BRAND IDENTITY GUIDE April 2013
WELCOME TO GPA TEAM! This guide will help to use correctly the GPA logo and will show what is allowed and what is not about the brand.
01 Who we are 02 Our logo 03 Don´ts of the logo 04 Fonts and swatches 05 Usefull information
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GREEN PLANET ARCHITECTS
BRAND IDENTITY GUIDE
01 WHO ARE THE GREEN PLANET ARCHITECTS? With the ever growing threats of climate change and the exhaustion of our non renewable resources we envision, sustainable architectural design and
construction as the vital way to save our dear planet. It is our purpose to contribute to a much needed solution towards a more sustainable future.
HOW IT WORKS Globalization and high speed internet communication make it today possible to use the services of any Architect of your choice wherever he or she is located. You like to build your dream home in Amsterdam but you like the style and concepts of the Green Planet Architect in Tokyo? Do contact him
and he will be pleased to design it for you. Local urbanization rules, building permission procedures,site management? No problem! Your Architect in Tokyo will contact his colleague Green Planet Architect in Amsterdam who will take care of all local aspects. Both Architects will share the usual fees, so there is no cost increase for you.
Sustainable Architecture & Construction is an intelligent mix of optimizing natural renewable sources and the latest most advanced technology.
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BRAND IDENTITY GUIDE
02 OUR LOGO, STRUCTURE AND USAGE DETAILS Our logo was designed to represent what we seek: A Green Planet.
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There are many ways you can use our logo without making it lose its essence. Take a look!
Original version
GPA green version
GPA green version (Negative)
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Original version pale green
GPA dark gray version
GPA dark gray version (Negative)
GREEN PLANET ARCHITECTS
Original version plane colors
GPA soft gray version
GPA soft gray version (Negative)
BRAND IDENTITY GUIDE
Minimum space around the logo:
Minimum size: The logotype should never be too small to read.
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BRAND IDENTITY GUIDE
03 PLEASE, DON´T DO THIS TO THE LOGO To preserve the aesthetics of our logo, we created a guide of things that you should´nt do, take a look!
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Logotype don´ts: Things that you should never do with GPA logo.
1. Never use a background color or image different than the correct ones exposed in this document (with the color gammas of GPA logo).
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BRAND IDENTITY GUIDE
SUSTAINABLE REAL ESTATE COMPANY
SUSTAINABLE REAL ESTATE COMPANY
2. Never lock-up the logotype with new graphic or typographic elements.
3. Never place the logo over an image. GREEN PLANET ARCHITECTS
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4. Seriously, never place the logo over a picture and even less if you have a background box.
5. Never stretch the logo. If you want to resize it, you must preserve the ratio and not damage the shape. Never rotate the logo.
6. Never change the colors of the logo, check the color swatches on the next pages for any design you need to do. 14
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BRAND IDENTITY GUIDE
04 FONTS AND SWATCHES Things to consider when designing and / or print something related to GPA.
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Typography used in the logo:
Verdana - Regular - Uppercase Letter spacing 141 (Illustrator)
VERDANA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 This same font is used in general texts (web site, brochures content...).
Other fonts used around the logo: Abadi MT Condensed Extra Bold - Uppercase Letter spacing 0 (Illustrator)
ABADI MT CONDENSED EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
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BRAND IDENTITY GUIDE
Samples:
GREEN IS THE FUTURE! First international network of Sustainable Architects
Logo with slogan
Web New´s section, titles use Abadi MT Condensed Extra Bold and other texts use Verdana.
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BRAND IDENTITY GUIDE
05 USEFUL INFORMATION Our website www.greenplanetarchitects.com also contains additional resources and information that we think you will find useful. Please visit it for: – More complete information about who we are – Key contacts – Image/text composition – Related inks and information For additional information please contact the brand office at info@greenplanetarchitects.com or call: +1 829.707.6122 - Roy Den Hoed French | Dutch | German Or +1 829.850.8140 - Arlin A. Morales English | Español
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BRAND IDENTITY GUIDE For proper use of Green Planet Architects brand
April 2013