYPES & ACCESS
Your name badge is an important identifier that provides admission to scheduled Sales Convention 2022 events. Security will be strictly enforced, and your name badge will be required for access to all events. If your badge is lost, check with the Registration Desk. A $150 USD fee will be assessed to cover the cost of a replacement badge. Full Registration Badge Access Admission to all Sales Convention 2022 events EXCEPT for By Invitation Only events Social Events Badge Access Admission to all Sales Convention 2022 events EXCEPT for University Sessions and By Invitation Only events.
EVENT HASHTAGS
Share your experience! Don’t forget to tag your favorite photos when posting about Sales Convention. • #invalyouable • #bhhsevents • #BerkshireHathawayHomeServices
LOUISVILLE TOURISM HOSPITALITY DESK
Looking for recommendations for dinner? Maybe you’d like help reserving a Bourbon Trail tour. These local experts will help you get the most of your visit to Louisville. Saturday, March 12 Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
10:00 AM – 5:00 PM 7:00 AM – 4:00 PM 7:00 AM – 4:00 PM 7:00 AM – 4:00 PM Jefferson Street Foyer, Main Concourse
REGISTRATION & SUNSHINE KIDS RESERVED SEATING TICKET SALES/PICK-UP
Once attendees have had their vaccination or testing status confirmed, they will be directed to pick up their event registration badge and materials. Registration is also a great source for information throughout the event. In addition, this is where you can pick up or purchase reserved tickets. Thanks to your support, the reserved seating program continues to be a success! Make sure you stop by the Sunshine Kids counter to upgrade your seat for the Lenny Kravitz show, while supporting the Sunshine Kids Foundation. Only those with a Full or Social Registrations are eligible to purchase or utilize these reserved tickets. Tickets without an accompanying badge will not be honored. All attendees — both full and social — will need to pick up their own credentials. Please remember to bring your ID. Saturday, March 12 Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
10:00 AM – 5:00 PM 7:00 AM – 7:00 PM 7:00 AM – 5:30 PM 7:00 AM – 9:00 PM Hall C-E, Upper Concourse
WI-FI INFORMATION AT KICC Sponsored by homegenius
Complimentary Wi-Fi is available at the Kentucky International Convention Center (KICC). Wi-Fi Network: BHHS Password:salesconvention22
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EXHIBITOR SHOWCASE This section describes activities held within the Exhibitor Showcase in Hall C-E, Upper Concourse.
EXHIBITOR SHOWCASE
Share in the excitement at the Exhibitor Showcase where you’ll find all the right tools to help you prospect, plan, organize and discover what’s next and what works in your market. Check out products from all your favorite approved suppliers, along with offerings from new exhibitors. In addition to new tools and relationships, you’ll be able to purchase lunch, network and more. An Exhibitor map, as well as a list of exhibiting companies, is available in the Exhibitor Showcase section of the mobile app/on-site guide. Lunch is available for purchase in the Showcase on Monday and Tuesday from 11:30 AM – 1:00 PM, and networking breaks will take place 30 minutes prior to the last university session each day. Sunday, March 13 Monday, March 14 Tuesday, March 15
4:00 PM – 7:00 PM 11:30 AM – 5:30 PM 11:30 AM – 4:00 PM
Location:
Hall C-E, Upper Concourse
AWARD WINNER PHOTO OPPORTUNITY
A photographer will be on hand to provide a green screen, press-release-ready photo for all award winners in the Exhibitor Showcase. You must present the photo opportunity ticket from your registration packet to have your photo taken. You will receive a card with the website address where you will be able to download your photos following Sales Convention 2022. Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
4:00 PM – 7:00 PM 11:30 AM – 1:00 PM 11:30 AM – 1:00 PM Hall C-E, Upper Concourse
BERKSHIRE HATHAWAY HOMESERVICES BOOTH
Visit our booth, chat with our team and learn more about the products, services and programs available to Berkshire Hathaway HomeServices network members. Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
4:00 PM – 7:00 PM 11:30 AM – 5:30 PM 11:30 AM – 4:00 PM Hall C-E, Upper Concourse
BOOK SIGNINGS WITH OUR KEYNOTE SPEAKERS
Our keynote speakers will be available to sign copies of their books in the Exhibitor Showcase following General Session. The book-signing booth is located at booth number #136. Monday, March 14 12:00 PM – 1:00 PM Jade Simmons Tuesday, March 15 12:00 PM – 1:00 PM Magie Cook Location: Hall C-E, Upper Concourse
NETWORKING BREAKS
Enjoy an afternoon refreshment break on Monday and Tuesday afternoon in the Exhibitor Showcase. Monday, March 14 Tuesday, March 15
3:30 PM – 4:00 PM 3:30 PM – 4:00 PM
Location:
Hall C-E, Upper Concourse
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NETWORKING EXHIBITOR RECEPTION
Sponsored by Xpressdocs Sales Convention 2022 officially kicks off at our Welcome Networking Reception in the Exhibitor Showcase! Share in the excitement at the Exhibitor Showcase where you’ll find all the right tools to help you prospect, plan, organize and discover what’s next and what works in your market. Check out products from all your favorite approved suppliers, along with offerings from new exhibitors. Food is complimentary at this event. Beverage coupons or credit card payment accepted for drinks. Sunday, March 13
4:00 PM – 7:00 PM
Location:
Hall C-E, Upper Concourse
“HATITUDE” BY THE KENTUCKY DERBY MUSEUM
Create your custom chapeau for Monday evening’s REVEL Louisville event at Churchill Downs! Let the Derby experts from the Kentucky Derby Museum help you top off your derby inspired outfit for the REVEL Louisville Networking Event at Churchill Downs. Join the Derby Museum staff and create your very own personally designed Kentucky Derby hat or fascinator. We provide a range of hat styles for men and women ... big brimmed hats, small brimmed hats, fedoras, cowboys hats, fascinators, and more. We also provide ribbons, bows, flowers, feathers, staff assistance and all the fanfare - you provide the style! Scan the Hatitude flyer or use the link in the mobile app to pre-pay and skip the cashier line. Each hat is $25 USD. Sunday, March 13 4:00 PM – 7:00 PM Monday, March 14 11:30 AM – 5:30 PM Location: Hall C-E, Upper Concourse
LUNCH AVAILABLE FOR PURCHASE
Lunch will be available for purchase in the Exhibitor Showcase on Monday and Tuesday. Full menus are available in the mobile app. Please note: KICC does not accept cash payments. Cuisine options include: • Market Fresh Express • Americana – Bourbon BBQ • A Japanese Classic: Ramen Noodles • Munchies Of Mexico: Street Tacos • Mediterranean Medley – Gyros Monday, March 14 11:30 AM – 1:00 PM Tuesday, March 15 11:30 AM – 1:00 PM Location:
Hall C-E, Upper Concourse
MOBILE APP GAME
The Mobile App Game is back! Visit 18 key exhibitors for your chance to win one of several prizes. Here’s how to play: • Access the game through the Sales Convention 2022 mobile app • Mingle with exhibitors in the Exhibitor Showcase and uncover the 18 QR Game Codes and enter the code in the mobile app. • Once all 18 have been entered — so are you! You will be entered into a prize drawing to win one of our prizes donated by the participating companies. Please see the flyer in your registration packet for additional details. Sunday, March 13 4:00 PM – 7:00 PM Monday, March 14 11:30 AM – 5:30 PM Tuesday, March 15 11:30 AM – 1:00 PM Prize drawing: 3:40 PM — 3:55 PM Location: Hall C-E, Upper Concourse
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THE SUNSHINE KIDS FOUNDATION BOOTH
Stop by The Sunshine Kids Booth in the Exhibitor Showcase to learn more about their mission, meet the Spokes kids and find out about additional ways you can support The Sunshine Kids Foundation throughout the year and in your local area. Please note: The Sunshine Kids Reserved Seating Tickets cannot be purchased at their booth. Sunday, March 13 Monday, March 14 Tuesday, March 15 Location:
4:00 PM – 7:00 PM 11:30 AM – 5:30 PM 11:30 AM – 4:00 PM Hall C-E, Upper Concourse
WISHING WALL BENEFITTING THE SUNSHINE KIDS FOUNDATION
Attendees will have the opportunity to paint craft horseshoes with well wishes for the Sunshine Kids for a small donation. (Minimum of $5 USD.) Staff will be present with craft materials each day to support and hang these messages of hope. At the end of the program, these horseshoes will be sent to the Sunshine Kids charity. You can also use the link provided in the mobile app or on the Wishing Wall signs to donate to the Sunshine Kids Foundation (even if you don’t want a horseshoe!) Sunday, March 13 Monday, March 14 Tuesday, March 15
4:00 PM – 7:00 PM 11:30 AM – 5:30 PM 11:30 AM – 4:00 PM
Location:
Hall C-E, Upper Concourse
GENERAL SESSIONS Start each morning with our General Sessions that are designed to motivate and inspire you to be your best in 2022. Sunshine Kids Reserved Seating Tickets will be honored at all three sessions listed below. General seating will also be available. Please see the registration desk for details.
GENERAL SESSION — MONDAY, MARCH 14 Sponsored by American Home Shield Speakers:
Gino Blefari, Chairman, Berkshire Hathaway HomeServices Christy Budnick, Chief Executive Officer, Berkshire Hathaway HomeServices Jade Simmons, Keynote Speaker
Awards:
Top Five Commercial Companies Ten-K Club Top 10 Offices Berkshire Elite Circle
Time:
9:00 AM — 11:30 AM (Doors open 8:30 AM)
Location:
Hall AB, Upper Concourse
GENERAL SESSION — TUESDAY, MARCH 15 Speaker:
Magie Cook– Keynote Speaker
Awards: Time:
Legend 5, 10, 15, 20, 25 & 30-Year Winners Sunshine Kids Top 10 Contributors Top 25 Agents and Teams 9:00 AM — 11:30 AM (Doors open 8:30 AM)
Location:
Hall AB, Upper Concourse
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SUNSHINE KIDS BENEFIT FEATURING LENNY KRAVITZ — TUESDAY, MARCH 15 Sponsored by HomeTeam Inspection Services
Close out Sales Convention in Louisville with the one and only Lenny Kravitz! Beverage coupons or credit card payment accepted for drinks. Time: Location:
9:00 PM – 10:30 PM (Doors open 8:30 PM) Hall AB, Upper Concourse
NETWORKING EVENTS AWARD WINNER NETWORKING RECEPTION Sponsored by Adwerx
Chairman’s Circle Gold, Platinum and Diamond, Number One in Region, and Round Table award winners are invited to this special reception prior to the Sunshine Kids Benefit featuring Lenny Kravitz. Please check in at the desk just outside the main entrance of the Frazier History Museum. Please note, it is 10–15-minute walk between The Kentucky International Convention Center (KICC) and The Frazier Museum. There will be an ADA shuttle leaving from the 3rd Street Bus Loading area at the KICC for those attendees that may need to utilize that service beginning at 6:30 PM. You must have your event badge and the pass that can be found in your registration packet. The ticket admits you and (1) guest only. Strictly enforced. By Invitation Only. Tuesday, March 15
6:30 PM – 8:00 PM
Location:
Frazier History Museum
COMMERCIAL AWARD WINNER RECEPTION This networking opportunity for commercial sales professionals also provides an opportunity to recognize award winning achievements. By Invitation Only. Tuesday, March 15
6:00 PM – 7:30 PM
Location:
Omni — Olmstead 1-3
DIVERSITY & INCLUSION RECEPTION
We are proud of our professionals who represent or market to multicultural and LGBTQ+ audiences. Here is a chance to mingle with others and share your experiences and insight. Network with your peers and trade tips for success in working with clients in a variety of target markets. Open to network members who represent or market to multicultural and LGBTQ+ audiences. Tuesday, March 15
6:00 PM – 7:30 PM
Location:
Omni — Olmstead 4-7
GLOBAL FRANCHISE PROSECCO NETWORKING RECEPTION This networking session for our Global companies will be held at the KICC building. By Invitation Only Monday, March 14
5:00 PM – 6:00 PM
Location:
L030 — Lower Concourse
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LAUNCH MEET UP
This pre-convention event is an opportunity for our LAUNCH members attending Sales Convention to meet in person. By Invitation Only Sunday, March 13
2:00 PM – 4:00 PM
Location:
Omni — Library Bar
LUXURY COLLECTION RECEPTION VIP LOUNGE AT REVEL LOUISVILLE
Luxury Collection Specialists can enjoy this special VIP Lounge within Churchill Downs! Brought to you by our Luxury Collection Sponsors. Attendees should plan to utilize the REVEL transportation shuttles. Monday, March 14 Location:
7:00 PM – 9:00 PM Champion’s VIP Lounge at Churchill Downs
MILITARY & VETERANS NETWORKING GROUP
Attention all agents serving the military and veteran niche market, this networking event is for you! All former service members and members of a military family are also welcome. Don’t miss the chance to meet one another and use those great networking skills to make connections throughout our network. This ‘come and go’ event will also serve as an opportunity to connect with some of our Approved Suppliers such as Mutual of Omaha, Prosperity Mortgage, Armed Forces Insurance, HomeTeam Inspection Service and more! By Invitation Only Sunday, March 13 Location:
1:00 PM – 3:00 PM Omni – Second Street Foyer
NETWORKING BREAKS
Enjoy an afternoon refreshment break on Monday and Tuesday afternoon in the Exhibitor Showcase. Monday, March 14 Tuesday, March 15
3:30 PM – 4:00 PM Sponsored by BoomTown 3:30 PM – 4:00 PM
Location:
Hall C-E, Upper Concourse
NETWORKING EXHIBITOR RECEPTION Sponsored by Xpressdocs
Sales Convention 2022 officially kicks off at our Welcome Networking Reception in the Exhibitor Showcase! Share in the excitement at the Exhibitor Showcase where you’ll find all the right tools to help you prospect, plan, organize and discover what’s next and what works in your market. Check out products from all your favorite approved suppliers, along with offerings from new exhibitors. Food is complimentary at this event. Beverage coupons or credit card payment accepted for drinks. Sunday, March 13 Location:
4:00 PM – 7:00 PM Hall C-E, Upper Concourse
RETHINK COUNCIL NETWORKING MIXER
The REthink Mixer is a can’t-miss chance to mingle with Next-Generation real estate professionals and meet the members of the REthink Council, a group of top-producing agents and brokers selected from among the Berkshire Hathaway HomeServices network. By Invitation Only. Sunday, March 13 Location:
6:30 PM – 8:00 PM Galt House - The Conservatory
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REVEL LOUISVILLE
Sponsored in part by Rocket Mortgage & Constellation1 REVEL in Louisville will be a celebration like none other. We’re exclusively taking over Churchill Downs, the iconic home of the Kentucky Derby, and throwing the party of the year. We’ll have two live horse races, professional jockeys and a traditional parade of the horses in the plaza paddock. Enjoy authentic Southern cuisine and beverages, including the famous Kentucky Derby Mint Juleps. Food is complimentary at this event. Beverage coupons or credit card payment accepted for drinks. As you sip and stroll, you’ll be serenaded by the energetic sounds of a live dance band on the main stage and a bluegrass band playing toe-tapping tunes from the second-level food court. But wait … there’s more! Play Derbyinspired games, get an authentic, commemorative “Race Day Program” and snap photos at this Instagram-worthy legendary location. Don’t forget your event registration badge or your new hat by Hatitudes! Monday, March 14
7:00 PM – 10:00 PM (Transportation begins at 6:30 pm)
Buses to REVEL Louisville at Churchill Downs will depart from KICC beginning at 6:30 PM, and will run on a continuous loop throughout the event. Ride shares like Uber will also be allowed to drop attendees near the main gates at Churchill Downs.
WOMEN WHO LEAD NETWORKING LUNCHEON
This special event celebrates the milestones of the “Women Who Lead” series and toasts the leaders who have been instrumental to the creation and success of the show. Invited guests will get the opportunity to meet General Session speaker Magie Cook and hear about exciting events happening in 2022. By Invitation Only Tuesday, March 15 Location:
11:30 AM – 1:00 PM Hall C-E, Upper Concourse
PRE-CONVENTION MEETINGS BERKSHIRE ELITE CIRCLE GROUP MEETING
Participants from like-size Berkshire Hathaway HomeServices companies will gather together to share ideas and exchange best practices at these meetings, with the focus on strategies to grow their businesses. Continental breakfast is available 30 minutes prior to meeting start time. Luncheon to follow. By Invitation Only Please note: The Berkshire Elite Circle Group will meet together and then break into two groups for the second portion of the morning (between 10 AM and noon.) Sunday, March 13 Location:
8:30 AM – 12:00 PM Omni — Commonwealth 5
GENESIS BROKER GROUP MEETING
Participants from like-size Berkshire Hathaway HomeServices companies will gather together to share ideas and exchange best practices at these meetings, with the focus on strategies to grow their businesses. Continental breakfast is available 30 minutes prior to meeting start time. Luncheon to follow. By Invitation Only Sunday, March 13
9:00 AM – 12:00 PM
Location:
Omni — Commonwealth 1-3
BROKER GROUP LUNCH
Group luncheon for Broker Group meeting attendees. By Invitation Only Sunday, March 13 Location:
12:00 PM – 1:30 PM Omni — Commonwealth 4-5
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MARKETING FORUM
At this closed-door networking opportunity, marketing directors will have a chance to learn more about new products in development and share their own ideas and innovations. Continental breakfast is available 30 minutes prior to meeting start time. Boxed lunch provided. By Invitation Only. Sunday, March 13 Location:
9:00 AM – 12:00 PM Omni — Olmstead 1-3
REFERRAL-RELOCATION LEADER MEETING
Designed for Broker/Owners and Referral Leaders who specialize in the referral and relocation space, this interactive session will provide best-practices and idea sharing. Boxed lunch provided. By Invitation Only Sunday, March 13 Location:
8:30 AM – 04:00 PM Omni — Olmstead 5-7
TRAINING FORUM: MANAGERS AND AGENT COACHES
This year’s Training Forum will have a different format than in previous years. The morning session is specifically for franchisee managers and agent coaches to learn more about how to implement the Berkshire Hathway HomeServices Transform Group Coaching program. Due to limited space this session will be invitation only. Sunday, March 13 Location:
8:30 AM – 12:00 PM Omni — Olmstead 4
TRAINING FORUM: FRANCHISEE TRAINERS
This year’s Training Forum will have a different format than in previous years. The afternoon session features Matthew Ferrara sharing the latest interactive training techniques, and is specifically for our network trainers, including Company Designated Trainers (CDT), Certified Career Development Specialists (CCDS), and brokerage leaders responsible for training. Due to limited space this session will be invitation only. Sunday, March 13 Location:
1:00 PM – 4:00 PM Omni — Olmstead 4
PRE-CONVENTION TRAINING BERKSHIRE HATHAWAY HOMESERVICES CERTIFIED NEW HOME SPECIALIST™/ RESIDENTIAL CONSTRUCTION CERTIFIED™ DESIGNATION COURSES Separate registration required. Are you aware of the amazing new opportunities in new home sales today? An independent national study found CNHS/ RCC designated agents average $53,000 greater income per year! This is your opportunity to become a Certified New Home Specialist™ and work successfully with Builders, Developers, Home Buyers, Investors and More! Learn Secrets to MORE Listings, MORE Buyers and MORE Closed Transactions! In this special pre-conference session, Dennis Walsh, real estate’s residential construction and business development expert, gets you kick-started on your Berkshire Hathaway HomeServices CNHS designation training. Your registration includes the complete online CNHS and RCC courses, which you complete to earn your internationally recognized designations. Sunday, March 13 Location:
8:00 AM – 12:00 PM Omni — Commonwealth 6
CONVENTION INFORMATION
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RESIDENTIAL REMODELING SPECIALIST™ / RESIDENTIAL CONSTRUCTION CERTIFIED™ DESIGNATION COURSES Separate registration required.
Would you like to learn a powerful new approach to gain more listings? Become a Residential Remodeling Specialist™ to Build Greater Home Owner Relationships and Create New Listings and Sales Opportunities! With a massive aging housing stock, changing home ownership needs, and an unlimited need for home improvement guidance and resources, working as an RRS™ professional will absolutely build your business today — and long into the future! In this special pre-conference session, Dennis Walsh, real estate’s residential construction and business development expert, gets you kick-started on your Residential Remodeling Specialist™ designation training. Your registration includes the complete online RRS and RCC courses, which you complete to earn your internationally recognized designations Sunday, March 13 Location:
1:00 PM – 3:00 PM Omni — Commonwealth 6
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AWARDS & RECOGNITION CONVENTION INFORMATION
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AWARD WINNER CHECK-IN: BERKSHIRE ELITE CIRCLE, TEN-K CLUB, TOP 10 OFFICES & TOP FIVE COMMERCIAL COMPANIES PLEASE REFER TO THE CUSTOMIZED INFORMATION YOU RECEIVED IN YOUR WELCOME MATERIALS AT REGISTRATION. Certain categories will be recognized in a variety of ways. This means some people will not need to check-in the morning of their recognition segment, while other categories or parts of categories will need to check-in. Your registration materials will confirm if and when you need to check in, or if you can enjoy the awards segment with your respective companies. If you have been received the notice to check-in that morning, please come to the check-in station marked by the Yellow #1 sign at the time indicated in your materials. so that we may confirm your attendance and get you to your reserved seating before general session doors open. Monday, March 14
7:45 AM – 8:15 AM
Location:
Hall AB Foyer - Meeting Location 1
AWARD WINNER CHECK-IN: LEGEND WINNERS, TOP 25 AGENTS & TEAMS, SUNSHINE KIDS TOP 10 CONTRIBUTORS Certain categories will be recognized in a variety of ways. This means some people will not need to check-in the morning of their recognition segment, while other categories or parts of categories will need to check-in. Your registration materials will confirm if and when you need to check in, or if you can enjoy the awards segment with your respective companies.
If you have been received the notice to check-in that morning, please come to the check-in station marked by the Yellow #1 sign at the time indicated in your materials. so that we may confirm your attendance and get you to your reserved seating before general session doors open. Tuesday, March 15
7:45 AM – 8:15 AM
Location:
Hall AB Foyer - Meeting Location 1
AWARD WINNER PHOTO OPPORTUNITY
A photographer will be on hand to provide a green screen, press-release-ready photo for all award winners in the Exhibitor Showcase. You must present the photo opportunity ticket from your registration packet to have your photo taken. You will receive a card with the website address where you will be able to download your photos following Sales Convention 2022. Sunday, March 13 Monday, March 14 Tuesday, March 15
4:00 PM – 7:00 PM 11:30 AM – 1:00 PM 11:30 AM – 1:00 PM
Location:
Hall C-E, Upper Concourse
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AWARD WINNER NETWORKING RECEPTION Sponsored by Adwerx
Chairman’s Circle Gold, Platinum and Diamond, Number One in Region, and Round Table award winners are invited to this special reception prior to the Sunshine Kids Benefit featuring Lenny Kravitz. Please check in at the desk just outside the main entrance of the Frazier History Museum. Please note, it is 10–15-minute walk between The Kentucky International Convention Center (KICC) and The Frazier Museum. There will be an ADA shuttle leaving from the 3rd Street Bus Loading area at the KICC for those attendees that may need to utilize that service beginning at 6:30 PM. You must have your event badge and the pass that can be found in your registration packet. The ticket admits you and (1) guest only. Strictly enforced. By Invitation Only. Tuesday, March 15
6:30 PM – 8:00 PM
Location:
Frazier History Museum
COMMERCIAL AWARD WINNER RECEPTION
This networking opportunity for commercial sales professionals also provides an opportunity to recognize award winning achievements. By Invitation Only. Tuesday, March 15
6:00 PM – 7:30 PM
Location:
Omni — Olmstead 1-3
SAV E THE DAT E
SUMMITCONFERENCE
THE BOSTON PARK PLAZA HOTEL, BOSTON, MA SEPTEMBER 11-13, 2022
SPEAKERS CONVENTION INFORMATION
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KEYNOTE SPEAKERS & ENTERTAINERS GINO BLEFARI
Gino Blefari is the CEO for HomeServices of America, (HSoA) the country’s largest residential real estate brokerage company based on transactions. He is also chairman of HSoA’s real estate brokerage franchise network operations including HSF Affiliates LLC and brokerage networks Berkshire Hathaway HomeServices and Real Living Real Estate. Blefari joined the HomeServices of America family from Silicon Valley, California-based Intero Real Estate Services, Inc., which he founded in 2002 and served as president and CEO until 2014. Under his direction, Intero became one of the fastest organically growing companies in the history of real estate. Berkshire Hathaway HomeServices has accelerated network growth and achieved franchise sales records under his leadership as well. Named in the top 20 of the Swanepoel Power 200 list of the most powerful people in residential real estate and also named to the RISMedia Real Estate Newsmakers Real Estate Hall of Fame, Gino is a respected member of the Mike Ferry Organization’s Leadership Hall of Fame, among other honors. With his passion for mentoring, Blefari continues to share his cornerstones of success with fellow real estate professionals and companies. General Session featuring Jade Simmons; GET THE LIFE BY THE PLAN YOU DESIGN
CHRISTY BUDNICK
Christy Budnick serves as CEO of Berkshire Hathaway HomeServices, a global residential real estate brokerage franchise network. In her role, Budnick oversees the global real estate brokerage franchise network which is made up of more than 50,000 real estate professionals and nearly 1,500 offices throughout the U.S., Canada, Mexico, Europe, the Middle East and India. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Budnick is listed amongst the Swanepoel Power 200 (SP 200), ranking one of the 200 most powerful and influential executives and leaders in the residential real estate brokerage industry. General Session featuring Jade Simmons; Commercial Opening General Session
MAGIE COOK
Magie, (birth name, Magdalena De La Cruz Cook-Garcia) was born in an orphanage in Mexico. She grew up in poverty along with 68 brothers and sisters. She missed her opportunity to play basketball for the Mexican National Team because she broke her collarbone. Shortly after, she immigrated to the U.S. on a basketball scholarship at the University of Charleston in West Virginia. After obtaining her college degree, and not being able to find a job, Cook became homeless and lived on the streets during a particularly snowy winter. When someone recognized her on the street, she was given a place to stay. A few weeks later, she entered a Fresh Salsa competition for the State of West Virginia and won unanimously. At this event, a man gave her $800 to start her business. Not knowing anything about business but filled with perseverance, she created Maggie’s All-Natural Fresh Salsa’s Dips, a company that grew into a multi-million-dollar business within four years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. At the height of its success in 2015, Maggie’s Salsa sold to Campbell’s Soup. After launching a successful business career, Cook returned to Mexico and rescued 31 orphaned children from a drug cartel. She started a movement with her mission to solve the generational problem of human trafficking. In 2019, she began working with the Hollywood Dreams International Film Festival to make a feature film about her story. General Session featuring Magie Cook
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KEYNOTE SPEAKERS & ENTERTAINERS LENNY KRAVITZ
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race and class over the course of a 20-year musical career. Reveling in the soul, rock and funk influences the ‘60s and ‘70s, the writer, producer and multi-instrumentalist has won four consecutive Grammy® Awards, as well as set a record for the most wins in the “Best Male Rock Vocal Performance” category. In addition to his eleven studio albums, which have sold 40 million worldwide, this multidimensional artist has segued into film, appearing as Cinna in the box-office hits, The Hunger Games and The Hunger Games: Catching Fire. Kravitz can also be seen in the critically acclaimed films Precious and The Butler. His creative firm, Kravitz Design Inc. touts an impressive portfolio of noteworthy ventures, with a range that includes hotel properties, condominium projects, private residences, and high-end legendary brands like Rolex, Leica and Dom Perignon. He also the author of Flash, a book which showcases unique rock photography. His recent memoir, Let Love Rule, landed him on The New York Times’ Best Seller List. Sunshine Kids Benefit featuring Lenny Kravitz
JADE SIMMONS
Jade Simmons is a world-class concert artist who has been called a “musical force of nature” (Yamaha Music) with an “uncanny ability to connect with the sounds of today” (Seattle Times). Simmons is also the CEO of Jade Media Global, a revolutionary live experience and global content distribution company specializing in 360o personal development and strategic transformation. A graduate of Northwestern and Rice Universities, Simmons has performed at world-renowned concert halls including the White House, the U.S. Supreme Court, the Chicago Sinfonietta in Symphony Hall, New York’s Town Hall, Detroit Institute of Arts and more. She has been named one of the Best of South By Southwest and has also received the Sphinx Organization’s Medal of Excellence in a concert held at the U.S. Supreme Court and hosted by Justice Sonia Sotomayor. And in addition to playing at the highest court in the land, Simmons was also the first New Music/New Places fellow for the prestigious Concert Artist Guild, and the original face of the legendary Van Cliburn International Piano competition’s webcast. She’s the beloved voice of Decomposed, the critically-acclaimed American Public Media podcast that turned classic music storytelling on its head. The show has been heralded in Time, Esquire, Indie Wire, and BBC America. Nicknamed “Classical Music’s #1 Maverick,” her electrifying, genrebending concert adventures span Rachmaninoff all the way to rap and include virtuoso storytelling, uncommon insights, and boundless inspiration. Today, Jade’s experiences not only delight concert audiences, but her dazzling, high-impact presentations are fast becoming the go-to fuel for organizations looking to reconnect their people to greater purpose, inspire seismic shifts in mindset, and activate their teams and leaders to instantly start living more consequential lives of impact. General Session featuring Jade Simmons
SPEAKERS
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS TRACEY BALDWIN
Tracey Baldwin is currently the Senior Vice President of Luxury Lifestyle Media Sales at The Wall Street Journal overseeing sales and marketing for key categories including real estate, consumer, and luxury sectors. Tracey’s extensive knowledge of the luxury audience has resulted in delivering innovative solutions and developing strategic partnerships with some of the most recognized luxury brands in the world. Prior to joining The Wall Street Journal, Tracey spent over 20 years at Condé Nast, working in various roles across the Condé Nast brand portfolio, most recently as Chief Industry Officer in the Automotive category. ADAPTING TO THE CHANGING CONSUMER
TY BENNETT
Ty Bennett was 21 years old when he and his brother Scott started a business in direct sales, which they built to over $20 million in annual revenue while still in their twenties. As a young entrepreneur, Ty continues to engage his team’s focus to grow sales. He has developed over 500 sales managers in 37 countries around the world. In his talks, Ty uses the power of influence and storytelling to provide audiences with tangible techniques that will increase their influence and impact as leaders and salespeople. With a natural ability to engage and empower others, Ty draws on his experience in the trenches to share real and tangible techniques about the principles of leadership that continue to create his success. The founder of Leadership Inc., who has been featured as one of the Top 40 Under 40, Ty is a young fresh voice providing interactive presentations that are engaging, dynamic and inspiring. THE POWER OF INFLUENCE; PARTNERSHIP IS THE NEW LEADERSHIP
DOHN BOWER
Dohn Bower has more than 30 years of experience in real estate and throughout his career has held various positions in real estate sales, brokerage management, corporate relocation, business consulting, curriculum development and real estate training. During his tenure at HSF Affiliates LLC, Dohn has written and overseen the creation of dozens of training courses and programs, training documents and videos. Dohn is adept in using multiple technologies to deliver training excellence whether onsite or online. Dohn is committed to providing quality training to help agents and brokers improve their skills and leverage the Berkshire Hathaway HomeServices tools to grow their business. AGENT MASTERMIND SESSION: CHAIRMAN’S CIRCLE GOLD & PLATINUM
JASON BRAFORD
Jason Braford is an accomplished real estate operator and leader with 25+ years of experience as an agent, broker, and owner. He has had the privilege of working with top executives and agents throughout the Berkshire Hathaway HomeServices network and has personally spent time with over 1,000 real estate companies over his career throughout the US. Jason currently serves as a Business Consultant, assisting network companies towards meeting their growth objectives. AGENT “BEST PRACTICES” SPOTLIGHT — ACCOUNTABILITY; AGENT “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY
SACHA BROSSEAU
Sacha Brosseau, the founder, and Chief Executive Officer of Berkshire Hathaway HomeServices Quebec, Sacha oversees the day-to-day operations of the firm while working on increasing the notoriety of the brand within the province. In his past executive roles, he has overseen initiatives that support a company’s growth and profitability while promoting an environment of collaboration and strong positive culture. With an extensive background in residential real estate, project sales, marketing, and corporate branding, he’s no stranger to understanding the professional needs of real estate brokers and their clients. Prior to bringing Berkshire Hathaway HomeServices to Quebec, he played a pivotal role in growing one of the province’s wellknown luxury real estate brands in the market. DRIVING NEW REVENUE WITH YOUR GLOBAL REFERRAL NETWORK; YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE CONTRIES — PANNEL
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS JIMMY BURGESS
Jimmy Burgess is the chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida. Jimmy says that he has the best job in the world. After selling over $500 million worth of real estate in his career, his job now is to wake up each morning and find ways to help their agents build the business of their dreams. He is an Inman contributing writer, host of The Real Estate Sales Podcast and an eternal optimist. HOW TO HAVE YOUR BEST YEAR EVER IN REAL ESTATE AND LIFE; WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED
SANDY CICCARELLA
Sandy Ciccarella is a Business Consulting Manager serving Berkshire Hathaway HomeServices franchisees nationwide. She is tasked with assisting our network members to continuously build and grow their companies. Sandy brought her sales and training background to real estate in 2008 joining her father’s Prudential Real Estate franchise. In 2009 she added Owner to her title. Focusing on agent development and technology growth she committed to increasing the knowledge base of their agents. As part of a group with 20 joint venture partners she contributed marketing, technology, and tools training for over 1000 agents on a regular basis. Sandy coordinated the transition to Berkshire Hathaway HomeServices for their franchise group and has been a brand ambassador from the start. These are some of the skills that she regularly shares with our network community. Previously Sandy worked as a leader in residential lending moving through the ranks to the position of Vice President for World Savings and then Wachovia. Helping people learn to use their mortgage as a financial planning tool was a unique approach in the industry and this strategy helped her build a group of raving fans who were both Realtors, buyers and Mortgage Brokers. BROKER “BEST PRACTICES” SPOTLIGHT — MINDSET; AGENT “BEST PRACTICES” SPOTLIGHT — RELATIONSHIPS
ALEX CRUZ
Alex Cruz (ABR, GRI, CNE, AHWD), is a multi-million-dollar producing REALTOR® for Berkshire Hathaway HomeServices Professional Realty in Ohio. A South Florida native, he successfully dedicated over a decade to retail management and business operations before relocating to Cleveland, Ohio, where he has brought his extensive sales and customer-centered experience to the world of real estate. Alex is an active member of various organizations. Prior to his current role as Director of Education and Member Services for the LGBTQ + Real Estate Alliance, he also served as their inaugural National Vice President. Alex is the Co-Chair of the newly formed Berkshire Hathaway HomeServices FoREver Pride Network. Additionally, he serves both as a Director for Ohio REALTORS® and as a member of their Diversity, Equity,& Inclusion Committee. He also serves on the Board of Directors for Plexus, the LGBTQ & Allied Business Chamber of Commerce for Northeast Ohio. Alex developed a continuing education (CE) approved course in the state of Ohio, designed to educate and assist real estate professionals in establishing effective working relationships with LGBTQ+ consumers. Currently, Alex is teaching an updated version of this course to numerous local and state associations and conferences both in person and virtually on behalf of the LGBTQ+ Real Estate Alliance. THE ABCS OF LGBTQ+ BUYERS & SELLERS — PANEL
ALLAN DALTON
Allan Dalton is senior vice president of Research and Development for Berkshire Hathaway Home Services and the former CEO of realtor.com. A former president and owner of a sixty-office brokerage, a member of the RISMedia Hall of Fame, and named by the National Association of REALTORS® as one of the industry’s 25 Most Influential Thought Leaders. Dalton is a former Boston Celtic draft choice who specializes in helping real estate agents and team leaders become more competitive and win. COMMUNICATION THAT CONSUMERS AND CLIENTS ABSOLUTELY ADORE AND WILL REMEMBER FOREVER!; HOW TO CONVERT YOUR DATABASE TO A CLIENT BASE IN 5 PRACTICAL STEPS
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS MICHAEL DOMINGUEZ
Michael Dominguez serves as the President & CEO for Associated Luxury Hotels International (ALHI). ALHI is a Global Sales Organization with a team of nearly 80 professionals located among 26 offices across North America and Europe, ALHI’s serves a membership group of hotels that are Independent Hotels & Independent Brands that are an exclusive luxury collection. Prior to joining ALHI, Michael served as Chief Sales Officer for MGM Resorts and over 30 years has worked with numerous independent and brand hotel operators. Michael is actively involved in leadership roles in the Meetings and Events Industry and currently serves on numerous industry leadership boards and is a Past Chairman of the International Board of Directors for MPI. Michael speaks in the industry often on topics of disruption, the state of the industry, the economy, behavioral lessons. Michael was recognized in M&C Magazines survey of top industry speakers and was an invited speaker at South by Southwest in 2018. THE NEED TO BE DECISIVELY INDECISIVE: UNDERSTANDING BEHAVIORAL CHANGES FOR THE REAL ESTATE INDUSTRY
NINA FABBRI
Nina Fabbri, Director of the Business Partnership Group at HomeServices of America. Nina has been in the Real Estate industry for over 17 years. She began her career in Real Estate as a Sales Associate and went on to own a Real Estate Brokerage in the exclusive luxury market of Fisher Island. Today, she utilizes her background in the industry to develop the portfolio of Approved Providers within the XCEED program. WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED
MATTHEW FERRARA
Matthew Ferrara has a degree in philosophy, is a photographer, writer and professional speaker. He has spent the last 28 years traveling the world teaching others how to grow their careers and lives through creativity, innovation and leadership. Matthew’s journey began with talk radio and shifted into real estate sales and training in 1991, and has included owning a training firm, call center, online learning portal and an executive mentoring firm. Matthew is an advisor to organizations in 49 states and 16 countries. Matthew’s work draws connections between many disciplines such as business, innovation, marketing and technology that combine into unique insights about growth and modern markets. His perspectives include roles as a salesperson, CEO, entrepreneur, artist and cancer survivor from which he has developed an inspiring message about the importance of doing good work with our lives. On his journey, Matthew attended Phillips Academy Andover, went to school in Bologna, Italy, earned degrees in philosophy and economics, moved from Boston to Las Vegas and has flown enough miles to visit the moon and back over five times. He has delivered keynotes at conferences and hosted retreats around the world, has been translated into eight languages and his photographs are periodically auctioned for charities and good causes. You can learn more about Matthew at matthewferrara.com. GLOBAL TRAINING WORKSHOP; RELATIONSHIP SELLING — PART I; RELATIONSHIP SELLING — PART II
MIKE FIELDS
Mike Fields, Managing Director of Commercial Real Estate for HomeServices of America is a graduate of the U.S. Merchant Marine Academy and a 38-year seasoned commercial real estate professional, experienced in the development and implementation of short and long range strategic plans for real estate portfolios. Mike was formerly the managing partner in the Southeast Region for one of the world’s largest brokerage firms as well as the managing director of ORION Commercial Services, LLC, the company that powers the commercial technology platforms for the Berkshire Hathaway HomeServices brand. COMMERCIAL OPENING GENERAL SESSION; COMMERCIAL SESSION II: COMMERCIAL REAL ESTATE Q&A
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS MIKE GALLEGOS
Mike Gallegos has more than 19 years of commercial real estate experience. He is respected as an influential leader who creates culture, produces results, and fuels growth. Mike has more than a decade of experience coaching brokers and management at some of the nation’s largest companies. In his role as a Chief Operating Officer at The Massimo Group, Mike leverages his mix of strategic, sales, operations, and analytical expertise while aligning individual team talents with organizational objectives. Mike was selected by GlobeSt.Com/Real Estate Forum Magazine as one of the industry’s “Best Bosses” for 2020. Mike holds a B.A. from the University of Southern California, a CCIM designation, MCR designation, and is currently working on an Executive Master of Leadership degree from the University of Southern California. He’s known for his positive attitude and ability to recruit, train, and coach top performers. COMMERCIAL SESSION I: AVATAR – DEFINE YOUR IDEAL CLIENT; COMMERCIAL SESSION II: VALUE PROPOSITION
SUE GIARDINO
Sue Giardino is a Director for Referral Channel Development at Berkshire Hathaway HomeServices. With more than 25 years of industry experience in both relocation and real estate, Sue is passionate about driving opportunity, advocacy, and performance. Sue is keenly focused on providing support to both internal and external customers including relocation management companies, affinity referral resources, network members, and the Franchise Sales and Business Consulting teams of HSF Affiliates LLC. She has been a member of the Worldwide Employee Relocation Council (Worldwide ERG) since 1994 and holds the Corporate Mobility Specialist® designation. POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL — PANEL
HEATHER HANSEN
Heather Hansen is the CEO of Advocate to Win, where she and her team help their clients master her five core competencies of an advocate. For over 20 years, Heather has been a medical malpractice defense attorney, helping her clients and witnesses take complex medical issues, overcome the curse of knowledge, and explain things to juries in ways that help them win. She has won numerous honors for her trial work, including being inducted as a Fellow in the American College of Trial Lawyers and consistently being named one of the Top 50 Female Lawyers in Pennsylvania. Heather has a degree in psychology and is a certified mediator through the Pepperdine University School of Law mediation program. She coaches female leaders on how to advocate for themselves and their ideas and works with corporate clients to teach leaders how to advocate effectively. She has presented to audiences in Kuwait, Ireland, Mexico, and across the United States and has taught at Villanova School of Law, Hastings Law, Berkeley Law, Stanford Law, and University of Pennsylvania Law School. She’s contributed to two medical textbooks and multiple peer-reviewed articles on medicine and the law. Heather is the author of The Elegant Warrior-How to Win Life’s Trials Without Losing Yourself which Publishers Weekly calls a “template for achieving personal and career goals” and has appeared on CNN, NBC, CBS News, Fox News Channel, and Fox Business. She is also an anchor at The Law and Crime Network, and a frequent contributor to Good Day Philadelphia. She’s the host of The Elegant Warrior podcast which is consistently ranked in the top 200 of all career podcasts on iTunes. Her latest book is titled, Advocate to Win-10 Tools to Ask for What You Want and Get It. ADVOCATE TO WIN: USE THE TOOLS OF A TRIAL ATTORNEY TO GET WHAT YOU WANT
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS KATHLEEN HUNT
Kathleen Hunt has been serving as a Business Consultant for Berkshire Hathaway HomeServices franchisees in the eastern U.S. since June 2019. Previously, she was a Regional Director and Managing Broker at Coldwell Banker for ten years. As a Regional Director, Kathleen was responsible for providing direction and support to senior leadership and branch managers in the Eastern Region of the company which consisted of hundreds of offices and over 25,000 sales associates. Her focus was management coaching, mergers and acquisitions, sales associate benefits, and change management. Prior to being recruited by Coldwell Banker, Kathleen was a Managing Broker for Weichert, Realtors in Virginia. She opened a new office that was profitable in its first year of operation by focusing on agent productivity, recruiting, retention, and one-on-one coaching. She was later promoted to the Managing Broker of Weichert, Realtors flagship office outside Washington, DC. Before becoming a licensed Realtor, Kathleen served as an undercover officer in the Central Intelligence Agency in the Offices of Counterintelligence and Counter Terrorism. She served in foreign and domestic assignments and appeared on ’60 Minutes’, the Discovery Channel, and the History Channel on programs related to the CIA. AGENT MASTERMIND SESSION: CHAIRMAN’S CIRCLE DIAMOND
MICHAEL JALBERT
Michael Jalbert, EVP Global Business Development at Berkshire Hathaway HomeServices is responsible for the strategic and selective growth of the Berkshire Hathaway HomeServices network. Michael Jalbert has extensive real estate franchising and sales experience including previously serving as vice chairman and partner at ERA Europe, Inc. in Versailles, France, where he was responsible for explosive growth from 300 offices in five countries to 1,500 offices in 17 countries. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL; YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
MARK JEFFERS
Mark Jeffers is a veteran of 30+years in the real estate industry having consulted for large brands at Realogy and Berkshire Hathaway HomeServices, managed broker relationships for LendingTree.com, been the president of franchising and VP of business development for the largest broker in Michigan, managed a 120-agent real estate company and listed and sold real estate in his family’s business. Prior to real estate, Mark was in banking in lending, collections, and branch management. BROKER “BEST PRACTICES” SPOTLIGHT — THE BRAND; BROKER “BEST PRACTICES” SPOTLIGHT — ACCOUNTABILITY
SHERRI JOHNSON
