Marketing Campaign Havaianas Conservacao

Online Media

Offline media

Havaianas is a brand, made in Brazil, that has been recognized all over the world. It is known for having a wild range of styles that can suit any outfit. Havaianas claims that it is the “perfect example of casual ease and luxurious joy for your feet.”

For the collection of Havaianas Conservacao, we decided to go for a tagline that represents a call to action for these lives in danger.

“Take a Step for Life”

The tagline, “step” symbolizes a movement that sheds to spread awareness for the endangered marine life. The campaign focuses on giving awareness, especially to its target market, which are adventurers and frequent beach goers.

Instagram posts