A Career With The Forever Brand
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You want to join a company that’s going to be around forever. Berkshire Hathaway is built to be forever, it’s true of all our businesses that we own. You want to be part of an organization that’s not looking to sell out next week or next month or next year or where the place will crumble when the founders leave. In terms of prominence, we can’t be beat. Not only can we not be topped by anyone, we can’t be matched by anyone.
- Warren Buffett | Chairman & CEO, Berkshire Hathaway
TRUST | INTEGRITY | LONGEVITY | STABILITY
Berkshire Hathaway is one of the most admired companies in the world. Our Chairman and CEO, Warren Buffett, is among the world’s most influential people according to Time magazine’s ranking. It is no surprise that we are the first enterprise that Buffett has allowed to use the Berkshire Hathaway brand name. Berkshire Hathaway has consistently been ranked as one of the top companies in Barron’s 100 Most Respected Companies in The World. The award-winning Berkshire Hathaway HomeServices brand has rapidly become one of the most successful real estate organizations in the industry.
Photo credit: Mimi Erickson Photography
T H E BE R K SH I R E H AT H AWAY HOM E SE RV ICE S N ET WOR K
As an affiliate of Berkshire Hathaway, all of our listings are syndicated through our umbrella of local agents, national franchises, and the second-largest full service residential real estate company in the United States, HomeServices of America.
BERKSHIRE HATHAWAY HOMESERVICES GA PROPERTIES
1,600
sales associates
28
offices
BERKSHIRE HATHAWAY HOMESERVICES FRANCHISE
50,000 1,450 sales associates
offices
HOMESERVICES OF AMERICA
43,000 1,300 affiliates
offices
LU XU RY SA L E S VOLU M E
At Berkshire Hathaway HomeServices Georgia Properties, we are committed to redefining luxury real estate by offering more value and exceptional services to our agents. Our avant-garde marketing approach resulted in a significant increase in our luxury sales volume throughout greater Atlanta.
31% SALES VOLUME INCREASE IN PROPERTIES ABOVE
$750K
36% SALES VOLUME INCREASE IN PROPERTIES ABOVE
$1M
4 Years of Company Growth $1.5B $1.3B $1.25B $1B
2015
2016
2017
2018
2019
$750M
BERKSHIRE HATHAWAY HOMESERVICES GLOBAL NETWORK HOMESERVICES OF AMERICA NETWORK RIS MEDIA REAL ESTATE INFORMATION CENTER REALTY ALLIANCE NETWORK REAL TRENDS NETWORK AREAA (ASIAN REAL ESTATE ASSOCIATION OF AMERICA) CHINA REAL ESTATE ASSOCIATION NAHREP (NATIONAL ASSOCIATION OF HISPANIC REAL ESTATE PROFESSIONALS) SAUPO (SYMPOSIUM ON ASIA-USA PARTNERSHIP OPPORTUNITIES)
GLOBA L R E ACH
Our growing international presence includes new offices in BERLIN, LONDON, MILAN, MADRID, PORTUGAL, TORONTO, AND DUBAI These powerful relationships allow us to network with top real estate companies both nationally and internationally. Our expansive global network and dynamic partnerships ensure maximum, worldwide listing exposure for our agents. By leveraging our extensive resources available exclusively to the Berkshire Hathaway brand, our awardwinning marketing strategy extends our reach throughout the world.
ON LI N E LIST I NG DIST R I BU T ION
Our industry-leading listing syndication platform is one of the most advanced in the world. Your property will be featured on over 40,000 real estate websites that provide language, currency, and measurement translations. Berkshire Hathaway HomeServices Georgia Properties’ listings receive 100 MILLION SEARCHES and 4.5 MILLION listing page views each month. Your property will appear on LuxuryRedefined.com, BerkshireHathawayHS.com, and throughout many of the industry’s top real estate websites.
BEHIND THE LISTING ZILLOW.COM JUWAI.COM REALTOR.COM WSJ.COM MANSIONGLOBAL.COM DUPONTREGISTRY.COM UNIQUEHOMES.COM TRULIA.COM LUXURYREALESTATE.COM WSJ.COM/EUROPE WSJ.COM/ASIA PROPERTYLISTINGS.FT.COM
OU R U N IQU E STORY
Our avant-garde approach incorporates the use of iconic fashion imagery to evoke emotion and elegance in our marketing. We aspire to raise the bar higher for our clients, creating a custom brand experience that is unique for each property.
