Urge 2014

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r a n g e

Mountain-biking and riding is our culture, our passion. Manufacturing the best helmets is our sole purpose, our eternal quest. The richness of our sport lies in its diversity. So many different influences contribute to enriching it, whether it be freeride from British Columbia yesterday or enduro from southern Europe today. Tomorrow, new paths will open towards an even more international and diverse world of mountain-biking. Every one of these disciplines merits our attention and a product development that’s precise so this year, after 5 years of hard work, we are proud to offer a complete range. The Supacross is our newest addition and our cross country helmet. The term ‘Cross country’ sounds so much better when teamed with real ethics. This helmet is the result of our values pushed to their limit. It symbolizes the range with its pure Urge design, no useless frills and recognizable from the rest. 90% manufactured from recycled materials, it is nonetheless at the cutting edge in terms of security. Where safety is concerned, we leave nothing to chance. We make no compromises to save a few grams for example. We are making our own way and the more riders we meet on it, we are encouraged to go even further. Cross your country, cross many countries, never stop riding a mountain bike. This is what we do. We wish it for you too. The Urge crew Driven by our roots.

photo : bereflex

photo : urge bike products

Elisa Cogolin, France

Moana Moo Caille Woodward, California

photo : urge bike products

Edgar cross our country Ramatuelle, France

photo : ODV

Mark Weir Marin County, California

photo : Markus Greber

Fabien Barel Blausasc, France

photo : variable-visual.com

ÂŤCervoÂť Bormes les Mimosas, France

photo : Matt Wragg

Tracy Moseley Val dâ&#x20AC;&#x2122;Allos, France

photo : Phil Garcia

Faustin Figaret Vallnord, Andorra

photo : variable-visual.com

photo : ODV

South Shore Bicycles gives 1% of its turnover to protect the planet.

● Downhill Damien Spagnolo Aurélien Giordanengo Faustin Figaret

● Freeride Garett Buehler Paul Stephens Mason Mashon Stephen Matthews Trevor Hansen Eamonn Diugnan Jerry Willows Ollie Jones Matt Montandon

● BMX Moana Moo Caille Pauline Corlobé ● Trial Gilles Coustelier Vincent Hermance Rohic Linder Maxime Kolb ● Cross Country Cedric Ravanel Cécile Ravanel

● Enduro Fabien Barel Mark Weir Ben Cruz Florian Nicolaï Antonin Gourgin Ines Thoma Joe Barnes Tracy Moseley Olivier Giordanengo Alex Balaud Morgane Jonnier Maurian Marnay Alex Cure Anka Martin ● Free ambassadors Jonathan «Cervo» Mahec Lionel Daudet Tito Tomasi Ludwig Bourdon Amael Donnet Matthieu Faury Sabrina Jonnier Fouad Gourirane Jean Pierre Bruni Yoann Vachette Nicolas Antonioz

A m b a s s a d o r s

ENDURO

TEAM

Alex Balaud «2x20» Les 2 Alpes, France

photo : Nicolas Joly

There are 7 of them and most are 20 years old. Belgian and French, they are the future of the discipline. To excel at enduro racing requires a perfect combination of physical efforts and technical skills. For us it’s simply what mountain biking is about. And it’s this race format that attracts the top riders in the world. . We also love XC, dirt, freeride, trial, DH, but it’s to EWS Enduro that we want to commit fully, to stand up for our values as it’s in this format that we recognize ourselves. We are not the richest team or the one packed with big names. Our team is the image of the brand, humble, young, hard-working, passionate, who always gives its best. In Our quest for the best, we never loose sight of the special moments. We are proud to have this talented group of riders and individuals who are worthy of your attention.

International Team

Balaud Cure • Alex • Alex Nicolaï Johnny Magis • Florian • Gourgin • Brice Liebrechts • Antonin • Maurian Marnay

photo : Nicolas Joly

Florian NicolaĂŻ Val dâ&#x20AC;&#x2122;Allos, France

- Eco-friendly information -

" Our helmets are made with :"

7 6

5 4 3 2 1 0

Recycled P.E.T straps

Moulded back logo

Recycled EPS shell

Raw ABS (no paint)

Raw carboard box (1 color print / no varnish)

Recycled EPS shell

Minimum plastic bag use

Raw carboard box (1 color print / no varnish) Minimum plastic bag use

7 6

5 4 3 2 1 0

Recycled P.E.T straps

Raw carboard box (1 color print / no varnish)

Minimum plastic bag use

7 6

5 4 3 2 1 0

5 4 3 2 1

Recycled P.E.T straps

Recycled ABS visor

Raw carboard box (1 color print / no varnish)

Minimum plastic bag use

7 6

5 4 3 2 1

Recycled P.E.T straps

Recycled ABS visor

Linen fiber composite

Raw carboard box (1 color print / no varnish)

Minimum plastic bag use

Minimum plastic bag use 7 6 5 4 3 2 1 0

Recycled P.E.T straps Recycled ABS visor Raw carboard box (1 color print / no varnish) Minimum plastic bag use

Itâ&#x20AC;&#x2122;s not difficult to create something innovative with an unlimited budget. On the other hand, with the same budget, to create something committed is not so easy and it can seem a bit fake sometimes. To commit yourself in one direction (for us it is to protect you in a more eco-friendly way) and to make it affordable to most is for us much more honest and useful. With the Activist, weâ&#x20AC;&#x2122;ve decided to keep that thought process and to really go for it! The inner shell is made of recycled EPS while the outer shell is finished by the process of ABS dyeing in order to avoid using paint. The logo is a dip in the shell, which is nicer looking and avoids the use of stickers. Like the entire Urge helmet range, straps are made of recycled PET, our packaging uses the minimum of plastic bags and avoids other useless gadgets that end up in the bin. Finally, in regards to recycling, our boxes are made of raw cardboard that are printed with only one color and have no varnish. All you have to do is put them in dedicated recycling bins. Of course, along with all of the virtuous details, we havenâ&#x20AC;&#x2122;t forgotten about the comfort, the ventilation, the look and above all the safety. Even if you are now an activist who decided to protect the environment, the new Activist was mainly designed to protect you during your riding sessions.

yellow

white CPSC Certification • CE1078/ visor with spare visor stickers • Integrated EPS and raw ABS shell • Recycled • Internal venting channels

green

black visor with vent • ABS Available in 4 sizes (S/M, L/XL) • Weight : 420 g •

When

Supacross,

designed we

very

the finely

balanced the XC codes with the Urge style. The result is a lightweight, stylish helmet, with the right vents at the right places to stay lucid and efficient in the worst conditions. Once on top of your head, adjust the ring system and fasten the straps; the legendary Urge comfort and the "Gangsta pad" will allow you to push your limits. Whatever your riding style is: XC racing, trail, long distance... you are safe as this helmet was primarily

designed

for

this

purpose. Plus, its eco conception matches perfectly our way of thinking. The inner shell is made out of 100% recycled EPS and the straps out of recycled PET, to not "only" create a technical and goodlooking helmet, but also to add to it. With the Supacross, the genuine XC spirit is "Cross your Country"

photo : urge bike products

Edgar Ramatuelle, France

Inspired by DH and Enduro riding but suitable for all disciplines, featuring an optimized surface of protection, with «in mould» Like all the other models of this 2014 range, the straps are made from recycled PET. technology. EPS(30mm shell diameter) are positioned in order to create a Venturi effect. Air flow is regulated by internal channels. The 8 Recycled round vents weight visor is closeriding. to 0 grams and its material is flexible, which helps prevent injuries in the event of a crash. Fitted of forthe Cross Country Its2design contributes to create the internal Venturi effect by guiding air into the vents. shell sizes: S/M (54/57cm) and L/XL (58/60cm) Comfort is guaranteed by soft, removable and washable pads. The frontal pad features a very simple and unique innovation: Delivered with pads of different thickness in the (around15MM) box to fit your head perfectly. the «Gangsta pad» Passing just under the mould and being in contact with the air while riding, this part of the pad remains dry and absorbs sweat.

black/white

white/grey CPSC Certification • CE1078/ construction • In14Mould large shape vents • Integrated • Custom ringvisor system •

red

green

yellow

blue and washable pads • Removable Gangsta pad, anti sweat system • Featuring Available in 4 sizes (S/M, L/XL) • Weight: 260 g •

As its name suggests, this helmet is designed for… well, All-Moutain riding. For this, it combines the advanced protection of an enduro helmet with the efficient air venting of a XC helmet. These vents being very large to optimize air circulation, the general structure of the helmet has been reinforced with plastic tubes in order to pass the high security and homologation tests. The design is 100% brand new in precision and detail: we can all recognize this is an Urge helmet from every angle. The “Urge” look of the All-M brings a new standard of balance, fluidness and dynamics. Flexible and superlight visor, “Gangsta pad” front pad to absorb sweat, the Urge Bikeproducts trademarks, are all here. Our legendary comfort is also present and the ultra easy strap system crossed on the back of the neck offers a support as good as other “concepts” without adding extra weight or potential mechanical problems..

