graphic design
portfolio Bianca Medina
01 about me p.01
02 branding p.02-03
03 print p.04-09
04 logos p.010-11
skills summary contact 110 Sage St. Davis, CA 95616 661-863-8024 brmedina@ucdavis.edu
bianca medina Multi-faceted, strategic visual content developer driven to innovate by merging technical skills with interpersonal connectivity
• Branding and marketing • Typography and layout • Promotional materials production • Social media asset management • Digital illustrations • Rapid prototyping
• Leadership • Copywriting • Multitasking • Interdisciplinary Collaboration • Detailed and Organized • Taking and implementing feedback
professional design experience 09.18 - present Design and Communications Intern Innovation Institute for Food and Health | UC Davis • Produce print and web graphics to publicize IIFH on and off campus • Manage digital marketing and branding asset collections • Engage in and adapt to cross-sectoral collaboration 09.18 - 12.18 Visual Communication: Graphic Design Studio Tutor | UC Davis • Led an editing team for a children’s book • Guided projects from conception to completion • Critiqued and graded student work 08.18 - 09.18
education
Summer Design Intern International Symposium on Wearable Computers | UC Davis
Bachelor of Arts Degree in Design December 2018
• Designed visual concepts to represent the exhibition • Organized and managed participant proposals • Coordinated with a Singapore team and participants from various states and countries
Dean’s Honors List University of California, Davis Davis, CA
06.18 - 07.18 Letterforms and Typography Tutor | UC Davis
software experience Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe After Effects Microsoft Office
• Designed a graphic standard/logo for Hector Hill Animal Sanctuary • Advised students in improving their visual communication • Collaborated with the professor to organize course logistics
01
02
branding The goal of this project, Your Pick, was to create a company identity and product packaging catered to an audience of 65 to 85 years of age. Consumers are forced to settle with berry packaging that is difficult to open. This is especially true for people in this age range with limited mobility and dexterity. There was a need for redesigning berry packaging in a way that keeps a wide range of audience members in mind.
02
03
03
print The following projects are a combination of my work with the UC Davis Innovation Institute for Food and Health (IIFH) and the International Symposium of Wearable Computers (ISWC) Design Exhibition. My work for IIFH tends toward a promotional materials path. It aims to keep the institute current with a simple and elegant consistency. The projects for ISWC highlighted each individual entry within the exhibition while also tying together projects that came from all around the globe.
04
05
06
IIFH Innovator Summit promotional materials
07
TRANSVISION: EXPLORING THE STATE OF THE VISUAL FIELD IN THE AGE OF EXTREME AUGMENTATION DESIGN EXHIBITION | AESTHETIC
Jiabao Li
Harvard Graduate School of Design
Honghao Deng
Harvard Graduate School of Design
Panagiotis Michalatos
Harvard Graduate School of Design
08
Human perception has long been influenced by technological breakthroughs. An intimate mediation of technology lies in between our direct perceptions and the environment we perceive. Through three extreme ideal types of perceptual machines, this project defamiliarizes and questions the habitual ways in which we interpret, operate, and undestand the visual world intervened by digital media. The three machines create: Hypersensitive vision – a speculation on social media’s amplification effect and our filtered communication landscape. Hyper-focused vision – an analogue version of the searching behavior on the Internet. Hyper-commoditized vision – monetized vision that meditates on the omnipresent advertisement targeted all over our visual field. The site of intervention is the visual field in a technologically augmented society. All the three machines have both internal state and external signal. This duality allows them to be seen from outside and experienced from inside.
Left: Standing banner for ISWC Design Exhibition
POWER OF PROXIMITY METACOMMUNICATION BETWEEN GARMENTS DESIGN EXHIBITION | AESTHETIC
Zsófia Lévai
Telekom Fashion Fusion
Sarolta Setét Freelancer
Right: Standing banner for ISWC Design Exhibition
The Power of Proximity fashion tech collection creates a network between garments to show what users have in common with each other. The collection uses a mesh network to link the garments where pre-processed data taken from social media is stored locally on a micro-controller. Once the garments are connected to the same network they exchange data and an algorithm determines the commonalities between the users. Infrared signalling is used to tell if the wearers are facing each other and when that happens an array of LEDs then displays the level of commonalities. The level changes if the users spend time together. The two garments are knitted from merino wool and cashmere and designed so that the electronics are seamlessly embedded into them to create a soft interface around the body.
09
04
logos Top Left: Hector Hill Animal Sanctuary (non-profit corporation) Top Right: ExoLift (UC Davis Biomedical Engineers) Bottom Left: Imani Clinic (UC Davis-affiliated clinic) Bottom Right: IIFH symbol
10
11
let’s collaborate! Share your ideas with me at brmedina@ucdavis.edu or 661.863.8024