Career Guide

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The Place For A Great Career. Good To Know

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A legendary name.

2 | Good To KnowTM


Strength, Stability, Quality

“I would want to be associated with somebody where the

financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not

have; and I don’t think you could find one.” – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

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Brand Power.

4 | Good To KnowTM


The Power To Move You

If you’re looking for a company to move your career to a higher level, look no further than Berkshire Hathaway HomeServices Florida Properties Group. Being associated with a franchise that is majority-owned by America’s most respected businessman Warren Buffett gives you instant clout and opens doors of opportunity for you as a Berkshire Hathaway HomeServices Florida Properties Group sales executive. The new brand conveys integrity, strength and trust and as such, will help you differentiate yourself in these changing times. Berkshire Hathaway acquired the Prudential Real Estate network in 2012, creating a new powerhouse in real estate. Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the eighth leading public company in the world—and one of the most admired according to Fortune’s 2012 ranking. Take your career to new heights with Berkshire Hathaway HomeServices Florida Properties Group.

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Good To Know

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6 | Good To KnowTM


Our Company Story

Team up with respected local owners who know the business and your market. Berkshire Hathaway HomeServices Florida Properties Group traces its roots back to 1959 when it began with one office in the Tampa Bay area and has since grown into a full service organization with 16 offices serving a 4-county area. Dewey Mitchell and Allen Crumbley became Dewey Mitchell Allen Crumbley business partners when they purchased the original Tropical Realty and aligned the company with the Prudential Real Estate Network in 1988. They have consistently ranked among the Top 3 real estate companies in the Tampa Bay region. In 2014, the company was invited to join a new era in real estate and became part of the Berkshire Hathaway HomeServices network.

See why our “Culture� is Good to know

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Strength in numbers.

8 | Good To KnowTM


OďŹƒce Locations

Strategic office locations available for your convenience and use.

Hernando Brooksville / Spring Hill

Port Richey

Pasco

Dade City / Zephyrhills

Trinity

Pinellas

Eastlake

New Tampa

Hillsborough

Polk

Carrollwood Countryside

Lakeland

Belleair

Brandon

Indian Rocks Beach South Tampa

St. Pete Beach NE St. Pete Beach Drive

Manatee

Hardee

Highlands Sebring

Lake Placid

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Modern Brand. Timeless Values.

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Our Mission

Vision Statement

Our vision is to be the provider of choice in our communities for comprehensive real estate and financial solutions.

Mission Statement

We will achieve our vision by utilizing our world-class team of professionals and systems to guide people in making great real estate and financial decisions. In order to deliver what we promise in our Mission Statement we begin with the careful selection of our Sales Executives or “Real Estate Solutions Providers.� Each Real Estate Solutions Provider is committed to providing his or her clients with consistent, reliable, responsible, and exceptionally satisfying service. They are also committed to their colleagues, which is how the supportive atmosphere throughout the company is upheld by each individual.

Everyone associated with Berkshire Hathaway HomeServices Florida Properties Group is committed to upholding our Core Values of:

Teamwork, Integrity, Excellence, and Passion.

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Knowledge is power.

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Coaching, Training, and Support

Designed to provide you with opportunities to grow your business and enhance your productivity ✧ Florida Properties Group — the locally owned and operated company •

Berkshire Hathaway University (BHU) — comprehensive week long career development course for seasoned as well as newer Sales Executives.

Webinars — online training available 24/7 with specific emphasis on technology systems and tools.

In-house Office Training — presented regularly by Managing Brokers or outside experts on current real estate topics.

Advanced Training — career development sessions and role-playing exercises for extensive skill refinement.

Business Planning — development of an individualized 12-month plan for establishing and increasing productivity.

Individualized Coaching and Consulting — customized to focused on the unique needs of each Sales Executive.

✧ Berkshire Hathaway HomeServices Affiliates — the global network •

LearnCenter — web-based training courses offering the flexibility to study at your own pace and times convenient to you.

eCertification 2.0 the Next Generation — puts you in touch with new and emerging technologies, and helps you use technology to connect, communicate, and meet the needs of today’s consumers. The place for a GREAT career | 13


A competitive advantage.

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Best-in-class Technology Platforms

Working for you…

According to the National Association of Realtors’ Profile of Homebuyers, 94 percent of today’s homebuyers use the Internet to find their new home. Because of this fact, Berkshire Hathaway HomeServices Florida Properties Group has invested significant resources marketing its properties online. A full complement of strategically designed tools is available so that each Sales Executive can take advantage of this viable market. ✧ List Hub - We send your listings to hundreds of popular web sites. ✧ Realtor.com Company Showcase Provided on each of our listings. Showcase properties help generate more leads because they are viewed first and clicked 72 percent more often, thereby giving unparalleled exposure to potential buyers. ✧ WorldProperties.com International exposure provided on all Company Showcase listings. ✧ CITY 24/7 — Curbside Information To You Exclusive mobile technology platform that captures buyers when they are calling from one of our distinctive yard signs before they leave the curb. ✧ REal Rapid Response — Lead management systems that ensures we never miss a lead on your listings

Berkshire Hathaway HomeServices tools… ✧ REsource Center - Comprehensive intranet site with access to online training, approved suppliers, industry news, online property presentations, professionally written news columns, image gallery, eCards, and more. The place for a GREAT career | 15


Advanced Agent Solutions.