Sherri Johnson is the premier, national leader offering world-class real estate keynote, consulting and coaching while delivering accelerated results. Sherri has a distinguished 20 plus years of experience as a top agent and executive of a top three, national independent brokerage. She has recruited, trained and coached thousands of agents and was responsible for leading over 750 real estate agents and over $1.7 billion in annual sales volume. Sherri is also the national speaker for the Secrets of Top Selling Agents Tour sponsored by Homes.com. Her relevant, real life and proven strategies coupled with her high energy produce immediate results and can triple your income regardless of current production. BUILD THE BENCH: CREATING AN INHOUSE LEADERSHIP MANAGEMENT PROGRAM; LEADERSHIP STRATEGIES FOR MANAGING & SCALING ELITE TEAMS; PERFORMANCE LEADERSHIP: COACH AGENTS TO DRIVE SALES FOR INCREASED RETENTION & RECRUITING; MINDSET SHIFT: HOW TO GENERATE 5 LISTINGS IN THE NEXT 30 DAYS
MELISSA KANDEL
Melissa Kandel is the founder/CEO of little word studio, a boutique content agency, and founder of Elite Content Collective. Previously, she was global director of PR, communications, and digital media for Berkshire Hathaway HomeServices. Clients of little word studio include top agents, teams, industry executives, multi-million-dollar startups and billion-dollar brands. She is a member of the Forbes Communications Council and was featured in Forbes 140+ times last year. Her writing has appeared on the cover of REAL ESTATE magazine, in Mortgage Women Magazine, Inc., and more. She holds a Masters in Journalism from Northwestern University and a B.A. from Columbia University. THE ART OF INFLUENCE — PART I: SOCIAL MEDIA MARKETING & CONTENT CREATION 101; THE ART OF INFLUENCE — PART II: ADVANCED SOCIAL MEDIA MARKETING & CONTENT CREATION
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS LARRY KENDALL
Larry Kendall is the author of Ninja Selling, a sales training system with over 80,000 graduates in the U.S., Canada, New Zealand and Spain. His book, Ninja Selling, was released in 2017 and became both an Amazon best seller and the #1 New Release in its first week. It received the Axiom Business Book Awards Gold Medal as the best new sales book for 2018. In 2020, Ninja Selling was voted by Inman News readers as the best sales book for the real estate industry. “THE ART OF RELATIONSHIP BUILDING” WITH NINJA SELLING,CREATING A HIGH-PERFORMANCE CULTURE
JOE KEOHANE
Joe Keohane is a veteran journalist who has worked as a top editor at Esquire, Entrepreneur, Medium, and Hemispheres. His writing — on everything from politics, to travel, to social science, business, and technology — has appeared in New York magazine, The Boston Globe, The New Yorker, Wired, Boston magazine, and The New Republic and many others. Born in the Boston area, he currently resides in New York City with his wife and daughter. The Power of Strangers: The Benefits of Connecting in a Suspicious World, is his first book. ALWAYS TALK TO STRANGERS
TRICIA KOBOS
Tricia Kobos is Manager, Business Consulting, serving Berkshire Hathaway HomeServices franchisees throughout the network to help them achieve their business and growth goals. Tricia joined Berkshire Hathaway HomeServices in May of 2017 and brings to her position a wealth of real estate experience as a licensed REALTOR®, broker/manager, and in franchise service, consultation, support, and training. Prior to joining HSF Affiliates, she served as Broker Associate and Director of Relocation for Gloria Nilson & Company Real Estate, a HomeServices of America brokerage. Before that, she served as Senior Vice President, Broker Services, for Coldwell Banker Real Estate Corp. BROKER “BEST PRACTICES” SPOTLIGHT — RELATIONSHIPS; BROKER “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY
STEVEN LADD
Steven Ladd is the Chief Financial Officer at Berkshire Hathaway HomeServices. He is a certified public accountant with 24 years’ experience in accounting and finance, 15 of which are in real estate brokerage and franchising. In his current role, Steve is responsible for financial reporting, budgeting, forecasting and financial analysis. He also oversees human resources and the operations teams related to brand compliance, facilities, procurement, and the Customer Success Team call center. Steve earned his bachelor’s degree in accounting from Rutgers, The State University of New Jersey. CFO FORUM – PART I: INDUSTRY UPDATE; CFO FORUM – PART II: ROUNDTABLE DISCUSSION; CFO FORUM – PART III: FIRESIDE CHAT
KATIE LANCE
Katie Lance is the founder of Katie Lance Consulting. Katie specializes in working with companies to help develop their social media and content strategy. Her signature group social media program, the #GetSocialSmartAcademy has received accolades from industry peers across the globe. Katie has consulted for companies such as RE/MAX International, DocuSign, Realtor.com, Mason McDuffie Mortgage and many others. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the chief strategist for Inman News. #GETSOCIALSMART: HOW TO HONE YOUR SOCIAL MEDIA STRATEGY POST-PANDEMIC; ZERO COST SOCIAL MEDIA MARKETING IDEAS
JANE LIPPMAN
Jane Lippman is a certified Harvard Leadership Coach and Executive Coach who leads the Leadership Academy Programs for Berkshire Hathaway HomeServices, which include recruitment and retention programs. She was a Tom Ferry Coach and has spent 20 years as both a top recruiting branch manager and real estate sales leader. She believes and advocates that working from the heart of contribution is the secret to a happy work-life and greater fulfillment. RECRUITMENT MADE EASY
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS JUSTIN MESSER
Justin Messer is Chief Operating Officer of Prosperity Home Mortgage, LLC. Justin’s 16 years of experience in mortgage banking, primarily in capital markets, has laid the groundwork for his current role at Prosperity. He works alongside the CEO to execute Prosperity’s vision for superior customer service within each business unit. Justin is leading the way in the drive to constantly improve processes, increase efficiencies, and create an industry leading mortgage company. CFO FORUM – PART I: INDUSTRY UPDATE
BILL PEARL
Bill Pearl has worn many hats in the real estate industry since 1995. He was “Rookie of the Year,” coowned a real estate franchise, which grew to three offices, and was awarded “Manager of the Year” for the state of Michigan with that franchise. He has flipped homes, owned rentals, held land contracts, represented developers of all shapes and sizes, grew a team to #1 in production for his market then converted that team to an independent brokerage that was later acquired by Berkshire Hathaway HomeServices Michigan Real Estate. At Michigan Real Estate, he became director of training, servicing 48 offices, 1,100+ agents and 238 support staff. His current job is to deliver training assets to fulfill the company’s mission statement of having the “Most Fulfilled and Profitable Agents in the Industry.” He accomplishes this goal by applying a very simple concept of being intentional every day, in every way. VISION SETTING — BLOW UP THE LID OF LIMITED THINKING
NEAL SCHAFFER
Neal Schaffer helps businesses grow through his uniquely innovative, data-driven, and digital-first approach to marketing. Author of four marketing books, including the definitive book on influencer marketing, “The Age of Influence,” Neal is a globally respected authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of digital and social media marketing strategy, influencer marketing, and social selling initiatives. Founder of the digital marketing consultancy POCA Social, Neal currently serves as a fractional GMO for several organizations. He has also taught executives at universities in Finland, Ireland, and the United States and spoken on four continents. LINKEDIN FOR REALTORS: LET’S GET THIS PARTY STARTED!; REIMAGINING YOUR SOCIAL MEDIA CONTENT FOR EXPONENTIALLY BETTER RESULTS
ALEX SEAVALL
Alex Seavall, Alex Seavall is Chief Financial Officer for HomeServices of America. In this role, Alex is responsible for the company’s strategic and financial planning and analysis, forecasting, budgeting, mergers and acquisitions, accounting, and financial reporting. In addition, he is responsible for evaluating new business lines and opportunities that would expand HomeServices’ offering of services. Prior to joining HomeServices in 2013, Alex was an audit manager with KPMG, LLP in Washington, D.C. and Auckland, New Zealand and Baker Tilly Virchow Krause, LLP in Minneapolis. He graduated from St. Cloud State University with a Bachelor of Science in accounting. CFO FORUM – PART I: INDUSTRY UPDATE
TERESA PALACIOS SMITH
Teresa Palacios Smith is Chief Diversity, Equity & Inclusion Officer for HomeServices of America, a Berkshire Hathaway affiliate which is one of the country’s premier providers of homeownership services, including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services. In her role, she oversees the organization’s commitment to employee and agent diversity programs. Teresa has over 20 years of real estate experience and is a frequent speaker and trainer at national events across the country. IMPLICIT BIAS: OVERCOMING BARRIERS TO FAIR HOUSING; INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY – PANEL; WOMEN WHO LEAD — PANEL
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS FRED TICHAUER
Fred Tichauer has been a real estate investor, agent, and broker for over four decades. He has helped many clients achieve the status of millionaire real estate investors and leaves a lasting legacy for future investors as an instructor and consultant to those who wish to follow his lead. PRACTICE WHAT YOU PREACH — BUILDING PERSONAL WEALTH THROUGH REAL ESTATE
DOUG TODD
Doug Todd is the Director of Commercial Real Estate at Berkshire Hathaway HomeServices Michigan Real Estate. Serving local/national clients since 2006 with Commercial Real Estate needs in Retail, Office, Light Industrial, Investment Properties, Development, Redevelopment, and Workout. A member of Michigan’s Commercial Board of REALTORS (CBOR) Board of Directors, Commercial Association of REALTORS® West Michigan (CARWM) ; Michigan Association OF REALTORS®, and the National Association of REALTORS®, Doug also brings his years of experience as a licensed Securities Broker/ Investment Advisor. COMMERCIAL SESSION I: BUILDING A CRE DIVISION WITH THE BERKSHIRE HATHAWAY HOMESERVICES “COMMERCIAL REAL ESTATE ADVISOR” DESIGNATION
GISELLE UGARTE
Giselle Ugarte is an online performance coach and the CEO of Action-Forward. She’s known for her content-accelerating keynotes and programming designed to help entrepreneurs with personal branding, social media messaging and being comfortable on camera. She approaches marketing from the lens of personal development, humanizing the ways we show up in business, online and especially off, with time and energy-saving tactics, captivating communication techniques and tangible boundary-setting tools. With a collective following of over 500,000 followers, Giselle has been recognized by TikTok as one of the Top 100 Women to Watch in 2021. She’s shared the stage with thought leaders like Brendon Burchard, Gary Vaynerchuk and others, and has been featured in AdWeek, Business Insider and Social Media Examiner for her innovative work. Previously, she was a LIVE television and radio host, writer and producer (Today, E!, Entertainment Tonight, ESPNU and others). (Ask her how her career accidentally started on YouTube.) She’s also a proud Latina (Spanglish was her first language) and USC Trojan. JUMP-START YOUR VIDEO MARKETING STRATEGY AND BECOME A LEAD GENERATION MACHINE IN 2022
MICHAEL UNIS
Michael Unis is a Manager with Global Network Training at Berkshire Hathaway HomeServices who works with network Sales Professionals and Leaders to provide exceptional experiences to their clients. After spending five years helping clients to sell or buy homes with the greatest peace of mind through a realtor they trust, Michael knows what truly drives the creation of an influential, recognizable, and revered referral-based business. It’s doing the right activities, masterfully, and consistently so that the clients you are helping trust both your guidance and advice. Michael has worked as an individual agent and as a team leader with Berkshire Hathaway HomeServices New Jersey Properties and holds a Real Estate License in both New Jersey and Maryland. Additionally, he earned an undergraduate degree in Applied Psychology from Ithaca College and a master’s degree in Educational Leadership, Management, and Policy from Seton Hall University. AGENT MASTERMIND SESSION: PRESIDENT’S CIRCLE
DENNIS WALSH
Dennis Walsh is recognized throughout the housing industry as a leading expert and innovator in all aspects of residential construction, renovation, new home sales, real estate marketing and business development. For over 30 years, he has been a featured speaker at major industry events and highly regarded as an educator and consultant to a who’s who of real estate’s largest and most successful organizations. Highly in demand as a speaker and consultant, Dennis is the author of the Berkshire Hathaway HomeServices Certified New Home Specialist™(CNHS) and Residential Construction Certified™ (RCC) courses, as well as the book Real Estate’s Best Kept Secret. Dennis and his wife Teresa were honored by RISMedia as Real Estate Newsmakers and Top Influencers to the industry. PRE-CONFERENCE TRAINING COURSES
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UNIVERSITY/COMMERCIAL SESSION SPEAKERS ROBERT WATSON
Robert Watson CRB, CIPS, is VP of Global Network Training for Berkshire Hathaway HomeServices. In this capacity, Watson is responsible for the development and delivery of training, agent coaching and educational programs for the network and leads a team of nine real estate training professionals. Watson’s real estate career has spanned sales, management, brokerage ownership and executive leadership. He was a multi-million-dollar sales award winner in the exclusive real estate markets of Georgetown, Washington D.C. and Orange County, CA. He also holds the Certified International Property Specialist designation from N.A.R. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL; YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
TERRY WATSON
Terry Watson provides ridiculously effective, easily implementable strategies ... WITHOUT boring you to tears. It’s proven that humor improves retention. The science behind it has to do with dopamine; humor activates the dopamine reward system, which stimulates goal-oriented motivation and long-term memory. In short: When you laugh, you learn. Terry brings clean humor and decades of expertise to his inspirational and customer experience presentations. His vibrant presentations are powerful, positive, funny and results-based. While you’re laughing, you will learn how to improve relationships with clients, step into the leadership role you know you’re capable of and work smarter ... not harder. EVOLVE OR EVAPORATE!™
AMANDA WERNICK
Amanda Wernick, a high performer in the real estate industry, Amanda has been a licensed Realtor since 2001. She has won various awards throughout her years as a Top Producer and is a certified Quantum Home Tour Trainer as well as an Effective Communications Trainer as a Business Consultant at Berkshire Hathaway HomeServices – she connects with network Brokers, managers and agents and works with them in growing their business with a focus on organic growth as well as production. As a trainer, she helps agents look at, and overcome, their own roadblocks with skill-set building activities that empower them to always expect the best from themselves. Currently, she is part of the faculty at the National Association of Realtors as a Certified International Property Specialist (CIPS) instructor. She is intuitive, smart, witty and if you’re an agent within the Berkshire Hathaway HomeServices network, she will motivate you to work in the International Arena. She is a firm believer that Real Estate is a relationship-based business and when we build our communities, the world becomes a better place. AGENT “BEST PRACTICES” SPOTLIGHT — MINDSET; AGENT “BEST PRACTICES” SPOTLIGHT — THE BRAND
SCOTT WRIGHT
Scott Wright is a partner at Real Trends Consulting, Inc. who has handled over 800 valuations and acquisitions in his work with RTC. He has a 25-year background in business analytics and financial analysis in the securities, telecommunications and real estate sectors. He earned degrees in Finance and Entrepreneurship/Small Business Management from the University of Colorado and continues to reside in Colorado with his family to this day. VALUATIONS AND M&A
KASSI XAMIS-ROBINSON
Kassi Xamis-Robinson is a Qualifying Broker affiliated with Berkshire Hathaway HomeServices New Mexico Properties. She is originally from the Midwest where she first got into real estate years ago. Kassi is the author and instructor for continuing education and training courses. TEAM LEAD GENERATING CONCEPT, BUILDING AND MANAGING FOR PENNIES ON THE DOLLAR; BE YOUR OWN LEAD GENERATING MACHINE FOR PENNIES ON THE DOLLAR
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PANELISTS/SPOTLIGHT SPEAKERS MICHELLE BENNETT is Vice President of Corporate Relocation at Berkshire Hathaway HomeServices Alliance Real Estate. Michelle manages all operations for the relocation department, including training agents, supervising referral assignments, and assisting in agent selections. Michelle works to make a very complex process as seamless and stress-free as possible for the relocating family, the relocation management companies and the corporate clients. Michelle has been in the relocation industry for 18 years and is a member of the Worldwide Employee Relocation Council; Relocation Director’s Council and St. Louis Employee Relocation Council. POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL – PANEL JIM BERNARD began his real estate career in 2005. James holds a BSc. in Economics and a minor is Real Estate Management from Virginia Tech University. James grew up in Lyford Cay and has deep rooted connections with the residents in the community and surrounding areas. His primary brokerage focus has always been in Lyford Cay and Old Fort Bay, and he has a proven track record for production. James was Top Producer at Bahamas Realty Ltd. in 2014, 2015, 2017 and 2018. James is also a licensed appraiser with over 15 years’ experience and is Chairman of the Bahamas Real Estate Association Appraisal Committee. He is currently one of the most educated and qualified appraisers in the country. James was on the Leadership Team and was Head of the Appraisal Department at Bahamas Realty Ltd. He then moved on in 2019 to further his career and open LX Bahamas Luxury Realty Group which transitioned to Berkshire Hathaway HomeServices Bahamas Real Estate on September 1, 2021. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL MARCUS BENUSSI
Berkshire Hathaway HomeServices MAGGI Properties Agency YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
MARTIN BIKHIT joined his father at his family’s business, Kay & Co, back in 1997. Together they
grew the business and became Managing Director in 2008. Fast forward to 2018 and business became the London affiliate of Berkshire Hathaway HomeServices. Since joining the network the business has acquired an additional brokerage and property management business, doubling their GCI. Martin specializes in advising clients on global prime and super prime real estate and heads up the company’s new construction advisory division. His passion for central London living makes him a regularly quoted expert in the national and global press and he is a former secretary of the central London branch of the National Association of Estate Agents (NAR equivalent in the UK). YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
DEEANN BOS is a fifth generation Montanan and a native of the Gallatin Valley. For ten years she owned and operated a travel agency, which was known for its customer service. DeeAnn was also co-owner of Elizabeth & Co., an upscale boutique for men and women in downtown Bozeman. Her business experiences have been built on the value of each customer. DeeAnn’s background in customer relationships are an asset in the real estate industry. She enjoys working with the public and has a great knowledge of the surrounding area. DeeAnn has been in the real estate business over seventeen years and continues to further her education. She has obtained her ABR, ASP, CRS and GRI and has been awarded the Berkshire Hathaway HomeServices Chairman’s Circle Platinum Award, ranking her in the top 1% of sales professionals in the country. DeeAnn and her husband own a large dairy farm and have two wonderful children. AGENT “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS
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PANELISTS/SPOTLIGHT SPEAKERS JAKE BREEN is a thrill-seeking family man. If he is not with his two girls, son Max, and wife or working, he will be racing down a mountain biking trail or doing back rolls on his wakeboard. Jake graduated with his MBA from Westminster College and got his undergraduate degree from the University of Utah in Communications and Spanish. Jake’s love and passion for market statistics are fundamental to the success of the team. He is a true market expert. He is known for his ability to organize numbers and statistics, which in turn allows for negotiating top dollar for your home. If you need to know how many homes sold in your neighborhood and what the average price was, Jake is your guy! AGENT “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY BEN CALHOON has 50+ years and three generations of family experience in the real estate business, I have learned from the best. My goal is to use that knowledge to provide you with incomparable service for all your real estate buying and selling needs. Our company has built a reputation based on honesty, integrity, and knowledge, which I believe are the pillars of customer service in Real Estate. I am a 30+ year resident of Central Ohio and received my bachelor’s degree from Ohio University. With 25 years of sales experience, I know that exceeding customer expectations is the key to success. I promise you knowledgeable and honest customer service backed by great leadership. Please contact me with any real estate questions you may have immediately. AGENT “BEST PRACTICES” SPOTLIGHT – MINDSET CARLA CLAUDIO
Berkshire Hathaway HomeServices Atlantic Portugal YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
GARY CONERLY is the Director of Client Advisement for HomeServices Relocation; a HomeServices
of America company. For the past 19 years Gary has helped prospects and clients develop or improve their employee relocation programs. Gary holds numerous relocation related accreditations and is a frequent speaker at HR webinars and conferences. Gary lived in South America for ten years and is fluent in Spanish. He currently lives in Jackson, Mississippi, with his wife and daughter. POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL – PANEL
KATHY CONNELLY has been in the real estate industry for over 35 years and with her current
company, Berkshire Hathaway HomeServices Georgia Properties for 28 years where she serves as a member of the Company’s executive leadership team. Kathy oversees management of the company’s corporate operations including agent licensure, legal compliance, relocation, property management, new business development, client relations, international destination services, e-business, and business partner relations such as home warranty and insurance. Kathy has earned the Senior Certified Relocation Professional (SCRP) and Global Mobility Specialist (GMS) designations and is a 3-time recipient of the distinguished service award from Worldwide ERC®. She was recently elected to serve as the Vice Chair – Talent Community on the board of directors for Worldwide ERC®. POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL – PANEL
TIFFANY CURRY is the Broker/Owner of Berkshire Hathaway HomeServices Tiffany Curry & Co., REALTORS® in Houston, Texas. A REThink Council alumnus, she ranks in the top 1% specializing in Global and Luxury real estate. A trailblazer, Curry is the first solely owned African American owner of a Berkshire Hathaway HomeServices franchise in the world and is the first woman owned Berkshire Hathaway HomeServices company in Houston. Her firm is built on innovation, a supportive environment and family feel that builds on relationships, collaboration, and expert service. Curry is the recipient of many top honors including the 2022 Swanepoel Power 200 WATCHLIST, Houston REALTOR® of the Year, GPT Houston Woman of the Year, Houston Business Journal 40 Under 40 and has been inducted into The National Civil Rights Hall of Fame in 2018. She is a supporter of The Sunshine Kids, Susan G. Komen and founder of #FURever MyHome. WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED — PANEL
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PANELISTS/SPOTLIGHT SPEAKERS ROBERT E. DAWSON is a Central Virginia native and has spent four decades excelling in real
estate, establishing a reputation as a well-respected and innovative agent. He earns his clients respect by working tirelessly on their behalf and always offering candid advice. They often describe him as detail-oriented, proactive, and fun to be around. His exceptionally loyal clientele, personal referrals and repeat business have been a part of a recipe that have helped him maintain top 1% rank of real estate agents locally by sales volume. He’s active within the Lynchburg, Virginia and National Associations of REALTORS®: 2016 LAR President, RPAC Hall of Fame Member, VR BOD Member, NAR Broker Involvement Council and NAR Diversity Committee. Outside of real estate, Robert takes pride in giving back and has worked closely with the United Way of Central Virginia’s Backpack Program, Lynchburg Humane Society, Miss Lynchburg Scholarship Foundation and the American Cancer Society and Alzheimer’s Association. THE ABCS OF LGBTQ+ BUYERS & SELLERS — PANEL
LAURIE DUEPNER was originally licensed in 2012. While running a business built mostly on referrals,
she has focused on sticking to the basics and providing an extremely high level of customer service. In 2017, Laurie expanded her business and began the Laurie Duepner Real Estate Group. As a recognized leader, Laurie was appointed as a member of the national Berkshire Hathaway HomeServices REThink Council, a member-driven think tank in the real estate industry focused on sustainable success for current and future real estate agents. Laurie is married with three children. She loves bringing them up in the area that she serves, as well as the community she was born and raised, St Charles County. AGENT “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY
DAN FORSMAN, President and CEO of Berkshire Hathaway HomeServices Georgia Properties, leads over 1,500 associates and 26 branch offices in Georgia. Dan’s passion for innovation and excellence continues. Under his leadership, the company leveraged the latest technology and the power of the Berkshire Hathaway brand to set record-breaking sales company wide and opened several additional branch offices to better serve rapidly growing areas in the Atlanta market. He is widely recognized by his peers as a strong leader and visionary within the real estate and the business community. Dan takes pride in the exemplary client services his team provide and is equally proud of their support of the company’s designated charity, The Sunshine Kids, an organization that helps children with cancer. The company has raised over $1.8 million for the Sunshine Kids Foundation and is honored to be in the top ten nationwide in donations. Dan recently celebrated his 35th professional anniversary and was inducted into the national RIS Media Hall of Fame. Forsman is recognized as one of Swanepoel Power 200’s Most Powerful People in Residential Real Estate and, also received the Industry Icon in Modern Luxury Interiors and Atlanta Magazine’s Real Estate Awards. Forsman has received numerous awards and accolades, including Most Admired CEO from the Atlanta Business Chronicle for several years in a row. BROKER “BEST PRACTICES” SPOTLIGHT — THE BRAND IAN GENGOS, originally from Australia, Ian lived and worked throughout Canada and the Caribbean for years before choosing to settle in Los Cabos, Mexico. With a formal education in Biology and Pharmacy, Ian’s career path over the years developed from medical and pharmaceutical sales to government relations and patient advocacy work, to marketing and sales management. Stimulated by challenge and opportunity, motivated by the need for a better work/lifestyle balance, and drawn to the weather and culture of Mexico, Ian opted to shift gears in 2004 and pursue his ambitions in the field of international real estate sales and marketing. Ian and his wife Michelle love spending time with their three children, travelling, exploring different cultures, food and wine, fitness and the outdoors, and visiting with good friends. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
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PANELISTS/SPOTLIGHT SPEAKERS DAVID GILL received his real estate license in 2012 after 18 years in the construction business and has
worked for Berkshire Hathaway HomeServices Calhoon Company, REALTORS® since 2014. Winner of the One, Five, and Ten Million Dollar awards with Columbus Realtors, he now leads The Gill Group, a small, four-person family team alongside his wife Jodee Gill. They have received the Chairman’s Circle Gold level award each of the last three years, ranking them in the top 2% of all Berkshire Hathaway HomeServices agents worldwide. David has been involved with several committees over the years at the local level with Columbus Realtors and has chaired both the Realtor Care Day Committee and the Leadership Academy Advisory Board. He is also a 2022 Director at the state level with the Ohio Association of Realtors. AGENT “BEST PRACTICES” SPOTLIGHT – MINDSET
CHRIS GORDY has a passion for service in the Yakima Valley. As a proud member of the Berkshire Hathaway HomeServices Central Washington Real Estate, Chris carries the values of integrity, hard work, and outstanding customer service into he does. Prior to his real estate career, he spent the last 14 years in sales and management across the valley from retail to helping the valley’s most vital resource, its agriculture. In 2010 he made the decision to serve his country and joined the United States Marines. This experience instilled in him the drive and commitment needed to ensure his team meets their goals. When he’s not making home ownership dreams come true for his clients, he enjoys spending time with his family and friends and enjoying the great outdoors the Yakima Valley has to offer. AGENT “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS CHERI GRIGSBY is the 2021 top sales agent at Berkshire Hathaway HomeServices Touchdown Home Pros Realty in Morgantown, West Virginia where she finished the year in the top 8% of all Realtors in the North Central West Virginia market. Cheri has earned the Realtor GRI, ABR and GREEN designations in her professional real estate career to provide an increased level of expertise to all of her clients. Her extensive knowledge of the WV marketplace and her local community are paramount to the success she has with her clientele. Cheri has volunteered with numerous community organizations and is a member of the Morgantown Board of Realtors, the WV Association of Realtors, and National Association of Realtors. She has been in professional sales for over 14 years, earning numerous national recognitions for her achievements. Prior to real estate, Cheri worked in the medical and pharmaceutical sales industry. She graduated from college in 2003 with a Bachelor of Science degree in Business Administrations with a specialization in Marketing and Management. Her experience and training bring excellent communication, negotiation, and organization skills to her work. Cheri is a wife and mother of two boys ages nine and eleven. When she is not assisting clients, she enjoys cheering on her boys at their sporting events and spending time with friends. AGENT “BEST PRACTICES” SPOTLIGHT – THE BRAND GREG GUNTER — who markets himself internationally as The Dream Pro — was the #2 Realtor nationwide by sales volume for Mexico’s largest real estate franchise when he opened the first and flagship office in Mexico for the Berkshire Hathaway HomeServices brand in the UNESCO World Heritage Site of San Miguel de Allende, a popular expat destination voted the #1 City in the World six times by Condé Nast Traveler and Travel & Leisure magazines. Originally trained as an architect, Greg holds an M.B.A. in real estate and finance and was a commercial retail developer most of his career, helping build projects like the Academy Awards’ venue, Hollywood & Highland in Los Angeles. As a Berkshire Hathaway HomeServices Luxury Collection Realtor and Broker, Greg is a Guild Member of the Institute for Luxury Home Marketing, also holding a C.I.P.S. designation, and was the only Realtor in Mexico to hold membership in the now-defunct Forbes Real Estate Council. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL HEIDI HARRIS uses a combination of award-winning marketing experience and good-old-fashioned
hard work to ensure clients have a positive experience worth talking about. Through precise planning and approved suppliers, Heidi is able to help expedite the process for her clients with local, trusted professionals. Backed by Berkshire Hathaway HomeServices York Simpson Underwood Realty, Heidi is known for her passion for life (jour de vivre, as the French call it) and it seeps through her life and work. She is passionate about negotiating and providing quality experiences for her clients. While she’s not hard at work, Heidi enjoys traveling and creating memories with her loved ones and shares that same passion and love for her husband, Chad, son Sawyer and daughter, Stella. AGENT “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS
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PANELISTS/SPOTLIGHT SPEAKERS TOM HART is a Licensed Real Estate Broker with 30 years’ experience helping buyers, sellers and
investors in the greater San Francisco Bay area. Selling, negotiating and connecting with people are what Tom loves to talk about. Tom’s been introduced before as ‘the best speaker you’ve never heard’! AGENT “BEST PRACTICES” SPOTLIGHT – THE BRAND
CARSTEN HEINRICH
Berkshire Hathaway HomeServices Rubina Real Estate YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
BELINDA HERNANDEZ is a licensed REALTOR® with Berkshire Hathaway HomeServices Georgia Properties. She is also a founding member and co-chair of the FoREver Pride network, a worldwide group of LGBTQ+ and allied Berkshire Hathaway HomeServices network members, staff and leadership that is focused on strengthening culture through diversity and inclusion. Previously, Belinda had a successful 30-year career in broadcast and digital media where she served in various executive and leadership roles, including head of Turner Broadcasting’s LGBTQ+ business resource group. Her work as journalist has earned Emmy and Peabody Awards. Belinda also spent more than a dozen years as a Sales Executive with CNN, where she is best known for her expertise in business development and customer service. Belinda lives in metro Atlanta with her partner of 13 years. She has an Executive MBA from Kennesaw State University and a BA in Communications from Loyola New Orleans. THE ABCS OF LGBTQ+ BUYERS & SELLERS — PANEL RICK HILL is an award-winning real estate professional Rick Hill is recognized as a leading Berkshire
Hathaway HomeServices Realtor based in Scottsdale, Arizona. Rick has been in the development and real estate industry since 2007 and ranks in the top 5% percent of Arizona-Nevada-California agents. He believes in the importance of providing top-level customer care to earn the loyalty of his clients. Rick has a vast knowledge of the Arizona real estate market and a global network of esteemed partners. INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY – PANEL
KYRIA JEFFERIES joined the Berkshire Hathaway HomeServices Beazley, REALTORS® team in 2017 as a New Homes Community Sales Team Leader. Her success as a real estate agent coupled with more than 17 years in client service and leadership provided the springboard for her rapid advancement. In May of 2019, she was named Executive Vice President/Broker/Sales Manager and has focused on growth through transforming the company culture, community involvement, agent development and personal development. She serves as a State Director for Georgia Association of Realtors, Vice-chair of the RPAC committee for her local board and board member for The Columbia County Foundation for Children. She is also a memberat-large of NAREB. Most recently, she attended Harvard Business School and completed the Real Estate Management: Finance, Design and Leadership program. Kyria leads with heart and by example. She is committed to the success of their Forever Agents and fostering the company’s value driven culture. BROKER “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS; WOMEN WHO LEAD — PANEL JAY JOHNSON was born and raised in Opp, Alabama. Jay graduated from Auburn University with a Finance degree and went on to earn his law degree as well. He practiced law in Florida for about 10 years as an inhouse counsel for a Fortune 300 title company, a trial lawyer, and represented the State of Florida and numerous banks. Not only has Jay lived on 30A for a decade now, but his roots here go back almost 70 years to 1954 when his Great Aunt Lola built her house on 30A next to what Seaside is now. Jay and his wife Julia reside in Seagrove with their boys, Hank and Gip. Their boys attend the Seaside schools and are both actively involved in the Panama City Swim Team. AGENT “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY
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PANELISTS/SPOTLIGHT SPEAKERS VIKTORIIA JONES works with integrity, professionalism, and responsibility, Viktoriia has a passion for
the Austin real estate market. She is a dedicated Realtor, particularly in luxury real estate. Viktoriia holds a BA in Tourism and Hotel Management. Before becoming a successful Realtor, she built a successful career in her own event planning business. Viktoriia’s success is achieved through her communication skills. She builds her business on trust, dedication, and excellent service. Many of her clients become great friends! Through her involvement in the community, she knows about opportunities before they hit the market. Through all her hard work, Viktoriia has earned the national award for “Top 6% of Berkshire Hathaway HomeServices Network” in 2020. AGENT “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS
MONICA LA CRUE is an Affordable Lending Manager at Freddie Mac and part of the Single-Family Client and Community Engagement team. She joined Freddie Mac in 2019 as part of the Real Estate Engagement outreach team. She works closely with industry diverse trade associations, real estate companies and local and State REALTOR associations. Monica has been in the finance, mortgage, and real estate industry for over 13 years. She has worn various hats throughout her career and is well respected by her industry partners and known for her keen sense of customer relationships, program development, education, and events management. Monica graduated from San Diego State University with a degree in History. INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY – PANEL TYRONE LESLIE is the President/CEO/Broker Associate/Realtor of Berkshire Hathaway HomeServices
Premier Properties. When you meet him, you will instantly recognize Tyrone’s passion for real estate. This certainly makes sense as he was born into a real estate family and has been in the business for more than 34 years. Tyrone lights up when talking about ways he can help real estate agents grow personally and professionally and he’s always raising the bar when it comes to encouraging agents to be their clients’ Realtor for Life. We asked Tyrone why he loves to come to work every day and he said, “Our team at Berkshire Hathaway HomeServices Premier Properties in Fargo, ND. oozes passion. You can hear it as you walk the halls of our office or when you step into a meeting with home buyers or sellers. There is excitement, laughter, smiles and dedication. We are fortunate to be chosen to help people with one of the largest investments of their lives.” Tyrone holds the following designations: North Dakota Building Professional, Certified Aging in Place Specialist, Certified Graduate Builder, Certified Green Builder, Broker Associate and Realtor. BROKER “BEST PRACTICES” SPOTLIGHT – MINDSET
AMANDA MARCUM is the owner and principal broker of Berkshire Hathaway HomeServices Foster
REALTORS ®. After graduating from the University of Florida in 2007, Amanda Marcum moved to Richmond, KY. Little did she know this move would give her life lessons and introduce a life-changing career. From working in customer service as a waitress to cultivating customer service as a business owner in real estate, Amanda has learned that a smile goes a long way. Not only is Amanda a brightly dressed, smiling friend ready to help with anyone with any home need, she is also a tenaciously negotiating and competitive winner determined to get her client the outcome they desired. Her passion for providing for her clients and her own family is what drives her. Amanda has helped over 2,000 families buy and sell real estate and doesn’t plan to stop there. Her success in real estate is evident and is attributed to her strong priority of serving others, her undeniable drive, and her expert knowledge. WOMEN WHO LEAD — PANEL
CURTIS MITCHELL was born and raised in Phoenix, AZ. He received a basketball scholarship to
Regis University in Denver, CO where he graduated with a bachelor’s degree in business marketing. After moving back to the heat, he got his real estate license in 2012 and teamed up with his dad to pursue a fulltime career in real estate. Together, they created The Mitchell Group. He has translated what he’s learned from sports directly to real estate when assisting clients. He loves helping people and believes real estate is a relationship business at its core. He has helped grow the team and continues to dedicate countless hours into building this business. His dream is to be an entrepreneur and real estate gives him the opportunity to do just that. Outside of work, his pride and joy is his son Callan. He also enjoys traveling and any activity that involves watches, cars, or sports. AGENT “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY
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PANELISTS/SPOTLIGHT SPEAKERS WENDY MOORE brings a wealth of skills and professionalism to Berkshire Hathaway HomeServices Drysdale Properties. Prior to her real estate career, she earned recognized success in sales, marketing, and customer services in several related industries. With over 25 years’ experience in Residential and Commercial Development, Land Surveying, and International Relocation Services, Wendy is well-suited to serve her clients. Her combination of personal commitment, professional service and abundant enthusiasm has contributed to her great success. She believes in lifelong clients. Her main goal is to provide them with a level of service beyond their expectations. Her greatest reward is the satisfaction expressed by her clients and the continued referral of their friends. Wendy was honored with an invitation to join the Berkshire Hathaway HomeServices Drysdale Properties Team, which she gladly accepted. This elite team of experienced individuals combines knowledge, innovation, and marketing skills to provide the best of resources for home buyers and sellers. They are continually perfecting the skills of proper home staging, accurate market pricing, aggressive negotiation, thorough contract preparation, revolutionary marketing, and detailed escrow coordination. Their success strategies have consistently ranked them in the top one percent of sales nationwide. AGENT “BEST PRACTICES” SPOTLIGHT – THE BRAND MARTHA MOSIER, President and General Counsel, has been with Berkshire Hathaway HomeServices California Properties (formerly Prudential California Realty), since 2008. Previously serving as SVP for Berkshire Hathaway HomeServices California Properties’ affiliated escrow companies, Martha continues to manage and oversee all aspects of operations and the Legal Department. Martha’s leadership recently earned her well-deserved recognition on the 2022 Swanepoel Power 200 List. A powerhouse in the Southern California legal community, Martha previously served as in-house litigation counsel for Coldwell Banker Residential Brokerage (NRT) from 1997-2008 and clerked for the Attorney General of California, Fourth District Court of Appeals in San Diego. Dedicated to her local communities and the continued betterment of the real estate industry, Martha serves as the Co-Chair of BHHSCP’s I.M.P.A.C.T. Council for Diversity, Equity, and Inclusion. Additionally, she is an Officer and Board Member of The Charitable Foundation, a non-profit 501c(3) division of the company. BROKER “BEST PRACTICES” SPOTLIGHT — ACCOUNTABILITY JOANNA NASSAR has been a licensed Realtor since July of 2016. She covers the majority of the
Southern California region and currently resides in the Inland Empire. JoAnna’s love and passion for Real Estate is what drives her and gives her the motivation to wake up every morning and hit the ground running. She specializes in Residential Real Estate helping Sellers and Buyers into the next chapter of their lives. She is a Top Producer within her Brokerage Ranking #1 in her office and #6 out of 19 offices with over 1200 agents for the year 2021. JoAnna works with only one part time assistant and a TC, finishing 2021 with 44 closed transactions. AGENT “BEST PRACTICES” SPOTLIGHT – MINDSET
GEORGE PATSIO is a Founder and Managing Partner for Commonwealth Realty Group, LLC, the parent company of Berkshire Hathaway HomeServices Commonwealth Real Estate and Berkshire Hathaway HomeServices Robert Paul Properties. With 37 offices and close to 1,000 agents and employees combined, these two full-service real estate brokerages generated over $3.3 billion in real estate sales volume in 2021. George has over 30 years of experience as a successful entrepreneur in various industries, including hospitality, property management, and real estate. George oversees organizational objectives, operational platforms, systems, and initiatives to ensure the company’s positive growth and profitability. George is heavily involved in the company’s day-to-day operations, providing support, guidance, and vision to his team. George believes in leading with empathy, passion, accountability, and collaboration to provide operational excellence and the very best customer service experience to homebuyers and sellers. BROKER “BEST PRACTICES” SPOTLIGHT – THE BRAND
SPEAKERS CONVENTION INFORMATION 35 PANELISTS/SPOTLIGHT SPEAKERS BRUNO RABASSA ROIG After being involved in the Real Estate industry in Spain as a developer for 20 years, in 2012 he founded Larvia that joined Berkshire Hathaway HomeServices in July 2019 as Berkshire Hathaway HomeServices Spain, with offices in Madrid, Moraleja and Barcelona. In July 2020 he managed the acquisition of today´s Berkshire Hathaway HomeServices Marbella, a company with an outstanding team serving the Costa del Sol, Málaga and Sotogrande. He is leading the expansion of the Brand in the Spanish geography and has recently completed the acquisition of a remarkable company in Mallorca, that will start operating from next April as Berkshire Hathaway HomeServices Nova Mallorca covering the Balearic Islands. YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL ALMA RAMIREZ has been a Real Estate Professional for over 24 years. Raised in San Miguel de Allende, Alma Cecilia is a Mexican national who from a young age has been passionate of Real Estate business and always knew that she wanted to chart a path helping others. She founded her own firm in 1995 serving her clients and guiding them through one of the biggest investments of their lives. As a seasoned realtor, she recognizes and values the trust of her clients’ place in her and has continued to leverage her know-how and experience to exceed her clients’ expectations. She is a high-touch broker known for her extensive market knowledge and her unmatched devotion to clients, giving innovative solutions and outstanding results. Her business is based on referrals and recommendation from satisfied customers. Most important to Alma Cecilia is providing the most excellent service to buyers and sellers to earn their trust establishing a solid foundation of clients in this community through her professionalism, attention to detail, and commitment to always put her clients’ needs first. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL TROY REIERSON has nearly two decades of experience in the real estate industry and has held leadership roles in real estate, mortgage, and technology companies as well as The Zillow Group. He spent the last four and half years as VP of Business Development (Western Region) with Berkshire Hathaway HomeServices. While there, Troy managed growth and expansion over 13 states as well as western Canada. Currently he is the new acting General Manager for Berkshire Hathaway HomeServices Arizona, California and Nevada Properties. Troy currently resides in Summerlin, NV with his wife Trista and daughter Tawny Joy. Both Troy and Trista were born and raised in Washington State and were married one year after high school. They recently celebrated 30 years together this past August. BROKER “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY CÉSAR SANTOS, currently and since 1999, Founder, President and CEO of Wellow™ Group. Leads
13 companies and a portfolio of seven brands that operate in four business areas: HumanResources; Outsourcing; Energy & Telecommunications and Mediation Services — representing a universe of more than 5,500 employees and up to 120M€ of turnover. With his experience in Business Management, this well-known entrepreneur, his work with Berkshire Hathaway HomeServices Atlantic Portugal project will allow him to consolidate the growth strategy of the Wellow™ Group and will put into practice the experience acquired in the Luxury hospitality sector. A natural leader and communicator, César is flexible and resilient, and defines himself as a person with constructive mindset that transmits reliability and commitment to all his professional and personal relationships. He is passionate about Japan, traveling, music and cinema, identifies himself with Jacques Delors personality and ideals. YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
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PANELISTS/SPOTLIGHT SPEAKERS TINA SCHRECK is the type of person, that when you talk you talk to her, you quickly gain an understanding of how she became so successful in real estate. Every sentence from her proves both authentic and informative, with little ceremony or preamble. Tina obtained her real estate license in 2017, after purchasing her first home. Since then, she hit the ground running achieving awards and recognition beyond her expectations. Her creative background has allowed her to think outside of the box and approach marketing and real estate services in a new light that has made her stand out amongst her peers. Tina is an active member of the Columbus Board of Realtors, volunteer director for children’s community theatre and a mom of two superhero sons. Tina Schreck believes a successful career in real estate can be achieved by combining honesty, ethics and compassion with drive, persistence, and ingenuity. AGENT “BEST PRACTICES” SPOTLIGHT – MINDSET LINDA SHERRER is the Founder and Chairman of Berkshire Hathaway HomeServices Florida Network Realty in Northeast Florida. The brokerage has more than 500 agents, nine branch offices, Property Management, Gibraltar Title Service, and Prosperity Home Mortgage. Today, it’s one of the Top 25 companies in the Berkshire Hathaway HomeServices network. In 1998, Linda was named Prudential Real Estate’s Broker of the Year. Linda served on the Jacksonville Branch of the Federal Reserve Bank of Atlanta Board of Directors for six years. Sherrer has received numerous honors – First Coast Business Hall of Fame, 2006; Ultimate CEO, 2006; UNF Distinguished Business Leader Award, 2011 and 2012; Top Women-Owned Businesses by the Jacksonville Business Journal and the Jacksonville Business Journal’s 2014 Women of Influence Lifetime Achievement Award. She was recognized on Florida Trend’s Florida 500 list honoring the state’s most influential business leaders in 2019 and 2020. WOMEN WHO LEAD — PANEL MOLLY SLAGLE is consistently the #1 agent at Berkshire Hathaway HomeServices Worldwide,
REALTORS® and is in the top 2% of realtors nationally. Molly is proud to represent the Houston market. She is a Master Negotiator striving for a win in all transactions. Molly’s care for her clientele is apparent in all she does. Once you’ve closed a deal with #mollysoldit, you’re family! AGENT “BEST PRACTICES” SPOTLIGHT – THE BRAND; AGENT “BEST PRACTICES” SPOTLIGHT – PRODUCTIVITY
LAURA STACE serves as Vice President of Luxury Marketing for Berkshire Hathaway HomeServices.