LUXURY IS IN THE
DETAILS REAL ESTATE REDEFINED
LUXU RY R E D E F IN E D.CO M | 4 04 . 67 1 . 41 95
For Your Forever Life | The Forever Brand
Luxury Is In The Details real
real
e s tat e
redefined
LUXURYREDEFINED.COM | 404.67 1.4195
e s tat e r e d e f i n e d
BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES | BHHSGEORGIA.COM | A MEMBER OF THE FRANCHISE SYSTEM OF BHH AFFILIATES, LLC. | EQUAL HOUSING OPPORTUNITY
LUXURYREDEFINED.COM | 404.67 1.4195 BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES | BHHSGEORGIA.COM | A MEMBER OF THE FRANCHISE SYSTEM OF BHH AFFILIATES, LLC. | EQUAL HOUSING OPPORTUNITY | DRESS COURTESY OF SAKS FIFTH AVENUE
LUXURY IS IN THE DETAILS
LUXURY IS IN THE DETAILS
R EAL ESTATE
LUX U RY
R E D E FI N E D
R EAL ESTATE R E D E FI N E D
LUXURY IS IN THE
DETAILS REAL ESTATE REDEFINED
LUXURYREDEFINED.COM LUXURYREDEFINED.COM LUXURYREDEFINED.COM | 404.671.4195 |
Berkshire hathaway homeservices GeorGia ProPerties
©2018 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Information deemed reliable but not warranted and is subject to error. Equal Housing Opportunity. www.BHHSGEORGIA.COM.
404.671.4195
Berkshire Hathaway HomeServices Georgia Properties
404.671.4195
Berkshire Hathaway HomeServices Georgia Properties ©2016 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Information deemed reliable but not warranted and is subject to error. Equal Housing Opportunity. www.BHHSGEORGIA.COM. SUMMER 2016.
©2016 An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices MAX AWARD WINNER
and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Information deemed reliable but not warranted and is subject to error. Equal Housing Opportunity. www.BHHSGEORGIA.COM.
Berkshire Hathaway is one of the most trusted corporate brands in the world. Our name is identified with wealth and enduring success. It’s a promise of integrity, professionalism, innovation and the highest standard of service. Our success is a result of dedication to our associates and our clients.
A N E MOT IONA L CON N ECT ION
The desire to experience something exclusive and memorable is what connects the diverse range of luxury real estate buyers. Our collaboration with Savannah College of Art and Design brought forth the launch of the “Luxury Is In The Details� campaign. This campaign integrates the five senses into our Luxury Collection marketing to create an emotional bond between the buyer and your property.
A TA ILOR E D EX PE R I E NCE
Experience the wide range of growth and development options that Berkshire Hathaway HomeServices Georgia Properties can provide. We have nurtured a culture that elevates your career while guiding you through your journey to being the forever agent with the forever real estate brand.
AGENT TRAINING Training, coaching, and support opportunities for agents to tailor the best solutions for individualized business models. These include PROPEL-Career BRIDGE platform with 200+ online training courses, HSGA Institute of Real Estate, and national leading real estate coaches. AGENT BENEFITS Dental & Vision (group or individual), pet insurance, financial planning, life insurance (group or individual), disability insurance (group or individual), long-term care, and retirement options are all encompassed within the Agents Benefits program. CORPORATE RELOCATION The largest and most respected corporate relocation organization in the Greater Metro Atlanta area as the primary service provider for over 35 third-party relocation companies. NEW CONSTRUCTION New Homes Division represents some of the most respected builders and developers in the Metro Atlanta area featuring luxury estate homes, single-family homes, townhomes, CITY HAUS, mixed-use and master-planned communities. PROPERTY MANAGEMENT Experienced professionals to simplify the complexities of managing rental properties. COMMERCIAL Agents gain access to tools, training, and support that are specific for retail, land, office, or industrial properties. INTEGRATED REAL ESTATE SERVICES Full suite of real estate services including Weissman, PC, Prosperity Home Mortgage, HomeServices Insurance, and HSA Home Warranty.
R A DI AT E BR ILL I A NCE
Convey a captivating message for your personal brand. Our marketing and public relations is meticulously crafted by our in-house ad agency-style marketing team helping our agents create relationships for life.
PROPERTY PUBLICATIONS Produced by our award-winning, in-house design team distributed to local and global markets. DIGITAL CAMPAIGNS Geo-targeted with high impression results and click-throughs. MERCHANDISING & COLLATERAL Seller and buyer guides, Luxury Collection branded collaterals, promotional items, and access to discounts and vendor benefits to enhance your business. CUSTOMIZED BRANDING Designated graphic designers for personalized branding opportunities such as agent logos, listing presentations, and digital collaterals.
PUBLIC RELATIONS Personalized program for specific properties, agent success, and new developments. SOCIAL MEDIA Hyper-targeted post boosting abilities to audiences in the market for homes in specific areas or price range. Ready-made social media templates, training sessions, and strategic plans available for agents. MEGA OPEN HOUSE E-BLASTS Monthly e-blast sent to local luxury agents advertising our extensive list of metro Atlanta listings participating in a Sunday’s open house. NEW LISTING E-BLASTS Weekly e-blast sent every Friday to local luxury agents advertising listings that were recently introduced to the market.
We are pleased to announce the Luxury Collection’s latest collaboration with MoxiWorks; MoxiPresent. This new service allows you to create a comprehensive, digital luxury listing presentation to be leveraged by our Luxury Collection brand. Enhancements include MLS data syndication and a video component allowing for a more engaging presentation. MoxiPresent is the leading CMA and online presentation solution in the real estate industry. Our associates can create interactive CMAs, buyer tours, neighborhood tours, seller presentations, buyer presentations, caravans, open house tours, property portfolios and much more! MoxiPresent is integrated with our local MLS services so you can easily select the right properties. Agents using MoxiPresent have closed an average of 43% more transactions!
Luxury Collection Specialists have exclusive access to the luxury assets in Moxi along with those associates who have an approved Luxury Collection listing to maintain our Luxury brand compliance.
MoxiPresent is not a replacement for our Luxury Collection Listing Presentation Book; Instead, we recommend using it as a companion piece to help you stand out from the competition and not only win the listing but close the transaction.
ST R I K E T H E R IGH T CHOR D
Endeavor your goals with unparalleled tools and technology to elevate your career. Our mission is to inspire and cultivate the finest agents in the real estate industry. We provide an equilibrium of brand recognition with modern marketing and technology that is tuned individually to you. Use our BRIDGE of tools to execute the perfect masterpiece. WEBSITE Individual and fully customizable agent property and new development websites built with the latest technologies including responsive mobile to Ultra HD, Retina-4K optimization, built-in IDX, integrated SEO and lead engagement features. SYNDICATION We syndicate to over 40,000 websites with strategic placement on Realtor.com and Zillow‌ Youtube video is created for every listing. Each listing has individual detailed listing page with unique URL for SEO and MORE DIRECT LEADS! We get over 100 million searches and 4.5 million listing page views each month with national and global listing alliances. LEAD GENERATION Our agent-centric management systems allow automation for organizing and leveraging agent databases to maximize leads while minimizing missed opportunities. APPS Full integration with our websites creates an omni-channel experience providing comprehensive data, faster updates and delivering a desirable user interface. DriveTime powered by INRIX and Walk Score allows consumers to optimize searches based on commute time. SOFTWARE Agent dashboard with video market reports, systems for business, property marketing, and buyer systems. SEO Dynamic search engine optimization with advanced pixel tracking capabilities for maximum exposure for your buyer and business.
SAVOR SW EET SUCCE SS
No other real estate competitor can match the wealth of resources and marketing advantages of the award-winning Berkshire Hathaway HomeServices Network CORPORATE RELOCATION • Client Referral and Collaboration Award • Regional Performance Award • Spirit of Partnership Award LEADERSHIP • Swanepoel 200 Most Powerful People in Residential Real Estate • Most Admired CEO in Residential Real Estate by the Atlanta Business Chronicle • Realtor of the Year, Atlanta Board of REALTORS® Association • President, Atlanta Board of REALTORS® Association • Five Star Circle Award, Atlanta Board of REALTORS® Association • President’s Award, Atlanta Board of REALTORS® Association • Gibraltar Circle Award • Captain of Industry Award and Five-Star Circle of Service Award • Past President of Metro Atlanta Relocation Council (MARC) NEW HOMES • Recipient of 300+ professionalism awards for excellence in marketing, building, and personal achievement Awarded by Greater Atlanta Home Builders Association (GAHBA) LUXURY COLLECTION • Marketing Award of Excellence (MAX Award) for its iconic Luxury Collection marketing campaign awarded by Atlanta Business Chronicle. (Only real estate company to ever win) • Best Print Marketing Award, awarded by Who’s Who in Luxury Real Estate • Best Marketing Campaign - Modern Luxury CORPORATE • JD Power Award recipient • Best Real Estate Company (Best of Atlanta- The Atlantan Magazine) • Realtor.com Online Marketing Award of Excellence (first recipient) • Consumers Choice Award Recipient (Residential and Commercial) • Zillow Broker of Excellence recipient (first recipient) • Best Places to Work (Atlanta Business Chronicle) • Harris Poll EquiTrend Real Estate Agency Brand of the Year (Berkshire Hathaway HomeServices) • Number one company in sales units and volume for 8 years in a row JD Power: Berkshire Hathaway HomeServices received the highest score among repeat home buyers in a tie in the J.D. Power 2018 Home Buyer/Seller Study of customers’ satisfaction with their real estate firm. Visitjdpower.com/awards Harris Poll: Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust among Real Estate Agency brands included in the 2018 Harris Poll EquiTrend® Study, which is based on opinions of 77,031 U.S. consumers ages 15 and over surveyed online between January 3, 2018 and February 15, 2018. Your opinion may differ. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands.
