Berkshire Hathaway HomeServices Portugal Property - Listing Presentation - Choose the best by BHHSPortugal

EXPERIENCE EXCEPTIONAL

â&#x20AC;&#x153;A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.â&#x20AC;? Warren Buffet, Chairman and CEO Berkshire Hathaway, Inc.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

BIGGER. BOLDER. BETTER. My personal goal and that of Berkshire Hathaway HomeServices Portugal Property is to provide a quality real estate experience, and to be a resource for our customers throughout their lifetime. Our homes are more than just the place we make our memories, they are instrumental in building our wealth over the course of our lives. Assets such as this shouldnâ&#x20AC;&#x2122;t be entrusted to just anyone. You want to know that the real estate professional you are working with is committed to taking the necessary steps in todayâ&#x20AC;&#x2122;s fast-paced and technology-driven society to pave the quickest path to the buyer of your home, and even thereafter. Weâ&#x20AC;&#x2122;re here to help you leverage the power, presence, and prestige of the globally revered Berkshire Hathaway name to get the best possible results. Our ability to achieve results that surpass the competition is what makes us bigger, bolder, and better. Experience exceptional with Berkshire Hathaway Portugal Property. Thank you for the opportunity to represent you. Michael Vincent CEO Berkshire Hathaway HomeServices Portugal Property

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

TRUST EXPERIENCE “PortugalProperty.com was founded in 2008 with the goal of providing an exceptional real estate experience that would set it apart from the competition. In 2019, the company became part of Berkshire Hathaway HomeServices, which has grown to be the largest real estate company in the world. The company was voted “Best Real Estate Agency Website in Europe” on numerous occasions and “Best Real Estate Agency Website in Portugal” since 2014 at the International property awards.

w h at s e t s u s a pa r t f r o m o t h e r s i s o u r

insight, integrity, and innovation 4

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

BEST

REAL ESTATE AGENCY WEBSITE IN EUROPE

2019 - 2020

BEST

REAL ESTATE AGENCY WEBSITE IN PORTUGAL

2019 - 2020

BEST

REAL ESTATE AGENCY 5-20 OFFICES PORTUGAL

2018 - 2019

BEST

REAL ESTATE AGENCY WEBSITE IN PORTUGAL

2018 - 2019

When asked "what company would you use if you could not use your own company to sell your home?" the response was Berkshire Hathaway HomeServices Portugal Property four years in a row!

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

THE POWER OF THE BRAND As a proud member of the Berkshire Hathaway family of companies, HomeServices of America, a Berkshire Hathaway affliate, brings together the most talented and experience individuals in the industry whose sole focus is to create the best possible real estate experience for you.

2020

HOMESERVICES OF AMERICA

NRT-LLC

HANNAH HOLDINGS

TOP BROKERAGE

EXP REALTY

HOMESMART

FORTUNE

WALMART

EXXON MOBIL

APPLE

BERKSHIRE HATHAWAY

AMAZON

APPLE

MOST

AMAZON

MICROSOFT

WALT DISNEY

COMPANIES

BERKSHIRE HATHAWAY

ALPHABET

APPLE

AMAZON

BERKSHIRE HATHAWAY

MICROSOFT

THE

REALTRENDS F

500 2019

FORTUNE WORLD

ADMIRED

WORLDâ&#x20AC;&#x2122;S MOST RESPECTED COMPANIES

2017

Source fortune.com/fortune500/list/ fortune.com/worlds-most-admired-companies/ online.wsj.com/public/resources/documents/MostRespectedCompanies.pdf b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

THE STRENGTH OF THE NETWORK #AGENTS:

UNITED STATES

NEARLY

50,000+

#OFFICES:

1,450+

EUROPE

BERLIN, GERMA LISBON, PORTU LONDON, ENGL MADRID, SPAIN MILAN, ITALY

PORTUG

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

ANY UGAL LAND N

ASIA

UNITED KINGDOM

DUBAI, UNITED ARAB EMIRATES

GERMANY

I TA LY S PA I N

GAL

UNITED ARAB EMIRATES

ASIA UNITED ARAB EMIRATES Gulf Properties | Dubai b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

MARKET KNOWLEDGE Berkshire Hathaway HomeServices Portugal Property has a reputation for representing the Portuguese market with integrity and transparency. This honest communication allows our customers to benefit from our knowledge of the industry, and guides choices about when to make a move. Because of this, the local and global press consistently reach out to our leadership for insight, resulting in quotable commentary on the state of the market.