She manages strategic alliances, creates, and executes cohesive marketing campaigns, and spearheads public relations initiatives and social media strategy for the Luxury Collection. Prior to joining Berkshire Hathaway HomeServices, Laura served as the Chief Communications Officer of the luxury brokerage firm, The Agency. She has also held executive positions at leading marketing and public relations firms in Los Angeles and Miami and created and executed public relations and marketing campaigns for more than 50 new development projects throughout the U.S., Mexico, and the Caribbean. Laura began her career as a journalist and then news editor before transitioning to marketing. She has a master’s degree in communications from Australia’s Griffith University and a bachelor’s degree in print journalism and a minor in political science from California State University, Northridge. WOMEN WHO LEAD — PANEL
KIMBERLY STEVENS is the Broker & Chief Visionary at Berkshire Hathaway HomeServices Pocono
Real Estate of Pennsylvania. With over 27 years of Real Estate experience, Kim’s specialty is creating an unrivaled culture for remarkable professionals to thrive. Kim is a Certified Life Coach and Advanced Yoga Instructor with a keen business mind giving her a unique perspective she calls ‘Structure with a Healthy Dose of Magic!’ Her why? Is the one questions she believes everyone should ask themselves … “What do you want people to say about you at your funeral?” Answering that question changed the trajectory of her life and business and guides her in all that she does. Kim believes in creating a healthy environment for a healthy mindset. She uses vision work, intuition and what she calls ‘Management by Agreement’, to empower the individual spirit towards growth, integrity, excellence and enjoyment! BROKER “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS
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PANELISTS/SPOTLIGHT SPEAKERS DEREK SVENNUNGSEN is a life-long westerner, born and raised in the resort town of Whitefish,
Montana. After attending the University of Minnesota, he served as a teacher and administrator in public and private schools for 20 years. In 2014, he moved to Sun Valley and found his way into the world of real estate by working with a local brokerage as the marketing director. After one other stop in the brokerage community, Derek, along with his partners Pam Rheinschild, John Sofro and Tracy Kasper, founded the Berkshire Hathaway HomeServices Sun Valley Properties brokerage in November of 2019. In addition to his duties as co-owner, Derek serves as the Office Manager and Marketing Director for the brokerage’s 27 agents. Derek bikes, hikes, and skis in as many of the Sun Valley area’s pockets as possible, and now that his son is at the University of Nevada Reno, he no longer has to suffer the shame of falling so far behind him in these endeavors. Derek strives to be a reader of good novels, a cooker of good meals, and a traveler to off-the-beaten-path places. BROKER “BEST PRACTICES” SPOTLIGHT – MINDSET
ANDREW UNDEM operates the #1 real estate sales team in Baltimore, SURE Group, which was acquired by Berkshire Hathaway HomeServices Homesale Realty in September 2020. He ranked in the top 100 real estate sales teams in the nation three years in a row by Real Trends and The Wall Street Journal, selling over $175 million in sales and over 500 transactions annually. He is a member of the Rethink Council for 2022; has sold 50% stake in Baltimore-based property management firm Cenmar Management in 2020 and is an active real estate investor in Baltimore City and Harford County, Maryland. Andrew has partnered in DRadvisor, a real estate and financial education platform for Physicians. He lives in Bel Air, MD with his wife, Amy, and three small children. When not working, Andrew enjoys spending time golfing with many other YCP alums at Maryland Golf and Country Clubs (MGCC). AGENT “BEST PRACTICES” SPOTLIGHT – PRODUCTIVITY TYEISHA VELASQUEZ graduated with honors, Cum Laude, from Clark Atlanta University, an HBCU,
with a bachelor’s degree in Business Administration with a concentration in Marketing and holds a master’s degree in International Business. She speaks two languages including Spanish and English. Tyeisha has worked in the Real Estate industry for over 15 years in many different facets; foreclosure, nonprofit loan modification counseling through a HUD approved program, property management of multifamily and single-family homes and much more. Tyeisha began working for Home Partners in 2017 and is currently the National Account Manager. She focuses on developing and maintaining relationships with brand partners and partner associations. She educates and conveys the Lease Purchase and Choice Lease Programs; both providing a new path to homeownership. Tyeisha serves as the President of the African American and Black Employee Resource Group and on the Education Leadership Board for the Women’s Employee Resource Group. INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY – PANEL
TIM VIERKANDT is an Associate Broker at Berkshire Hathaway HomeServices Showcase Properties in Dothan, Alabama, located in the southeast corner of the state at the Florida and Georgia borders. Tim is a co-owner with his wife, Laura and mother, Susan, since the company converted from Prudential Real Estate to Berkshire Hathaway HomeServices in 2014. Tim is an alumni member of the Berkshire Hathaway HomeServices National REthink Council. He holds bachelor’s degree in Marketing from the University of Alabama, where he and Laura were members of the Million Dollar Band. Tim has over 24 years of experience in Marketing and Customer Service. “Our Mission is to support a team of professionals who share a commitment to provide the highest level of customer service, and who strive to become the most knowledgeable, respected and successful REALTORS® in the business.” BROKER “BEST PRACTICES” SPOTLIGHT – THE BRAND MARK WADDEN is the CEO and Co-Founder of Berkshire Hathaway HomeServices Toronto Realty.
Mark is responsible for developing their overall growth plan as well as the strategy to execute that plan. On a day-to-day Mark oversees all operations and business activities for our parent company and its affiliate companies to ensure they are working to align our results with the overall strategy and mission set out. Mark also focuses on identifying and building relationships with individuals and companies who bring value to our business and our development projects. Whether these are investors, potential clients or strategic partners, Mark works tirelessly to add value to our offering. YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
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PANELISTS/SPOTLIGHT SPEAKERS GARY WALTERS is a Texas native that has a passion for family, community, military, and real estate. He is a Senior Mortgage Consultant for Prosperity Home Mortgage on the Community Leading Team. Gary served in the United States Army and is the current Dallas/Fort Worth Chapter President for the Veterans Association of Real Estate Professionals. He is also on the Diversity Inclusion Committee for the Greater Fort Worth Association of Realtors. Gary is identified as an industry leader in the DFW metroplex with a proven track record on training and educating clients and real estate partners. He has been in the mortgage industry for over 20 years and has in-depth experience in providing conventional, jumbo, FHA, USDA, VA and down payment assistance loan options for home purchase and refinance. Throughout the years he has held positions in the mortgage industry that have consisted in marketing, processing, auditing, origination and as Vice-President of Operations. INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY – PANEL MEIGHAN WISE started her real estate career in 2009. In 2017, Wise created the Wise Group. In 2021, the Wise Real Estate Group of 8 brokers closed $100 million in sales with 229 units closed which places them in the top ten nationally for all of Berkshire Hathaway HomeServices brokers. Meighan Wise graduated from Purdue University with a BA in English and has her master’s degree in Psychology from Indiana University. Besides real estate, Wise’s passions include watching her three children play 1000 sports -Dylan-11, Tucker-8, and Alaina-6, traveling and concerts. AGENT “BEST PRACTICES” SPOTLIGHT – PRODUCTIVITY
WAYNE WOODYARD has been a proud Realtor for 28 years had the privilege of working for
Berkshire Hathaway HomeServices California Properties, and its predecessor, since 2012 and currently serves as their San Diego County Regional Manager and Vice President. He believes in giving back to my profession because now more than ever and our industry needs leaders and agents who are active in the business to serve due to threats aimed at us at state and national levels. He was proud to have been elected 2015 president-elect and 2016 president of the 14,000-member Orange County Association of REALTORS®. As a director and board member, he is always honored to represent our members in a leadership role. He is also representing the LGBTQ + Alliance on the National Association of Realtors Board of Directors. THE ABCS OF LGBTQ+ BUYERS & SELLERS — PANEL
CONNIE YOSHIMURA is the team lead for Connie Yoshimura & Associates, a residential sales and
marketing team with over 75 years of combined experience helping buyers and sellers fulfill their dream of home ownership. Her goal is to provide her clients with the most current and accurate information on the local real estate market. She believes if buyers and sellers are provided leading-edge information, they will make the right decision for them. She represents the Anchorage, Eagle River, Chugiak, Palmer, Wasilla and Girdwood real estate markets. In addition to assisting buyers and sellers in the used market, Connie Yoshimura & Associates proudly represents local builders and develops new home communities around the state of Alaska. BROKER “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY
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#GETSOCIALSMART: HOW TO HONE YOUR SOCIAL MEDIA STRATEGY POST-PANDEMIC
Tired of spinning your wheels with social media? Wondering how to craft your marketing strategy in this postpandemic world? In this session based on Katie’s best-selling book #GetSocialSmart, Katie teaches strategies for how to systematically map out your social media plan, how to maximize Facebook, LinkedIn and Instagram, and what the future holds for social media for real estate pros! Speaker: Katie Lance Tuesday, March 15 1:00 PM – 2:00 PM Location: L013, Lower Concourse Track: Social Media Marketing Audience: All Audiences
THE ABCS OF LGBTQ+ BUYERS & SELLERS — PANEL
This thought-provoking and interactive session will help you develop a better understanding of the LGBTQ+ community and provide you with knowledge on how to work with potential home buyers and sellers who identify as part of the community. Intended for straight Allies, this course will open your eyes to discrimination issues LGBTQ+ clients face and help you start your journey in building cultural competency. In addition, you will be introduced to the members of the new Berkshire Hathaway HomeServices FoREver Pride Network. Moderator: Alex Cruz Panelists: Robert Dawson, Berkshire Hathaway HomeServices Dawson Ford Garbee & Co. REALTORS® Belinda Hernandez, Berkshire Hathaway HomeServices Georgia Properties Wayne Woodyard, Berkshire Hathaway HomeServices California Properties Monday, March 14 4:00 PM – 5:00 PM Location: L010 & L014, Lower Concourse Track: Diversity & Inclusion Audience: Agent/Sales Professional
ADAPTING TO THE CHANGING CONSUMER
Consumers and businesses have been through unprecedented adaptations and changes over the last 2 years. Consumers are establishing new norms and expectations in work, home, and life. In this insight-driven discussion, Tracey will share some key aspects of the current state of the consumer market, and the implications for marketers as we move forward in 2022 and beyond. Speaker: Tracey Baldwin Monday, March 14 2:30 PM – 3:30 PM 4:00 PM – 5:00 PM REPEAT Location: L013, Lower Concourse Track: Marketing Audience: All Audiences
ADVOCATE TO WIN: USE THE TOOLS OF A TRIAL ATTORNEY TO GET WHAT YOU WANT
You advocate every day, and when you do it well you can win more money, better teams, happier clients, and more support. In this energetic and interactive session, Heather Hansen will teach you how to become your own best advocate. She will share the 5 core competencies of an advocate and how you can use them to your advantage. Heather combines her twenty years of experience in the courtroom with her psychology degree, mediation certification and her experience as a television anchor to teach you how to advocate in the boardroom, on the stage and on camera. She helps you identify your “jury” and teaches you to ask them for what you want and get it. With Heather’s 5 core competencies of an advocate, you will have the actionable tools to start advocating for yourself today. Speaker: Tuesday, March 15 Location: Track: Audience:
Heather Hansen 1:00 PM – 2:00 PM 2:30 PM – 3:30 PM REPEAT Ballroom E, Main Concourse Relationships All Audiences
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AGENT “BEST PRACTICES” SPOTLIGHT — ACCOUNTABILITY
Brand new in 2022, our Agent Spotlight Series feature different Berkshire Hathaway HomeServices network member agents during each session, sharing the BEST ideas they implemented in 2021 to transform their business for exponential growth. These are the “golden nuggets” you’ll want to hear, the small and large changes you can implement into your business ASAP. Moderator: Jason Braford Spotlight Speakers: Jake Breen, Berkshire Hathaway HomeServices Utah Properties Laurie Duepner, Berkshire Hathaway HomeServices Select Properties Jay Johnson, Berkshire Hathaway HomeServices Beach Properties of Florida Curtis Mitchell, Berkshire Hathaway HomeServices Arizona Properties Monday, March 14 2:30 PM – 3:30 PM Location: L007 & L008, Lower Concourse Track: Productivity Audience: Agent/Sales Professional
AGENT “BEST PRACTICES” SPOTLIGHT — THE BRAND
Brand new in 2022, our Agent Spotlight Series feature different Berkshire Hathaway HomeServices network member agents during each session, sharing the BEST ideas they implemented in 2021 to transform their business for exponential growth. These are the “golden nuggets” you’ll want to hear, the small and large changes you can implement into your business ASAP. Moderator: Amanda Wernick Spotlight Speakers: Monday, March 14 Location: Track: Audience:
Cheri Grigsby, Berkshire Hathaway HomeServices Touchdown Home Pros Realty Tom Hart, Berkshire Hathaway HomeServices Drysdale Properties Wendy Moore, Berkshire Hathaway HomeServices Drysdale Properties Molly Slagle, Berkshire Hathaway HomeServices Worldwide, REALTORS® 1:00 PM – 2:00 PM L007 & L008, Lower Concourse Productivity Agent/Sales Professional
AGENT “BEST PRACTICES” SPOTLIGHT — MINDSET
Brand new in 2022, our Agent Spotlight Series feature different Berkshire Hathaway HomeServices network member agents during each session, sharing the BEST ideas they implemented in 2021 to transform their business for exponential growth. These are the “golden nuggets” you’ll want to hear, the small and large changes you can implement into your business ASAP. Moderator: Amanda Wernick Spotlight Speakers: Ben Calhoon, Berkshire Hathaway HomeServices Professional Realty David Gill, Berkshire Hathaway HomeServices Calhoon Company, REALTORS® JoAnna Nassar, Berkshire Hathaway HomeServices California Properties Tina Schreck, Berkshire Hathaway HomeServices Calhoon Company, REALTORS® Monday, March 14 4:00 PM – 5:00 PM Location: L007 & L008, Lower Concourse Track: Productivity Audience: Agent/Sales Professional
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AGENT “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY
Brand new in 2022, our Agent Spotlight Series feature different Berkshire Hathaway HomeServices network member agents during each session, sharing the BEST ideas they implemented in 2021 to transform their business for exponential growth. These are the “golden nuggets” you’ll want to hear, the small and large changes you can implement into your business ASAP. Moderator: Jason Braford Spotlight Speakers: Molly Slagle, Berkshire Hathaway HomeServices Worldwide, REALTORS® Andrew Undem, Berkshire Hathaway HomeServices Homesale Realty Meighan Wise, Berkshire Hathaway HomeServices Indiana Realty Tuesday, March 15 2:30 PM – 3:30 PM Location: L007 & L008, Lower Concourse Track: Productivity Audience: Agent/Sales Professional
AGENT “BEST PRACTICES” SPOTLIGHT — RELATIONSHIPS
Brand new in 2022, our Agent Spotlight Series feature different Berkshire Hathaway HomeServices network member agents during each session, sharing the BEST ideas they implemented in 2021 to transform their business for exponential growth. These are the “golden nuggets” you’ll want to hear, the small and large changes you can implement into your business ASAP. Moderator: Sandy Ciccarella Spotlight Speakers: DeeAnn Bos, Berkshire Hathaway HomeServices Montana Properties Chris Gordy, Berkshire Hathaway HomeServices Central Washington Real Estate Heidi Harris, Berkshire Hathaway HomeServices York Simpson Underwood Realty Viktoriia Jones, Berkshire Hathaway HomeServices Texas Realty Tuesday, March 15 1:00 PM – 2:00 PM Location: L007 & L008, Lower Concourse Track: Productivity Audience: Agent/Sales Professional
AGENT MASTERMIND SESSION: CHAIRMAN’S CIRCLE DIAMOND
Join your peers in our first-ever Award-Level Masterminds at Sales Convention! Sessions are broken out by award level, and each mastermind attendee will be able to join in the discussions from the following topics in their mastermind room: • Lead Generation • Team Operations • Client Follow-Up • Listing/Marketing Presentations • Open Experience Sharing Room facilitators will assist in driving the discussions and idea-sharing, as well reporting out the collective mind trust of information shared. Which mastermind discussions will you want to join? Moderator: Kathleen Hunt Tuesday, March 15 4:00 PM – 5:00 PM Location: Omni - Commonwealth 3 Track: Productivity/Profitability Audience: Chairman’s Circle Diamond Award Winners
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AGENT MASTERMIND SESSION: CHAIRMAN’S CIRCLE GOLD & PLATINUM
Join your peers in our first-ever Award-Level Masterminds at Sales Convention! Sessions are broken out by award level, and each mastermind attendee will be able to join in the discussions from the following topics in their mastermind room: • Lead Generation • Team Operations • Client Follow-Up • Listing/Marketing Presentations • Open Experience Sharing Room facilitators will assist in driving the discussions and idea-sharing, as well reporting out the collective mind trust of information shared. Which mastermind discussions will you want to join? Moderator: Dohn Bower Tuesday, March 15 4:00 PM – 5:00 PM Location: Omni - Commonwealth 2 Track: Productivity/Profitability Audience: Chairman’s Circle Gold & Platinum Award Winners