THE LUX U RY CO LLECT I O N BENEFITS
Berkshire Hathaway HomeServices Georgia Properties Luxury Collection utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of luxury properties. Our network of experienced, serviceoriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients’ best-in-class results. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway name while providing the special expertise for this upscale market. For a listing to qualify as a Luxury Collection property it must be a residence priced in the top ten percent of its local market or over $750,000
• Recognition and association with the brands’ exclusive Luxury Collection marketing materials • All creative designed by in-house marketing team • Access to the Luxury Collection Marketing Team to assist associates with listing presentations and marketing plans • Printed collaterals feature the soft touch finish • Access to local and international advertising opportunities at subsidized corporate rates • Inclusion on the LuxuryRedefined.com website • LuxuryRealEstate.com affiliation • Access and invitations to luxury events
Photo credit: Mimi Erickson Photography
M A K I NG A DI FFE R E NCE FOR K I DS W I T H C A NCE R
2019 BHHS GEORGIA PROPERTIES
$126,752.02 In donations
We are honored to support the Sunshine KidsTM Foundation, a non-profit organization dedicated to children with cancer. The Sunshine KidsTM provides a variety of programs and events for Kids who are receiving cancer treatments. This allows them to forget about their illness and just be kids. Our company is proud to have raised over $1.4 MILLION for this amazing organization. We host national Sunshine KidsTM events, fundraisers at local offices and associates can donate a portion of their earnings from closings. Giving to the Sunshine KidsTM can make a real difference in the lives of the children and their families facing cancer.
W E’ V E G OT YOU COV E R E D Consumers prefer one-stop-shopping for their real estate experience. Our partners are the best at what they do and will make these complex processes simpler. Your client will be satisfied and you will get more referrals. PROSPERITY HOME MORTGAGE Prosperity Home Mortgage provides a wide range of home financing programs and products that benefit buyers and sellers. For sellers, there are opportunities to lower closing costs, shorten closing time-frames and reduce risks. Prosperity Home Mortgage, LLC, is a full service mortgage banker specializing in residential and refinance loans. Prosperity Home Mortgage offers a wide range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA), Veterans Affairs (VA) loans and renovation financing. phmloans.com WEISSMAN Known across Georgia for their expertise in real estate, Weissman works with you and your clients to ensure a positive closing experience. A pioneer in closing technology, the firm provides an online portal, ClosingConnect, where buyers, sellers and agents share the information required for closing efficiently and more securely than ever before. Weissman helps you achieve your goals in a fast and reliable way. weissman.law HOMESERVICES INSURANCE Working with the top-rated national and regional insurance carriers in the country, HomeServices Insurance Georgia (HSI) will work with you and your client to make sure the property and belongings are protected throughout the selling process. To ensure no surprises, they can check to see if the flood insurance requirements have changed and share a CLUE report, which provides insurance claim history. hsinsurance-ga.com HSA HOME WARRANTY Your seller client will receive a complimentary home warranty through our partners at HSA Home Warranty. This warranty covers appliances, electrical and HVAC systems and other potentially costly repairs that may need to be addressed during the time the home is listed or as a result of the inspection. Your client could save thousands of dollars, avoid delays and increase the chances of a successful closing. onlinehsa.com 2-10 HOME BUYERS WARRANTY When your home is protected by a 2-10 HBW home warranty, budgeting for household repair and replacement costs gets a whole lot easier. Our comprehensive coverage for systems and appliances puts smiles on homes (and homeowners). secure.2-10.com
LuxuryRedefined.com BERKSHIRE HATHAWAY HOMESERVICES GEORGIA PROPERTIES Š An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Berkshire Hathaway HomeServices does not endorse any of the products or vendors, referenced on this material. Any mention of vendors, products, or services is for informational purposes only. Information deemed reliable but not guaranteed. Equal Housing Opportunity.