Make a better move with the market in sight.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

MARKETING AND TECHNOLOGY Authentic and powerful tools to find the right buyer

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

REAL POWERFUL REAL SIMPLE THE A LL NE W

portugalproperty.com

FLEXIBLE SEARCH

INSTANT E-ALERTS

Our easy-to-use search tools allows

When buyers register, the site

buyers to search by a variety of factors

automatically creates a saved search

including location, property type, property

to keep them informed of unique

size, price per sqm, build size and plot

opportunities, including when your home

size.

goes on the market, and when there is a price change.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

We Attract Buyers Our comparative Digital Advertising Program is designed to guide potential buyers in searching for real estate online to portugalproperty.com increasing the potential exposure for your home.

BUYER MATCH

AGENT CONNECT

When your Berkshire Hathaway

Buyers that register on your listing will be

HomeServices Portugal Property

contacted by your Berkshire Hathaway

Associate enters your listing into the

HomeServices Portugal Property

system, they can perform a search

Associate to access their interest and

across registered buyers, and locate

facilitate any requests to see your

those who would be a good fit based in

property.

their search habits. b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

DIGITAL STRATEGY At Berkshire Hathaway HomeServices Portugal Property we know how important it is to have a well-rounded marketing campaign, but we also know the critical role that digital advertising plays in the age of information. The vast majority of content is consumed online, and we believe in conducting much larger digital campaigns to reach potential buyers for your home. Our digital strategy is diverse and powerful. From advertising on popular streaming services that enhance brand awareness to Facebook and Instagram ad campaigns, we know where consumers are spending their time and how to reach them. When you list your home with Berkshire Hathaway HomesServices Portugal Property, you will benefit from carefully drafted digital campaigns devised specifically to advertise your home, as well as massive national and global campaigns that drive traffic to portugalproperty.com where interested buyers have the chance of seeing your property when conducting their search. Let our proven strategies connect you with more buyers.

JUST L ISTED | 4 BR | 4BA | $23, 000, 000

DISPLAY ADS Upon listing, a digital as will be genrated to showcase your home to potential buyers

BE R KS H IRE H AT HAWAY HOMESERVICES P OR T U GAL PROPERTY

J A N E D O E | 0 0 0 .0 0 0. 0 0 0 0

in targeted geographic areas. These programmatic ads can appear on popular sites such

CUSTOMIZE D CAM PAI G NS W E TARGET BUY ERS ACCRO SS THE U NIT ED STAT ES & I NTERNATI O NALLY

as wsj.com, cnn.com, forbes. com, as well as others.

INSTAGRAM POSTS & ADS FACEBOOK POSTS & ADS

Berkshire Hathaway HomeServices Portugal

Property regularly posts

Property shares real estate news and listings

listings on Instagram and

on Facebook and works with company

on company ads targeting

Associates to conduct strategic social media

Instagram users as

campaigns.

appropriate.

FO LLOW US FACEBO O K. CO M / PRO P E RT Y F O R S A L E I N P O RT U G A L /

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

NETWORK COMMERCIALS Our network commercials on popular streaming services enhance the strength of the Berkshire Hathaway HomeServices Portugal Property brand. These campaigns drive consumers to our global website, and increase your chances of reaching the right buyer at the time.

Our streaming and campaign reaches millions worldwide. CATCH US O N PO P U L A R S T R E A M I N G S E RV I C E S S U C H A S

JUST LISTED | 4 BR | 4BA | $23, 000, 000 F i c i ps a m ex ces t e niend i inv el et m int iam u s c i l l a b i p s ap e v ella cus cum f accup t as a u t q u i o p t at us et q ui t em v elect ur at is v olup t i

JA N E DO E | 0 0 0 .0 0 0 .0 0 0 0 BERKSHIRE HATHAWAY HOMESERVICES PORTUGAL PROPERTY

EMAIL MARKETING An email will be designed and sent to top

VISUAL MARKETING Properties with an online presence, video, 3D walk around and high quality photography sell for more.

brokers and potential buyers to promote your homeâ&#x20AC;&#x2122;s unique qualities and encourage

Professional Photography

people to click and access more information.

