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L I K E A WELL OILED MACHINE, we know how to make things happen. We always check the five main boxes {and then some} when it comes to compliance, quality, execution, valuation and efficiency. This handy-dandy booklet will show you how we make sure you’re taken care of. We go the extra mile to make sure the assets we take get sold. On top of that, we have company-wide systems that give you the efficiency and organization you need to manage your assets effectively.
T HAT’S R EO
Done Right.
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THE NETWORK
THE STRENGTH OF
the global network MORE THAN
50,000 AS S OC I ATE S
OVER
1,450 OFFI C E S
EUROPE BERLIN, GERMANY LISBON, PORTUGAL LONDON, ENGLAND MADRID, SPAIN MILAN, ITALY
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ASIA DUBAI, UNITED ARAB EMIRATES
THE NUMBERS
PROOF IS IN
the numbers
In 2018 alone, our brokerage served a total of 234 REO households. As the market begins to flux, we are sure to be a valuable resource to help stabilize the marketplace and get these homes sold.
115 HOMES L I ST E D
119 HOM ES SOL D
234 HOM ES SERVED
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OUR INTENTIONS
L ET U S BE CL EA R W I T H OU R I NT ENT I ONS. We are here to stabilize the neighborhoods and market. We strive to get these homes up to market standards; addressing the repairs needed to maximize their value. At the end of the day, we want to get these homes ready so you won’t even know that it’s an REO.
TABLE OF
Contents 1 COMP LIANCE 2
QUALITY
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VALUATION
3 EXECUTION 5 6
EF F ICIENCY
1 | COMPLIANCE
W HEN I T COM ES TO I NSU R A NCE,
we’re not basic.
We know contracts and what it takes to sell a home and protect our customers. Due to extensive Residential and REO specific training, we are well-equipped to structure a sale that protects our customer and is in-line with REO transaction standards.
W E D O N ’ T M IS S
the details.
Our insurance policies are well over the basic requirements to make sure we’re both covered. This is an outward example of how we will always go the extra mile.
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2 | QUALITY
quantity.
Q UA L I T Y A ND
Yes, you can have both quality AND quantity. Here’s how we make sure to provide top-notch quality when handling your assets....
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NEGOTIAT E U T I L I T Y L I ENS
C OMMUNICATION
We handle the heavy lifting. Utility liens are not uncommon with REO properties. Luckily, we are fully staffed to make sure they are negotiated properly so the process keeps rolling.
We understand the value of communication and that you can’t do your job if we don’t do ours and communicate with you proactively.
TRAINING/DESI G NAT I O NS
ADWERX
We have in-house trainings from REO specialists and our support team to ensure the most knowledgeable agents serve you.
Making sure our listings get maximum visibility is what we’re known for. We will run retargeting on your listing as soon as it hits the market to make sure we maximize traffic.
PH OTO GR A P HY & VIRT UA L STAGI NG Depending on the needs of the home, we have relationships with professional photographers and a virtual staging platform to help drive more traffic.
M A R KE T I NG We cannot be beat when it comes to marketing our listings; Listing Alert, Coming Soon Marketing, Juwai International, Wall Street Journal, listing syndication, Adwerx, Imprev, and so much more.
B R O CHUR ES High quality flyers and brochures to capture drive-by traffic and showcase your listings to get homes sold quicker.
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3 | EXECUTION
L E T ’ S GET D OW N TO T HE
nitty-gritty.
Execution is all about the details and we leave no stone left unturned! See how we can put a big check mark next to execution when it comes to your assets!
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OCC UPA NCY CH E CK
VENDOR PARTNERS
We do in-person occupancy checks to verify status and condition of the property. Plus, communicate any findings quickly.
We have a vetted list of vendors, lawn and pool maintenance companies, and so much more to make sure all jobs get completed quickly while being cost effective by a licensed, qualified professional.
EVIC T I O NS & R E -KE YS
INTERNAL PROC ES S E S
We manage the eviction and re-key process to ensure a smooth transition of current residents and prevent further access or potenitial damage.
We have automated an entire crossdeparment interface to help with communication, reminders and consistency throughout the process. This helps make sure nothing falls through the cracks.
we provide
3 | EXECUTION
AS I S VS . AS R E PA I R E D SERV I CES AS IS The property is sold “as is” with no improvements at the best and highest price possible. MIN IMAL REPA I R S The property has minor repairs performed, which includes those with a safety and/or security factor. This allows the home to become insurable. F ULLY REPAIR E D The property has gone through an entire restoration with all safety, security, and cosmetic upgrades. These homes are “turn key” and ready to move in!
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4 | VA L U AT I O N
PU T T I NG T HE VA LU E I N
valuation. 98%
ORIG INAL LIST PRIC E VS . S ELL PRIC E RATIO Our company is proud to have such a strong reputation for pricing homes. With a 98% list price to sell price ratio – pricing to sell won’t be a problem.
WEEK LY PROPERTY INS PEC TION We perform weekly in-person inspection to verify property condition and satisfactory completion of all work performed.
AC C URATE BROK ER PRIC E OPINIO N S We know BPOs! That means we understand what comps qualify and which don’t. We understand getting you an accurate price from the beginning is critical.
S C ORE CARDS The proof is in the pudding and we’re willing to prove it! Our scorecards definitely will not disappoint.
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5 | EFFICIENCY
W E WON’ T L EAV E YOU
hanging.
We take pride in our diligence and efficiency to make sure you’re taken care of at the snap of a finger. Our response time is out of this world and is why we make magic happen, baby. We have worked hand-hand-hand with strategists to streamline and automate our systems to make sure the outcome and management of each property is efficient and thorough.
W E COV ER A LOT
of ground.
No need to play “Where’s Waldo” to find one of our offices, we’ve got over 20 throughout Tampa Bay and Central Florida. You’ve probably seen a cabernet sign {or twelve} on your commute becaues we have over 700 agents, too. Yeah, we are kind of a BIG deal. No matter where the property is located in Central Florida we happily cover it!
Highlands County
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5 | EFFICIENCY
MARKET
stabilization
We love the communities we live in and we serve in. So, it’s no suprise that we are passionate about market stabilization. We want to stabilize communities that have suffered from foreclosures and abandonment. We want to help get homeowners back into homes rather than have the investors swoop in to keep the homes as rental properties. With our tools, resources, experience, and compassion we are certain we can shape the future of our communiities and stabilze the marketplace.
Hard Core SERV I CES
HomeServices is our middle name and when it comes to our services, we like to call them hard core. They are the core of how we serve our customers better. We have Capstone Title for quick and efficient closings; Capstone Insurance to shop for the best rates; and Preferred Lending Services to create the perfect mortgage option for anybody.
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THIS IS
who we are Berkshire Hathaway HomeServices Florida Properties Group traces its roots back to 1959, formerly known as Tropical Realty. With a successful history and an admired reputation in our market, it’s safe to say we’re always makin’ moves in the right direction. We realize our business is relationshipbased and that every interaction is unique. Every member of our team embodies characteristics we believe foster those relationships: integrity, teamwork, passion, and excellence. Therefore, we provide a platform for succesas and the opportunity to emotionally connect with the people we serve.
We crafted our identity, motivations, and efforts to serve the people of Tampa Bay & Central Florida around the fact that we’re not just selling dirt and four walls, but our customer’s sanctuary; their homes! We work diligently with the people we serve and always with a grateful spirit. We stand firm in our belief that they are people first and clients second. We look for like-minded business partners who are unwavering in our core values – integrity, teamwork, passion, and excellence... Those who value the relationships they make and are committed to excellence.
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Š2019 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity.