shot online free magazine
Art Culture Design Fashion Photography www..shotmagazine.com
www.shot magazine.com
In the Fashion & Photography for Calvin Klein Jeans), Pepsi, Gap, Prada, Industry we all know David Sims, Helmut Lang, Levis, Louis Vuitton, Hugo from his wonderful editorials in Vogue, Boss, Rimmel, Givenchy, BCBG and Nike. Pop, W or Numero or for his advertising for Jill Sanders, Balenciaga or Calvin Klein. Selected Exhibitions And if you dont know him, im sure you know his photographs or campaigns – Unfortunately he doesnt have his own website, but here is a compilation i made of some of my favorite pictures of him…
“Yohji Yamamoto: May I help you”, Hara Museum of Contemporary Art, Tokyo, 2003 “Chick Clicks - Modefotografie zwischen Kunts and Aufrag”, Fotomuseum Winterthur, Switzerland, 2003
David Sims is a British fashion photographer. Sims began by assisted “Archaeology photographers Robert Erdmann and Deichtorhallen,
of Elegance” Hamburg, 2002
David Sims David Sims David Sims Fashion photography
Norman Watson, then went on to Solo exhibition, Zwemmer Gallery, London. join photographer’s agency M.A.P. and worked with a number of their clients.
Selected Awards
In 1993, 2000 and 2001 Sims signed one-year exclusive contracts to Harper’s Bazaar (USA). He also photographs for W magazine, The Face, Arena, i-D, L’Uomo Vogue, Arena Homme Plus, Vogue Homme International, British Vogue and Dazed & Confused. His advertising clients include Calvin Klein (he shot the first campaign 4
“Young fashion photographer of the year”, Festival de la mode, Hyeres, France, 1996 “Young fashion photographer of the year”, Festival de la mode, Hyeres, France, 1994
Agency: www.artpartner.com
5
GETTING STARTED IN HIGH-FASHION PHOTOGRAPHY
6
Breaking into the world of high-fashion photography is tough. There are models, agencies, designers, fashion trends, doting parents, and styles-several factors to count and keep up with. With a lot of hard work, a professional photographer trying to break into the world of high-fashion can do it. There are three main types of high-fashion photography. First, there is magazine shooting, which can entail editorial work, storyline shooting or clothing shooting. Next there is client shooting. When shooting for a client, a photographer is capturing the season’s newest clothing lines, either on a mannequin or on a live person. Finally, there is portfolio shooting, which entails working with an agency to photograph a model, and then compiling the best shots for that agency to use to market the model to their clients. In my opinion, portfolio shooting is the easiest way to break into the world of fashion photography because you can collaborate with models to build your respective books. The goal is to use your book to secure magazine and client shooting. Working with agencies is straightforward and simple because they give you clear guidelines on hair, makeup, clothing, and poses. Agencies will send models to photographers to either put together a new portfolio or update an old one. If an agency likes a photographer’s work, they will become one of the photographer’s repeat clients, which is profitable for any business. For an agency to consider you worth its time is like a badge of honor. It means it has confidence in your abilities and trust you to deliver high-quality images representatives can pitch to their clients. One of the best ways to get started in portfolio shooting is to form relationships with bookers who schedule work for the agency’s models. This is because bookers are the liaison between you, the model and the agency directors and can tell you the desired direction the agency wants to lean toward in
model are they trying to accentuate? Your job is to take your unique style of photography and mold it to fit the agency’s expectations and needs. The first thing I do when a model comes in for a shoot is take a series of Polaroid pictures of her with no makeup, wearing plain clothes, and sometimes in a swimsuit. I then look over her with my makeup artist and stylist to develop a plan for shooting. We then decide how we want her makeup to look and what clothes she is going to wear. Remember that it’s your job to sell the model to the clients, who are the art directors of publications the agency will contact. Working with your team, you must make sure all aspects of the shoot, including makeup and clothing, are near perfect. I like to get an early start to shooting, so I prefer the model to be in the makeup chair by 9am. I sometimes meet briefly with the model (and a parent, if applicable) to discuss the kinds of shots we will be taking, and also use the meeting to put the model at ease so that she appears natural in the photos. It may seem harsh, but it is important for the model to know that I am in charge. As the photographer, make it clear that you are directing the shoot and that you will choose the different looks, lighting, and poses. You are the professional after all! or a basic portfolio, I like to shoot three different “looks” for a model, with each look different from the last. The first look should be simple and classic with minimal makeup. The model should be posed naturally, wearing body-conscious clothing so that nothing distracts from the model’s features. Avoid dramatic poses, accessories, and artsy lighting. The second look should capture the model in more pronounced clothing and makeup. There is more action involved with this look, wherein the model is actively engaged in posing and has more animated facial expressions. Finally, for the third look, I choose a dressier theme. The model’s hair, 7
model is versatile and flexible enough to be used in a variety of campaigns, be it commercial, editorial or beauty. One of your goals when shooting for portfolios is to make the agency’s job easier.
