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FAN-CENTRIC E XPERIENCE S
BIG EVENTS CALL FOR EVEN BIGGER EXPERTISE At Paramount & Co., our job is to help you make the most of your event. Whether it’s on a college campus, at a professional sporting venue or in the middle of a citywide event, we know how to amp up the celebration, stay on brand — and we know how to make the entire process stress-free for our clients. We use the power of custom graphics and event signage to envelop your attendees in an atmosphere of excitement and energy. Best of all, we take a completely holistic approach. From design and fabrication to installation and event management, we have you covered. One call to Paramount & Co. is all it takes. You’ve seen our work on huge stadiums and large events. We’ve envisioned, designed and installed branded messaging on just about every surface you can imagine. At the world’s biggest events and sporting venues, we’re behind the scenes, doing the work that turns heads and makes powerful memories. With offices in California, Florida, Georgia, Indiana and New York, we’re near to many of the nation’s most popular venues and convention cities. That means we can keep costs low while staying intimately involved with your project.
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ABOUT EXPERIENTIA L A CTIVA TIONS SUPER BOWL 50 ACTIVATION ESPN COLLEGE FOOTBALL BILLBOARD
ARCHITECTURAL AND ENVIRONMENTAL DESIGN SOUTHERN UTAH UNIVERSITY “CONCEPTS” UFC PERFORMANCE INSTITUTE 2018 NFL DRAFT PORTAL “CONCEPTS” CLEVELAND BROWNS RE-BRAND EAST CAROLINA ATHLETIC FACILITY WICHITA BASEBALL FACILITY RE-BRAND “CONCEPTS” TEMPLE UNIVERSITY FOOTBALL RE-BRAND
EVENT BRA NDING A ND DÉCOR PROGRA MS UFC INTERNATIONAL FIGHT WEEK NCAA MENS FINAL FOUR DÉCOR PROGRAM NFL DRAFT DÉCOR PROGRAM
EVENT MA NA GEMENT AVP PRO-BEACH VOLLEYBALL TOUR
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SERVICES
INDUSTRIES
• Nationwide Installation • Rope Access Technicians • Site Surveys & Development • 3D Venue Scanning and Modeling • Grand Format Print Production • Small Format Print Production • Experiential Marketing • Graphic Design • Environmental and Architectural Design • Custom Fabrication • Architectural- Milllwork & Woodworking • 3D Printing • 3D Modeling and Design • Event Management • Sign Location Plans • Professional Project Management • Project and Logistic Management • Traveling Activations • Sponsorship Activations • Prototyping • Seating & Staging Solutions • Showroom Design, Build-out, & Fixture Fabrication • Digital Printing, Screen Printing, & Finishing • Dye-Sub Fabric Printing • Litho Printing • Custom Packaging
• Sports & Entertainment • Colleges & Universities • Agencies • Retail • Events • Corporate • Custom Packaging
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GRAND FORMAT
FABRICATION
• Retail & Environmental Signage • Event Signage & Décor • Vehicle Wraps • Transit Graphics • Building Wraps • Vinyl Billboards • Train Wraps • Station Domination Signage • Stadium and Venue Signage • Experiential • Trade Show and Convention Décor • Window and Wall Graphics • And More!
• Interior and Exterior Signage • Way-finding Signage • Dimensional Logos • Blade Signs • Directory Signage • Pylon Signs • Monument Signs • Lit Letter Signage • Architectural Systems • Custom Steel Fabrication • Custom Finishing & Milllwork Laminating • 3D Sculpting & Props • Audio / Visual Integration • Displays & Exhibits • Custom Retail Fixtures • Paint and Powder Coat • And More!
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PRINT PRODUCTION
LITHO PRINTING
• Dye-Sub Fabric • Mesh • Banner • Perforated Window Films • Pressure Sensitive Vinyl Graphics • Tension Fabric Printing - Silicone Edge Systems (SEG) • Tension Fabric Printing - Pillowcase Displays • Fabric Light Boxes • Event Backdrops • Banners • Wall Coverings • Printed Carpet • Floor Graphics • Rigid Foam • Plexiglas • DiaBond • Lexan • Polystyrene • Gator Board • Coroplast • Fence Mesh • Pop-Up Displays • Cold Foil Printing • And More!