AGENT MASTERMIND SESSIONS: PRESIDENT’S CIRCLE AND LEADING EDGE SOCIETY Join your peers in our first-ever Award-Level Masterminds at Sales Convention! Sessions are broken out by award level, and each mastermind attendee will be able to join in the discussions from the following topics in their mastermind room: • Lead Generation • Team Operations • Client Follow-Up • Listing/Marketing Presentations • Open Experience Sharing Room facilitators will assist in driving the discussions and idea-sharing, as well reporting out the collective mind trust of information shared. Which mastermind discussions will you want to join? Moderator: Tuesday, March 15 Location: Track: Audience:
Michael Unis 4:00 PM – 5:00 PM Omni - Commonwealth 1 Productivity/Profitability President’s Circle & Leading Edge Society Award Winners
ALWAYS TALK TO STRANGERS
Journalist Joe Keohane has spent years asking three questions: Why don’t we talk to strangers? What happens when we do? And how can we get better at doing it? He has learned that the ability to talk to strangers-through challenging-is a critical advantage for people looking to expand their networks and gain access to new insights on the marketplace. In Joe’s session, you will learn how listening well can deepen your professional relationships (but only if you stop talking), and how introverts and extroverts can learn from one another when it comes to striking up conversations with new people. Walk away with practical tips for honing this critical skill, which you can try out right away. Speaker: Monday, March 14 Location: Track: Audience:
Joe Keohane 1:00 PM – 2:00 PM 4:00 PM – 5:00 PM REPEAT Ballroom C, Main Concourse / L005 & L009, Lower Concourse Relationships All Audiences
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THE ART OF INFLUENCE — PART I: SOCIAL MEDIA MARKETING & CONTENT CREATION 101
In real estate, the quality of your content is not only a unique differentiator but also a distinct competitive advantage in your marketplace. This session will review the fundamentals for using social media and high-quality content to generate leads, strengthen client connections, develop a personal brand and reach new levels of success. Speaker: Monday, March 14 Location: Track: Audience:
Melissa Kandel 1:00 PM – 2:00 PM Ballroom B, Main Concourse Social Media Marketing All Audiences
THE ART OF INFLUENCE — PART II: ADVANCED SOCIAL MEDIA MARKETING & CONTENT CREATION
What happens when you’re already doing everything right but you know there’s even more you can do? THIS. In our session, we’ll review next-level social media tactics and advanced content marketing techniques you can implement ASAP to grow your business in 2022 and beyond. Speaker: Monday, March 14 Location: Track: Audience:
Melissa Kandel 4:00 PM – 5:00 PM Ballroom B, Main Concourse Social Media Marketing All Audiences
“THE ART OF RELATIONSHIP BUILDING” WITH NINJA SELLING
How do you become the realtor of choice? How do you build a relationship and referral business? Learn the simple Ninja Selling System that generates a continuous flow of buyers, sellers and referrals coming to you. Speaker: Larry Kendall Monday, March 14 2:30 PM – 3:30 PM 4:00 PM – 5:00 PM REPEAT Location: Ballroom C, Main Concourse Track: Productivity Audience: Agent/Sales Professional
BE YOUR OWN LEAD GENERATING MACHINE FOR PENNIES ON THE DOLLAR
In this session, successful team leader and Internet lead specialist Kassi Xamis-Robinson unveils a step-by-step process on how to build, structure and manage a lead deriving machine, producing hot buyer, seller and commercial leads to your team with her proven lead and referral generating formula. Learn the ins-and-outs of hiring an inside sales associate to make calls and to be the first point of contact setting appointments for your team, as well as, learn how to create scripts and conversations to produce, ‘leads for pennies on the dollar’. Speaker: Monday, March 14 Location: Track: Audience:
Kassi Xamis-Robinson 1:00 PM – 2:00 PM L006, Lower Concourse Productivity Broker/Owner/Manager/Teams
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BROKER “BEST PRACTICES” SPOTLIGHT — ACCOUNTABILITY
Brand new in 2022, our Broker Spotlight Series feature different Berkshire Hathaway HomeServices network member brokers and managers during each session, sharing their BEST and ‘next’ practices to transform their brokerage and help them to drive productivity and profitability in their companies. Moderator: Spotlight Speakers: Tuesday, March 15 Location: Track: Audience:
Mark Jeffers Charles D’Alessio, Berkshire Hathaway HomeServices Synergy Realty Group Martha Mosier, Berkshire Hathaway HomeServices California Properties 2:30 PM – 3:30 PM L017 & L018, Lower Concourse Productivity/Profitability Broker/Owner/Manager
BROKER “BEST PRACTICES” SPOTLIGHT — THE BRAND
Brand new in 2022, our Broker Spotlight Series feature different Berkshire Hathaway HomeServices network member brokers and managers during each session, sharing their BEST and ‘next’ practices to transform their brokerage and help them to drive productivity and profitability in their companies. Moderator: Spotlight Speakers: Monday, March 14 Location: Track: Audience:
Mark Jeffers Dan Forsman, Berkshire Hathaway HomeServices Georgia Properties George Patsio, Berkshire Hathaway HomeServices Commonwealth Real Estate Tim Vierkandt, Berkshire Hathaway HomeServices Showcase Properties 2:30 PM – 3:30 PM L017 & L018, Lower Concourse Productivity/Profitability Broker/Owner/Manager
BROKER “BEST PRACTICES” SPOTLIGHT — MINDSET
Brand new in 2022, our Broker Spotlight Series feature different Berkshire Hathaway HomeServices network member brokers and managers during each session, sharing their BEST and ‘next’ practices to transform their brokerage and help them to drive productivity and profitability in their companies. Moderator: Spotlight Speakers: Monday, March 14 Location: Track: Audience:
Sandy Ciccarella Tyrone Leslie, Berkshire Hathaway HomeServices Premier Properties Derek Svennungsen, Berkshire Hathaway HomeServices Sun Valley Properties 1:00 PM – 2:00 PM L017 & L018, Lower Concourse Productivity/Profitability Broker/Owner/Manager
BROKER “BEST PRACTICES” SPOTLIGHT — PRODUCTIVITY
Company Leaders will learn ways to look at your brokerage with a new set of eyes. Take the blinders off and look for opportunities to maximize the productivity of your agents and your leadership as well as learning how to create inventory thru residential land development. Moderator: Tricia Kobos Spotlight Speakers: Troy Reierson, Berkshire Hathaway HomeServices Nevada Properties Connie Yoshimura, Berkshire Hathaway HomeServices Alaska Realty Tuesday, March 15 1:00 PM – 2:00 PM Location: L017 & L018, Lower Concourse Track: Productivity/Profitability Audience: Broker/Owner/Manager
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BROKER “BEST PRACTICES” SPOTLIGHT — RELATIONSHIPS
Learn from two of the network’s driven brokers who have led and transformed the culture of their companies by focusing on vision and values while building loyal and lasting relationships with agents, clients, customers, and their community. They will share their success and what it takes to grow through their keen ability to form Forever relationships. Moderator: Tricia Kobos Spotlight Speakers: Kyria Jefferies, Berkshire Hathaway HomeServices Beazley, REALTORS® Kimberly Stevens, Berkshire Hathaway HomeServices Pocono Real Estate Monday, March 14 4:00 PM – 5:00 PM Location: L017 & L018, Lower Concourse Track: Productivity/Profitability Audience: Broker/Owner/Manager
BUILD THE BENCH: CREATING AN IN-HOUSE LEADERSHIP MANAGEMENT PROGRAM
Join leading, national real estate coach and brokerage consultant, Sherri Johnson as she shares her 6 Methods for creating a management bench for your organization’s future. Learn how to identify, mentor, hire and train new managers into your organization seamlessly who will be prepared and trained before they start. Build a bench of future leaders that will ensure you are always prepared for planned or unexpected changes in your management team. Having Sherri’s proactive plan in place will create more effective transitions with less breakage and zero effect on agent productivity. Sherri will show you how to create an in-house management leadership program that will strengthen your overall value and have managers leading at peak performance for maximum results day one and beyond. Speaker: Sherri Johnson Monday, March 14 4:00 PM – 5:00 PM Location: L016, Lower Concourse Track: Leadership Audience: Broker/Owner/Manager
CFO FORUM – PART I: INDUSTRY UPDATE
Join Steven Ladd, CFO of Berkshire Hathaway HomeServices, for an informative session on financial issues that are common among the CFOs within the network. Guest speakers will focus on merger and acquisition activities, mortgage industry update and process changes, improvements and roadmap for Transaction Productivity reports in REsource Center. CFOs and other finance professionals are welcome to join us for this opportunity to network with other CFOs and collaborate on shared challenges and solutions. Limited Seats Available. Speakers: Steven Ladd, Justin Messer & Alex Seavall Monday, March 14 1:00 PM – 2:00 PM Location: L011 & L012, Lower Concourse Track: Finance Audience: CFOs
CFO FORUM – PART II: ROUNDTABLE DISCUSSION
Join Steven Ladd, CFO of Berkshire Hathaway HomeServices, and other finance professionals for an informative roundtable discussion on financial issues that are common among the CFOs within the network. Participants will be able to share experiences on topics and issues that are common to all brokerages, regardless of size. This will be an excellent opportunity to network with other CFOs and finance professionals. Moderator: Monday, March 14 Location: Track: Audience:
Steven Ladd 2:30 PM – 3:30 PM L011 & L012, Lower Concourse Finance CFOs
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CFO FORUM – PART III: FIRESIDE CHAT
Join Steven Ladd, CFO of HSF Affiliates, and other finance professionals for a fireside chat on common issues among CFOs within the Berkshire Hathaway HomeServices network. Participants are encouraged to bring topics for group discussion and solution strategies. CFOs and other finance professionals are welcome to join us for this opportunity to network with other CFOs and collaborate on shared challenges. Moderator: Monday, March 14 Location: Track: Audience:
Steven Ladd 4:00 PM – 5:00 PM L011 & L012, Lower Concourse Finance CFOs
COMMUNICATION THAT CONSUMERS AND CLIENTS ABSOLUTELY ADORE AND WILL REMEMBER FOREVER!
Allan Dalton, SVP Research & Development at Berkshire Hathaway HomeServices, has enhanced the selling, marketing, networking, communication skills and incomes, of tens of thousands of real estate professionals. In this action-packed and uniquely innovative session, Dalton shares his legendary messaging and storytelling. Included in this program will be how to differentiate the Berkshire Hathaway HomeServices brand and your services and skills, causing sellers and buyers to take action with you, “Forever”. Speaker: Monday, March 14 Location: Track: Audience:
Allan Dalton 2:30 PM – 3:30 PM Ballroom A, Main Concourse Communications All Audiences
CREATING A HIGH-PERFORMANCE CULTURE
Management Guru, Peter Drucker, says “Culture eats strategy for lunch!” How do you build a high-performance sales culture? Culture is a function of how you recruit, retain, and coach. Learn the simple steps that help you recruit, retain, and coach your associates to higher productivity and to create a high-performance culture. Speaker: Tuesday, March 15 Location: Track: Audience:
Larry Kendall 2:30 PM – 3:30 PM Ballroom D, Main Concourse Productivity Broker/Owner/Manager
DRIVING NEW REVENUE WITH YOUR GLOBAL REFERRAL NETWORK
Sacha Brosseau, CEO of Berkshire Hathaway HomeServices Quebec, has built a truly global network with longstanding relationships amongst top industry leaders worldwide. Sacha will share his expertise and show you how to build your network both locally and globally, and how to both maximize and monetize those connections. Speaker: Tuesday, March 15 Location: Track: Audience:
Sacha Brosseau 1:00 PM – 2:00 PM 2:30 PM – 3:30 PM REPEAT L005 & L009, Lower Concourse Global All Audiences
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EVOLVE OR EVAPORATE!™
Your clients say they want good customer service but what they really demand, is a great customer experience ... the two could not be further apart! They’re searching for true expertise that will help them through the entire moving process. When you’re the expert in your business, it’s easy to forget that your customer doesn’t always understand the processes that happen every single day. The public says it’s not enough to just be good at your job — you have to present yourself as a TRUE expert in order to win the business of today’s consumer who has more moving choices than ever! In this presentation, Terry will show you not only how to develop your expertise, but to showcase it in a way that generates trust from the marketplace where you become the only option! Speaker: Monday, March 14 Location: Track: Audience:
Terry Watson 1:00 PM – 2:00 PM 2:30 PM – 3:30 PM REPEAT Ballroom D, Main Concourse Communications All Audiences
GET THE LIFE BY THE PLAN YOU DESIGN
In this session, Gino Blefari, Chairman, Berkshire Hathaway HomeServices, will show you how to take charge and transform your life. Learn to create a life plan that focuses on enriching areas that include your personal vision, business vision, health and wellness vision, company and employee vision, financial freedom, and much more! Gino will also provide you with positive affirmations in each area. Speaker: Monday, March 14 Location: Track: Audience:
Gino Blefari 4:00 PM – 5:00 PM Ballroom A, Main Concourse Mindset All Audiences
GLOBAL TRAINING WORKSHOP
Join Matthew Ferrara for a fun, interactive train-the-trainer session featuring the best practices in adult learning. From the traditional classroom to the latest online learning, these techniques will help every trainer teach any topic. Learn to apply the “Learning Wheel”, and use a variety of presentation styles to develop and deliver engaging learning experiences. Plus you’ll learn tips for keeping people engaged in the rapidly expanding era of online and hybrid training. Speaker: Monday, March 14 Location: Track: Audience:
Matthew Ferrara 1:00 PM – 2:00 PM L015 & L019, Lower Concourse Training Agent/Sales Professional
HOW TO CONVERT YOUR DATABASE TO A CLIENT BASE IN 5 PRACTICAL STEPS
This fast-moving, action-packed session exposes why a client loyalty gap exists, the need for a real estate eco system, and why agents struggle to sell their “book of business” focuses on a specific plan of action to convert your database to your client base. The fact that a homeowner can live in a town for ten years and then when moving, go to the Internet to find their agent, is arguably the single greatest indictment of databases and the greatest need for client bases. This session provides not just words but specific actions to cause life long conversions! Speaker: Allan Dalton Monday, March 14 1:00 PM – 2:00 PM Tuesday, March 15 1:00 PM – 2:00 PM REPEAT Location: Ballroom A, Main Concourse (Mon.) / Ballroom D, Main Concourse (Tues.) Track: Productivity/Marketing Audience: All Audiences
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HOW TO HAVE YOUR BEST YEAR EVER IN REAL ESTATE AND LIFE
Looking to make 2022 your best year ever? The master of real estate strategy videos himself, Jimmy Burgess will be sharing his 7-step process for incredible growth in the coming year and beyond. Speaker: Monday, March 14 Location: Track: Audience:
Jimmy Burgess 1:00 PM – 2:00 PM L016, Lower Concourse Mindset All Audiences
IMPLICIT BIAS: OVERCOMING BARRIERS TO FAIR HOUSING
Preview NAR’s new implicit bias training which helps real estate professionals confront and overcome unconscious biases that can get in the way of providing equal professional service to every prospect or client. Speaker: Monday, March 14 Location: Track: Audience:
Teresa Palacios Smith 2:30 PM – 3:30 PM L010 & L014, Lower Concourse Diversity & Inclusion Agent/Sales Professional
INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY — PANEL
Join a panelist of experts who will provide insights on how to best serve today’s impactful diverse communities. In this session you will learn the importance of language and terminology within communities of color; the tools and resources available to provide the best products and services along with success stories from these seasoned representatives who will share their experiences and knowledge on how you too can capture the diverse markets of today. Speaker: Panelists: Tuesday, March 15 Location: Track: Audience:
Teresa Palacios Smith Rick Hill, Berkshire Hathaway HomeServices Arizona Properties Monica La Crue, Freddie Mac Tyeisha Velasquez, Home Partners of America Gary Walters, Prosperity Home Mortgage 2:30 PM – 3:30 PM L010 & L014, Lower Concourse Diversity & Inclusion Agent/Sales Professional
JUMP-START YOUR VIDEO MARKETING STRATEGY AND BECOME A LEAD GENERATION MACHINE IN 2022
Overwhelmed with social media? Learn how to scale your brand, get rid of the social media overwhelm and attract even more of the right agents, clients and partners, when you spend the afternoon with powerhouse speaker and strategist Giselle Ugarte. Her no-fluff approach to marketing will fire you up with unshakeable confidence and put you immediately to work, with goal-getting tactics you can implement directly from your phone (no production team or advertising needed). You’ll walk away with a realistic plan to use social media (and especially video) consistently, time management tools, massive mindset shifts and (at least) a month’s worth of content ideas. Speaker: Giselle Ugarte Tuesday, March 15 1:00 PM – 2:00 PM 2:30 PM – 3:30 PM REPEAT Location: Ballroom A, Main Concourse Track: Social Media Marketing Audience: All Audiences
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LEADERSHIP STRATEGIES FOR MANAGING & SCALING ELITE TEAMS
Join top, national coach, Sherri Johnson for an exclusive high energy and action-oriented session to learn her proven strategies for motivating, expanding, and managing your team for peak performance. Sherri will share her top 7 characteristics of elite teams and how to manage, lead, communicate and incentivize your team for dramatic growth. Learn how to conduct impactful sales meetings and trainings that will drive listings and sales while creating a winning, thriving and scalable team. Sherri’s lead generation system will dramatically increase your team’s sales skills and results. Learn and implement Sherri’s strategies to grow your leadership skills that will help you better manage yourself and your staff while leading your team’s growth to the next level and beyond! Speaker: Sherri Johnson Monday, March 14 2:30 PM – 3:30 PM Location: L016, Lower Concourse Track: Productivity Audience: Broker/Owner/Manager/Teams
LINKEDIN FOR REALTORS: LET’S GET THIS PARTY STARTED!