photo : Matt Wragg

Alex Balaud Val dâ&#x20AC;&#x2122;Allos, France

Like all by theDH other this 2014 range, the straps are made from recycled PET. surface of protection, with «in mould» Inspired andmodels Enduroof riding but suitable for all disciplines, featuring an optimized technology. The lightness this model (320 g), its innovative look, its crisp details and its superior safety features, make of the 8 All-M roundthe vents (30mm diameter) positioned in order to create a Venturi effect. Air flow is regulated by internal channels. The helmet your head willare want! weight of the visor is close to 0 grams and its material is flexible, which helps prevent injuries in the event of a crash. Fitted for real All Mountain riding. Its design contributes to create the internal Venturi effect by guiding air into the vents. 2 shell sizes: S/M (54/57cm) and L/XL (58/60cm) Comfort is guaranteed by soft, removable and washable pads. The frontal pad features a very simple and unique innovation: the «Gangsta pad» Passing just under the mould and being in contact with the air while riding, this part of the Delivered with pads of different thickness in the (around15MM) box to fit your head perfectly. pad remains dry and absorbs sweat.

red

black

white/black

white/grey

green

blue

Certification • CE1078 Mould construction • InLarge vents • Stylishshape flexible anticrash visor • X strapsand on neck •

and washable pads • Removable Gangsta pad, anti sweat system • Featuring Available in 4 sizes (S/M, L/XL) • Weight: 320 g •

Inspired by DH and Enduro riding but suitable for all disciplines, featuring an optimized surface of protection, with «In Mold» technology. 8 round vents (30mm diameter) are positioned in order to create a Venturi effect. Air flow is regulated by internal channels. The weight of the visor is close to 0 grams and its material is flexible, which helps prevent injuries in the event of a crash. Its design contributes to create the internal Venturi effect by guiding air into the vents. Comfort is guaranteed by soft, removable and washable pads. The frontal pad features a very simple and unique innovation: the «Gangsta pad» Passing just under the mould (around15MM) and being in contact with the air while riding, this part of the pad remains dry and absorbs sweat.

photo : Markus Greber

Fabien Barel Blausasc, France

Fitted for Enduro, All Mountain, Hard XC, Single speed and City use. In short, the Endur-o-matic is the new standard, unique in several ways. This is the helmet you ought to ride with. With its smart shape, the only thing you still have to do is create the style that goes with it! 2 shell sizes: S/M (54/57cm) and L/XL (58/60cm), delivered with pads of different thickness in the box to fit your head perfectly.

airline

scrambler CPSC Certification • CE1078/ Mould construction • InInternal ventury effect • Stylish and flexible anticrash visor •

original Ub

band

original Ub

ubp and washable pads • Removable Gangsta pad, anti sweat system • Featuring Available in 4 sizes (S/M, L/XL) • Weight: 290 g •

Our talented designer, Zoobab likes to follow through with his ideas. In June 1982 he took part in Lunel (France) with his brothers Gilles and Jean René in his first ever BMX race. It was only a few months after discovering the sport in an issue of BMX Action, brought back from the US by a friend. The Real Jet is the last concrete symbol that our catch phrase is exactly what we have in mind. “Driven by our roots”, the best way for us not to get lost, not to waste our spirit. From its BMX vintage inspiration from the 70’s and 80’s, to the multiple uses you’ll have with it today, you’ll admit it is super classy! Your roots, like ours, allow you to wear proudly this superb new creation form our “Maitre Zoobab”, at a dirt track, a bike park, an all-mountain session or anything you feel like… you decide…driven by your roots

the bomber Certification • CE1078 construction • Fiberglass Enduro neck shape • Special • Removable and washable pads

visor with vent • ABS Available in 4 sizes (S/M, L/XL) • Weight: 670 g •

There are an increasing number of Enduro, All Mountain or Super D riders worldwide, specific disciplines that require dedicated equipment. The helmet is one of these. We created the Archi Enduro by following the ideas and feedback of some of the best Enduro riders of the planet like Fabien Barel, Mark Weir, Tracy Moseley, Ben Cruz. The Archi Enduro offers the same protection as our DH helmet, the Down O matic. But the Archi also offers an optimal level of comfort thanks to its reduced weight, high breathability and shorter back, allowing the rider to comfortably wear a backpack. The Archi Enduro is revolution in itself: it is simply the first and the only Enduro-race helmet available on the market. Not only it is a unique helmet, it is now also available in the Veggie version, made from natural linen fiber. And like for the entire range, the straps are made from recycled PET. 2 shell sizes: (S/M 54/57cm) and L/XL (58/60cm), delivered with pads of different thickness in the box to fit your head perfectly.

airline

CPSC Certification • CE1078/ or Linen/fiber construction (Veggie model) • Fiberglass Enduro front and neck shape • Special • Special EVA foam mouth piece

wing

and washable pads • Removable visor with vent • ABS Available in 4 sizes (S/M, L/XL) • Weight: 820 g •