• Client Portal and Order Management System • Catalogs • Books • Point of Purchase • Brochures • Postcards • Custom Packaging, Sales and Media Kits • In-Venue & Event Materials • Calendars • Invitations • Business Cards • And More! - Binding/ Finishing & Die Cut Services - Scoring / Folding - Perforation - Saddle Stitching - Binding (Wire-O, GBC, Spiral) - Shrink Wrapping - Water Sealing - Custom Tabs - Collation - Lamination - Silhouette Cutting - In-Line Gluing
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EXPERIENTIAL ACTIVATIONS
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NFL SUPER BOWL 50 ACTIVATION To commemorate the 50th annual Super Bowl, the NFL host committee tasked Paramount with designing, fabricating, and installing an interactive experience for fans. Paramount worked on-site to create a unique, unforgettable centerpiece display in downtown San Francisco. The footprint of the structure was constructed from four 20-foot storage containers. As this was the first year the Super Bowl chose “50” instead of the classic Roman numerals, two sets of customconstructed “50” lettering were positioned outside and finished in ultra high gloss gold. Inside, visitors experienced a faux turf field, 30 screens showcasing highlight of the past 49 years of Super Bowl history, and four NFL history wall displays of back-lit acrylics. With brand-consistent design and close attention to detail, Paramount delivered this engaging piece of football history in just eight weeks leading up to the start of the Super Bowl.
DETAILS NFL & Super Bowl 50 Host Committee Structure construction to celebrate Super Bowl 50 Date: Early 2016 Location: San Francisco, California
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CONCEPT DESIGNS 14
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PRODUCTION & FABRICATION 18
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INSTALLATION & FINAL RESULTS 24
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ESPN COLLEGE FOOTBALL BILLBOARD Working with various agencies, Paramount was tasked to construct the downtown San Jose billboard for ESPN and the 2019 College Football National Championship Game. This special billboard was part of ESPN’s Super-fan Challenge, in which four fans lived—and were televised 24/7—on the temporary structure until their respective teams were eliminated. This project played to Paramount’s strengths: When the ideas and concepts were first presented to Paramount, our team began working on an outside-the-box idea, focused on safety, feasibility, and some unique engineering. Paramount jumped into the project from beginning, assisting with most aspects from city permits to the removal of the temporary structure. We began by working on 3D Models, and architectural renderings of the billboard, with its 8-foot deck for the contestants, its hidden door for deck access, and built in television for fans to watch their teams play. Our first task was to create a safe environment by reinforcing the existing structure to support the load of the temporary activation. Paramount then constructed the 40’ wide by 18’ high billboard on top of a 3-story abandoned bank building. Following a successful event, we disassembled the steel structure and billboard to complete the project and bringing the building back to its existing condition.
DETAILS Various Agencies Construction of ESPN billboard for the 2019 College Football National Championship Game Date: 2019 Location: San Jose, California
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CONCEPT DESIGNS 28
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PRODUCTION & FABRICATION 30
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INSTALLATION & FINAL RESULTS 34
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ARCHITECTURAL & ENVIRONMENTAL DESIGN
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SOUTHERN UTAH FIELD GOAL CLUB As colleges and universities expand their facilities and offerings to an ever changing audience of fans, Paramount is often called on to come up with different ideas that would involve a new and improved fan experience. This was the case at Southern Utah University as the Thunderbirds wanted a fresh new look connected to its Football complex. Paramount provided two in-depth concepts that not only could improve fan engagement, but could also serve as a new revenue stream, in ticketing, food and beverage, and the ultimate VIP experience. These two concept renderings include a multi-tiered field goal club with the options covering square footage ranging from 1800sf - 3200sf leaving an ample amount of space for fans to enjoy Thunder Bird's Football.
DETAILS Southern Utah Eccles Coliseum Date: 2020 Location: Cedar City, UT Hospitality VIP structure, field level
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CONCEPT DESIGNS 40
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CONCEPT DESIGNS 44
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UFC PERFORMANCE INSTITUTE Working with the UFC in their expansive new training facility in Las Vegas, Paramount designed, built, and installed a multi-story, back-lit structure for the Performance Institute’s main entrance that showcases the international flags of member countries. Moving through the facility, Paramount’s work continues to set a consistent tone with the “Inspiration Wall,” which was custom-built with router-cut lettering. The Performance Optimization floor features Paramount’s eye-catching décor: custom graphical work on the stairs and walls, three-dimensional Hall of Fame wall pieces, and Impact Wall Graphics on the 40-yard indoor turf track. Large, eye-catching visual elements now complete the Media Rooms, as do custom acrylic standoff graphics in the performance area. Paramount’s directional signage guides visitors through the building while tying together its cohesive look and feel.