While most realtors focus their social media strategy on Facebook and Instagram, they are forgetting about the most powerful social network for professionals: LinkedIn In. In terms of being able to search, find and engage with both your current sphere of influence and new prospects, Linkedln is unparalleled in the power of it’s demographic, database and functionality. Furthermore, Linkedln has been known to provide opportunities for high organic engagement which are becoming harder to find on other social networks. If you’ve been on the sideline about LinkedIn, don’t know where to start, or simply want to up your game, this session will help you improve your personal branding, be found by more people, and help you better engage with your sphere while giving you strategic advice on what content to post. Speaker: Neal Schaffer Monday, March 14 1:00 PM – 2:00 PM Location: L013, Lower Concourse Track: Social Media Marketing Audience: All Audiences
MINDSET SHIFT: HOW TO GENERATE 5 LISTINGS IN THE NEXT 30 DAYS
Attend this game-changing session to learn Sherri’s exclusive Ultimate Listing Success Plan™️ that will help you achieve 5 listings in the next 30 days! Sherri will teach you her 10 Best Methods to generate listings immediately! Gain the successful mindset to shift your scripts and sources for generating listings now. Learn Sherri’s exclusive Micro Farming™️ Strategy, How to Make $50K at your Next Open House as well as how to effectively generate listings from your sphere, video and social media! Using Sherri’s unique and value-driven scripts you can create immediate opportunities for listings, sales and income! Don’t miss this high-energy and impactful session that will accelerate your listing results in the next 30 days! Speaker: Sherri Johnson Tuesday, March 15 1:00 PM – 2:00 PM Location: L016, Lower Concourse Track: Productivity Audience: Agent/Sales Professional
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THE NEED TO BE DECISIVELY INDECISIVE: UNDERSTANDING BEHAVIORAL CHANGES FOR THE REAL ESTATE INDUSTRY
The pandemic forced all of us to learn so many new things, as we navigated every twist and fork in the road. Now that we’re starting to emerge into a clearer future, there has never been a greater need for you to be Decisively Indecisive. “Affective Forecasting” is the psychological study of how one feels into the future, and it’s front and center after the last few years. We now face a world, country, economy, and industry traveling a road much less traveled as we begin to restart our global commerce engine. What will be the long-term changes in our industry? What were the silver linings to come out of this challenging time? It is important to know where to look and not overthink what may or may not be structural in change. This session will help identify the questions we should be asking as we discover the permanent behavioral changes in our economy caused by the pandemic. Learning Objectives: • • • •
Gain valuable insight into the global economic environment and how it affects the housing market trends Receive an update on the current situation regarding the global state of COVID19 Explore the current state of the economy and expectations for 2022 and beyond Understand the need to engage, which is still ever present
Speaker: Monday, March 14 Location: Track: Audience:
Michael Dominguez 1:00 PM – 2:00 PM 4:00 PM – 5:00 PM REPEAT L005 & L009, Lower Concourse / Ballroom D, Main Concourse Productivity/Profitability All Audiences
PARTNERSHIP IS THE NEW LEADERSHIP
Ty Bennett’s research of more than 5,000 leaders asked one question: “What do you want from your people?” The overwhelming answer? “Commitment.” What it takes to both create, and retain that commitment is NOTHING like it used to be. Partnership, communication, inclusion, and connection have become the game-changers. Partnership Is the New Leadership — Cultivating Commitment, Collaboration, and Consensus where leadership, business growth and professional development are essential. Ty will share his insights on how: • • •
To create transformation in your business To be a ‘relevant leader’ who creates deep connection with your people Honest communication creates collaboration and trust
Speaker: Monday, March 14 Location: Track: Audience:
Ty Bennett 2:30 PM – 3:30 PM Ballroom E, Main Concourse Leadership Broker/Owner/Manager
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PERFORMANCE LEADERSHIP: COACH AGENTS TO DRIVE SALES FOR INCREASED RETENTION & RECRUITING
Join national leading coach, Sherri Johnson as she shares her real-life, successful and proven management strategies and solutions that will dramatically increase top-line revenue to your organization as well and create unmatched retention and easy recruiting results. Increase your value by learning how to double and/or triple your agent’s income using Sherri’s exclusive lead generation and agent coaching systems. Learn Sherri’s impactful sales meeting strategies that will drive more listings and sales and not only add value but will build a wildly successful, winning team that is easy to attract and recruit new and experienced agents. Managers that implement her systems have increased company revenue in excess of $500,000 of year over year growth. With Sherri, Success IS contagious! Speaker: Tuesday, March 15 Location: Track: Audience:
Sherri Johnson 2:30 PM – 3:30 PM L016, Lower Concourse Productivity/Profitability Broker/Owner/Manager
POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL — PANEL
Are you looking for ways to grow together with your agents to create sustainable pipelines of new business? Would you like to position your relocation department as a business development tool for agents and your brokerage to propel business forward? If so, this University session fits the bill! Don’t miss this opportunity to learn from top referral/ relocation leaders as they share how they seek out and cultivate opportunities at every tum, implementing strategies to help generate referrals and uncover ways to build and expand relationships, all while maintaining their departments as an integral part of their brokerage, bringing value to their agents and the customers they serve. Speaker: Panelists: Tuesday, March 15 Location: Track: Audience:
Sue Giardino Michelle Bennet, Berkshire Hathaway HomeServices Alliance Real Estate Gary Conerly, HomeServices Relocation Kathy Connelly, Berkshire Hathaway HomeServices Georgia Properties 2:30 PM – 3:30 PM L015 & L019, Lower Concourse Relocation/Referral Relocation Directors/Brokers/Owners
THE POWER OF INFLUENCE
“Entertaining, hilarious, thought-provoking, and inspirational.” In The Power of Influence, Ty reinforces core principles such as: “We are all in the people business” or “Business is about relationships”. Ty also shares practical and profitable strategies to increase your influence with people, including Investing In People, Focusing on Being Interested – Not Interesting, and Practicing The Platinum Rule, all based on Ty Bennet’s s book – The Power of Influence. Speaker: Monday, March 14 Location: Track: Audience:
Ty Bennett 1:00 PM – 2:00 PM Ballroom E, Main Concourse Relationships Agent/Sales Professional
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PRACTICE WHAT YOU PREACH — BUILDING PERSONAL WEALTH THROUGH REAL ESTATE
Every day we sell clients on the value of owning real estate as a way to build equity and personal wealth. In this session, Fred Tichauer of Berkshire Hathaway HomeServices Ambassador Real Estate, author of three books on building real estate wealth along with Robert Watson, VP Berkshire Hathaway HomeServices, will unlock the secrets of how you can build an income-generating empire for yourself, your clients or both! Speaker: Monday, March 14 Location: Track: Audience:
Fred Tichauer 2:30 PM – 3:30 PM L005 & L009, Lower Concourse Mindset All Audiences
RECRUITMENT MADE EASY
Clear the roadblocks that keep you from selecting the agents you desire to join your office and discover how to enjoy the journey of building your company, community and culture in the process. Speaker: Monday, March 14 Location: Track: Audience:
Jane Lippman 1:00 PM – 2:00 PM L010 & L014, Lower Concourse Recruiting Broker/Owner/Manager
REIMAGINING YOUR SOCIAL MEDIA CONTENT FOR EXPONENTIALLY BETTER RESULTS
Social media is an amazing place to find and be seen by others. Why, then, do so many Realtors use social media simply as a one-way promotional channel? To truly build trust in your community, expand your sphere of influence and become top of mind for those in your network, you need to think of the content you publish in social media very differently than most agents do today. This session will provide actionable advice on different types of content that you should consider for your feed in order to exponentially improve the results of your social media presence. Whether you are a beginner or have been active in social media yet questioning its impact, this session will provide you with takeaways that you can immediately implement. Speaker: Monday, March 14 Location: Track: Audience:
Neal Schaffer 2:30 PM – 3:30 PM Ballroom B, Main Concourse Social Media Marketing All Audiences
RELATIONSHIP SELLING — PART I
Join Matthew Ferrara for the first of two sessions focused on the mindset, skillset and techniques for developing a relationship-centric sales career. Learn and practice effective rapport-building, presenting and closing skills that nurture long-term connections with the most valuable asset in your business: relationships! Speaker:
Matthew Ferrara
Tuesday, March 15
1:00 PM – 2:00 PM
Location:
Ballroom B, Main Concourse
Track: Relationships Audience:
Agent/Sales Professional
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RELATIONSHIP SELLING — PART II
Join Matthew Ferrara for the second of two sessions focused on the mindset, skillset and tools for developing a relationship-first approach to growing your career. Building upon the essential sales techniques in part one, Matthew incorporates proven methods to strengthen listening, defuse objections, overcome indecision, and generate ready-to-refer relationships from satisfied clients. Speaker: Tuesday, March 15 Location: Track: Audience:
Matthew Ferrara 2:30 PM – 3:30 PM Ballroom B, Main Concourse Relationships Agent/Sales Professional
TEAM LEAD GENERATING CONCEPT, BUILDING AND MANAGING FOR PENNIES ON THE DOLLAR
Successful team leader and Internet lead specialist Kassi Xamis-Robinson unveils a step-by-step process on how to build, structure and manage a lead deriving machine, producing hot buyer, seller and commercial leads to your team with her proven lead and referral generating formula. Learn the ins and outs of hiring an inside sales associate to make calls and to be the first point of contact setting appointments for your team, as well as, learn how to create scripts and conversations to produce, ‘leads for pennies on the dollar’. Speaker: Monday, March 14 Location: Track: Audience:
Kassi Xamis-Robinson 4:00 PM – 5:00 PM L006, Lower Concourse Productivity Broker/Owner/Manager/Teams
VALUATIONS AND M&A
Brokerage value expert, Scott Wright of RealTrends shares the latest trends in valuing real estate brokerage firms in the post-pandemic market and positioning for M&A, whether you’re a buyer or seller. Speaker: Scott Wright Monday, March 14 2:30 PM – 3:30 PM Location: L006, Lower Concourse Track: Finance Audience: All Audiences
VISION SETTING — BLOW UP THE LID OF LIMITED THINKING
Traditional Goal Setting focuses on what you think you can achieve. I Believe in a Life of Abundance. Anything and everything is possible through Unlimited Thinking. Join us in “Blowing up your Lid of Limited Thinking” by learning how to live a life of Unlimited Thinking, a Life of Abundance. Learn how to live your life by Deliberate Intent. Learn how to choose your thoughts, which direct your actions and create a Life of Abundance. When we choose our thoughts, we avoid the distractions of the day. When we choose our thoughts, we will complete the Important activities of the day, avoid the temptation of spending all our time on urgent, unimportant activities. When you choose your thoughts and live a life of Deliberant Intent you will be more Fulfilled, Joyful, and Grateful. This will in turn cause you to recognize and attract opportunities that result in Unlimited Results & Abundance. Speaker: Bill Pearl Monday, March 14 4:00 PM – 5:00 PM Location: Ballroom E, Main Concourse Track: Mindset Audience: All Audiences
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WOMEN WHO LEAD — PANEL
Join Teresa Palacios Smith, Chief Diversity, Equity & Inclusion Officer, HomeServices of America as she launches the Berkshire Hathaway HomeServices Mentorship Program where she will interview some of the most powerful women within the Berkshire Hathaway HomeServices about mentorship and mastermind opportunities for women interested in taking their leadership skills to the next level. Speaker: Teresa Palacios Smith Panelists: Kyria Jefferies, Berkshire Hathaway HomeServices Beazley REALTORS® Amanda Marcum, Berkshire Hathaway HomeServices Foster REALTORS® Linda Sherrer, Berkshire Hathaway HomeServices Florida Network Realty Laura Stace, VP of Luxury Marketing, Berkshire Hathaway HomeServices Tuesday, March 15 1:00 PM – 2:00 PM Location: L010 & L014, Lower Concourse Track: Diversity & Inclusion Audience: All Audiences
WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED — PANEL
Did you know that as a Berkshire Hathaway HomeServices network member, you receive exclusive benefits and discounts from 100 industry-leading companies? Learn how the XCEED program’s portfolio of Approved Providers will help you WOW your clients, build your brand and enhance your lifestyle. We’ll share ways you can benefit from providers within four main categories: Lifestyle, Marketing, Business Operations and Buyers & Sellers. PLUS, you’ll learn how other network members are already utilizing the XCEED program to win more business! Speaker: Nina Fabbri Panelists: Jimmy Burgess, Berkshire Hathaway HomeServices Beach Properties of Florida Tiffany Curry, Berkshire Hathaway HomeServices Tiffany Curry & Co., REALTORS® Kathleen McBee, Berkshire Hathaway HomeServices Premier Properties Julie Tran, Berkshire Hathaway HomeServices California Properties Tuesday, March 15 1:00 PM – 2:00 PM 2:30 PM – 3:30 PMREPEAT Location: L011 & L012, Lower Concourse Track: Productivity/Profitability Audience: All Audiences
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YOUR GLOBAL CONNECTIONS — PART I: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
Meet the global leaders from the Berkshire Hathway HomeServices network, learn about the markets they serve and how a business operates in their country. Opportunities abound across the globe; your current clients may be contemplating a move or the purchase of a vacation property, don’t be left out in the cold! In this session, you’ll meet our global leaders from Mexico, Canada, and the United Kingdom. Speakers: Panelists: Monday, March 14 Location: Track:
Michael Jalbert & Robert Watson Jim Bernard, Berkshire Hathaway HomeServices Bahamas Real Estate Martin Bikhit, Berkshire Hathaway HomeServices London Kay & Co. Sacha Brosseau, Berkshire Hathaway HomeServices Quebec Ian Gengos, Berkshire Hathaway HomeServices Baja Real Estate Greg Gunter, Berkshire Hathaway HomeServices Colonial Homes San Miguel Alma Ramirez, Berkshire Hathaway HomeServices Colonial Homes San Miguel Mark Wadden, Berkshire Hathaway HomeServices Toronto Realty 2:30 PM – 3:30 PM L015 & L019, Lower Concourse Global
Audience:
All Audiences
YOUR GLOBAL CONNECTIONS — PART II: MEET THE BROKERS BEHIND THE COUNTRIES — PANEL
Meet the global leaders from the Berkshire Hathway HomeServices network, learn about the markets they serve and how a business operates in their country. Opportunities abound across the globe; your current clients may be contemplating a move or the purchase of a vacation property, don’t be left out in the cold! In this session, you’ll meet our global leaders from Germany, Italy, Portugal, and Spain. Speakers: Panelists: Monday, March 14 Location: Track: Audience:
Michael Jalbert & Robert Watson Marcus Benussi, Berkshire Hathaway HomeServices MAGGI Properties Agency Carla Claudio, Berkshire Hathaway HomeServices Atlantic Portugal Carsten Heinrich, Berkshire Hathaway HomeServices Rubina Real Estate Bruno Rabassa Roig, Berkshire Hathaway HomeServices Madrid César Santos, Berkshire Hathaway HomeServices Atlantic Portugal 4:00 PM – 5:00 PM L015 & L019, Lower Concourse Global All Audiences
ZERO COST SOCIAL MEDIA MARKETING IDEAS
In this presentation, you will learn the most effective ways for maximizing social media and generating leads with social media without spending a dime! Here’s the good news — you don’t have to spend a lot of money on ads to crush your social media strategy. Speaker: Tuesday, March 15 Location: Track: Audience:
Katie Lance 2:30 PM – 3:30 PM L013, Lower Concourse Social Media Marketing All Audiences
56
COMMERCIAL SESSIONS
<BACK>
MONDAY, MARCH 14 COMMERCIAL OPENING GENERAL SESSION
In this session, Mike Fields will highlight progress in the Commercial Real Estate Brokerage space, review some of the most impressive deals done in the network, discuss the integration of REthink and Buildout with Commercial Resource, discuss enhancements to Commercial Resource and provide an overview of what to expect for Monday and Tuesday. Speakers: Mike Filelds & Christy Budnick Monday, March 14 1:00 PM – 2:00 PM Location: Omni — Olmstead 1-3 Track: Commercial Audience: Commercial
COMMERCIAL SESSION I: BUILDING A CRE DIVISION WITH THE BERKSHIRE HATHAWAY HOMESERVICES “COMMERCIAL REAL ESTATE ADVISOR” DESIGNATION
Join the discussion of WHY and HOW Berkshire Hathaway HomeServices Michigan/Northern Indiana Real Estate designed and implemented a program for “Internal” “Commercial Real Estate Advisor” Designation and Certification (The Commercial Real Estate Platform). While Residential and Commercial Real Estate transactions in most states require the same license, each area of expertise (Residential vs. Commercial) is vastly different from a skill, tools, expertise, training and risk management perspective. Learn how the implementation of the Commercial Real Estate Platform and required certification is attracting new business and expanding the qualified “Commercial Advisor” Agent base while reducing risk management exposure. Speaker: Doug Todd Monday, March 14 02:30 PM – 03:15 PM Location: Omni — Olmstead 1-3 Track: Commercial Audience: Commercial
COMMERCIAL SESSION II: COMMERCIAL REAL ESTATE Q&A
Mike Fields will moderate an open forum question and answer session taking advantage of the group’s experience and expertise to answer your questions on the CRE market and trends, best practices, tools and resources, marketing issues, and more. Speaker: Mike Fields Monday, March 14 3:15 PM – 4:00 PM Location: Omni — Olmstead 1-3 Track: Commercial Audience: Commercial
COMMERCIAL SESSIONS
57 <BACK>
TUESDAY, MARCH 15 COMMERCIAL SESSION I: AVATAR – DEFINE YOUR IDEAL CLIENT
What do you know about your ideal client? This session will help you define and better understand the clients you want to do business with, thus allowing you to attract them more easily. We will walk you through our #12 Prospect Identifier Process that you can implement to gain an understanding of your client’s real estate needs and real-life impacts. Speaker: Mike Gallegos Tuesday, March 15 1:00 PM – 2:00 PM Location: Omni — Olmstead 1-3 Track: Commercial Audience: Commercial
COMMERCIAL SESSION II: VALUE PROPOSITION
Every Value Proposition should speak directly to a client’s challenges and make a bold case for you as not just a problem solver, but a trend spotter and master of your craft. During this session, we’ll share our Validating Your Value Preposition System so that you can clearly demonstrate the benefit that you provide, and why there is no better choice than you. Speaker: Mike Gallegos Tuesday, March 15 2:15 PM – 3:15 PM Location: Omni — Olmstead 1-3 Track: Commercial Audience: Commercial
COMMERCIAL AWARD WINNER RECEPTION
This networking opportunity for commercial sales professionals also provides an opportunity to recognize award winning achievements. By Invitation Only. Tuesday, March 15 Location:
6:00 PM – 7:30 PM Omni — Olmstead 1-3
MONDAY UNIVERSITY SESSIONS MONDAY UNIVERSITY SESSIONS TIME
SESSION AGENT “BEST PRACTICES” SPOTLIGHT – THE BRAND THE POWER OF INFLUENCE GLOBAL TRAINING WORKSHOP
1:00 PM - 2:00 PM
LOCATION L007 & L008
Ty Bennett
Relationships
Ballroom E
Matthew Ferrara
Training
L015 & L019
Terry Watson
Communications
Ballroom D
Mindset
L016
HOW TO CONVERT YOUR DATABASE TO A CLIENT BASE IN 5 PRACTICAL STEPS
Allan Dalton
Productivity/Marketing
Ballroom A
ALWAYS TALK TO STRANGERS
Joe Keohane
Relationships
Ballroom C
LINKEDLN FOR REALTORS: LET'S GET THIS PARTY STARTED!