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The Best Technology At Your Fingertips

CRM — Client Relationship Manager provides a selection of tools to help you manage your contacts, appointments, tasks and events, and set up drip email campaigns to stay in touch with prospects and clients, and generate neighborhood and school reports.

Seller Advantage — distinguishes your listings from competing properties and maximizes exposure to qualified buyers. Sellers receive daily or weekly email alerts illustrating the number of times their property was returned in search results, how many times their home's property details were viewed, and how often their property was added to a prospective buyer’s portfolio.

ECards — hundreds of eCards available for prospecting and property promotion as well as newsletter templates that allow you to easily stay in contact with your clients at no cost to you.

Luxury Homes Marketing — certification as a Luxury Collection Specialist provides you with the tools needed to list and market upper-tier properties and connects you to an exclusive network of Luxury Collection and Resort Property Specialists.

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From online to offline.

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Tools to Help You Succeed

Berkshire Hathaway HomeServices Florida Properties Group Tools & Resources ✧ Cabernet Corner — Company intranet site - features important links, documents and forms, marketing resources, agent web site tools, systems tutorials, press releases, industry news and information. ✧ FULL Agent Web Site — Complete Database Management System, Meta Tag & SEO Dynamics. ✧ Forms Program – automated with 24/7 access online to all documents pertinent to a sale or listing. ✧ Professional Postcards — Our easy online postcard solution offers exclusive eyecatching designs to enhance your prospecting and personal marketing efforts. ✧ Just Listed Postcards — we provide a system for new listings and promote to a targeted clientele. ✧ Technically Equipped Offices — featuring multiple computer workstations, high speed wireless connectivity, automated voice mail system with voice over internet protocol (VOIP), bhhsfloridaproperties.com email address forwarding to personal email account, high speed color and black white printer/copier/scanner/fax machine. Technology systems and tools are updated regularly to facilitate business growth and maintain competitive edge. ✧ Homeselling Guide — professionally designed presentation available in print and online. ✧ Homebuying Guide — professionally designed presentation available in print and online. ✧ Business Cards — professionally designed and provided at no cost to our sales executives. ✧ Yard Signs — professionally installed and removed on your listings.

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Make every connection count.

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A Network Of Opportunity

Developed to help grow your business at Berkshire Hathaway HomeServices Florida Properties Group. Berkshire Hathaway HomeServices Florida Properties Group continues to provide new avenues of business for its Sales Executives whether through traditional means or through sources that are market driven. ✧ Corporate Relocation - Berkshire Hathaway HomeServices Florida Properties Group is a preferred partner of Brookfield Global Relocation Services. The company is a full service provider to more than 500 corporate and government relocation and assignment management services. Brookfield Global Relocation Services manages over 80,000 relocations throughout the world annually. ✧ Broker-to-Broker Referrals - Affiliation with Berkshire Hathaway HomeServices provides access to prospective buyers and sellers of agents working for companies associated with Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate offices throughout North America. ✧ Buyer Advantage - Website designed to generate high quality national, international, and local leads while enabling integrated marketing follow-up, customer incubation, and transaction reporting. ✧ bhhsfloridaproperties.com - The company’s web site featuring all listings throughout the Greater Tampa Bay area, detailed community and school reports, in-depth Google mapping, search notifications and more. ✧ Agent Web Sites - Your personal website that provides both you and your clients with web-based tools creating another lead generation source for you. ✧ TeamBuilder - A bonus based reward program for you when you help build our Berkshire Hathaway HomeServices Florida Properties Group real estate sales team. ✧ Short Sale Program - An exclusive and comprehensive program designed to allow you to pursue and obtain short sale business with a competitive edge.

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Build more sales.

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Exclusive Preferred Builder Partnerships

New Homes Program:

Our exclusive Preferred Builders Program offers premier sales and marketing services to Preferred Builders throughout the greater Tampa Bay area. This service is different than those offered by other real estate companies in that ours is a sales program—NOT a marketing program. Our goal is to bridge the gap between the New Home Builder and our General Real Estate Sales Executives in order to generate more sales for both.

The Preferred Builders Program means increased revenue opportunities for you.

Several times throughout the year, we offer New Home Specialist Training. This comprehensive 5-day course is taught by our Director of Builder Relations who has more than 15 years of experience in the homebuilding industry. Upon completion, you will have an indepth understanding of the construction process ‘from trench to trim’ and will earn the New Home Specialist designation.