DETAILS UFC Performance Institute Re-brand Involvement: Branding and space enhancement for a new, 130,000 square foot Performance Institute Date: 2017 Location: Las Vegas, NV
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CONCEPT DESIGNS 50
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PRODUCTION & FABRICATION 54
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INSTALLATION & FINAL RESULTS 56
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CONCEPT DESIGNS 58
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2018 NFL DRAFT PORTAL “CONCEPTS” As a trusted client of the NFL Draft, Paramount was called upon to create conceptual designs of two key event entry points to AT&T Stadium. These were to be large structures spanning the roadways across AT&T Way into the stadium’s Draft Experience. Paramount produced four separate portal concepts, each with their respective budgets. The first and most intricate of our conceptual designs, incorporated a large, curving digital display board with a rotating LED NFL Draft Shield and fabric-sheathed angular trusses. The second replicated the first with a non-rotating Draft Shield and an encased digital display. Paramount’s third design utilized straight-legged trusses, a 3-D center Draft Shield, and staggered vertical digital display boards inside the structure. The fourth took this structure and replaced the 3-D center Draft Shield with static shields on either side for even more options. Paramount’s design team begins with hand sketching of ideas and concepts. Once complete our architectural and graphic Designers work together to bring the complete package life, through various rounds of drafting, CAD rendering’s, graphic and environmental design we produce 3D concepts and models for presentation. Paramount designs with functionality and feasibility in mind at all times. Our teams work cohesively together to make sure that our presentations are not only appealing, but they are capable of being constructed as presented, capable of being fully integrated with necessary audio and visual components.
DETAILS NFL Conceptual Design renderings for NFL Draft Portal at AT&T Stadium Date: 2018 Location: Dallas, TX
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CLEVELAND BROWNS STADIUM RE-BRAND When the team at First Energy Stadium decided to undertake a massive modernization project, Paramount was presented with the opportunity to make sure the job would be done right. Tasked with various responsibilities including, print production, design, engineering, construction, and installation in the two months leading up to the season home opener, Paramount brought in several crews to complete the project. Paramount’s engineering and development team began by creating structural drawing’s for signage to be located throughout the concourse. After development was complete and the scope of work was determined, Paramount began the fabrication of various deliverables. These included concourse graphics, off-field and in-field way-finding signage, and channel letters for entrance ways and concourse stores. The front of First Energy Stadium also received eight large, custom banner frames, constructed to join the existing steel facade, providing a stunning first impression for visitors. Paramount delivered on expectations by creating and installing these branded products within the deadline, creating a whole new experience for fans.
DETAILS Cleveland Browns Modernization of First Energy Stadium Date: 2015 Location: Cleveland, OH
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CONCEPT DESIGNS 70
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INSTALLATION & FINAL RESULTS 72
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ECU ATHLETIC FACILITY Working within the framework of ECU’s brand guidelines, Paramount has provided design and architectural packages for the Towne Bank Tower southside renovation project at Dowdy Ficklen Stadium. Within the Fall of 2019, they handled every step of production from design to install, producing custom door plaques, silicone-edge graphics, lighting displays, exterior channel letters, and more. From locker rooms to lounges, Paramount has helped each of ECU’s athletic departments create its own personalized spaces for student-athletes. Such attention to detail helps ECU recruit talented players, maintain cohesive aesthetics throughout athletic departments, and build a positive internal culture. Paramount’s custom-designed products also help lower costs on future re-brands and changes, as well as create a timeless campus atmosphere for athletes and students to enjoy.
DETAILS East Carolina University athletics facilities re-brand Paramount created a cohesive, strongly branded feel throughout different athletic departments Date: 2019 Location: Greenville, NC
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CONCEPT DESIGNS 78
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INSTALLATION & FINAL RESULTS 86
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WICHITA STATE BASEBALL FACILITY With more than 72 seasons of storied Baseball history, Wichita State called on Paramount to provide a variety of services, as part of the company’s graphic solutions abilities presented to a diverse client base. The Shockers wanted to highlight many of their conference successes, along with a rich tradition of Baseball student athletes. Paramount provided a new complete look that included creative needs, project development, fabrication, and eventual final installation slated for early 2020. Using elements and shapes native to the game of baseball, this project included a main lobby 'Shocker Baseball" welcome wall using tufted tiles laid in the shape of baseball seams. To highlight their All-Americans, baseball bats were cut to recognizing each of their individual names and players who played MLB are shown in the shape of a home-plates. The Shockers "Road to Omaha" wall covers each of their appearances in the College World Series, highlighted by their National Championship season and leaving them room to expand. Finally, to complete the look, dimensional lettering and branding was added throughout the facility to give the new facility a complete and finished look.
