BIDV Highlights
Thu Trang
Wholesale Banking aims for new successes
BIDV's Leadership and leaders of departments under the Wholesale Banking group join the group's 2021 business kick-off ceremony
Building on the achievements seen in 2020, BIDV’s Wholesale Banking Group outlined its plan for gaining greater successes in 2021. Spotlights against adversity 2020 was a year of challenge and turbulence for the global economy and every organisation must make efforts to adapt to the new situation. Despite the complicated developments of Covid-19, thanks to timely decisions of BIDV’s leadership, the Wholesale Banking Group closely followed the market developments and the needs of businesses in order to issue effective policies, which resulted in impressive growth and good results.
The net income contributed 47 percent to the overall results of the BIDV system. Total outstanding loans of the group reached VND764,000 billion (USD33 billion), up more than 6 percent compared to the beginning of the year. Customer deposits met the target, reaching VND627,000 billion (USD27.1 billion). The customer base improved in both quantity and quality with nearly 28,000 new customers. In particular, net service revenue was a spotlight, hitting over VND2,500 billion (USD108 million) - an increase of nearly 18 percent. Customers' demand for online payments has increased during the Covid-19 period. In order to adapt to the changing behaviour and needs of customers in the new period, the Wholesale Banking Group identified BIDV iBank as a key channel in the
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B I D V review
digitalisation process. The group has implemented uniform solutions from improving product quality to increasing incentive mechanisms for sales staff. The Wholesale Banking group successfully launched a campaign for transforming its customer base digitally named "BIDV Digi Up Change to lead", attracting attention and creating strong competition among branches. After five months of implementation, the Digi Up campaign recorded breakthrough growth in terms of the number of customers registering for BIDV iBank with 50,000 users - 2.5 times higher than the expected targets. In the year, the group also pioneered in creating a digital platform for businesses, developing and launching high-tech products such as virtual accounts, payment banks and sponsoring banks, and joining the implementation of the Automated