ten, I make edits during breaks in shooting and will show the model the edits so that she is involved in the entire process. Making spontaneous edits also helps my work flow because I am a step ahead when I finally sit in front of the computer When I am photographing a model, I like and jump into my editing software. to use ten shot bursts at 4 fps on my Canon 5D. I do this because sometimes there New professionals often forget that a steady are brief moments when a model has a and efficient work flow is an important part certain expression or pose that is hard to of the shooting process. It’s essential that you reproduce, so I want to avoid missing out seamlessly combine taking photos and editing any of those hard-to-capture moments. I so that you can deliver a comprehensive also like to change my lenses frequently, final product to both the model and agency usually switching between my Canon, in a timely manner. I have only used Lexar Tamron, and Tokina lenses so I can achieve cards to capture and store my images variety in my shots. Don’t be afraid to try out because they allow me to move the images different lenses or burst shooting; you may from the card to the computer quickly. .
Once the shoot is over, I typically have three weeks of editing ahead of me. If I have worked productively up until that point, the edits I make are minimal because I’m confident I’ve captured the right style of images. This helps to avoid having 8 8
Remember that your business must be productive and resultsdriven in order to be successful. What it all comes down to is that as a new professional, you are trying to build positive relationships with models, agencies, bookers,
9
9
VERSACE S/S 2011 CAMPAIGN
BY MARIO TESTINO
Maybe I am biased because I really love all these dresses, but I am really feeling the Versace Spring/Summer 2011 Campaign by Mario Testino featuring Abbey Lee Kershaw. The random half naked boys actually make the collection pop and add a a great contrast. The first Versace boutique was opened in Milan’s Via della Spiga in 1978, (though the Versace family are from Reggio Calabria) and its popularity was immediate. Today, Versace is one of the world’s leading international fashion houses. Versace designs, markets and distributes luxury cloth
10
ing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group. Gianni Versace was killed by Andrew Cunanan on July 15, 1997. His sis ter Donatella Versace, formerly vicepresident, then stepped in as creative
director of Versace and his older brother Santo Versace became CEO. Donatella’s daughter Allegra Versace also owns 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line.[1] Versace’s Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace. There are several lines which make up Versace: Versace Couture, Versace Jeans Couture, Versace Home Collection, Versus, and Versace Collection. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace. Versace Couture, which contains high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics, handbags, shoes, and home furnishings, is the house’s main line. Traditionally, this is the only line presented .on the runway which is shown
during Milan’s fashion week, but this has not been strictly the case in recent years.Couture dresses in this line may cost about $10,000 and suits cost approximately $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. The other Versace label named Versace Collection is the second high-end line of the group and is designed toward younger more fashioned people, the logo is discreet and consist in a hollowed V surrounded by the classic Greek frieze or is signed in all word with the word “collection” written smaller in black at the bottom line of the name Versace in hollowed letters or in white. Versace Jeans Couture, a casual clothing line, focuses on informal clothing and high-end denim and classic Versace print shirts. It is readily available and comparably affordable, but has been discontinued from the Unit d States for the most part. This line is distributed through 56 boutiques and flagship stores, and 1800 multi-brand points of sale, including Internet-based shops.
11