Neal Schaffer
Social Media Marketing
L013
Melissa Kandel
Social Media Marketing
Ballroom B
Michael Dominguez
Productivity/Profitability
L005 & L009
Moderated by Sandy Ciccarella
Productivity/Profitability
L017 & L018
Jane Lippman
Recruiting
L010 & L014
Kassi Xamis-Robinson
Productivity
L006
Steven Ladd, Alex Seavall, & Justin Messer
Finance
L011 & L012
Teresa Palacios Smith
Diversity & Inclusion
L010 & L014
“THE ART OF RELATIONSHIP BUILDING” WITH NINJA SELLING
Larry Kendall
Productivity
Ballroom C
AGENT “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY
Moderated by Jason Braford
Productivity
L007 & L008
Allan Dalton
Communications
Ballroom A
Terry Watson
Communications
Ballroom D
HOW TO HAVE YOUR BEST YEAR EVER IN REAL ESTATE AND LIFE
THE ART OF INFLUENCE - PART I: SOCIAL MEDIA MARKETING & CONTENT CREATION 101 THE NEED TO BE DECISIVELY INDECISIVE: UNDERSTANDING BEHAVIORAL CHANGES FOR THE REAL ESTATE INDUSTRY BROKER “BEST PRACTICES” SPOTLIGHT - MINDSET RECRUITMENT MADE EASY BE YOUR OWN LEAD GENERATING MACHINE FOR PENNIES ON THE DOLLAR CFO FORUM – PART I: INDUSTRY UPDATE IMPLICIT BIAS: OVERCOMING BARRIERS TO FAIR HOUSING
COMMUNICATION THAT CONSUMERS AND CLIENTS ABSOLUTELY ADORE AND WILL REMEMBER FOREVER! EVOLVE OR EVAPORATE!™ - REPEAT
2:30 PM - 3:30 PM
TRACK Productivity
Jimmy Burgess
EVOLVE OR EVAPORATE!™
Scott Wright
Finance
L006
Moderated by Michael Jalbert & Robert Watson
Global
L015 & L019
Tracey Baldwin
Marketing
L013
PRACTICE WHAT YOU PREACH - BUILDING PERSONAL WEALTH THROUGH REAL ESTATE
Fred Tichauer
Mindset
L005 & L009
REIMAGINING YOUR SOCIAL MEDIA CONTENT FOR EXPONENTIALLY BETTER RESULTS
Neal Schaffer
Social Media Marketing
Ballroom B
VALUATIONS AND M&A YOUR GLOBAL CONNECTIONS - PART I: MEET THE BROKERS BEHIND THE COUNTRIES PANEL ADAPTING TO THE CHANGING CONSUMER
Ty Bennett
Leadership
Ballroom E
BROKER “BEST PRACTICES” SPOTLIGHT – THE BRAND
Moderated by Mark Jeffers
Productivity/Profitability
L017 & L018
LEADERSHIP STRATEGIES FOR MANAGING & SCALING ELITE TEAMS
Sherri Johnson
Productivity
L016
CFO FORUM – PART II: ROUNDTABLE DISCUSSION
Moderated by Steven Ladd
Finance
L011 & L012
THE ABCS OF LGBTQ+ BUYERS & SELLERS - PANEL
Moderated by Alex Cruz
Diversity & Inclusion
L010 & L014
PARTNERSHIP IS THE NEW LEADERSHIP
Larry Kendall
Productivity
Ballroom C
Moderated by Amanda Wernick
Productivity
L007 & L008
Moderated by Michael Jalbert & Robert Watson
Global
L015 & L019
Tracey Baldwin
Marketing
L013
Gino Blefari
Mindset
Ballroom A
Bill Pearl
Mindset
Ballroom E
Joe Keohane
Relationships
L005 & L009
Melissa Kandel
Social Media Marketing
Ballroom B
Michael Dominguez
Productivity/Profitability
Ballroom D
BUILD THE BENCH: CREATING AN IN-HOUSE LEADERSHIP MANAGEMENT PROGRAM
Sherri Johnson
Leadership
L016
BROKER “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS
Moderated by Tricia Kobos
Productivity/Profitability
L017 & L018
Kassi Xamis-Robinson
Productivity
L006
Moderated by Steven Ladd
Finance
L011 & L012
“THE ART OF RELATIONSHIP BUILDING” WITH NINJA SELLING - REPEAT AGENT “BEST PRACTICES” SPOTLIGHT – MINDSET YOUR GLOBAL CONNECTIONS - PART II: MEET THE BROKERS BEHIND THE COUNTRIES PANEL ADAPTING TO THE CHANGING CONSUMER - REPEAT
4:00 PM - 5:00 PM
SPEAKER(S) Moderated by Amanda Wernick
GET THE LIFE BY THE PLAN YOU DESIGN VISION SETTING - BLOW UP THE LID OF LIMITED THINKING ALWAYS TALK TO STRANGERS - REPEAT THE ART OF INFLUENCE - PART II: ADVANCED SOCIAL MEDIA MARKETING & CONTENT CREATION THE NEED TO BE DECISIVELY INDECISIVE: UNDERSTANDING BEHAVIORAL CHANGES FOR THE REAL ESTATE INDUSTRY - REPEAT
TEAM LEAD GENERATING CONCEPT, BUILDING AND MANAGING FOR PENNIES ON THE DOLLAR CFO FORUM – PART III: FIRESIDE CHAT
Agent/Sales Professional
All Audiences
Broker/Owner/Manager
Broker/Owner/Manager/Teams
CFOs
TUESDAY UNIVERSITY SESSIONS TUESDAY UNIVERSITY SESSIONS TIME
SPEAKER(S)
TRACK
LOCATION
Sherri Johnson
Productivity
L016
Moderated by Sandy Ciccarella
Productivity
L007 & L008
Allan Dalton
Productivity
Ballroom D
Matthew Ferrara
Relationships
Ballroom B
Moderated by Teresa Palacios Smith
Diversity & Inclusion
L010 & L014
DRIVING NEW REVENUE WITH YOUR GLOBAL REFERRAL NETWORK
Sacha Brosseau
Global
L005 & L009
WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED
Moderated by Nina Fabbri
Productivity/Profitability
L011 & L012
ADVOCATE TO WIN: USE THE TOOLS OF A TRIAL ATTORNEY TO GET WHAT YOU WANT
Heather Hansen
Relationships
Ballroom E
#GETSOCIALSMART: HOW TO HONE YOUR SOCIAL MEDIA STRATEGY POSTPANDEMIC
Katie Lance
Social Media Marketing
L013
JUMP-START YOUR VIDEO MARKETING STRATEGY AND BECOME A LEAD GENERATION MACHINE IN 2022
Giselle Ugarte
Social Media Marketing
Ballroom A
BROKER “BEST PRACTICES” SPOTLIGHT – PRODUCTIVITY
Moderated by Tricia Kobos
Productivity/Profitability
L017 & L018
Moderated by Teresa Palacios Smith
Diversity & Inclusion
L010 & L014
Moderated by Jason Braford
Productivity
L007 & L008
Matthew Ferrara
Relationships
Ballroom B
WOWING YOUR CLIENTS AND BUILDING YOUR BRAND WITH XCEED - REPEAT
Moderated by Nina Fabbri
Productivity/Profitability
L011 & L012
DRIVING NEW REVENUE WITH YOUR GLOBAL REFERRAL NETWORK - REPEAT
Sacha Brosseau
Global
L005 & L009
ADVOCATE TO WIN: USE THE TOOLS OF A TRIAL ATTORNEY TO GET WHAT YOU WANT - REPEAT
Heather Hansen
Relationships
Ballroom E
Giselle Ugarte
Social Media Marketing
Ballroom A
Katie Lance
Social Media Marketing
L013
Larry Kendall
Productivity
Ballroom D
PERFORMANCE LEADERSHIP: COACH AGENTS TO DRIVE SALES FOR INCREASED RETENTION & RECRUITING
Sherri Johnson
Productivity/Profitability
L016
BROKER “BEST PRACTICES” SPOTLIGHT – ACCOUNTABILITY
Moderated by Mark Jeffers
Productivity/Profitability
L017 & L018
POSITIONING YOUR RELOCATION DEPARTMENT AS AN INVALUABLE BUSINESS DEVELOPMENT TOOL - PANEL
Moderated by Sue Giardino
Relocation/Referral
L015 & L019
AGENT MASTERMIND SESSION: CHAIRMAN'S CIRCLE DIAMOND
Moderated by Kathleen Hunt
Productivity/Profitability
Omni Commonwealth 3
AGENT MASTERMIND SESSION: CHAIRMAN'S CIRCLE GOLD AND PLATINUM
Moderated by Dohn Bower
Productivity/Profitability
Omni Commonwealth 2
AGENT MASTERMIND SESSION: PRESIDENT'S CIRCLE AND LEADING EDGE SOCIETY
Moderated by Michael Unis
Productivity/Profitability
Omni Commonwealth 1
SESSION MINDSET SHIFT: HOW TO GENERATE 5 LISTINGS IN THE NEXT 30 DAYS
AGENT “BEST PRACTICES” SPOTLIGHT – RELATIONSHIPS HOW TO CONVERT YOUR DATABASE TO A CLIENT BASE IN 5 PRACTICAL STEPS - REPEAT
1:00 PM - 2:00 PM
RELATIONSHIP SELLING - PART I
WOMEN WHO LEAD - PANEL
INCLUSIVE REAL ESTATE: CAPTURING THE DIVERSE MARKETS OF TODAY PANEL AGENT “BEST PRACTICES” SPOTLIGHT – PRODUCTIVITY
2:30 PM - 3:30 PM
RELATIONSHIP SELLING - PART II
JUMP-START YOUR VIDEO MARKETING STRATEGY AND BECOME A LEAD GENERATION MACHINE IN 2022 - REPEAT ZERO COST SOCIAL MEDIA MARKETING IDEAS
4:00 PM - 5:00 PM
CREATING A HIGH PERFORMANCE CULTURE
PLEASE NOTE: THE 4 PM AWARD WINNER MASTERMIND SESSIONS WILL BE HELD AT THE OMNI LOUISVILLE, LEVEL 2
Agent/Sales Professional
All Audiences
Broker/Owner/Manager
Relocation/Referrals
THANK YOU TO OUR SPONSORS
61
EXHIBITOR LIST
<BACK>
COMPANY
BOOTH # COMPANY
AccountTECH,LLC ActivePipe Addressable Adfenix Adwerx American Home Shield American Image Armed Forces Insurance Berkshire Hathaway HomeServices Berxi, part of Berkshire Hathaway Specialty Insurance Binding Systems of America Black Knight Book Signing Booth BoomTown Brokermint Build A Sign Buyside Certified New Home Specialist™ Chalk Digital Commission Express Corefact Corporate+Club Curbio Currencies Direct Dee Sign DIVVY HOMES Echovate eRelocation..a service of ASK Real Estate Technology expresscopy Forever Concierge Gaby Conte Designs Gilmore Global Home Partners of America Homes.com / Homesnap HomeTeam Inspection Service HouseLens, a Seek Now Service Inside Real Estate IQ Tech Innovations Kathy’s Accessories Leatherman Listing 2 Leasing LiveBy Lone Wolf Technologies Lowen Sign Company Magnets USA & Lifelong Gifts
409 343 525 412 213 330 618 237 325 307 243 107 136 206 212 115 406 227 439 232 415 438 537 133 413 119 109 226 131 518 620 239 221 520 319 408 419 242 407 514 642 543 542 624 339
BOOTH #
Markful MyNHD, Inc National Association of REALTORS NetSheet™ Oakley Signs Orange Coast Title Company & Family of Companies Peleman Industries Perfect Closing Gift Photofy, Inc. Pillar To Post Home Inspectors PODS Enterprises, LLC ProspectConverter Prosperity Home Mortgage RateMyAgent Real Grader RealCommissions Reliance Network LLC ReminderMedia RentSpree Resort Vacation Certificates Ricoh USA RICOH360 Tours Rocket Mortgage RSP-USA, Inc. Second To None Beauty Secure 24 ADT Sherri Johnson Coaching and Consulting ShowingTime Smith Printing & Innovations, Inc SocialBoost Teldon TenantReports.com llc Testimonial Tree The CE Shop The Personal Marketing Co. The Sunshine Kids Foundation Unique Homes Venus Et Fleur VHT Studios Win Local, Inc. XCEED Xpressdocs zavvie Zillow Group Zoom Casa Home Concierge
236 231 312 121 224 521 443 315 127 338 225 125 507 414 630 214 539 313 137 506 324 220 531 218 513 626 527 309 638 436 636 233 342 538 230 318 437 536 337 442 336 207 113 219 508
EXHIBIT HALL MAP
62 <BACK>
HOMETEAM INSPECTION SERVICE. ACCURACY THAT TURNS FIRST-TIME HOME BUYERS INTO LIFELONG CLIENTS. What if you looked at the home inspection phase as an opportunity rather than a hurdle? What if you had a team of expert inspectors who understood what’s at stake? And what if the report they provided contained information that was not only accurate and thorough, but was written in a way that added value to your client relationship? This isn’t a what-if scenario. It’s simply a question of when you decide to make HomeTeam part of your team.
We’re more than inspectors. We’re relationship builders. 844.HOMETEAM | hometeam.com/BHHS
Each office is independently owned and operated. ©2022 The HomeTeam Inspection Service, Inc. All rights reserved.
ALL YOUR MARKETING UNDER ONE ROOF Visit Xpressdocs at booth 207 to discuss custom marketing solutions and shop apparel and promotional products.
In the competitive world of real estate, producing high-quality, consistent, and timely marketing is a must. As your trusted direct marketing provider, Xpressdocs offers a complete suite of Berkshire Hathaway HomeServices approved products and tools to help you continue to conquer your market.
Shop online at The Shop at BHHS in the REsource Center.
COVERAGE THAT GOES BEYOND CLOSING. Last year, approximately 1 in 4 buyers with an American Home Shield home warranty used their plan in the first 60 days after closing. Why is this important? If housing inventory is low and home sellers are receiving multiple offers, buyers may waive home inspections or contingencies to help get their offer accepted. A plan from American Home Shield can be especially useful as it helps protect buyers’ budgets — and their peace of mind — in the event of breakdowns during the first year in their new home.
Want to know more? Talk to an American Home Shield team member or visit ahs.com/real-estate. © 2022 American Home Shield Corporation. All rights reserved. 22-0090
$
®
®
(800) 275-1762 | www.phmloans.com
®
(800) 275-1762 | www.phmloans.com
Interior Designer Life Coach Personal Assistant
Real Estate Agent
You have many roles. Our platform has many benefits. You’re more than a real estate agent. You go above and beyond for your clients, and they appreciate it. That’s why Rocket Pro℠ Insight provides a robust platform that helps you respond with speed and certainty. You can also count on our real support team and connect with them 24/7. All of that gives you more control throughout the loan process. Because you’re more than an agent. When you want to do more, Visit Rocket Mortgage® booth 531 or go to RocketPro.com/RealEstate to learn more.
Rocket Mortgage, LLC; NMLS #3030; www.NMLSConsumerAccess.org. Equal Housing Lender. Licensed in 50 states. AL License No. MC 20979, Control No. 100152352. AR, TX: 1050 Woodward Ave., Detroit, MI 48226-1906, (888) 474-0404; AZ: 1 N. Central Ave., Ste. 2000, Phoenix, AZ 85004, Mortgage Banker License #BK-0902939; CA: Licensed by Dept. of Business Oversight, under the CA Residential Mortgage Lending Act and Finance Lenders Law; CO: Regulated by the Division of Real Estate; GA: Residential Mortgage Licensee #11704; IL: Residential Mortgage Licensee #4127 – Dept. of Financial and Professional Regulation; KS: Licensed Mortgage Company MC.0025309; MA: Mortgage Lender License #ML 3030; ME: Supervised Lender License; MN: Not an offer for a rate lock agreement; MS: Licensed by the MS Dept. of Banking and Consumer Finance; NH: Licensed by the NH Banking Dept., #6743MB; NV: License #626; NJ: New Jersey – Rocket Mortgage, LLC, 1050 Woodward Ave., Detroit, MI 48226, (888) 474-0404, Licensed by the N.J. Department of Banking and Insurance.; NY: Rocket Mortgage, LLC, 1050 Woodward Ave., Detroit, MI 48226 Licensed Mortgage Banker-NYS Department of Financial Services; OH: MB 850076; OR: License #ML-1387; PA: Licensed by the Dept. of Banking – License #21430; RI: Licensed Lender; WA: Consumer Loan Company License CL-3030. Conditions may apply. ©2000 – 2022 Rocket Mortgage, LLC. All rights reserved. Lending services provided by Rocket Mortgage, LLC, a subsidiary of Rocket Companies, Inc. (NYSE: RKT). Rocket Mortgage, 1050 Woodward Ave., Detroit, MI 48226-1906
HELP MORE PEOPLE GET INTO THEIR DREAM HOME REPRESENT A CASH BUYER WITH A QUICK CLOSE
With Lease Purchase, you have a chance to expand your clientele. First-time home buyers Those not yet mortgage-ready Households that are relocating Renters Discouraged buyers
HOW IT WORKS. Invite Clients to Apply at HomePartners.com. Verifiable annual household income of $40,000+ Meets minimum household FICO requirement* No open Chapter 7 bankruptcy or disqualifying criminal history**
Help Approved Households Find a Home for Sale They Love. Located in an approved community Quality single-family homes and fee-simple townhomes listed for traditional sale or FSBO Less than or equal to a metro’s maximum purchase price Minimum of 2 above-grade bedrooms on a lot of 2 acres or less
We Buy it and Lease it to the Household. You Earn the Full Sales Commission! Residents see locked-in rent and purchase prices before signing After move-in, they have the option to buy at any time, or Renew their lease for up to five years, or Move-out at the end of their lease term with no penalties. Lease Purchase is a five year program (three years in Texas). The initial deposit varies by state. The average time from application approval to move-in is 45 days at minimum. We are not a lender and households must be able to qualify for a mortgage at the agreed purchase price. * FICO requirements and maximum purchase prices vary by market. ** Subject to applicable laws. See our Application Policies at for details and exceptions. Home Partners Lease Purchase Program is offered and administered by Home Partners Holdings LLC. Resident and property must meet eligibility criteria, which is subject to change. Terms and conditions apply. See www.HomePartners.com. Home Partners is not a mortgage company, does not provide financing for a resident to purchase a home, and cannot guarantee that a resident will be able to obtain a mortgage loan. No real estate professional is authorized to act on behalf of Home Partners or any participant in the Program nor permitted to represent or warrant any term, condition or benefit of the Program. ©2022 Home Partners Holdings LLC. All rights reserved. HOME PARTNERS, HOME PARTNERS OF AMERICA, A NEW PATH TO HOMEOWNERSHIP, and the Home Partners of America logo are Reg. U.S. Pat. & Tm. Off. and owned by Home Partners of America, LLC.
To move is to grow We’re here to make sure everyone can find their next perfect place — with resources to help every step of the way.
Visit zillow.com
Money in the Bank, Not on the Table. Close more leads, and run your real estate business smarter.
Visit us at Booth 206 or online at Resources.BoomTownROI.com/bhhs
Working Together
We are pleased to be the publisher of Prestige, the Berkshire Hathaway HomeServices coffee table magazine that is also inserted into the global run of Unique Homes. But that is only the beginning. Let us tell you about other marketing initiatives we offer to help you engage consumers, start conversations, build relationships and develop new opportunities for growth in the luxury sphere … in print, online and via social media.
www.UniqueHomes.com Contact Bruce Griset, Publisher/Director of Sales, 310.977.5915 or bgriset@uniquehomes.com
REAL ROSES THAT LAST A YEAR®
W W W.V E N U S E T F L E U R . C O M / B H H S
Real Estate Excellence in the Digital Age
Join us in the Ricoh booth (#324) Real Estate excellence in the digital age means you can: Shed back-office infrastructure burdens Save time with a digital workplace Stand out with 360-degree marketing
THETA 360-degree Camera GIVEAWAY You can generate your own immersive property virtual tour in about 20 minutes using our THETA 360-degree camera and mobile app.
Visit the Ricoh booth (#324) to learn how to win
WE FIX IT. YOU LIST IT. SELLERS PAY AT CLOSING. Improving Home Improvement for Realtors® and Their Clients
Experience a simple, streamlined solution that eliminates the stress of getting listings market-ready. Free, same-day estimates Real-time availability to begin work Pre-listing repairs, refreshes, and renovations
Scan to learn more
KENTUCKY INTERNATIONAL CONVENTION CENTER
79 <BACK>
UPPER CONCOURSE MARKET STREET
North Pre-function Upper Concourse
Hall E
North Overlook Suite
Hall D
Loading Docks
Top of Ballroom
Fourth
FOURTH STREET
Columns
SECOND STREET
Street Pre-fu nctio
n
Hall C
Hall A
Hall B
South Overlook Suite South Pre-function Upper Concourse
Pedway Access from Louisville Marriott Downtown
JEFFERSON STREET
Room Capacities
MAIN CONCOURSE
Space
Dimensions
Sq. Ft.
Ceiling Ht.
60” Rounds
72” Rounds
Classroom
Theater
10x10 Booths
Exhibit Hall – All Halls
384’ x 502’
204,169
32’
10792
10850
13,492
19,525
1039
Exhibit Hall A
132’ x 180’
27,633
32’
Exhibit Hall B*Entrance
177’ x 363’
66,063
32’
80,136
Oak & Brew 32’
Market 210’ Street x 376’Pre-function
Exhibit Hall D* Exhibit Hall C**
210’ X 165’ 132’Dx 45’ Ballroom E Ballroom
Fourth Pre-f Street unct ion
Exhibit Hall E**
23,240
MARKET 1280 STREET Entrance
4032
Boardroom Pre-function Boardrroom C A 32’ B
32’
Green een
7,097 Room
3216
1,584
2,573
121
4,352
6,330
342
Third Street 4220 North Pre-function 1304
1104 264
1260 3650
270
Entrance
M101
4,864
7,826
1,308
2,298
384
649
M100
M102
Combined 204,169 (includes C & E)
406 Loading Dock
113 24
30,337
M103
FOURTH STREET
M115
THIRD STREET
Ballroom C
M106
M107
T sting Ta Note: Square footage totals are usable square feet, therefore they may not equal the total sum of dimensions precisely. Kitchen
Kitchen
Ballroom B
L o adi n g D o ck
Ballroom A
Entrance
M114
M109
M113
M110
Third Street South Pre-function
SECOND STREET
* Exhibit Halls D and B each include an Overlook Suite. M104 M116 M105 ** Exhibit Hall C and E cannot be booked individually. They must be used in conjuction with another space – i.e. C/E, A/C, D/E, A/C/E. Back of House
M108 M111
M112 Conference Theater
Loading Dock
Jefferson Street Pre-function
Entrance
JEFFERSON STREET
Room Capacities Space Ballroom – All
LOWER CONCOURSE
Dimensions
Sq. Ft.
Ceiling Ht.
60” Rounds
72” Rounds
Classroom
Theater
10x10 Booths
U Shape
Hollow Square
296’ x 136’
39,690
30’
2592
2200
3,200
4,900
198
na
na
Ballroom A
68’ x 85’
5,360
30’
280
MARKET 300 STREET 384
663
na
na
na
Ballroom B
68’ x 85’
5,460
30’
328
300
360
630
na
na
na na
L025
Ballroom C
L027
Ballroom E
L028
L029
Boardroom A
1152
1000
1,248
2,376
88
na
30’
280
300
384
663
na
na
na
68’ x 85’
5,478
30’
328
300
360
630
na
na
na
12’
na
na
na
na
na
na
32
625
12’
32
30
32
50
na
20
24
572
12’
32
30
32
50
na
20
24
1,197
12’
64
60
80
110
na
36
40 56
L016
26’ x 53’
M102
FOURTH STREET
Boardroom B-C
M101
L012
L014
L011
44’ X 57’
L001
L003
L010
44’x57’ L007
L004
M105
L009
L008
30’ X 26’
L006
M104 M107
L015
L013
L002
2,028
25’ x 26’ 26’ x 27’
M100
L019
L005
2,464
16’
160
120
2,576
16’
160
120
870
12’
48
40
156
299
na
48
156
299
na
48
56
52
98
na
20
24
30’ X 26’
870
12’
48
40
52
98
na
20
24
44’ X 57’
2,576
16’
160
120
156
299
na
48
56
44’ X 57’
2,576
16’
160
120
156
299
na
48
56
30’x26’
870
12’
48
40
52
98
na
20
24
M106
30’x26’
870
12’
48
40
52
98
na
20
24
M108
44’ X 57’
2,465
16’
160
120
156
299
na
48
56
JEFFERSON STREET 156 120
299
na
48
56
98
na
20
24
M111
44’ X 57’
2,508
16’
160
M109
30’ X 26’
900
12’
48
40
M110
30’ X 26’
900
12’
48
40
52
98
na
20
24
na
4,690
na
na
na
160
na
na
na
na
30’ X 25’
754
12’
48
40
44
77
na
20
24
Room Capacities M112 Conference Theater M113
52
204,169 (includes C & E) 39,690 30,337
SECOND STREET
30’
THIRD STREET
17,952
L0205,440
Boardroom C
M103
L023
68’ x 85’ L022 L021 L017x 58’ L018 40’
L030
Boardroom B
L024
135’x 136’
L026
Ballroom D
Combined
5,040 1,740 5,152 1,740 4,973 1,800