Video Photography 3D walk around. b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

STRENGTH IN LISTING SYNDICATION â&#x20AC;&#x153;Exposing your listing to as many buyers as possible is paramount. Through our key partnerships, Berkshire Hathaway HomeServices Portugal Property listings are available on worldwide websites, some of which are exclusive to Berkshire Hathaway HomeServices. Our powerful reach will put your property in front of more buyers, and, coupled with an effective pricing strategy, will lessen the amount of time a home spends on the market.

OVER

Y E A R LY V I E WS

B H HS P ORT U GA L P ROPERTY SYNDICATION PARTNERS

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

M LS SY N D ICATION PA RT NE RS

HotPads.com RealEstate.com Proxio.com MiamiMLSonline.com RealtyTrac.com BackAtYou.com HomesAndLand.com RealEstateBook.com LakehomesUSA.com RiverhomesUSA.com OceanhomesUSA.com Landsofamerica.com RealtyStore.com LandAndFarm.com LandWatch.com Foreclosure.com Adwerx.com AgentDesks.com ApartmentList.com Apartments.com BDRMS.com BeWaterFront.com Close2Homes.com OpenForHomes.com DitchTheSpace.com DreamHomeList.com eLookyLoo.com Enclosure.io FindAPlace4me.com ForRent.com

listings.freedomsoft.com GCHomeSearch.com InHouse.com GuidanceRealty.com HarmonHomes.com Home2.me Homebidz.com Homefacts.com HomePriceTrends.com HomeSpotter.com HomeWink.com HouseHunt.com HouseRentals.com Houses.net HouseforSale.com HouseValueStore.com IdealEstate.com ImagesWork.com myfun.com Inevitability.com JoyfulHome.com Kahping.com Keyboom.tv listingbooster.com LearnMoreNow.com/FindHomes Listingvideos.com LotNetwork.com Luxelisthome.com Mashvisor.com MHBay.com

MyHousekit.com MyRentToOwn.com nest.me Netigator.com NewHomeSoource.com OpenRealEstateCommunity. com Point2Homes.com PropertiesOnline.com PropertyShark.com PropertyPath.com RateMyAgent.com RealQuestExpress.com Relola.com Rentberry.com RentRange.com Repmt.com SearchAllProperties.com Sodichan.com Hulilly.com USHUD.com FLHUD.com Waijule.com WikiRealty.com Ylopo.com YourCasa.com SuCasa.com ZippyListings.com Zonda.com Jumper.com

Terrafly.com iMAPP.com Miami.com Herald.com GreatMiami.com MiamiBeachChamber.com FloridaLivingNetwork.com MiamiHomePrograms.org BrowardHomePrograms.org SouthFloridaHomePrograms.org MiamiRealtors.com

...and hundreds more! Note: Due to changes in partnerships, this list is subjest to change without notice.

OVER

20M V ISITOR S Y E A R LY

B E R K S H IR E H AT H AWAYS.COM SYNDICATION PARTNERS

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

CURATED LOCAL ADVERTISING The presence of Berkshire Hathaway HomeServices Portugal Property in local advertising is unmatched by any other brokerage in Portugal. Our strategic partnerships and local media companies gives your home access to dozens of publications and periodicals that spotlights your home to the right audience.

M AGA ZINE S

The Golf Guide

Tomorrow Magazine

The Eastern Algarve Magazine

N E WS PAP E R S

The Portugal News

Combined, all our publications reach millions of consumers each year. b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

LUXURY COLLECTION

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

LUXURY PRINT ADVERTISING Every luxury consumer is different, but there are areas where their interests naturally converge. Our carefully curated set of local, national and international publications target the world's elite and showcase the fine residences and estates that are represented by the Berkshire Hathaway HomeServices network.

M AGA ZINE S

PRESTIGE MAGAZINE DISTRIBUTION: 20,000+

UNIQUE HOMES DISTRIBUTION: 25,000+

DUPONT REGISTRY DISTRIBUTION: 74,000+

INDULGE MAGAZINE DISTRIBUTION: 85,000+

OCEAN DRIVE DISTRIBUTION: 55,000+

EXCLUSIVE NETWORK PUBLICATION

LIFESTYLES MAGAZINE DISTRIBUTION: 50,000+

EXCLUSIVE NETWORK PUBLICATION

N E WS PAP E R S

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

LUXURY DIGITAL STRATEGY More and more, the luxury consumer is living onlone. Our calcualted digital strategy aims to keep your home front and center in the places where high-net-worth buyer spend their time looking for real estate. Berkshire Hathaway HomeServices Portugal Property is committed to using the best possible digital outlets that employ the very latest in cutting-edge targeting technologies.

