BIDV Highlights
K ieu Oanh
Moving customers to digital
BIDV is speeding up its digital transformation in order to improve customer experience.
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n 12 August, BIDV kicked off a campaign themed “BIDV Digi Up – Change to lead”. This marks a bold step from the bank in endeavoring to digitally transform its banking business with the aim of better serving its customers. Following the main event, BIDV held a talk show entitled “Engage customers with the BIDV ecosystem and digital platforms”. Guest speakers including representatives of the Payment Department under the State Bank of Vietnam, BIDV management and Ernst & Young and Vietnam Payment Solution Company (VNPAY) delivered and exchanged solutions for BIDV to build an ecosystem of consumer
finance and payment facilities for customers.
and under. With this great advantage in terms of customer base, IT application capacity and determination to lead change, BIDV is aiming for 80 percent of its customers to access and use its products and services via digital channels by 2025.
Mr. Le Ngoc Lam, senior executive vice president in charge of the BIDV Board of Management, stressed: “Digital transformation at BIDV does not stop at data digitisation but goes beyond that, focusing on improving the customer experience. By putting itself in its customer's shoes, BIDV has understood their needs and is striving to provide a superior digital experience. Customers are at the centre of BIDV’s digital transformation decisions.”
According to Mr. Tran Phuong, BIDV's senior executive vice president, between 2015 and 2019, total budget BIDV invested in information technology projects was over VND1,200 billion (USD51.7 million), with digitization projects accounting for 2/3 of the total budget. In the next phase, 27 projects with expected budget of over VND1,400 billion (USD60.3 million) will continue to be deployed to serve the digital transformation and customer engagement.
BIDV boasts potential for moving customers online with 50 percent of its individual customers being 35 years
According to statistics, in 2019 there were 154 Fintech companies, twothirds of which provide consumers
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