Its reasonable volume and its pure design are reminiscent of the Endur-o-matic. The big vents at the front are round, in order to allow a maximum of fresh air to reach the pilot. The vents are equipped with grids. Proportions, visibility and protection are optimal. The composite fiber construction allows an unmatched weight / protection ratio. The interior is made of super comfortable soft, removable and washable pads. As featured by its little brother, the ABS visor is super light and vented. The helmet is lighter as a result and it also helps prevent injuries in the event of a crash. Its unique design makes the air go into the vents. Every feature on the Down-o-matic has been studied for a maximum performance while riding a bicycle. Around the world, or in your neighboring playground, the Down-o-matic will allow you to surpass your performances with style & optimal security.

ub mmc’s

band

CPSC Certification • CE1078/ or Linen/fiber construction (Veggie model) • Fiberglass ventury effect • Internal • Stylish and flexible anticrash visor

and washable pads • Removable vents • Grilled Available in 4 sizes (S/M, L/XL) • Weight: 960 g •

Fairtrade and Organic Cotton

the combination with a difference

Mega UB

Fairtrade is primarily a social label and focuses on improving the working and living conditions of smallholder farmers in the South. However, Fairtrade standards also include environmental criteria.

•

UBP Round

Provenc-o-rado

Organic is explicitly linked to environmentally friendly agriculture. It is not just the environment that benefits from its ban on the use of chemical fertilisers and pesticides; farmers’ health is all the better for it too. Fairtrade and organic complement each other perfectly. Combining the two is a way of strengthening the position of farming families socially and environmentally as well as supporting their development efforts.

•

Urge X4

• •

Organic Faire Trade Cotton Available in 4 sizes (S, M, L, XL)

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More spare parts available on www.urgebike.com

T E S T I M O N I A L Some of the messages we received all year long from our customers

Just wanted to say thanks for making a great helmet. Had a bad crash (head first into rock garden at good speed) and cracked my enduromatic on the frontal lobe. Very happy I just walked away with a sore neck! Thank you!!! Benjamin A. United States

I was flung head first into a rock face. I proceeded to rag doll for about 20 metres on the tar seal. I sustained full body grazes, and a fractured thumb. But although I took a HUGE knock to the head I was okay. The helmet absorbed all the impact, my friend said he saw smoke billowing out of it as I connected with the ground. I do believe if I was wearing any other helmet I would have sustained brain damage or even death. So I thank you Urge. Daniel H. New Zealand

My passion for riding and pushing my own limits have always gone hand in hand. Unfortunately, while there I had a serious crash which sent me to the hospital with extensive injuries. All the doctors agreed if it weren't for my Urge Endur-O-Matic I would not be here today. Evan C.

photo : Matt Wragg

United States

I had a very bad crash on my new bike yesterday where the frame and forks gave way on me causing me to go over the bars at about 40mph landing on my head. After being rushed to the hospital for treatment and several xrays and scans later I was given the all clear and later told my helmet saved my life. Damian L.

United Kingdom

Hi I came off my bike last weekend - quite bad - hit my head on the hard stoney forest floor. I had concussion and had to go to hospital for X-rays and CT scans on my head - the doctor later told me that if I was not wearing my urge helmet or a helmet of lesser quality I would have been dead. Paul M. United Kingdom

I would like to complement you on an excellent product. I have an Urge All M helmet and recently suffered a serious MTB accident and the helmet protected me superbly. I went over a jump, lost my balance and landed on the front wheel. However, despite a hard knock to the head, I suffered no concussion at all. Thank you very much for producing an excellent product. Best regards Graham S. United Kingdom

Basically got flicked by a jump at speed that sent me skyward and landed on hard pack with rocks straight on the top of my head. No damage to any part that was being covered by the helmet, fantastic! Keep up the great work Kind regards. Linden F.

United Kingdom

photo : ODV

Pepâ&#x20AC;&#x2122;s Spirit Girls Colmars les Alpes, France

world wide distribution

www.southshorebicycles.com contact@southshorebicycles.com

Europe ZA Cogolin-1 rue condorcet 83310 Cogolin-Provence-FRANCE TĂŠl (33) 4 94 54 19 50 Fax (33) 4 94 54 19 51

United States 4941 Allison St. Unit 7 Arvada CO 80002 Ph. (720) 524-7085 Fax (720) 542-8207

credit photo : ODV, Phil Garcia,Markus Greber , Matt Wragg, Nicolas Joly, Bereflex, variable-visual.com - drawing : Tito Tomasi

This catalogue is printed according to the Imprimâ&#x20AC;&#x2122;Vert standards using recycled paper and respecting the environmental norms in terms of use of entirely reprocessed inks and solvents and recycled and controlled waste.