Luxury Property Showcase Mansion Global, is an online portal for global luxury real estate.Your listing will be featured on this highly-used portal as well as the Mansion Global WeChat Channel Listings in excess of $5 million rotate on the homepage showcase ad. 26

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

A D D I T I O NAL SY NDI CAT I O N F O R LU X URY P RO P E RT I E S BerkshireHathawayHS.com BHHSLuxuryCollection.com WSJ.com WSJ.com/Asia WSJ.com/Europe

China Showcase Your home will be featured among other luxury properties around the globe that are showcased on China's premier site for intenational real estate, Juwai.com, and benefit from the powerful exposure to high-net-worth buyers within China. b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

SKY-HIGH INCENTIVES In the world of luxury, you have to be able to offer something that no one else can. When you list the Berkshire Hathaway HomeServices Portugal Property, you have the ability to purchase a package from NetJets, a subsidiary of Berkshire Hathaway, at a lower buy-in and charter a private jet for you and your guests. You may also utilize this as a powerful incentive to seal the deal with your buyer.

Ask Us About Our E xclusive N e t J e t s Pro g ra m.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

PRICING & THE SALE PROCESS What you need to know about where we go from here.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

PRICE RIGHT TO SELL QUICKLY You only have one opportunity to make a first impression. Your initial market proce is critical to creating an effective strategy and will set the tone for how the marketplace will judge your property. A home that is priced correctly will attract more potential buyers, minimizing the length of time it remains on the market.

ASK ING P R ICE V S . MA R K E T VA L UE RANG E

or higher

€

to €

€

to €

€

to €

€

or lower

€

M AR K ET VALUE RA N GE

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

Pricing directly impacts how many buyers will consider your property.

BU YE R P E RCE P T I O N BAS E D O N AS KI NG PR IC E

Price too high This home is likely to linger on the market.

Price needs Adjustment Not perceived as a good buy.

Reasonably Priced In line with the marketplace.

Competitively Priced Will attract offers faster.

Quick-Sale Price Will attract offers faster.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

THE SALE PROCESS 1. DECIDING ON PRICE

2. FINDING THE BUYER

Discuss Seller's Needs With Regards To The Sale

Stage The Home (If Needed)

Perform A Comparative Market Analysis

Install For Sale Sign

Recommend Asking Price

Place Property Online

Assess Local & International Economics Conditions

Execute Print Media Campaign

Finalize The Asking Price

Commence Digital Marketing

Schedule Photography

Send Email Blast

Show The Property To Buyers Provide Feedback To Sellers Adjust Aking Price (If Necessary)

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

We make it effortless.

3. MANAGING THE DEAL Conduct Negotiations On Price & Terms Complete Contracts & Disclosures Advise On Deadlines & Critical Dates Follow-Up On Key Milestones (Inspections, Survey, Mortgage Application, Hoa Application, Etc.)

Negotiate Any Adjusted Terms Stay Informed On Buyer's Loan Status (If Applicable)

4. CLOSING THE SALE Keep You Up-To-Date On Closing Information, Including Date, Time And Location Make Sure Deal Is Progressing Smoothly Review Settlement Statements And/Or Closing Disclosures Provide Copies Of All Closing Documents After Closing.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

Thank you for your trust.

b e r k s h i r e h at h a w ay h o m e s e r v i c e s p o r t u g a l p r o p e r t y

POWER. PRESENCE. PRESTIGE. Portugalâ&#x20AC;&#x2122;s leading real estate company for well over a decade

D IS C OV ER PORTU GA L R EA L ESTATE

portugalproperty.com @BHHSPor tugal

f a c e b o o k . c o m/ Pro p e r t y fo rs a l e i n Po r tu g a l / 308 80 0 878

OF FICE S : LI S B O A , P ORT O, V IL A M OU R A MA R IN A , VILA MOU R A H ILTON , GOLD EN TR IA N GLE , LAG O S, ESTO I