Strategic PLAN Mittleman JEWISH Community CENTER Find Yourself at the J!

Dear Friends,

We are excited to announce that the MJCC has completed a new strategic plan to guide our growth in the next few years. This new plan represents the culmination of a lengthy process. The advent of the pandemic highlighted the need to assess our operations, programs, and services, and in 2021-22, we completed a business model review which solicited input and feedback from a wide range of individuals across all of the J’s constituencies. That review was followed by a process that engaged the MJCC Board of Directors and campus leadership in the articulation of a new vision for the MJCC and an updated strategic plan.

Our vision for a thriving community highlights the unique value provided by the MJCC to the core segments that we serve through the signature experiences that we provide. The complete vision appears on page 3 of this booklet. Our strategic plan emphasizes six strategic priorities, listed on page 5 and detailed on pages 6-11.

Of particular note is that four of these six priorities are focused on enhancing our service to youth and young families. We have outlined key tasks, or action steps, to undertake in the next 6-9 months. Implementation efforts are already underway, with many additional camp opportunities, new class offerings, exciting family events, and expanded partnerships planned or in place to broaden and strengthen our engagement of youth and young families. We are excited to share additional opportunities as we implement our new strategic plan in the coming months.

See you at the J!

Steve Albert

Danelle Romain Executive Director President, MJCC Board of Directors

Our Mission

The Mittleman Jewish Community Center is an inclusive and welcoming hub for a diverse community, fostering lifelong wellness and providing dynamic social and educational experiences, grounded in Jewish values and culture.

Our Vision 2027

A thriving Jewish Community

Our Unique Value

• Largest and most diverse Jewish organization in Portland

• Low-barrier “on-ramp” to Jewish community

• “Town Square” of the Jewish community, creating connections that otherwise wouldn’t occur

• Building a flourishing Jewish identity among families

• Commitment to promoting equity and sustainability

Core Segments

• Jewish families

• Youth

• Older adults

• Neighboring residents

1 2 3 4 5

Business Foundation

• Balanced budget

• Increasing membership

• Full programs

• High user satisfaction

Signature Experiences

• Camp

• Youth sports and activities

• Aquatics

• Welcoming and supportive wellness offerings

Reputation

• High-quality

• Welcoming

• Innovative

• Family-friendly

• FUN