A key benefit to becoming a Certified New Home Specialist is that you will earn an additional 1% commission (up to a maximum of 8%) on top of Preferred Builder’s Advertised Current Offerings!

Additional benefits include: ✧ ✧ ✧ ✧ ✧

Increased sales in New Home Construction. Increased selling ability in working with buyers for ANY type of purchase. Knowledge to set you apart from your competition. Ability to advertise your certification for increased market share. Knowledge to help you build relationships with the On-site Agents in order to gain additional listings and transactions beyond just New Home Sales transactions.

Build more sales and increase your revenue with Berkshire Hathaway HomeServices Florida Properties Group’s Preferred Builder Program! New Home Info at Your Fingertips:

✧ We’ve partnered with New Home Source Professional – the #1 New Home Search Site for real estate agents – to bring our agents a branded single source of comprehensive data on new homes and communities! Gain a competitive advantage over other agents by unlocking agent-only information and tools and receive weekly updates via email. www.newhomesourceprofessional.com/floridaproperties The place for a GREAT career | 23


Find your passion.

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Page Title Specialized Services

Professional Property Management and Leasing Division ✧ Company Culture that embraces Property Management National Association of Residential Property Managers® High standards of business ethics, professionalism and fair housing Certified Residential Management Company® ✧ Organizational structure is a blend of portfolio management and departmental management Property Manager controls owner/tenant relations with assistance of Central accounting and maintenance dispatching Professional learning environment - Quarterly training and networking legal and fair housing seminars ✧ Tools designed for Property Managers • Property management listing presentation book • Property specific attorney prepared leases • Owner and tenant handbooks • Management Services brochure • Monthly marketing allowance • Lockboxes • City 24/7 signs • Virtual Maintenance Manager (VMM) mobile inspection app. • Home warranty designed specifically for landlords ✧ www.RentAHomeWithUs.com interactive website • Online applications, payments and statements • Document visibility • Available properties • Customer and agent resources ✧ Powered by Propertyware® - Paperless Cloud Software Mobile Apps for i-Phone and Android ✧ Team cooperation to convert referrals to rental or sales transactions ✧ Associate owned rental marketing program ✧ Rental commissions and management fees paid weekly


Protect and build your future.

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Benefit Solutions

At Berkshire Hathaway HomeServices Florida Properties Group we believe in working together to protect the future of our sales executives. Our partnership with Capstone Insurance enables us to offer a variety of health benefits options including: •

Individual Life

Health

IRA Rollover

Annuities

Long Term Care

Disability

Dental

Vision

Enjoy a more secure financial future with a company that cares about you and your family.

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Committed to your success.

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Management Team

Our “Team Approach” to your success includes the following professionals: ✧ Market Presidents - Our offices are led by non-competing Market Presidents (Managing Brokers) who are committed to your career development. ✧ Administrative Staff - dedicated Branch Administrators who help support your business needs. ✧ Title Manager - our ownership of Capstone Title offers a full complement of title services with ‘one-stop’ convenience for you and your clients. ✧ Berkshire Hathaway HomeServices Florida Properties Group Commercial Division recognized as the #1 commercial company in the network, that can assist you and your clients with commercial and investment needs. ✧ Property Management - Asset Management Specialist located in each branch office dedicated to assisting you and your clients. Our Property Management Division earned the elite Certified Residential Management Company (CRMC) designation. Berkshire Hathaway HomeServices Florida Properties Group is 1 of only

3 companies in Florida and 46 in the nation that has been awarded this distinction.

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Teamwork. Integrity. Passion. Excellence.

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Why Berkshire Hathaway HomeServices Florida Properties Group?

Non Competing Managing Brokers

"Well trained and knowledgeable managing brokers." “It is why we came, and why we stay."

Worldwide Brand Recognition

“The Berkshire Hathaway name opens doors and provides instant credibility.”

Training & Professional Development

“Great training when you start. Great on-going training that keeps us on top of real estate changes.”

Marketing Technology & Office Support

“The company stays abreast of changes to provide the tools we need and the office support to handle the details.”

Cultural Atmosphere & Quality of Colleagues

“It all starts at the top. Our owners have provided the quality basis for our culture that agents so appreciate and support. We take that into our everyday activities and encounters with clients and working with one another.”

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THE ANSWERS…under one roof.

Residential Real Estate Sales Mortgage Services Home Warranty Relocation & Business Development REO/Foreclosure • Auction • Condo/HOA Asset Portfolio Management/Leasing New Home Builder Sales

Asset Portfolio Management Commercial Leasing Business Brokerage • Office • Retail Industrial • Land • Multi-Family

Capstone Title Capstone Insurance

bhhsfloridaproperties.com ©2015 An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.


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