DETAILS Wichita State Baseball Performance Facility new construction branding A unique branding opportunity for a new construction project, custom branding throughout dedicated to the love of baseball. Date: 2020 Location: Wichita, KS
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TEMPLE FOOTBALL PRACTICE FACILITY When a new Coach arrives on campus, Paramount is always there to serve as an extension for a variety of branding needs. This was the case at Temple University and their new vision at the Edberg Olson- Hall Football Complex, a facility looking to upgrade its look from its inception in 2000. Paramount was involved in each and every step of this process to include creative needs, project development, fabrication, and the final installation as part of the Owls total re-brand for their Football program. The project included a complete revamp of the main lobby area with a one of a kind uniform display, supersized back lit SEG frame, and an oversized back lit Temple 'T' logo. Highlighting All-Conference players from each of Temple's 4 Conference affiliations, the first floor hallways were covered in custom murals with individual player plaques in the shape of the iconic Temple Diamond recognizing their individual conference honors. On the second floor, the Temple's NFL players were given a place all to themselves. An NFL wall displayed the name of each player who has played in the NFL and for which team while current NFL players are displayed using projection mapping software that rotated their NFL jersey's on a set shoulder pads allowing Temple to add more players throughout the years.
DETAILS Temple University Football Practice Facility Re-brand Re-branding of entire practice facility, construction,print production and installation of all decor throughout the facility Date: 2019 Location: Philadelphia, PA
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PROJECT:
TEMPLE FOOTBALL PRACTICE FACILITY CLIENT:
TEMPLE FOOTBALL
3" 2704
DRAWN BY: APPROVED BY: DATE:
3" 1358
3" 1358
11/12/2019
TEMPALTE KEY PLAN:
26 HILL ST. PORT JERVIS, NY 12771 845-856-5435 WWW.PARAMOUNTANDCO.COM
3" 4016
3" 4016
16" 16"
55" TV W/ TILT MOUNT
3" 1794
16"
55" TV W/ TILT MOUNT
124"
124"
7" 1468
142"
REVISIONS: SEAL &/OR SIGNATURE
2"
2"
94"
OPEN BEYOND 2"
CN DK
47 8"
2"
36"
36"
7" 48
6"
6"
DRAWING NAME:
3" 814
47"
2ND FLOOR LOBBY WINDOW WALL 1 D-07
SCALE:
1/2" = 1'-0" 1:24TH
2ND FL LOBBY WINDOW WALL INSTALL SCALE:
AS NOTED
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CONCEPT DESIGNS 100
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INSTALLATION & FINAL RESULTS 102
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EVENT BRANDING & DÉCOR PROGRAMS
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UFC FIGHT WEEK Paramount & Co worked directly with our client to complete rendering’s and scaled drawings to outfit our client’s structure with décor. Paramount began by preparing 3D rendering’s and a virtual walk-through to show the attachments and fitting of all scenic elements to the existing structure. Paramount was able to deliver industry-leading results under extremely tight deadlines. The project began on June 6th, and production approvals were granted shortly before the event began. Paramount’s install crew arrived on site July 2nd with just 36 hours to set up. By the time event began, the Paramount team had outfitted our client’s structure, with a complete dye-sub tension fabric solution. The Décor was coordinated with the branding of 8 major sponsors, a UFC Timeline museum, UFC Shop point of sale, and 3 unique photo opportunity locations for fans—all in the intense heat of the Las Vegas summer.
DETAILS UFC International Fight Week Activation Panel renderings, construction, print production, and installation of scenic decor elements to the existing structure. Date: July 4, 2017 Location: Las Vegas, NV
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PRODUCTION RENDERINGS 114
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NCAA 2014 FINAL FOUR DÉCOR The NCAA has selected Paramount multiple times to create energetic, unique branding for the Men’s Final Four. Paramount worked continuously through each event to create memorable experiences for everyone involved in the tournament. The Arlington 2014 Men’s Final Four, was the largest NCAA décor program in history and Paramount was selected to install the interior branding, large, eye-catching window graphics, exterior signage, and multi-layered video boards with team branding around all four sides of the AT&T Stadium. Paramount also installed at the Arlington Convention Center and transportation signage around the city. For the Houston 2016 Men’s Final Four, Paramount created and installed branding on five hotels, created life-sized team photo opportunities for fans, constantly updated the large bracket banners, and installed around 7,800 square feet of hotel window graphics. During Phoenix’s 2017 Men’s Final Four, Paramount installed large exterior signage on the stadium’s exterior walls, as well as all interior corporate sponsor branding and way-finding signage around the city of Phoenix.
DETAILS NCAA Branding for Men’s Final Four Date: 2014,2015,2017 Location: Arlington, TX; Houston, TX; Phoenix, AZ
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NCAA 2016 FINAL FOUR DÉCOR
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INSTALLATION & FINAL RESULTS 136
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NFL DRAFT EVENT DÈCOR The NFL Draft is a meticulously branded and orchestrated annual event—and Paramount has been the league’s pick for branding and creating unique fan experiences for the past five years and counting. Paramount consistently provides eye-catching visuals that make the experience special for fans, staff, and athletes alike. Through constantly evolving locations and venues, the NFL Draft has been a rewarding partnership. Thousands of fans are greeted by Paramount’s branding across the large footprint of the event. Entry points feature custom-made tent headers, while clear, on-brand way-finding signs guide visitors easily through the complex. Paramount also partners with sponsors to enhance their events with custom-made backdrops, signage and décor elements. They also create memorable fan experiences and custom graphics, making each NFL draft more exciting than the one before.
DETAILS NFL Signage and Event Decor management for the NFL Draft Date: Annually, 2014-Present Location: Chicago, IL; Philadelphia, PA; Dallas, TX; Nashville, TN
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INSTALLATION & FINAL RESULTS 142
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Custom Suspended Pillowcase Banner Wall Displays
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Custom Suspended Pillowcase Banner Wall Displays
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EVENT MANAGEMENT
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EVENT MANAGEMENT • Venue & Event Management • Budget planning & Revenue Generation • Venue Selection, Planning, Mapping and Site Construction • Seating and Staging • Medical and Security Network • Site Mapping, Engineering & Permitting • Staff and Guest - Transportation and Accommodations • Guest Ticketing • Vendor and Staff Credentials • Print Production & Décor • Audio / Visual Integration • Design Services (CAD, 3D Modeling, Environmental, Graphic Design) • Rental Vendor Network • ADA Planning and Installation • Hospitality • Experiential Marketing • Sponsor & Event Activations • Small Format Production Needs - (Flyers, Catalogs, Valet Cards, etc.) • Municipal & Civil Planning Meetings & Management Services • Sponsorship Sales - Revenue Generation • Vendor Sourcing and Vendor Management • Logistic Management
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AVP PRO-BEACH VOLLEYBALL TOUR Paramount provided a streamlined solution for the AVP’s 8-stop tour, maintaining the tour’s overall budget, sourcing, and managing vendors, and directing logistical processes. These included duties from securing city permits and services to construction and management of the event facilities. Arriving one week before each event, Paramount oversaw all aspects of load-in and set-up of temporary stands for over 2000 general admission spectators and 55 court-side VIP boxes, as well as an elevated club area. Paramount managed the court operations crew, constructing world-class volleyball courts in advance of the four-day tournament. After directing logistical operations through the event’s conclusion, they presided over the breakdown of all materials and ensured the host area was left in the same condition as upon arrival—all before traveling to the next location to repeat the process. Some of Paramount’s most notable achievements and responsibilities throughout the 2018 AVP Tour include; • Construction of (8) Unique Stadiums across the United States on a bi-weekly basis including, Huntington Beach Open, Austin Open, Gold Series New York Open, Seattle Open, Hermosa Beach Open, San Fransisco Open, Gold Series Championships Chicago, and our final destination for the Hawaii Open. • While completing the gold Series Championships in Chicago, Paramount was underway developing a secondary stadium kit which we would then transport the entire venue from the Port of Long Beach to the Port of Hawaii. • Paramount was tasked with assisting the AVP in sponsorship sales and revenue generation for the duration of the 2018 AVP Tour. • Our team managed all aspects of the event including but not limited to; budget management, vendor sourcing, site mapping, engineering, civil and municipal coordination with host cities, sponsor activations, court construction, project and logistic planning, medical and security sourcing, volunteers, hospitality elements, signage and décor, etc.
DETAILS AVP Professional Beach Volleyball Tour Paramount elected as the event manager and vendor for eight major events. Date: 2018 Location: Huntington Beach, CA; Austin, TX; New York, NY; Seattle, WA; San Francisco, CA; Hermosa Beach, CA; Chicago, IL; Waikiki, HI
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CONCEPT DESIGNS 154
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PRODUCTION & FABRICATION 156
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INSTALLATION & FINAL RESULTS 162
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PARAMOUNT & CO. ATLANTA | CALIFORNIA | FLORIDA | INDIANA | NEW YORK info@paramountandco.com | 845.572.5010 | 949.427.5185